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2.0 advertising andrew andrew lock apprentice big idea blog blogging business disney donald trump donny deutsch entrepreneur gtd help help my business helpmybusiness.com internet internet television internet tv lock locke marketing media money my new nifty clicks productivity resources sales self employed small business small business marketing tech technology tips training tutorial video web website web tv webtv www.helpmybusiness.comEpisode #53 – Things To Be Thankful For, What To Do If Google Adwords Is Too Expensive For You, a Couple Of Resources For Gadget Geeks, and a Big Marketing Lesson From KFC.
Episode #53 – “Escapee – 9 to 5!’” 
Websites and resources mentioned in the show:
The Continuity Summit (details to join me in Stamford, CT May 15-17th.)
KeywordTopia (best resource for finding longtail keywords)
GeekBrief (daily WebTV show for gadget geeks)
Tekzilla (weekly show about technology and other geeky stuff)
NiftyClicks (discover the very latest web tools and resources)
Get a Private Telephone Consultation with me (to Help YOUR Business)
Buy This Week’s T-Shirt(from National Media Services)
I’m back! I’m sorry that you may not have received my email message about why there was no show last week. Simple reason – I had completed a years worth of shows and I felt I deserved a week off! Back to the usual weekly schedule now!
With all the ‘might as well end it now’ doom and gloom accompanying this recession I figured you could use some cheerin’ up, so I want you to watch a clip from one of the late night chat shows that helps to put things into perspective – in a very humorous way (at least I found it funny – hope you do too).
In episode #44 I shared the news about the British restaurant owner who decided to let customers pay whatever they liked for their meal. Shimoda, a regular viewer based in New York jumped on the idea, made a postcard with a ‘name your own price’ offer, and sent it out to customers of her jewelry products. The response was great, and I applaud Shimoda for taking action, so I’m also rewarding her with 3 months of ‘Microwave Marketing’.
I have two favorite WebTV shows. First up, Geekbrief.tv, a daily show featuring Cali Lewis and all things geeky. It’s a great show, fast moving and entertaining. Congrats to Cali for making it to the final rounds of the ‘best job in the world’ competition in Australia.
Finally, the BIG marketing lesson is from KFC, aka Kentucky Fried Chicken. They’ve been smart enough to tie their marketing into both local and national news. I’ll share the strategy with you in this episode, and remember, you can do the same in your business.
Let me know (by posting a comment on this blog) if YOU have managed to integrate news of any kind into YOUR marketing.
Enjoy!
Regards,
