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#116: “Secret Logo Details, Incentivizing Testimonials, a Nifty Screen Capture Resource, and a BIG marketing lesson from Lego.”

Episode #116 – “The One With The Secret Logos ;) ” – Small Business Marketing Tips


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Websites and Resources for your benefit:

Special offer for Microwave Marketing (download the audio and PDF free guides)

Bluehost (Reliable website host)

Screenr (Web based screen capture tool)

Other Useful Resources for Small Business Marketing:

Consult with Andrew (Via telephone, to help your business grow faster)

Get Time Tips (Dave Crenshaw’s Website)

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Turns out that many well known logos, including those from Fedex, Formula 1, Tostitos, Sony, Northwest Airlines, and others have hidden details.  My question is, are these details too secret, in other words is it a case of being so clever that no one but the designer and a few eagle eyed people notice?   Have you done anything like this with the logo for your small business?

The question in this episode relates to testimonials.  Is it okay to offer an incentive for someone to give you a testimonial?  What do you think?  Add your comments below.

Screenr.com is an awesome screen capture tool in the same vein as Camtasia and Jing, with one notable exception – there’s no software, it’s a web based tool.  And it’s free.  Designed and touted as a Twitter add-on, it can certainly be used that way, but I love the wider possibilities of this resource.  It’s simple to use, doesn’t require any special software, and it’s free.  Can’t be bad.

The BIG marketing lesson to adapt for your small business is from Lego.  Lego?  Yes, Lego.  The company is surprisingly nimble and unconventional with their marketing, and they’ve achieved incredible success from those little plastic bricks.  I’ll focus in on a few of the things that Lego has done to expand their brand, and show you how you can do the same to help your small business marketing.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

small business marketing

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.