"Help! My Business Sucks!" Irreverent Marketing Videos for Small Business: Ideas and Tips for Marketing Your Small Business » traffic geyser

#87 – “Are You Charging Enough? Where to Find Reliable Mailing Lists, a Resource for Testing and Tracking Marketing, and a BIG Marketing Lesson from IKEA.”

locky — Wed, 16 Dec 2009 07:00:52 +0000

Episode #87 – “Milk…I am Your Father… (Noooooo…)”

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Websites and Resources for your benefit:

Traffic Geyser’s New Package (with iPhone App Module)

Discover My #1 Traffic Secret (My Interview with Jonathan Gunson of Traffic Cafe TV)

Marketing Experiments (For the geekiest of marketers)

Other Useful Resources:

Preview the GotBiz WebTV Network (The NEW Place for Unconventional Business Education in 2010)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

I signed up for a service called ‘Clear’ which, for a modest fee, was designed to whisk travelers through the airport, avoiding the usual security bottlenecks. Just one problem – the company went out of business. My opinion on this is that they charged far too LITTLE (they under valued their service) and they only had a single revenue stream, which is always a bad idea. I’ll share my story in this episode with you.

If you’re a marketing geek like me, you’ll love MarketingExperiments.com, a site that conducts all kinds of marketing tests and then shares the results.

I love IKEA. They’ve revolutionized the way that people buy home furniture. This week I’ll share a marketing concept that IKEA use that you may not have thought about before – event based marketing. And I don’t mean ‘event’ in the traditional sense of the word. In marketing, an event is simply a REASON for people to come back. Make sure YOU give people regular reasons to return.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

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#68 – Outrageous Business Signage, How to Promote Your Business Locally for Free, Where to Find Professionally Designed Marketing Materials, and a BIG marketing Lesson from MasterPlans.com

locky — Wed, 12 Aug 2009 02:31:55 +0000

Episode #68 – “I Listen to Bands that Don’t Even Exist Yet!”

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

Paid for Life (San Diego Charity Seminar)

StockLayouts (Professionally designed marketing materials, ready to use)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

Went to Austin, Texas last week and that was quite an experience. In the Little Long Horn Saloon they play a game that I can only describe as bizarre (but fun).

I have some more outrageous business signs to show you from all over the world, even a few from righ here in the good ‘ol USA!

If you own a small business that serves local customers you’ll probably relate to this weeks question, which is all about how to promote your business in the area without spending a lot of money. Or no money

Now there’s no excuse for not having professional looking marketing materials. This week’s resource, StockLayouts is an amazing find for anyone that needs business cards, postcards, stationery, posters, etc as promotional tools in your business.

Finally, the BIG marketing lesson this week comes from a company called MasterPlans.com – it’s an advanced copywriting strategy that’s incredibly effective at persuading readers. Let me know what you think.

If you’d like to share YOUR favorite little known website, simply write a comment below!

Enjoy the show!

Regards,

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Episode #61 of “Help My Business Sucks!” – iPhone 3GS, British Airways asks Employees to Work for Free, a Question About Sharing Videos Automatically Online, Printing on Envelopes, and a BIG Marketing Lesson from Fisher Wealth Management.

locky — Wed, 24 Jun 2009 05:36:06 +0000

Episode #61 – “Nostalgia Was Better in the Old Days! ”

Websites and resources mentioned in the show:

Infusion (Get a FREE Trial of the #1 Marketing Management System)

Interested in my new Magical Marketing Experience Mastermind Group? It’s my brand new coaching program that will run for 12 months from July. Fill in this form and I’ll get back to you once full details have been confirmed. Note, there will be an application form, but priority will be given in the order that these forms are received.

TrafficGeyser (The service that distributes your videos throughout the web)

ActionEnvelope.com (get colored envelopes, printed on)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt(from National Media Services)

Support the show, and benefit yourself! Don’t forget to check out the great, free trial from Infusion, it’s what I use to manage my own business.

In this episode I unveil my brand new iPhoie 3GS, live on the show!

Did you hear about British Airways asking their employees to work for free for a month, to help the company out?! You can imagine what I thought of that!

We send out Microwave Marketing in black envelopes, with silver printing in the corner, and a lot of people comment on how good the package looks, so I’ll share my supplier with you.

