"Help! My Business Sucks!" Irreverent Marketing Videos for Small Business: Ideas and Tips for Marketing Your Small Business » marketing

#152: Money saving tips, How to Expand into New Markets, Hiring Interns, and a Big Marketing Lesson from Chocomize.com

locky — Wed, 18 Jan 2012 09:41:24 +0000

Episode #152 – “Money saving tips, how to expand into new markets, hiring interns, and a big marketing lesson from Chocomize.com

Marketing Related Websites and Resources for your benefit:

SAM Retreat 2012 (Sales, Advertising, and Marketing help for your business)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This episode begins with some creative money saving tips which I think you’ll find amusing. Then, I cover the topic “how to expand into new markets”, and a resource to help you hire interns. Finally, there’s a big marketing lesson from Chocomize.com.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.SAMRetreat.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

Episode #151: Doing Business in Dubai, A Report from the Road

locky — Wed, 04 Jan 2012 06:05:53 +0000

Episode #151 – “Doing Business in Dubai, A Report from the Road” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This is another special episode featuring small business marketing lessons from my travels in Dubai. Actually, admittedly there’s not so many lessons, this episode is more of a video diary of my experience in Dubai. Still, i think you’ll find it interesting to see how Dubai is playing a larger role in business on the world scene.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#150: Marvellous Marketing Lessons from London, for Small Business Owners. Presented by Maverick Marketer Andrew Lock

locky — Thu, 29 Dec 2011 18:36:59 +0000

Episode #150 – “Marvellous Marketing Lessons from London” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This is a special episode featuring small business marketing lessons from my travels in London. I talk about what companies like Hamley’s Toy shop, Apple Store, H&M, Gordon Ramsay, and many others are doing that you can
‘borrow’ in your small business.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#149: Interview with Isabelle Mercier – Branding, Marketing, and Productivity Tips

locky — Wed, 30 Nov 2011 03:28:33 +0000

Episode #149 – “Interview with Isabelle Mercier” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

MyLeapTools (online branding resources from Isabelle – use the code: TWOVIP)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

Isabelle Mercier is an expert in branding. In this interview we delve into the common misconceptions about branding and marketing.

In this interview, which was conducted over Skype, we discuss:

> What is a Brand?

> How Apple Sets an Example with Branding

> Case Study: BMW’s Mini Cooper Branding

> Understanding Your Customers

> Creating the Culture of Your Company

> LeapTV WebTV Show for Branding Tips

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#147: Special Interview with Author Entrepreneur Rich Christiansen – The Zig Zag Principle

locky — Thu, 29 Sep 2011 19:25:10 +0000

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

In this economy the small business needs all the help it can get, and thankfully there’s a new resource from Rich Christiansen, prolific successful entrepreneur and author. Rich has a new book for anyone with an idea or a dream. It’s called “The Zig Zag Principle”. If you already have a small business, you’ll find plenty of good advice on how to structure your business in a way that ensures fast and consistent profits.

The Zig Zag Principle confronts most business books head-on. Where most books give you a straight, rigid path to follow; this one permits you to squirrel chase. It’s like no business book you’ve ever read.

Zig Zagging is a unique way to set goals, rewards, and boundaries. One of the most unique skills Rich teaches in the book is how to fail. “Failing efficiently is vital. If you’re going to fail, why drag it out? Recognize it, admit it, lick your wounds, and move onto your next venture.”

Rich Christiansen has started 33 business. 11 were failures, but 11 grew into multimillion-dollar successes. His experience and passion for business can help you too.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#146: Twinings Tea Trouble, How to Sell Advertising on a Website, an Online Conversion Tool, and BIG Marketing Lesson from Sit N Sleep.

locky — Thu, 08 Sep 2011 01:32:05 +0000

Enter Your Info Below:

First Name *

Last Name *

Email *

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Do you subscribe to this show on iTunes, for your iPod, iPhone, iPad, or other MP3 device? If so, you may need to update your subscription, due to some recent iTunes changes. Click the link here to subscribe or update Help! My Business Sucks! on Apple iTunes.

Once again we have a live studio audience of small business owners in this episode. First up, Twinings tea are in trouble for replacing Earl Grey tea with a new blend called THE Earl Grey, which many customers apparently strongly dislike. Reminds me of New Coke – remember that debacle back in the 1980′s? Public feeling was so strong that within 3 months ‘original’ coke aka Classic Coke was reintroduced and New Coke was abandoned.

