197: John Cleese Reprises Basil Fawlty from Fawlty Towers in a Commercial, Unroll.me For Your Inbox, and a BIG Marketing Lesson from Air Canada.

locky/ February 4, 2016/ HMB Episodes/ 25 comments

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Show Notes for “Help My Business!” Episode #197 (Scroll down To Read Comments and Share Your Thoughts)

Have a Business or Marketing Question You’d Like Me To Answer?  Send It In!
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Use your webcam to record it on YouTube, then copy and paste the YouTube link in an email to: support@helpmybusiness.com  Alternatively, click here to send a written question.

Resources Mentioned In This Episode:

TrySumoMe (must-have plugin suite for any website)

Unroll.me (Clean up your Inbox)

NiftyClicks (Discover the best online tools and resources)

Submit Your Website For Review (on the Internet Intervention Segment)

Big Lessons Book (Andrew’s NEW book for¬†small business marketing strategies)

Instagram Get Stimulating Quotations & Inspiration from Me On Instagram

New viewer?  Well hello!  Visit this start here page first to understand what this show is all about!

John Cleese from Monty Python was the star of a much loved British sitcom from the 70’s called Fawlty Towers. Have you seen it? ¬†Over the years Cleese has been asked to reprise his role as Basily Fawlty, but he’s always refused…until now! ¬†Cleese was pitched an idea for a new TV commercial that he really resonated with, and it’s become a great success. ¬†The key lesson here is to consider leveraging nostalgia in your advertising and marketing.

This episode also features a nifty resource to help you manage your email inbox, and there’s a big marketing lesson from Air Canada, too.¬†

As usual, please let me know your thoughts about the episode¬†– leave your comment below, it’s really easy to do, and I’d LOVE¬†to hear¬†whatever is on your mind!

Enjoy the show!

Regards,

P.S. Have you watched the last episode #196 yet?

  • http://www.helpmybusiness.com Andrew Lock

    What did you think of the new ad with John Cleese aka Basil Fawlty, for Specsavers?

  • Balan Santhi

    I like all shows of the Andrew Lock. I really enjoy. ‘Help My Business’ is a different topic. I like more the speech of Andrew Lock. Thank you for sharing.

  • Maria

    Hey i wanna say that i really like Andrew Lock. He have a wonderful shows and i really enjoy to watch them. The speech of Andrew Lock is very nice to hear.

  • http://www.helpmybusiness.com Andrew Lock

    I’m glad you like my speech Maria

  • http://www.helpmybusiness.com Andrew Lock

    thank you Balan

  • Prem Pujari

    What an insightful video. Did not look like an educational video at all. More like late night talk show with tons of useful information for any business owner. And yeah, the seemless embodiment of the Fawlty Towers clips was pure genius that only be purely inspired by Andrew Lock.

  • Jeramie Kay

    Very entertaining little video! I like the fact that you used an example of an actual business success story to highlight your point that it’s important to stay diligent when looking for opportunities as a business owner

  • renu

    Very entertaining little video! I like the fact that you used an example of an actual business success story to highlight your point that it’s important to stay diligent when looking for opportunities as a business owner

  • Karti

    The genius of Andrew lock is how he manages to handle a relatively serious topic on business and business improvement strategies in a funny and engaging manner that shoots the information right into the viewer’s intellect. The prospects he choose to do so, like Fawlty towers itself marks a clean shot at effective management of the topic at hand and furthermore, makes viewers like myself to return again and again for more content.

  • Lori Robertson

    BASILLL!!!! :) Never knew the BBC had rejected it. I love Basil Fawlty because he actually says what we in customer service wish we could say to certain customers. I find most informercials are largely self serving with very little useful info.

  • Shayla

    Very interesting about Bails being rejected. I saw him not too long ago on the Bill Maher show and he was just a riot. It’s crazy that no matter how much fame you have you can still be rejected.

  • http://www.helpmybusiness.com Andrew Lock

    yeah, it’s very interesting Shayla!

  • http://www.helpmybusiness.com Andrew Lock

    Thanks Lori

  • http://www.helpmybusiness.com Andrew Lock

    thanks for your comments Karti

  • http://www.helpmybusiness.com Andrew Lock

    thanks so much for watching, Renu

  • http://www.helpmybusiness.com Andrew Lock

    I’m glad you enjoyed the show, Jeramie

  • http://www.helpmybusiness.com Andrew Lock

    Prem, thank you for your kind words about the quality of the show, I really appreciate it.

  • Lesley

    I enjoyed watching this video. If you have an idea that you know is good, don’t give up on it even if you get a few rejections. Nostalgia always works!!!

  • Karthikeyan T

    Mr Andrew Lock really i am enjoyed comedy and funny. I am easily understood your business success story. Your business success story it will helpful for my professional. Really i do not know about how to earn in YouTube but i got some information from you about that. That will helpful earning for people. Really i would like to say thanks Mr. Andrew Lock. Thanks a lot for funny and useful information.

  • M

    Great example of how not to give up and to defeat the naysayers. Great motivation for any one with a business idea and how to keep trying even after you have been rejected.

  • Gayle

    Very humorous rendition of ideas and tips of how to not give up in small business. He did seem to get slightly sidetracked, but he did suggest a) not to give up but to be persistent, b) make use of free apps to help with email, c) be careful of copyright infringement and rules concerning YouTube video usage, and d) if you indicate (especially in a print article) that you will do something (like Air Canada’s 7 tips for traveling), then you need to deliver on your promise.

  • http://www.helpmybusiness.com Andrew Lock

    thank you Gayle, I appreciate your feedback and neat summary!

  • http://www.helpmybusiness.com Andrew Lock

    thank you M. Are you still working with Bond?

  • http://www.helpmybusiness.com Andrew Lock

    thank you Karthikeyan

  • http://www.helpmybusiness.com Andrew Lock

    glad you enjoyed it Lesley!