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#127 – “Amazon Kindle vs Apple iPad, Your Marketing Budget, a Timezone Tool, and a BIG Marketing Lesson from Tempurpedic”

Episode #127 – “The One with the Kindle vs iPad ;) ” – Small Business Marketing Tips

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Marketing Related Websites and Resources for your benefit:

Virtual Wealth Expo 2010

EveryTimeZone (Find timezones and current times around the world)

Special offer for Microwave Marketing (download the audio and PDF free guides)

Bluehost (Reliable website host)

Other Useful Resources for Small Business Marketing:

Consult with Andrew (Via telephone, to help your business grow faster)

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

What’s your marketing budget?  I’ll come back to that in a moment, but think about it for awhile.

Have you seen the Kindle vs iPad ad from Amazon?  It’s an extremely clever piece of marketing in the way that it focuses in on the one thing that Kindle does better than the iPad.  Do you have an iPad or a Kindle, and if so, what do you think of this latest ad?  Let me know.

I’d like to invite you to the Virtual Wealth Expo, happening October 18-23rd, in your home.  How?  It’s an online, virtual event, so you get to listen in for just $1.  You’ll get access to more than 24 leading experts on the topic of wealth, and I know you’ll benefit greatly.

Okay, back to the topic of deciding on a marketing budget.  How much do you think you should spend on marketing?  Do you even have a marketing budget?  If not, you should!  Set aside a specific amount for paid advertising and marketing methods, and then closely monitor the results.  Ultimately, ROI (return on investment) is what counts.

If you ever need to discover the timezone or current time of anyone, anywhere around the world, I have a great nifty click resource for you this week.

Our big marketing lesson in this episode comes from Tempurpedic, the futuristic mattress company.  Let me know if you agree with my observations about their marketing. Or even if you disagree, I’d love to hear your thoughts.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.