182: Spectacular Sushi, Accepting Payments with Paypal.me, and a BIG Marketing Lesson from Delta Airlines
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Show Notes for “Help My Business!” Episode #182 (Scroll down for Comments)
Resources Mentioned In This Episode:
Infusionsoft Demo (Experience the power of Infusionsoft in your marketing)
TrySumoMe (must-have free plugin that works on any website)
Membership Profits Live (3 Day Membership Site Training)
PayPal Pay.me (graphics resource – actions for Photoshop)
NiftyClicks (Discover the best online tools and resources)
Submit Your Website For Review (on the Internet Intervention Segment)
Big Lessons Book (Andrew’s Brand NEW book with small business marketing ideas)
Get Stimulating Quotations & Inspiration from Me On Instagram
Have a Business or Marketing Question You’d Like Me To Answer? Send It In!
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I love the Japanese. I’ll show you an amazing innovation with Sushi restaurants, it has to be seen to be believed. If you think there’s no ‘room’ in your marketplace for a new company to come in, think again. There’s ALWAYS room for innovation.
Please remember to follow me on Instagram, if you’re not doing so already!
This weeks question is from a viewer whose business is accepting lots of orders but they dont seem to be profitable. I’ll show you some key questions to ask yourself as you evaluate your own business.
This week’s Nifty Click is a new way to accept payments via Paypal. It’s called PayPal.me and it’s really good.
The BIG marketing lesson is from Delta airlines, who do a great job with their loyalty program, SkyMiles. The lesson is all about giving customers a preferential experience. Delta does this with their Sky Priority innovation. The lesson is based on a study from Harvard University, reported in a book called Contagious, from Jonah Berger. It’s all about the power of social status and it’s fascinating stuff!
We finish this episode with a clip from the brilliant Brian Regan and his bit about first class flyers.
As usual, please let me know your thoughts about the episode – leave your comment below, it’s really easy to do, and I’d LOVE to hear whatever is on your mind!
Enjoy the show!
P.S. Have you watched the last episode yet?