Show Notes for “Help My Business!” Episode #188 (Scroll down for Comments)

Resources Mentioned In This Episode:

TrySumoMe (must-have free plugin that works on any website)

Easy Mailing System (Print mailing labels at home in the U.S.)

Membership Profits Live (3 Day Membership Site Training)

Portland Gear (Marcus Harvey clothing business in Portland)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for¬†small business marketing strategies)

Instagram Get Stimulating Quotations & Inspiration from Me On Instagram

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
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Marcus Harvey, an entrepreneur based in Portland Oregon has created a phenomenal clothing business, largely from social media, mainly Instagram.  He started out posting great quality photos of Portland, and built the interest in Portland themed gear.  Now, is a highly desirable brand.

We discuss how Marcus started and developed the business, and it’s a fascinating insight into building a business that you’re passionate about. ¬†Marcus has a VW van that he’s wrapped, and he does popup shops all over Portland.

As usual, please let me know your thoughts about the episode¬†– leave your comment below, it’s really easy to do, and I’d LOVE¬†to hear¬†whatever is on your mind!

Enjoy the show!


P.S. Have you watched the last episode #187 yet?

  • Andrew Lock

    Whats your guess for the percentage of Hard Rock Cafe guests that buy the souvenir glass? Also, let me know if you enjoyed the interview with Marcus about Portland Gear.

  • Vagabond Lifestyles

    I will guess that at least 50% will do so. #1 Is Maui, #2If you go to Hard Rock Cafe is not about the food! #3 It is a great conversation piece about your vacation. :-)

  • Art Garage

    I agree, I would say about 50%, it’s an impulse buy on vacation. Who can say “no” to your 6 year old who wants the glass?! The interview was interesting to see how instagram can really have an effect on marketing. I would be interested to know if Pinterest does the same. The entire story sounds very similar to the “Life is Good” brand. Let’s hope it doesn’t end the same way!

  • Bob


  • Judy

    I say about 65% of customers bought the glasses

  • Judy

    I liked Marcus’ interview- amazing how detailed he is about finding out what his customers really want and meeting them where they are at on the spot. Brilliant idea!

  • Andrew Lock

    thanks for your guess!

  • Andrew Lock

    I’ll let you know if your guess is right soon ūüėČ

  • Andrew Lock

    thanks Judy!

  • Andrew Lock

    glad you enjoyed the interview!

  • Steven Prussack

    Wait a minute… I had no idea there is a gluten free bakery in downtown Disney! ! ! Thanks Andrew.

  • Steven Prussack

    I’m going to say 60% of customers ask for that glass.

  • Andrew Lock

    yep, it’s new! It’s based on a famous bakery in NYC called Babycakes

  • Joanie McMahon

    Well done Andrew!! Great show, Loved it!

  • Joanie McMahon

    I will say 42% of folks buy the glass …

  • Danny Stusser

    Great interview, Andrew. Most urgent point I’d make when recommending it came toward the very end: the Portland Gear story is based on no one else’s. His business plan is based on his own research, not following someone else’s story.

    About that glass at the Hard Rock Cafe. My guess is that the waitress said that “about half” of first-time customers ask to buy it.

    Looking forward to seeing you in Park City next week!

  • Shaun

    Interesting Portlad Gear case study Andrew. Thanks for that!
    I’m guessing that 15% went for the glass upsell. It would have been helpful to know the price of the glass.

  • Andrew Lock

    Ah good point, I believe it was around $10

  • Andrew Lock

    see you soon!

  • Andrew Lock

    thanks Joanie

  • Andrew Lock

    The answer about the glass is…. around 35% of diners take that upsell in that location in Maui. That represents a LOT of extra profit, and it’s amazing that more restaurants don’t do something like this. Hard Rock Cafe have a very good marketing system.

  • Shaun

    Ok Andrew. At $10, my revised guess at the upsell rate is 30%!