Episode #134 – “Bouncing Back, Duped in the Big Apple, a New Marketing Magazine, and a BIG marketing lesson from United airlines”. – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Do you subscribe to this show on iTunes, for your iPod, iPhone, iPad, or other MP3 device? If so, you may need to update your subscription, due to some recent iTunes changes. Click the link here to subscribe or update Help! My Business Sucks! on Apple iTunes.

It’s great to be back!  Did you miss me?  I missed you.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

Episode #127 – “The One with the Kindle vs iPad ” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Other Useful Resources for Small Business Marketing:

Consult with Andrew (Via telephone, to help your business grow faster)

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

What’s your marketing budget?  I’ll come back to that in a moment, but think about it for awhile.

Have you seen the Kindle vs iPad ad from Amazon?  It’s an extremely clever piece of marketing in the way that it focuses in on the one thing that Kindle does better than the iPad.  Do you have an iPad or a Kindle, and if so, what do you think of this latest ad?  Let me know.

I’d like to invite you to the Virtual Wealth Expo, happening October 18-23rd, in your home.  How?  It’s an online, virtual event, so you get to listen in for just $1.  You’ll get access to more than 24 leading experts on the topic of wealth, and I know you’ll benefit greatly.

Okay, back to the topic of deciding on a marketing budget.  How much do you think you should spend on marketing?  Do you even have a marketing budget?  If not, you should!  Set aside a specific amount for paid advertising and marketing methods, and then closely monitor the results.  Ultimately, ROI (return on investment) is what counts.

If you ever need to discover the timezone or current time of anyone, anywhere around the world, I have a great nifty click resource for you this week.

Our big marketing lesson in this episode comes from Tempurpedic, the futuristic mattress company.  Let me know if you agree with my observations about their marketing. Or even if you disagree, I’d love to hear your thoughts.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

Episode #110 – “The One With the Oil Spill ”

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…

Episode #85 – “On Location Special from In n Out Burger…”

Episode #84 – “Marketing is Everything…”

Episode #83 – “I bought this t-shirt and all I got was this t-shirt…”

Episode #82 – “Windows: Just Another Pane…”

My Podcast Alley feed! {pca-de02caeecb189e47254ab20cbf90ccfe}

Episode #81 – “Software doesn’t have bugs, it just develops random features…”

Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

Copy Boosters / Doodles (to spice up your copywriting and make it more effective)

Andrew’s Speaking Engagements:

Terry Wygal’s Blueprint to Financial Freedom (Nov 6-8, 2009, Houston, TX)

Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

Episode #79 – “I’m Not Trying to be Difficult – it comes naturally”

Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

WeLive2Care (Outsourcing service)

Andrew’s Speaking Engagements:

Terry Wygal’s Blueprint to Financial Freedom (Nov 6-8, 2009, Houston, TX)

Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

(* Required)  Note: Your contact information is not shared with anyone, and you’ll only receive useful communications.

I stayed at the Las Vegas Hilton hotel recently and they did something quite astonishing at check-in. I’ll spill the details in this episode. This week sees the release of “The Worst Case Business Survival Guide” by Mark Joyner, and I co-wrote one of the chapters. Available now from your local book store, or Amazon.

The question for this episode is all about how to acquire sponsors, so if you’d like to know my suggestions for doing just that, tune in.

I’ve discovered a useful outsourcing resource called www.WeLive2Care.com – I’ve used them for various VA type tasks including writing, research etc, and I’m happy to recommend them to you.

The BIG marketing lesson is from Haagen Dazs. Specifically, they used a coupon that had a specific design. You can copy and adapt the same idea to use in your business, watch the show to find out how.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #75 – “Being Vague is Almost as Fun as Doing This Other Thing…”

Websites and resources mentioned in the show:

Membergate (Grab the FREE Videos)

Mail Chimp (Scaleable Bulk Email Sending Service)

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

I’ve got some more outrageous business signs for you this week, they’re hilarious! Might want to check the signage in YOUR business, too! Just in case

Have you seen Dragons Den, the TV show? It started in Japan, then went to the BBC, and now it’s on BBC America. It’s a great show where entrepreneurs pitch their ideas to a group of 5 VC investors. They either shoot the idea down in flames, or embrace it and invest their own money. It’s fascinating to be a fly on the wall. I’ll show you a clip from an episode where a poor girl gets ripped to shreds. I felt sorry for her actually. The Dragons Den concept has now been adapted for U.S TV in the form of a new show by Mark Burnett (Apprentice / Survivor) called ‘Shark Tank’ on ABC, Tuesday evenings.

Our question this week is all about following up by phone. How long should you leave it before calling a prospect? And what should you say? Find out my top tips for telephone selling in this episode.

If you need a reliable email service you might want to try MailChimp. They offer a free version of their service – basic, but hey it’s free. Check out lots more Nifty Clicks at http://www.NiftyClicks.com

Sean Delisle is a man who implements! Find out what he did in this week’s success story…

Finally, a big marketing lesson from a big brand. This time it’s Conde Nast’s Portfolio magazine. Or more specifically, their marketing materials for getting new subscribers. They used a technique that’s little known, but very powerful and persuasive.