This week’s BIG marketing lesson is from Fisher Wealth Management. Don’t worry if you’ve never heard of them. You’ll understand the lesson, and that’s what counts. It’s very important to get inside the customers mind!

Enjoy the show!

Regards,

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Episode #43 – Money Sucking Big Businesses, A Question About Domain Registration & Web Hosting, How To Have More Time, And a Big Lesson From CountryWide Mortgage Company

locky — Wed, 11 Feb 2009 05:28:57 +0000

Episode #43 – What do you think about big business executives who are rewarded with massive bonuses for FAILING?! I talk about that topic at the start of the episode, let me know your opinion too.

This week’s question is about registering domain names and web hosting. It can be confusing, so I’ve tried to clear up that confusion for you.

Ever wonder where all your time dissapears? Well, I’ve found a great nifty click resource to help you track your time effectively. It’s really useful.

The BIG marketing lesson is from Countrywide Mortgage Company. But it’s about what NOT to do. Maybe YOU can relate to my (bad) experience with them. Yet another company that wastes resources and doesn’t know how to interact with customers in the best way. I’d love to know if you’ve had a similar experience with them.

Websites and resources mentioned in the show:

Dotster Domain Regstration (use coupon code ‘getonefree’ to buy one, get one free)

BlueHost Web Hosting (highly recommended, I use them for my business)

Rescue Time (monitor your time more accurately and get more done)

NiftyClicks (discover the very latest web tools and resources)

Private Consultation for YOUR Business (with me)

Microwave Marketing Training System (special offer for you)

T-Shirts for the show are supplied by National Media Services

Regards,

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Episode #9 – Unconventional Marketing for Boring Businesses, Marketing Lessons from Cirque du Soleil, 1 Click Web Graphics, and How to Create an Experience for Your Customers

locky — Wed, 18 Jun 2008 04:39:29 +0000

Episode #9 – In this episode, I share some fascinating marketing lessons from Cirque Du Soleil, a resource for stunning quality one-click web graphics, unconventional ideas for boring businesses, and from our recent trip to Italy – how to create an experience for your customers.

Don’t be afraid to challenge industry ‘norms’ in your business. The lesson from Cirque du Soleil is a powerful one because they experienced phenomenal growth as circuses continued to decline.

Resources and websites mentioned in this episode:

www.Cover-Action-Pro.com

www.CirqueduSoleil.com

Regards,

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Episode #8 – Apprentice Nitwits, Getting Traffic to a New Website, a Cool Browser Plugin, and a Marketing Lesson from Amazon.com

locky — Wed, 11 Jun 2008 09:36:53 +0000

Episode #8 – Donald Trump’s ‘The Apprentice’ TV series in the UK (with Sr Alan Sugar) has a bunch of wally’s as contestants like you’ve never seen – you’ll never guess what they did. The viewer question is about how to get traffic to a new website. The nifty click resource for this episode is PicLens, an incredible plugin for most Internet Browsers. And finally, there’s a big marketing lesson from Amazon.com about their loyalty program, Amazon Prime.

Do you use Amazon Prime, or another online loyalty program? How do you like it? Do you get enough benefits from it? Let me know your opinion on the blog.

Resources and websites mentioned in this episode:

Regards,

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Come Back for a Brand New Episode every Wednesday…

Episode #7 – Dodgy Car Dealers, First Steps to Building an Online Biz, How to Distribute Your Videos Online, & a BIG Marketing Lesson From IKEA.

locky — Wed, 04 Jun 2008 08:58:02 +0000

Episode #7 – You’ll probably relate to my story about unscrupulous car dealers – if only they realized that everything they do is marketing. The viewer question is about the first steps to take when building an online business. Then there’s 2 nifty clicks – resources to help you distribute videos throughout the Internet. And finally, a big marketing lesson from IKEA, the Swedish furniture store.

Thank you to everyone who left a positive comment on iTunes last week, if you haven’t had chance to do that yet please take 2 mins to do it now, your support will enable this web TV show to continue benefiting many people: click here to comment on iTunes.

Resources mentioned in this episode:

www.TubeMogul.com

www.TryTrafficGeyser.com