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#148: Jim Cockrum Interview – Free Marketing, 101 Low and No Cost Marketing Methods for Your Small Business

Episode #148 – “The One With Jim Cockrum” – Small Business Marketing Tips

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Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

Free Marketing (Jim Cockrum’s new book)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

Jim Cockrum has been helping small business owners for many years, and I personally have the utmost respect for what he does, and how he does it.  He’s one of the good guys, and his latest project solidifies that.  All proceeds
from his new book are going to a terrific charity, Hope Village Detroit, that helps young entrepreneurs.  The book is titled: “Free Marketing: 101 Low and No Cost Ways to Grow Your Business Online and Off.

In this interview, which was conducted over Skype, we discuss:

> Jim’s background as an eBay advisor

> How to be an expert in your niche

> How to be a great leader, and guard your character

> Interacting with your customers effectively

> An unconventional way to deal with BOTH unhappy but reasonable customers and habitual complainers

> Why Zappos irrational policies work so effectively both for customers and employees

> The ‘one marshmallow now’ principle

> The book “Predictably Irrational” by Dan Ariely

> Why content is King, especially to build a list, and an audience

> How Jim Cockrum got Dave Ramsey to endorse and promote Jim’s new book: “Free Marketing”

> The power and importance of outsourcing.

> Why business concepts are more important than skills.

I strongly encourage you to get this book by Jim Cockrum for 2 reasons: (a) It’s great information that you can use, and (b) all proceeds are going to a phenomenal charity that helps young entrepreneurs. Click here to get the book: Free Marketing.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.