Episode #173: Business Lessons from Hollywood, Hiring Sales Reps, List Management Apps, and a BIG Marketing Lesson from Trader JoesMarch 30, 2015 19 Comments... (Click to add yours!)
Episode #173 – Business Lessons from Hollywood, Hiring Sales Reps, List Management Apps, and a BIG Marketing Lesson from Trader Joes
Marketing Related Websites and Resources for your benefit:
Try PromoDashboard (Online, step by step training for promoting your business)
Other Useful Resources for Small Business Marketing:
NiftyClicks (Discover the very latest web tools and resources)
Ask a Question (about small business marketing – you could be featured on the show)
LeapZone Strategies (Isabelle Mercier’s branding tips)
Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.
Have you been to Hollywood? There are plenty of marketing lessons to be found there! For example, I was looking at Starline tours, who operate tours of celebrity homes in L.A. They’ve been doing it for 75 years, so it would be impossible to compete with such an established brand, right? Wrong! I’ll show you what’s happening in this episode.
The “Ask Andrew” question relates to finding sales reps. Should you hire with commission only, or provide some kind of retainer? I’ll share my views on this, and it’s important to understand the perspective of sales reps, which its easy to overlook. You may find it useful to check out www.RepHunter.com as a resource in the U.S. or www.SimplyHired.co.uk in England.
Isabelle shares a great story this week about going to her local coffee shop in Vancouver. What type of experience are YOU offering your customers, to make sure they’re happy?
The nifty click in this episode is called www.WorkFlowy.com – take a look at it, I think you might like it – I think it’s great!
Finally, there’s a BIG marketing lesson for your small business, from Trader Joes. They’ve carved out a unique business in the supermarket industry. Their stores are small, and they source high quality products from around the world and price them very reasonably. The stores also have a unique look and feel.
As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.
Enjoy the show!