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Episode #37 - The last episode of 2008!

Dan Ariely’s excellent book ‘Predictably Irrational’ should be added to your ‘must have’ list.  The book contains countless practical examples of how we make odd decisions consistently.  From a logical point of view many things that we do don’t make any sense, but we’re consistent about them, hence predictably irrational.

This week’s question comes from Nick Carroll of Dolphin Printing and Publishing in Orlando, Florida.  Nick asks about how to give a ‘dull’ website an overhaul without spending a lot of money.   The Nifty Click web resource also relates to the same topic and it’s one of my top 5 favorites, so I hope you get excited about it too!

The BIG marketing lesson comes from Five Guys Burgers and Fries, an up and coming fast food chain that’s opening stores across America.  In their marketing they do one simple thing extremely well. ANY business could do the same thing and profit, but most don’t.  Discover the secret in this episode, and then implement it in your business!

Websites and resources mentioned in the show:

Predictably Irrational (book by Dan Ariely)

99 Designs (get your website re-designed)

The Florida Seminar (join me in Orlando FL, Jan 23-25th 2009)

NiftyClicks (discover the very latest web tools and resources)

Private Consultation for YOUR Business (with me)

Microwave Marketing Training System (special offer for you)

Regards,

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