Episode #54 – “I Wear This Shirt When I’m a Grouch’”

Websites and resources mentioned in the show:

The Promo Dashboard (Great New Resource to Help You Increase Profits Online)

‘Care About Color’ Report (Vital information for Your Business)

JustOneClubCard.com (combine all your store cards onto one)

NiftyClicks (discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt(from National Media Services)

Considering more people get struck by lightning than are catching swine flu, I’m thinking the frantic news reports are a little bit unnecessary, don’t you? There again, I’m guessing that governments are rejoicing at the chance to distract some attention from the economy!

I was at Chicago O’Hare airport the other day and as I was walking through the food court I glimpsed a hand made sign that made me look, then do a double take. I’ll show you the sign, and let you tell me what you think of the store manager who put it there.

Our question is all about what colors to use for a website design. Good question, because many people don’t think too much about it, they tend to opt simply for personal preference. If you want more on that topic, you can download a special report – there’s a link in the show notes below.

I don’t know about you but I have a lot of store loyalty cards and it’s a pain to carry them around with me, which is why I loved the nifty click resource that I discovered this week, courtesy of Adam Weiss, the podcaster. Let me know if it’s useful to you.

Finally, the BIG marketing lesson is from Coca Cola. They’ve implemented an intriguing twist on the ‘build-a-bear’ concept at their store in Disney’s EPCOT center in Orlando, Florida. Cool idea, and I want you to benefit from an important underlying principle.

Let me know (by posting a comment on this blog) your thoughts about the McDonalds sign.

Enjoy!

Regards,

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Episode #38 – Don’t get me started on UPS. They lost my business a couple of years ago when they ‘lost’ two very valuable parcels. Adding fuel to the fire, you gotta’ see the security video in this episode…

This week’s question is all about eBay. As you know, I don’t recommend that anyone uses eBay in a conventional way. BUT, and it’s a big but, you SHOULD be using eBay to promote your business. I’ll explain more in this episode.

I know that a lot of people are into producing their own online videos, but where do you start? I’ve discovered an excellent, low cost resource you can use. In fact, you can ‘try before you buy’ because the site I recommend in this episode has many free videos available.

The BIG marketing lesson is from a little company you might have heard of – McDonalds! But it’s not the obvious marketing lesson you might immediately think of like the ‘would you like fries with that’ upsell. Oh no, sir-ee. Check it out, you CAN use this lesson in your business to make more money on every sale.

Websites and resources mentioned in the show:

Izzy Video (video tutorials)

Yanik Silver’s Underground Online Seminar (Feb 2009 – for advanced marketers only)

The Florida Seminar (join me in Orlando FL, Jan 23-25th 2009)

NiftyClicks (discover the very latest web tools and resources)

Private Consultation for YOUR Business (with me)

Microwave Marketing Training System (special offer for you)

Regards,

Having trouble viewing this video? Try the QuickTime version.

Resources mentioned in this episode:

www.sxc.hu

www.MWaveMarketing.com

Having trouble viewing this video? Try the Quicktime version.