Episode #170: Car Dealers Don’t Get It, Recording Video Interviews, Jeffrey Gitomer, and a BIG Marketing Lesson from BIC

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Episode #170 – Car Dealers Don’t Get It, Recording Video Interviews, Jeffrey Gitomer, and a BIG Marketing Lesson from BIC

Marketing Related Websites and Resources for your benefit:

Try PromoDashboard (Online, step by step training for promoting your business)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

LeapZone Strategies (Isabelle Mercier’s branding tips)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

How do you feel about car dealers?  Probably the same as most people.  They don’t have a great reputation, do they?  I went to buy a new car recently and I’ll share my experience.  I think you’ll be surprised.

The ‘Ask Andrew’ question is all about how to record a video interview.  I’ll share some of the resources that I’ve befitted from over the years.

Our Nifty Click resource for this episode is Jeffrey Gitomer’s sales blog at www.salesblog.com.  It’s a brilliant place to stay up to date with strategies that work.  I have great respect for Jeffrey.  As well as being a prolific writer of some excellent books, he really knows what he’s talking about, and he shares his information in a direct, no-nonsense fashion.  Check it out, I think you’ll be impressed.

The BIG marketing lesson is from BIC pens.  Oh BIC, what have you done?!  This time its an example of what NOT to do!  Have you heard about “BIC for her” pens?  If not, you soon will.

Thanks as always to Isabelle Mercier for her practical information about branding your small business.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

211 Responses

  1. Don’t forget to let me know in your comments what you think of the “BIC for her” line of pens…

    Andrew

  2. I needed to thank you for this good read!! I absolutely loved every bit of it. I have you book-marked to check out new things you post…

  3. Thanks for helping me out Andrew! Appreciate your suggestions on how to setup my online TV show. Looking forward to getting Microwave Marketing Mags – always love your marketing tips!

  4. While some packaging may catch our attention, buying is another thing. I think most of us would look at the BIC pen pkg and think “stupid”, and not buy simply because of the pkg info. We might buy it if in the market specifically for a pink or purple pen. But most people are comparative shoppers–especially women, and they’re more apt to buy based on price and value, i.e., we’re going to compare purple pens from all the makers and decide which is best for us regardless of packaging. The rest are going blow right past the pen aisle, register the stupid marketing attempt in our brain, and just keep moving. So much of marketing from large companies is geared to highly segmenting markets, and they spell it out on packaging in many ways including color and/or size designations. Look at how kid’s stuff is marketed—there’s a whole set of kid colors and fonts dedicated to various age groups. We’re not taking offense to that…so I’m sure that’s where the marketing minds at BIC were at when they created this new pkg. I do love Ellen’s witty commentary—it’s right on the mark. I’d love to see the sales numbers on those pens from the BIC marketing dept. I have a notion they’ll get the big message without Ellen or the rest of us!

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  7. Google hangouts are a great (free) way to record interviews. There is a bit of a learning curve to use them but they can be uploaded to Youtube instantly.

    As far as the BIC fiasco is concerned, Does this mean if I use non-lady pens I will get boy-cooties????? EWWWW! My employer only provides blue and black pens, should I file a grievance?

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  19. Andrew,

    Unbelievable that McDonald’s executive team didn’t hear the McCrap in their McWrap!!

    As far as BIC for her, after hearing all the jokes from everyone they will most likely rename the product (I hope) but even controversy helps to bring the company into people’s households, so whether good PR or not, as you say everything is marketing.

    On another note, a long long time ago I stumbled upon your site and remember seeing a white paper or script that dealt with local businesses and how you could connect with them by offering their customers a coupon/discount to your services. I can’t seem to find that paper, where on your site can I find it? Was it in your emails?

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