Our viewer question in this episode is all about how to sell advertising on a portal style site. Learn about ‘modeling’ what other successful online business owners have done, and you can apply this lesson to your own business, regardless of the niche you’re in.

Everyone needs to convert files from one format to another at some point – a PSD to a JPG, a PDF to a Word document, an AVI to an MPEG2, and so on. A nifty tool I’ve been using is Online-Convert, which takes the hassles out of the process, handles it all online, and best of all, is completely free.

Our BIG marketing lesson in this episode of “Help! My Business Sucks!” is from Sit n Sleep, a mattress chain in California. I’ve noticed their TV ads for awhile, and I’m impressed by how they market their products. This lesson relates to one particular TV commercial they’ve been using – it’s a very powerful visual, and you can adapt the principle for your business.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: http://www.makemoneyin5.com

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#142: Interview with Entrepreneur Marc Ostrofsky – Small Business Tips with the New Book: “Get Rich Click”

locky — Tue, 10 May 2011 05:23:20 +0000

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This is an extended length episode featuring a great interview with Marc Ostrofsky, entrepreneur and author of the new book, “Get Rich Click”.

We talk about various topics including domaining, buying and selling businesses, and a lot more.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

#141: Standing out from the Crowd, website tweaks, saving money on everyday items, and a BIG marketing lesson from Virgin Media

locky — Thu, 07 Apr 2011 22:52:22 +0000

Episode #141 – “Standing out from the Crowd, website tweaks, saving money on everyday items, and a BIG marketing lesson from Virgin Media.”

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

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Email *

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

I start this episode by sharing a situation I encountered recently when buying a mount for my plasma TV. When browsing the local stores, there were many choices, and only one option stood out. Find out why I bought it, because it’s an interesting marketing principle you can use in your small business.

This week’s viewer question is via video, and relates to how people view your website when they first load the page. I suggest some tweaks that I hope you can take advantage of in your Internet business.

Do you like saving money? I do, which is why I share a popular resource to enable you to do just that in your local region, on all kinds of products and services.

This week’s BIG marketing lesson is from Virgin Media, a UK company that provides all kinds of utilities under one umbrella. Their marketing is a shining example of what you SHOULD do when communicating with your customers. See if you can identify with the obvious mistake that most businesses make by comparison.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#140: Interview with Garrett Gunderson of Freedom Fast Track – Financial Advice for Small Business Owners

locky — Thu, 31 Mar 2011 06:52:39 +0000

Episode #140 – “Interview with Garrett Gunderson of Freedom Fast Track – Financial Advice for Small Business Owners” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This episode features a special interview with Garrett Gunderson of Freedom Fast Track, a company that helps small business owners to make better use of their money, including providing advice on how to save money. Look out for the special offer that Garrett makes, for a complimentary 7 step cash recovery consultation to help you see where your business is losing money.

Garrett is the founder of Freedom Fast Track, an Inc500 business, and author of “Killing Sacred Cows” a New York Times Best Seller.

In 2006, Garrett received devastating news – that his business partner died in a plane crash. It was a crossroads time, and something interesting happened to accelerate the publication of the new book.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#139 – McDonalds Marketing, How to Get More Traffic to Your Website, and a BIG Marketing Lesson from Whole Foods

locky — Thu, 24 Mar 2011 06:03:20 +0000

Episode #139 – ” McDonalds Marketing, How to Get More Traffic to Your Website, and a BIG Marketing Lesson from Whole Foods” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Have you been to McDonalds recently? I have, and I was surprised at the first words they asked me. Let me know your thoughts about that.

Would you like to get more traffic to your website? More visitors? More buyers? Sure you would, which is why you need Marlon Sanders new Traffic Dashboard. It’s incredible.

Whole Foods is a popular chain of supermarkets that focus on healthy eating, and I’ll share a lesson from their business that you can adapt in yours.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#138: Interview with Jeremy Frandsen, Entrepreneur and Presenter of Internet Business Mastery Podcast

locky — Thu, 10 Mar 2011 09:10:48 +0000

Episode #138 – “Interview with Jeremy Frandsen of Internet Business Mastery Podcast.” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This is a special episode where I interview Jeremy Frandsen, cohost of the popular podcast, Internet Business Mastery.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#137: Interview with Garrett White – Entrepreneur and Founder of Paid to Play

locky — Wed, 02 Mar 2011 18:18:38 +0000

Episode #137 – “Interview with Garrett White – Entrepreneur and Founder of Paid to Play.” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This is a special episode where I interview Garrett White, the creator and presenter of “Paid to Play”, a WebTV show that helps entrepreneurs to enjoy what they do.

