"Help! My Business Sucks!" Irreverent Marketing Videos for Small Business: Ideas and Tips for Marketing Your Small Business » online business

Episode #9 – Unconventional Marketing for Boring Businesses, Marketing Lessons from Cirque du Soleil, 1 Click Web Graphics, and How to Create an Experience for Your Customers

locky — Wed, 18 Jun 2008 04:39:29 +0000

Episode #9 – In this episode, I share some fascinating marketing lessons from Cirque Du Soleil, a resource for stunning quality one-click web graphics, unconventional ideas for boring businesses, and from our recent trip to Italy – how to create an experience for your customers.

Don’t be afraid to challenge industry ‘norms’ in your business. The lesson from Cirque du Soleil is a powerful one because they experienced phenomenal growth as circuses continued to decline.

Resources and websites mentioned in this episode:

www.Cover-Action-Pro.com

www.CirqueduSoleil.com

Regards,

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Episode #8 – Apprentice Nitwits, Getting Traffic to a New Website, a Cool Browser Plugin, and a Marketing Lesson from Amazon.com

locky — Wed, 11 Jun 2008 09:36:53 +0000

Episode #8 – Donald Trump’s ‘The Apprentice’ TV series in the UK (with Sr Alan Sugar) has a bunch of wally’s as contestants like you’ve never seen – you’ll never guess what they did. The viewer question is about how to get traffic to a new website. The nifty click resource for this episode is PicLens, an incredible plugin for most Internet Browsers. And finally, there’s a big marketing lesson from Amazon.com about their loyalty program, Amazon Prime.

Do you use Amazon Prime, or another online loyalty program? How do you like it? Do you get enough benefits from it? Let me know your opinion on the blog.

Resources and websites mentioned in this episode:

Regards,

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Come Back for a Brand New Episode every Wednesday…

Episode #7 – Dodgy Car Dealers, First Steps to Building an Online Biz, How to Distribute Your Videos Online, & a BIG Marketing Lesson From IKEA.

locky — Wed, 04 Jun 2008 08:58:02 +0000

Episode #7 – You’ll probably relate to my story about unscrupulous car dealers – if only they realized that everything they do is marketing. The viewer question is about the first steps to take when building an online business. Then there’s 2 nifty clicks – resources to help you distribute videos throughout the Internet. And finally, a big marketing lesson from IKEA, the Swedish furniture store.

Thank you to everyone who left a positive comment on iTunes last week, if you haven’t had chance to do that yet please take 2 mins to do it now, your support will enable this web TV show to continue benefiting many people: click here to comment on iTunes.

Resources mentioned in this episode:

www.TubeMogul.com

www.TryTrafficGeyser.com