Websites and Resources for your benefit:

Try FatCow (Full featured, low cost web hosting)

CopyBlogger (Online copywriting resource / tips)

Other Useful Resources:

Preview the GotBiz WebTV Network (The NEW Place for Unconventional Business Education in 2010)

NiftyClicks (Discover the very latest web tools and resources)

Consult with Andrew (Via telephone, to help your business grow faster)

Get This Week’s T-Shirt (from National Media Services)

The TSA are in trouble, at least I think so. They need some serious good PR because the public image of the organization is very poor, at least that’s been my observation. Not that the situation in England is any better – it’s not, but most of my travel is now within the USA. Young Mikey, an 8 year old school kid keeps getting frisked at airports because he shares the same name as a terrorist! The fact that the TSA can’t tell the difference between an 8 year old kid and a terrorist is extremely worrying, don’t you think?

This week’s “Ask Andrew” question relates to productivity. See if you can adapt the lesson to your business.

Copywriting is an under-valued skill in my opinion. The ability to persuade people by the words you write (and say) is difficult to put a value on. I share a free ‘nifty click’ resource (CopyBlogger) with you to help you improve your copywriting skills online.

Our BIG marketing lesson is from Heinz. Even though they’re the brand leader for ketchup, Heinz did some extensive research to understand exactly how customers use ketchup. The results were very revealing (and subsequently profitable) – I’ll spill the beans in this episode for you, it’s a fascinating story.
Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.