Episode #173: Business Lessons from Hollywood, Hiring Sales Reps, List Management Apps, and a BIG Marketing Lesson from Trader Joes

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Episode #173 – Business Lessons from Hollywood, Hiring Sales Reps, List Management Apps, and a BIG Marketing Lesson from Trader Joes

Marketing Related Websites and Resources for your benefit:

Try PromoDashboard (Online, step by step training for promoting your business)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

LeapZone Strategies (Isabelle Mercier’s branding tips)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

Have you been to Hollywood?  There are plenty of marketing lessons to be found there!  For example, I was looking at Starline tours, who operate tours of celebrity homes in L.A. They’ve been doing it for 75 years, so it would be impossible to compete with such an established brand, right?  Wrong!  I’ll show you what’s happening in this episode.

The “Ask Andrew” question relates to finding sales reps.  Should you hire with commission only, or provide some kind of retainer?  I’ll share my views on this, and it’s important to understand the perspective of sales reps, which its easy to overlook.  You may find it useful to check out www.RepHunter.com as a resource in the U.S. or www.SimplyHired.co.uk in England.

Isabelle shares a great story this week about going to her local coffee shop in Vancouver.  What type of experience are YOU offering your customers, to make sure they’re happy?

The nifty click in this episode is called www.WorkFlowy.com – take a look at it, I think you might like it – I think it’s great! ;)

Finally, there’s a BIG marketing lesson for your small business, from Trader Joes.  They’ve carved out a unique business in the supermarket industry.  Their stores are small, and they source high quality products from around the world and price them very reasonably.  The stores also have a unique look and feel.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,


Having trouble viewing this week’s episode? Try the QuickTime version.

19 Responses

  1. Andrew Lock says:

    Id love to hear your experience about Trader Joes. Have you shopped there? Do you like how they position their company?

    Let me know your thoughts here…

    Andrew

  2. Where I am, two Buck Chuck is now three Buck Chuck. I’m in Athens Georgia.

  3. Andrew Lock says:

    Peggy,

    Interestingly I noted that X Buck Chuck (insert local price) was voted in the top 3 wines of a recent taste test of 10 brands ranging from $2 to $30.

    Andrew

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  6. my wife won’t let me go in Trader Joe’s any more. It’s a dangerous place for food.

  7. Andrea Adams says:

    Hi Andrew, great episode! It just happens that I work for Trader Joe’s and passionately enjoy working there being part of the team that each day creates new ways to give each customer a WOW experience. Yes, Two Buck Chuck (wine) is $2.99. Thanks for being so inspiring and for all the great resources.

  8. Andrew, your insights and tips for business, software and online endeavors are always useful.

    I will be checking out work flowy and yes, we’ve always liked Trader Joes and it’s more unique ways of doing business. The workers there were also more friendly than the more traditional stores.

    I’ll also look into the Promo Dashboard simply because you suggested it. Thanks again.

  9. Andrew Lock says:

    Andrea,
    Thanks for commenting, I’m really pleased to hear you enjoy working for TJ’s. I just got some of their new gluten free chicken nuggets and they’re really good!

    Tim,
    Glad you enjoyed the episode. I agree that the staff at TJ’s are always happy and helpful, definitely a lesson in how it should be done!

    Regards

    Andrew

  10. Hey Andrew; Great to see that you are back in the “Help My Business” video blog environment. This is the best small business tips show on the web.

    I particularly enjoy this show #173 because you clearly show two very important lessons for small businesses here; #1 Go full head on a business that has (so call) competition, this is a great way to validate your idea for business. And # 2 along the same line – the Trader Joe story (which by the way is my best place to shop for food) and that lesson is to dare to be different in that space specially where competition is fierce.

  11. Andrew Lock says:

    Hi Elmer,

    Thanks for commenting and sharing.

    Andrew

  12. Lucky Larson says:

    Great tips as always Andrew! You have a way of finding good and bad marketing all around us and packaging it in a format that every business owner can learn from or adopt. Thanks!

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