Episode #172: Passive Aggressive Businesses, Tracking Customers, Marketing Charts, and a BIG Marketing Lesson from Amazon.com

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Episode #172 – Passive Aggressive Businesses, Tracking Customers, Marketing Charts, and a BIG Marketing Lesson from Amazon.com

Marketing Related Websites and Resources for your benefit:

Try PromoDashboard (Online, step by step training for promoting your business)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

LeapZone Strategies (Isabelle Mercier’s branding tips)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

Customers are the lifeblood of any business, so it’s quite dismaying to see the passive aggressive nature of some businesses!  Actually, it’s quite unbelievable!  I’ll show you some particularly shocking examples at the start of this episode.

I’m often asked to recommend a software system for managing client information, sending emails, marketing and so on. The system I use and recommend is Infusionsoft.  I’ll tell you why in this episode.

MarketingCharts.com is a wonderful site for keeping up to date with trends and data that affect consumers as well as specific industries.  There’s something for everyone, I think you’ll like it.

As I’ve said before on this show, there’s a lot to learn from Amazon.com.  They are masters of marketing, and I’ll focus in on a strategy you can adapt in your business.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!


26 Responses

  1. Have you experienced a passive aggressive business? What did they do to you? I’d love to hear about it!


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    I agree, MailChimp is a great option for new businesses. I like it a lot. The trick is not to let a list grow too large before moving to another service that better supports a more established business. If you leave it too long, it can be challenging to move, because you’ll need to have subscribers re opt-in.



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