Garrett is an interesting character, he’s full of energy and enthusiasm, and we talk about a wide range of topics including how spirituality relates to business!

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#136: Teleseminars vs Webinars – Which are Better? How to Sync and Share Files, and a BIG Marketing Lesson from Rons Hardware

locky — Wed, 16 Feb 2011 09:56:49 +0000

Episode #136 – “Teleseminars vs Webinars – Which are Better? How to Sync and Share Files, and a BIG Marketing Lesson from Rons Hardware.” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Lots of goodies for you this week, including my answer on the debate: are teleseminars better than webinars?

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#135: Las Vegas Shows Get Creative, Traffic from Twitter, a Free Survey Tool, and a BIG Marketing Lesson from JoAnn Fabrics.

locky — Wed, 09 Feb 2011 09:17:18 +0000

Episode #135 – “Las Vegas Shows Get Creative, Traffic from Twitter, a Free Survey Tool, and a BIG Marketing Lesson from JoAnn Fabrics.” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

I was in Las Vegas recently and they’re heavily promoting an offer where you get unlimited shows over a 2 day period for $99. Vegas is struggling right now, as this offer demonstrates.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#134 – “Bouncing Back, Duped in the Big Apple, a New Marketing Magazine, and a BIG marketing lesson from United airlines”.

locky — Wed, 02 Feb 2011 12:09:12 +0000

Episode #134 – “Bouncing Back, Duped in the Big Apple, a New Marketing Magazine, and a BIG marketing lesson from United airlines”. – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

It’s great to be back! Did you miss me? I missed you.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#133 – “An Unbelievable Way to Sell Online, Postcard Marketing, Free Video Training for WordPress, and a BIG Marketing Lesson from Dotster.com”

locky — Wed, 08 Dec 2010 18:30:40 +0000

Episode #133 – “An Unbelievable Way to Sell Online, Postcard Marketing, Free Video Training for WordPress, and a BIG Marketing Lesson from Dotster.com” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

I open up this week’s episode with a startling story that was first released in the New York Times recently. There’s an eyeglasses company in Brooklyn, New York that conducts their business in the most astonishing way. Apparently, they rely on BAD publicity. That’s right. They HOPE for bad reviews, because the more they get, the more prominent they become in the search engines, via natural SEO. Can you believe that? I think you’ll find the story jaw dropping.

Next up, our viewer question in this episode is all about postcard marketing. Is offline marketing dead? What about postcard marketing? Well, it’s not dead, but many marketers get frustrated when they try a postcard marketing campaign that doesnt work for them. Why not? Well, as you’ll see in the show, there’s all kinds of reasons why a postcard campaign may be ineffective. You need ALL the pieces of the puzzle, and usually one or two are missing. That’s what I consistently find with my coaching clients and mastermind group members.

Our nifty click resource this week is a helpful way to learn some nuances of the WordPress platform, via tutorial videos. It’s the official site for WordPress training, so you can rely on the accuracy of the information.

The BIG marketing lesson is from a domain registration and hosting company called Dotster.com. They do a great job at event based marketing. In other words, they tie their marketing into themed days or weeks that happen around the world. It’s an incredibly powerful concept to understand, and you can learn the details in the last segment of this show.

This will be the last episode of 2010 since I’m travelling and teaching extensively across the USA during the month of December. Additionally, I’m revamping the show for 2011, so look out for that.

Thank you for your support, love, comments and sharing this year, and I look forward to serving you in 2011.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#132 – “Creative Shopping Bags, New Vook, Rebranding a Business, Raising Money, and a BIG Marketing Lesson from Hymans Seafood Restaurant”

locky — Thu, 25 Nov 2010 15:30:38 +0000

Episode #132 – “The One With the Shopping Bags ” – Small Business Marketing Tips

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NiftyClicks (Discover the very latest web tools and resources)

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I’m always on the look out for examples of creative marketing (hint, hint) and viewer Waka Shinko sent me some great examples of creative shopping bags that promote all kinds of businesses. I’ll show you these in this episode, and let me know what you think of them.

