“Promo Episode – The Magical Marketing Experience – Small Business Marketing Tips”

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Episode #64 – “I Like to Think Outside the Quadrilateral Parallelogram ”

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

Benefits of the Magical Mastermind Group (before entering the competition)

Roboform (hint use coupon code:NEVR1 for 20% off today) (Remembers your login details and passwords for websites)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

A bumper show for you this week…

I talk about how AEG Live turned lemons into lemonade with the Michael Jackson concerts. They stood to lose more than 80 million dollars in ticket sales, (which, incidentally is more than I make in a month ) but they’ve quickly transformed their business in a dramatic way.  Last week, they collected more than 1.6 million names and email addresses of Michael Jackson fans – that is EXTREMELY valuable alone.

My magical mastermind experience has been finalized, and YOU now have an opportunity to be part of the group for the new season from July 2009 for the next 12 months (more details here)

THE COMPETITION

I explain how to enter the competition in this week’s video, and as a reminder here’s the 3 questions you need to answer:

1. What business are you in?

2. What marketing ideas have you learned and implemented from watching the show, and what have the results been?

3. Why are you a good candidate for the Magical Mastermind Experience over the next 12 months?

To enter, post your reply as a comment on this blog (scroll down this page).
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Carlos Menendez wrote and asked for tips about creating an effective TV commercial, so I’m happy to oblige with 4 essential components.

Ever get frustrated at trying to remember your login details and passwords for all the websites you visit?  Worry no longer because I have a very cool nifty click resource for you, and it’s free!

Lastly, DirecTV show us how to expand our business into other areas.  You might be surprised at who they’re attracting as clients for their satellite TV service…

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #19 - I managed to dodge Hurricane Fay in Florida.  It was VERY wet but we had a great time at the Magical Marketing Experience at Disney World.  Congratulations again to the winners Pete Genot and Louie Bernstein.

I talk about a HUGE postcard I received in the mail.  It really stood out, I had to read it.  The sender had no relationship with me so they did something that stood out from the crowd!

The viewer question from John Morgan is all about how to approach potential joint venture partners.  I show the right way and the wrong way of going about it.  Most people do it the wrong way ;(

Have you heard about the Star Trek themed dentist in Florida?  I’m not kidding!  Discover what they’re doing and why, as well as a BIG marketing lesson from The Hard Rock Cafe.  Luci and I were at the Hard Rock at Universal Studios in California, and we were impressed.  You probably know about their theming – the guitars all around the walls, the stage outfits, the Elton John wigs… but that’s just the most obvious  elements.  There’s a ton of great marketing that goes on behind the scenes to create a memorable experience at Hard Rock locations.  I’ll share some of the insider secrets with you…

Resources and websites mentioned in this episode:

Web Graphics Package (a measly $27 gets you more than 6000 high quality web graphics)

InternetFuse (John Morgan’s website for entrepreneurs)

Regards,

Having trouble viewing this video? Try the Quicktime version.

Episode #15 – First things first.  You can see I’m wearing a nifty t-shirt I had designed for the show.  If you’d like to grab one, they’ll be available soon.

What is going on with web 2.0 company names?  It seems as though the view is ‘the silier the better.’  Well, there’s one rather big snag.  people can’t spell these names, and if they can’t spell ‘em, they’re not going to visit, are they?!

The viewer question this week is about how to promote a new website.  Learn from the principles I suggest, because they can be applied to all kinds of businesses.

This week’s nifty click is a tool that enables you to add audio to a website very easily.  It’s the best way I’ve come across so far, and it’s inexpensive too.

The big marketing lesson comes from Blendtec, a company that makes blenders.  Pretty dull product, but they’ve done an amazing job at making the marketing entertaining and interesting.  As a result their business has been revolutionized.  Smart marketers, and a great product.

I reminded you in this episode that there’s still chance to join me on our magical marketing experience adventure in Walt Disney World, Orlando, Florida on August 19th – 21st, 2008.   Just follow the instructions and submit a video to YouTube.  Record 30 to 60 seconds of yourself letting me know what you like best about this show, or even better, how it’s helped your business directly.

Again, as a reminder, post the video to YouTube (it’s very easy), copy the URL of the video page, and send it to me at: comp@helpmybusiness.com.

Resources and websites mentioned in this episode:

BYO Audio (add audio to your website easily)

Will It Blend? (marketing videos from Blendtec)

Regards,

Having trouble viewing this video? Try the Quicktime version.

Episode #14 – I was recently in England and spotted a cereal box in a supermarket that stood out from the crowd – I’ll explain why on the video.  It’s a great unconventional marketing lesson in how to get noticed in a crowded marketplace (think how many cereal products there are).

The viewer question this week relates to expanding a massage therapy business for increased profitability. I think you’ll find my answer interesting because you can apply the principles to many different service industries.

I love Nifty Clicks, don’t you?  Let’s talk about this week’s gem. If you hate having to register on a website before you can gain access to the ‘free’ content, this one’s for you.  It’s called BugMeNot, and it’s simply a site that contains logins for lots of popular sites – just search for the site you want to gain access to, and chances are you’ll find a login.  Don’t misuse this site – there are logins for sites where you should be paying to gain access.  I don’t endorse that.

The big marketing lesson comes from Tiffany’s the jewelry company.  Their famous blue boxes have become synoymous with Tiffany’s, and they say ‘quality, luxury, and exclusivity.’  I explain how you can improve your packaging to make a better first (and lasting) impression.  Packaging is VERY important, and most people overlook it, or treat it as an after thought.

I made an invitation in this episode for 2 people to join me on a magical marketing experience adventure in Walt Disney World, Orlando, Florida on August 19th – 21st, 2008.  This is a sold-out experience, but you have the opportunity to win a place by submitting a video to YouTube.  Simply record 30 to 60 seconds of yourself letting me know what you like best about this show, or even better, how it’s helped your business directly.

Post the video to YouTube (it’s very easy), copy the URL of the video page, and send it to me at: comp@helpmybusiness.com.

Resources and websites mentioned in this episode:

BugMeNot (bypass registration on websites)

Marketing to the Affluent Book (Dan Kennedy)

Gravitational Marketing (Jimmy and Travis website)

Tiffany’s (jewelry company)

Fast-Pack (mettalic mailers)

Regards,

Having trouble viewing this video? Try the Quicktime version.