Let me know your opinion about the topics in the show – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #73 – “Marketing Helps Me Make Decisions”

Websites and resources mentioned in the show:

BoomText Special Offer (Get a FREE 30 Day Trial and a 60 minute consultation)

Domain Typo Tool (Research common mis-typings)

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

This is an exciting week for me, and hopefully you too. Why?

When was the last time you used a Yellow Book? Personally, I can’t remember. I dusted mine off the shelf for this episode, and I’d love to know if you’re like me, using online tools to search for local suppliers, rather than books like the Yellow Pages.

The question that’s raised is all about how to spy on competitors pay per click campaigns. It is possible, and I’ve got two web resources for you, one of which is free.

Many people mistype words when they type a domain name into a browser. This is for a number of reasons that I’ll explain, some of which might be surprising to you. Fortunately, there’s an excellent free tool that will tell you what the likely mistakes are for any domain name, even one you haven’t registered yet. This is really useful because you might want to register some of those mis-spelled names and register them, in order to forward the visitor to your website.

Finally, the show wraps up with a big marketing lesson from Dell, the computer company. Dell sent me an invitation to their ‘signature event’ which caught my attention, and so I’ll explain why ‘event’ based marketing is so effective for ANY business. Yes, including yours.

Let me know your opinion about the show – simply write a comment below.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #72 – “The art of conversation is, like, kinda dead and stuff”

Websites and resources mentioned in the show:

BoomText Special Offer (Get a FREE 30 Day Trial and a 60 minute consultation)

How to Sell When Nobody’s Buying” (Groundbreaking new book by Dave Lakhani)

Integration Marketing (Watch the video and download the free guide)

Backpage (Alternative to Craigslist)

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

This is an exciting week for me, and hopefully you too. Why?

GotBiz.tv has now launched – 9/9/09! This new network for entrepreneurs aims to educate entrepreneurs in an unconventional way and prove that business doesn’t have to be boring. With the erratic economy continuing to send jolts of fear and uncertainty throughout the business world, the launch of GotBiz.tv couldn’t have come at a better time. With its hours of fast, fun and free business training from a variety of well-known experts, always delivered in a spirit of optimism and good humor, GotBiz.tv is certain to become a valued source of information and inspiration for millions of entrepreneurs across the globe.

I like to read. A lot. Actually, I aim to consume 2 new business books each week. One of the best books I’ve read recently is “How to sell when nobody’s buying” by Dave Lakhani. If you’re in sales, you MUST read this ground-breaking book.

This week’s question is all about how to reassure nervous buyers on e-commerce websites. Watch the show to discover the answer.

d you know tha there’s a significant competitor to Craigslist in the USA? It has a slightly cleaner look and layout that Craigslist in my opinion. Check it out.

There’s a new part of the show – ‘success stories’. I love hearing YOUR succes stories about how you implement the suggestions in the show, so keep ‘em coming. You can submit your results using the ‘ask andrew’ link at the top of the page, and you can win an incredible prize, something from my travels

Finally, the big lesson of the week, from Liberty Mutual. They teamed up with Home Depot in a very clever marketing strategy called ‘integration marketing’.

Let me know your opinion about the show – simply write a comment below.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #54 – “I Wear This Shirt When I’m a Grouch’”

Websites and resources mentioned in the show:

The Promo Dashboard (Great New Resource to Help You Increase Profits Online)

‘Care About Color’ Report (Vital information for Your Business)

JustOneClubCard.com (combine all your store cards onto one)

NiftyClicks (discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt(from National Media Services)

Considering more people get struck by lightning than are catching swine flu, I’m thinking the frantic news reports are a little bit unnecessary, don’t you? There again, I’m guessing that governments are rejoicing at the chance to distract some attention from the economy!

I was at Chicago O’Hare airport the other day and as I was walking through the food court I glimpsed a hand made sign that made me look, then do a double take. I’ll show you the sign, and let you tell me what you think of the store manager who put it there.

Our question is all about what colors to use for a website design. Good question, because many people don’t think too much about it, they tend to opt simply for personal preference. If you want more on that topic, you can download a special report – there’s a link in the show notes below.

I don’t know about you but I have a lot of store loyalty cards and it’s a pain to carry them around with me, which is why I loved the nifty click resource that I discovered this week, courtesy of Adam Weiss, the podcaster. Let me know if it’s useful to you.

Finally, the BIG marketing lesson is from Coca Cola. They’ve implemented an intriguing twist on the ‘build-a-bear’ concept at their store in Disney’s EPCOT center in Orlando, Florida. Cool idea, and I want you to benefit from an important underlying principle.

Let me know (by posting a comment on this blog) your thoughts about the McDonalds sign.

Enjoy!

Regards,

Having trouble viewing this video? Try the QuickTime version.