I’m proud to announce that I have a new Vook! What’s a Vook, you ask? It’s a combination of a book, and a video, hence “Vook”. It’s a new format designed for the iPad, iPod touch, iPhone etc and it’s a great new way to consume information. The Vook that I’ve created for you is based around the theme of this show, “Help! My Business Sucks!” with 12 chapters (and videos) to help small business owners with their marketing. It’s all new information, and it’s just $6.99 from the Apple iTunes store. Let me know what you think of it, please

Is it appropriate to rebrand a business from time to time? That’s the subject we discuss in this week’s viewer question. I have strong feelings on this one, can you guess what they are?

Finally, our BIG marketing lesson is from Hyman’s Seafood restaurant in Charleston, South Carolina. Here’s a fascinating study in the power of creating celebrity. Hyman’s has gone to great lengths to position their restaurant as having celebrity status, and it’s working! I’ll show you how you can transform your business in a similar way.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#131 – “The James Schramko Interview” Special Episode

locky — Wed, 17 Nov 2010 07:42:48 +0000

Episode #131 – “The One With James Schramko ” – Small Business Marketing Tips

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NiftyClicks (Discover the very latest web tools and resources)

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James Schramko is a well respected Internet marketer from Sydney, Australia. In this episode I interview James about the current state of Internet marketing, how to get started, the obsession with traffic generation, why some people should NOT get started (!), the danger of being distracted by ‘shiny objects’, and many other topics. James Schramko and I resonate on all the topics we discussed, and I recommend that you invest in his Fast Web Formula package, it’s first class.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

#130 – “Noisy TV Ads, Squeeze Page Suggestions, Searching Online Video, and a BIG Marketing Lesson from Homewood Suites Hotels”

locky — Thu, 04 Nov 2010 22:03:18 +0000

Episode #130 – “The One With the Loud TV Ads ” – Small Business Marketing Tips

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NiftyClicks (Discover the very latest web tools and resources) Ask a Question (about small business marketing – you could be featured on the show) There’s always a new report coming out on something or other, but I thought you’d relate to this one. TV commercials are annoyingly loud (due to technology which deliberately maximizes the volume as loud as possible without distortion), according to a report based on interviews and a year long study. The aim is for them to jump out at you, but most people switch over to another channel or mute the sound, so the strategy seems to have backfired! Let me know your thoughts in the comments section below. Our question is all about squeeze pages, opt-in pages, whatever you like to call them. Should you reveal the price of your product or service on the squeezepage? Or should you tease the visitor? How long should a squeeze page be? Or should you even use one? With the proliferation of online video, it’s becoming increasingly difficult to find what you need. For search we have Google, and now there’s a search tool for video called Truveo.com. Check it out, it’s great. We stayed at a Homewood Suites hotel in Colorado recently and it was a great experience. Suprisingly, it was something ridiculously simple that made us happy. You can learn from this marketing lesson, I’ll show you how in the episode. As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required. Enjoy the show! Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#129 – “Has Tipping Gone Too Far? How to Promote a New Local Business, International Newspapers with NewspaperIndex.com, and a BIG Marketing Lesson from Mandalay Bay Hotel”

locky — Thu, 28 Oct 2010 18:20:15 +0000

Episode #129 – “The One With the Tipping Rant ” – Small Business Marketing Tips

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I have a bit of a rant at the start of this episode, on the topic of tipping. I get really frustrated at how tips have become nothing more than a service charge in the States. Anyway, I’ll let you watch the episode for more about that, and I’d love to know if you agree or disagree with me. I don’t have the answer quite honestly, I wish I did.

How can you promote a new local business? That’s our question in this episode, and I’ll share my suggestions for attracting buzz to get customers lining up to do business with you.

Our big marketing lesson comes from The Mandalay Bay hotel in Las Vegas. They have a restaurant called Bayside Buffet, which gives customers the option of buying an ‘all you can eat’ all day option. This is very smart for a number of reasons, but the key lesson is all about increasing the average transaction size. Let me know what you think, I’d love you to implement that concept in your small business.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#128 – “Insane Jobs, TV Advertising, How to Setup and Run an Affiliate Program, and a BIG Marketing Lesson from PCWorld Magazine”

locky — Wed, 20 Oct 2010 18:44:57 +0000

Episode #128 – “The One With the Insane Jobs ” – Small Business Marketing Tips

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There are some jobs that are simply insane and I’d like to show you a few of them. Watch out for that.

