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#87 – “Are You Charging Enough? Where to Find Reliable Mailing Lists, a Resource for Testing and Tracking Marketing, and a BIG Marketing Lesson from IKEA.”

Episode #87 – “Milk…I am Your Father… (Noooooo…)” ;)


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Websites and Resources for your benefit:

Traffic Geyser’s New Package (with iPhone App Module)

Discover My #1 Traffic Secret (My Interview with Jonathan Gunson of Traffic Cafe TV)

Marketing Experiments (For the geekiest of marketers)

Other Useful Resources:

Preview the GotBiz WebTV Network (The NEW Place for Unconventional Business Education in 2010)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

I signed up for a service called ‘Clear’ which, for a modest fee, was designed to whisk travelers through the airport, avoiding the usual security bottlenecks. Just one problem – the company went out of business. My opinion on this is that they charged far too LITTLE (they under valued their service) and they only had a single revenue stream, which is always a bad idea. I’ll share my story in this episode with you.

If you’re a marketing geek like me, you’ll love MarketingExperiments.com, a site that conducts all kinds of marketing tests and then shares the results.

I love IKEA. They’ve revolutionized the way that people buy home furniture. This week I’ll share a marketing concept that IKEA use that you may not have thought about before – event based marketing. And I don’t mean ‘event’ in the traditional sense of the word. In marketing, an event is simply a REASON for people to come back. Make sure YOU give people regular reasons to return.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

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