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Episode #14 - Learning from a Cereal Box, Disney Magical Marketing Experience Competition, How to Bypass Website Logins, and Marketing lessons from Tiffany Jewelers (the egg blue box)

Episode #14 - I was recently in England and spotted a cereal box in a supermarket that stood out from the crowd - I’ll explain why on the video.  It’s a great unconventional marketing lesson in how to get noticed in a crowded marketplace (think how many cereal products there are).

The viewer question this week relates to expanding a massage therapy business for increased profitability. I think you’ll find my answer interesting because you can apply the principles to many different service industries.

I love Nifty Clicks, don’t you?  Let’s talk about this week’s gem. If you hate having to register on a website before you can gain access to the ‘free’ content, this one’s for you.  It’s called BugMeNot, and it’s simply a site that contains logins for lots of popular sites - just search for the site you want to gain access to, and chances are you’ll find a login.  Don’t misuse this site - there are logins for sites where you should be paying to gain access.  I don’t endorse that.

The big marketing lesson comes from Tiffany’s the jewelry company.  Their famous blue boxes have become synoymous with Tiffany’s, and they say ‘quality, luxury, and exclusivity.’  I explain how you can improve your packaging to make a better first (and lasting) impression.  Packaging is VERY important, and most people overlook it, or treat it as an after thought.

I made an invitation in this episode for 2 people to join me on a magical marketing experience adventure in Walt Disney World, Orlando, Florida on August 19th - 21st, 2008.  This is a sold-out experience, but you have the opportunity to win a place by submitting a video to YouTube.  Simply record 30 to 60 seconds of yourself letting me know what you like best about this show, or even better, how it’s helped your business directly.

Post the video to YouTube (it’s very easy), copy the URL of the video page, and send it to me at: comp@helpmybusiness.com.

Resources and websites mentioned in this episode:

BugMeNot (bypass registration on websites)

Marketing to the Affluent Book (Dan Kennedy)

Gravitational Marketing (Jimmy and Travis website)

Tiffany’s (jewelry company)

Fast-Pack (mettalic mailers)

Regards,

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