Join me in Orlando, Nov 5-7 in Orlando, Florida, and for just $197 you can get access to hear and interact with 16 experts in various areas of small business, to help you. More details at: http://www.theorlandosummit.com

This weeks question is about TV advertising. Viewer Bob Postal has a new TV commercial for a teeth whitening product and it’s not working as well as he expected. I’ll dissect it for you and provide some suggestions on how to improve it.

If you don’t have an affiliate program, you should definitely consider it. Affiliates sell for you and you only pay them for sales made, so it’s a great solution for marketing your products and services to a wider audience, without risk. I receive many questions about how to attract, and manage affiliates, and I highly recommend the affiliate dashboard from Marlon Sanders. There’s 6 step by step sections that guide you through the process very simply.

The big marketing lesson comes from PC World magazine, which I really enjoy as a subscriber. Interestingly, the latest issue had an extra cover on the front of the magazine, that’s actually an advertisement. I’ll show why and how they did it to generate more revenue, and how you can adapt this principle for your small business.

Remember as always, everything is marketing, and marketing is everything.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#127 – “Amazon Kindle vs Apple iPad, Your Marketing Budget, a Timezone Tool, and a BIG Marketing Lesson from Tempurpedic”

locky — Thu, 14 Oct 2010 04:22:14 +0000

Episode #127 – “The One with the Kindle vs iPad ” – Small Business Marketing Tips

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What’s your marketing budget? I’ll come back to that in a moment, but think about it for awhile.

Have you seen the Kindle vs iPad ad from Amazon? It’s an extremely clever piece of marketing in the way that it focuses in on the one thing that Kindle does better than the iPad. Do you have an iPad or a Kindle, and if so, what do you think of this latest ad? Let me know.

I’d like to invite you to the Virtual Wealth Expo, happening October 18-23rd, in your home. How? It’s an online, virtual event, so you get to listen in for just $1. You’ll get access to more than 24 leading experts on the topic of wealth, and I know you’ll benefit greatly.

Okay, back to the topic of deciding on a marketing budget. How much do you think you should spend on marketing? Do you even have a marketing budget? If not, you should! Set aside a specific amount for paid advertising and marketing methods, and then closely monitor the results. Ultimately, ROI (return on investment) is what counts.

If you ever need to discover the timezone or current time of anyone, anywhere around the world, I have a great nifty click resource for you this week.

Our big marketing lesson in this episode comes from Tempurpedic, the futuristic mattress company. Let me know if you agree with my observations about their marketing. Or even if you disagree, I’d love to hear your thoughts.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#125 – “Ululani’s Shave Ice in Lahaina, Maui – Small Business Marketing Tips Interview with Andrew Lock”

locky — Wed, 29 Sep 2010 21:03:22 +0000

Episode #125 – “The One with the Shaved Ice ” – Small Business Marketing Tips

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Consult with Andrew (Via telephone, to help your business grow faster)

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In this second, special episode from the beautiful Hawaiian island of Maui, I interview David Yamashiro, owner of “Ululani’s” – the most successful shave ice stores in Maui. In fact, on TripAdvisor.com, Ululani’s has the incredible achievement of being the #1 ‘restaurant’ in the United States! It’s a similar story on Yelp, where Ululani’s also has the top spot. This shows the power of rave reviews on niche social networking sites.

Of course, you have to have (a) a great product and (b) outstanding customer service and David has put a lot of time and energy into making sure those two areas are constantly monitored.

I think you’ll find the interview practical and enjoyable, it’s a great success story from a relatively new business, and shows what can be accomplished with a vision, implementation, and attention to detail.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#124 – “Small Business Marketing Tips from Maui, Hawaii (Special Episode) with Andrew Lock”

locky — Thu, 23 Sep 2010 05:18:54 +0000

Episode #124 – “The One from Maui, Hawaii ” – Small Business Marketing Tips

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This special episode of Help! My Business Sucks! was filmed in the beautiful Hawaiian island of Maui. Yes, marketing is everywhere around us, even in paradise! I’ve tried to cram in plenty of advice, tips, strategies, and secrets to help you with your small business marketing.

