#117: “Bad Money Mailer Advertising, Article Marketing, How to Send Large Files Over the Internet, and a BIG Marketing Lesson from Ptex.”

July 28, 2010 7 Comments... (Click to add yours!) 

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Episode #117 – “The One With Article Marketing ;) ” – Small Business Marketing Tips


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Websites and Resources for your benefit:

Special offer for Microwave Marketing (download the audio and PDF free guides)

Bluehost (Reliable website host) Screenr (Web based screen capture tool)

Other Useful Resources for Small Business Marketing:

Consult with Andrew (Via telephone, to help your business grow faster)

Get Time Tips (Dave Crenshaw’s Website)

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Valpak / Money Mailer style marketing is like pouring money down the drain for most businesses. They dont focus on the benefits to the reader, rather they focus on their own products or services in an insular fashion.

Dave Crenshaw introduces the concept of using a phone that matches your computer via the principle of being ‘lost in translation’. Fascinating stuff, although I do use an iPhone4 with a PC, so maybe I should look at getting an Apple Mac.

Article marketing is a valuable process to bring you backlinks, if you do it right. EzineArticles.com is a great resource, there are others, too. Post your articles to these sites with a persuasive resource box that conveys a benefit to customers.

YouSendIt.com is a good service, but it’s a challenge to send large files. That problem is solved with WeTransfer.com, a new and free file sending service. It’s easy to use, you can send up to 2Gb, and there’s no registration required. Excellent.

This week’s big marketing lesson for small business is from New York’s Ptex Group. They’ve implemented a new strategy to ensure that when customers receive their bill, it’s a positive experience. I love the strategy they came up with, it’s simple, and highly effective.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

small business marketing

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.


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7 Responses

  1. Manish M. Shah says:
    July 28th, 2010 at 5:58 am

    Another favorite option for sending large files is File Apartment (http://www.fileapartment.com). Easy to use, fast, no software to download or registration, up to 1 GB, free option, safe, and secure.

  2. Tweets that mention #117: "Bad Money Mailer Advertising, Article Marketing, How to Send Large Files Over the Internet, and a BIG Marketing Lesson from Ptex." | Marketing Videos for Small Business: Ideas and Tips for Marketing Your Small Business -- Topsy. says:
    July 28th, 2010 at 6:15 am

    [...] This post was mentioned on Twitter by Marketing Strategy, StratePRO Consulting. StratePRO Consulting said: #117: "Bad Money Mailer Advertising, Article Marketing, How to …: This week's big marketing lesson for small bus… http://bit.ly/b9fYTJ [...]

  3. Mary Green says:
    July 28th, 2010 at 7:41 am

    Having a hard time viewing, picture is barely showing. I still love the information.

  4. Dave Haslett says:
    July 28th, 2010 at 8:25 am

    Oh dear, same problem as last week with the video. Nice psychedelic effect, but I can’t see anything except the pretty patterns. Audio is fine. Will wait for your email to tell me it’s fixed.

  5. Frank says:
    July 28th, 2010 at 8:45 am

    Hi Andrew,

    Great show – though the visuals were wonky. :(
    When it comes to sending and storing large files online, I personally use FilesDIRECT: you can send 2GB files even with the free plan, storage starts at 2GB, there’s no software to install AND it includes 128-bit SSL encryption on all transfers. Pretty sweet!

  6. AnnaLaura Brown says:
    July 28th, 2010 at 4:46 pm

    When article marketing I also recommend doing a search for websites for your keywords and target market and then submitting your articles to be published in the newsletters, magazines, and websites you find. Many of these are always looking and I’ve even had articles appear in print magazines before from doing this.

  7. Gary F. Martin says:
    July 28th, 2010 at 6:03 pm

    I really liked your comparison of the money mailer ads. Great information!!!

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