Hawaiian airlines is the subject for my first business lesson. They’ve been voted the #1 airline in the U.S. for a number of years now, and I experienced first hand why. They create a lively, fun, party style atmosphere even before boarding, with Hawaiian music as you walk down the jet bridge. On board, they offered us a choice of 5 entrees, with attentive service. As you know, the airline industry is ultra-competitive, yet Hawaiian HAVE managed to stand out from the crowd with creative marketing, attention to detail, and smart business decisions.

I like to plan for trips and “Maui Revealed” is my favorite guidebook for discovering what’s hot and what’s not in Maui. The writers have done a great job of conveying real world advice for everything you can think of as a visitor. They tell it as it is, often in a humorous style. I love that. I find most guidebooks stuffy, inaccurate, and boring. Apparently, “Maui Revealed” has been pulled from the shelves of a number of bookstores for ruffling the feathers of businesses on Maui. Again, that’s great news because it merely adds fuel to the marketing fire. The unconventional marketing lesson here is to go against the grain in a crowded market, come up with a unique angle, and don’t be afraid of attracting controversy – that’s exactly what you should want!

Our experience at two beach side restaurants in Lahaina and Kaanapali further demonstrated how important it is to provide oustanding customer service, especially when something goes wrong. In both restaurants, plenty of stuff got messed up, but the ‘service recovery’ couldn’t have been more different. There’s an important marketing lesson that you can adapt for your small business.

I hope you enjoy the other business and marketing lessons for your small business. I admire your interest in being an entrepreneur.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#116: “Secret Logo Details, Incentivizing Testimonials, a Nifty Screen Capture Resource, and a BIG marketing lesson from Lego.”

locky — Wed, 21 Jul 2010 22:00:05 +0000

Episode #116 – “The One With The Secret Logos ” – Small Business Marketing Tips

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Consult with Andrew (Via telephone, to help your business grow faster)

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Ask a Question (about small business marketing – you could be featured on the show)

Turns out that many well known logos, including those from Fedex, Formula 1, Tostitos, Sony, Northwest Airlines, and others have hidden details. My question is, are these details too secret, in other words is it a case of being so clever that no one but the designer and a few eagle eyed people notice? Have you done anything like this with the logo for your small business?

The question in this episode relates to testimonials. Is it okay to offer an incentive for someone to give you a testimonial? What do you think? Add your comments below.

Screenr.com is an awesome screen capture tool in the same vein as Camtasia and Jing, with one notable exception – there’s no software, it’s a web based tool. And it’s free. Designed and touted as a Twitter add-on, it can certainly be used that way, but I love the wider possibilities of this resource. It’s simple to use, doesn’t require any special software, and it’s free. Can’t be bad.

The BIG marketing lesson to adapt for your small business is from Lego. Lego? Yes, Lego. The company is surprisingly nimble and unconventional with their marketing, and they’ve achieved incredible success from those little plastic bricks. I’ll focus in on a few of the things that Lego has done to expand their brand, and show you how you can do the same to help your small business marketing.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#110 – “How to Stand Out From the Crowd, Website Design Tips, Outsourcing Transcriptions, and a BIG Marketing Lesson from The Four Seasons Hotel chain.

locky — Wed, 09 Jun 2010 23:03:14 +0000

Episode #110 – “The One With the Oil Spill ”

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The Woo Themes (For WordPress Blogs)

WordsIntoProfits (Reliable transcription service)

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As a struggling small business owner, you must learn to stand out from the crowd. Every business has competition, so how do you persuade customers that you’re better a choice than the next company down the road? It’s tough, which is why I address this topic of getting noticed, in this episode.

Website design is fraught with difficulties, especially when you’re dealing with web designers who are in love with Flash. Yes, flash sites can look great, but they won’t get the traffic or response that non-flash sites get, that’s a fact. I’ll share 3 other website design tips from a BUSINESS stand point in this episode.

I’m a big fan of transcriptions, and you should be too, because it’s a great way to leverage existing content. But who can you trust to do a reliable, accurate job, fast, and inexpensively? Ah, I’m glad you asked!

Finally, a BIG marketing lesson from The Four Seasons Hotel chain. This is a laughably simple strategy that ANY business owner can implement for free, and it will work for you, just as it has worked for The Four Seasons group.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…

#109 – (Rerun) “Marketing Secrets From NCL Cruise Line, Boston Red Socks, Mahone Bay, and The Worlds Largest Violin”

locky — Wed, 02 Jun 2010 08:07:28 +0000

Episode #108 – “The one with the Cruise ”

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I’m away this week, so I’ve dusted off one of my favorite shows from the archives, for you to enjoy again. That’s called “re-purposing” (a marketing lesson) and since it’s more than 18 months since this episode first aired, I hope you’ll enjoy it with fresh eyes!

The show revolves around a NCL cruise, and there’s lots of marketing lessons along the way that you can use in your small business.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…

#107 – “Web Traffic Tips, Your New Homepage, a Madvert from OldSpice, and a BIG Marketing Lesson from Vistaprint.”

locky — Wed, 19 May 2010 07:34:58 +0000

Episode #107 – “The One With the Old Spice Ads ”

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Last week I was down in Florida with my magical marketing mastermind group – there were 22 of us in total, and we had a great time exploring backstage and ‘on stage’ at Disney World. We had plenty of time to explore, compare notes, and even enjoy a few of the best rides, including Soarin’ and Test Track, at Epcot.

I get a lot of questions about web traffic, so this week I share some important principles and concepts that will help you to increase the number of visitors to your website over the long-term. As a bonus, most of the methods I share are free – they require nothing but about an hour a day of your time. You can do that!

Many Internet users still have AOL or MSN as their homepage, which always makes me cringe. You can be more productive using this week’s simple nifty click resource. All will be revealed in the episode.

I have two ‘madverts’ this week, in this new feature of the show. They’re from Old Spice – one’s a new one, and one was from a campaign last year – they’re both VERY funny.

This week’s BIG marketing lesson is from Vistaprint, with Google. Sound odd? Well, I’ll let you think on that one. Watch the show to find out how the two companies are working together in a win-win arrangement.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…

#106 – (Rerun) Discover Insider Business & Marketing Secrets from Walt Disney World, Florida

locky — Wed, 12 May 2010 04:00:55 +0000

Episode #105 – “The Mickey Mouse Episode ”

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Websites and Resources for your benefit:See the T-Shirts (and get one free for posting the episode on your website or blog)Walt Disney World (The main website)Other Useful Resources:
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This week, I’m travelling to Disney World with my Magical Mastermind group, a group of 15 entrepreneurs who meet 3 times a year to help each other under my direction. We’re going to Disney World to learn from one of the most successful companies in the world. Arguably, Disney have the highest service standards of any business, and they certainly have lofty goals that everyone in their HUGE organization are expected to meet.

Since I’m away for an extended period, I thought it would be useful for you to see a rerun of a special Disney episode I recorded last year.

This episode originally aired in Februrary ’09 but I’m sure many people haven’t seen it, so I went to the archives, dusted it off, and the information is still 100% relevant and accurate, so I hope you enjoy it. I’m off to meet up with Mickey and the gang, I hope you enjoy this special episode, and we’ll be back again with regular episodes next week.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…

#105 – “Crazy Car Rental Chaos, How to Create a Business Loyalty Program, Membership Site Tips, and a BIG Marketing Lesson from Scotts Lawncare Service.”

locky — Wed, 05 May 2010 05:55:20 +0000

Episode #105 – “The One With the Crazy Car Rental Story ”

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Why does it always happen to me? That’s what I keep asking myself. Another customer service horror story for you from a well known car rental company. I’ll even show you the evidence in this episode. Let me know what you think they should have done to (a) avoid it, and (b) fix it.

Our question is all about how to create a loyalty program. Any ideas on that one? I’m a big believer in not reinventing the wheel so I provide a resource that’s like handing it on a silver platter!

I LOVE membership websites where you charge people a monthly fee to gain access to specialized information. That’s what NiftyClicks.com is, as you may know. This week I interview one of the leading experts on the topic, Tim Kerber from Membergate, which is the premier membership website platform out there.

Finally, a BIG marketing lesson from Scotts Lawn Service. I’m not sure if they’re a national or local company, but they certainly do a great job with marketing. I’ll show you an example of how they got me to take notice of their offer, it really stood out from the crowd, and you can apply the marketing principle in your small business, too.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…