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2.0 advertising andrew andrew lock apprentice big idea blog blogging business disney donald trump donny deutsch entrepreneur gtd help helpmybusiness.com internet internet television internet tv lock locke marketing media money my new nifty clicks productivity resources richard branson sales self employed small business small business marketing tech technology tips training tutorial video web website web tv webtv www.helpmybusiness.comEpisode #51 – ValPak Coupons, Should You Reveal Your Prices on a Website, a Resource that Converts Voicemail to Email and SMS, and a BIG Marketing Lesson from DirecTV
Episode #51 – “It’s funny how you think I’m listening” 
I hope you’re well. In this episode I start off with some (hopefully) revealing information about how best to use ValPak or a similar coupon service to promote your business in your local area. There’s some common mistakes that you can easily avoid, and I’ll point out the 4 biggest blunders that business owners make in using ValPak.
Next up, there’s a question about whether to reveal your company’s pricing online. Or is it better to have people submit a request for a quote? What do you think? I’ll give you my opinion, and the reasons why I believe it to be the right approach. Let me know if you agree or disagree.
I hate checking voice mails, and now I don’t have to with PhoneTag.com – it’s an inexpensive service that automatically intercepts your voicemail, transcribes the messages to text, and then emails you the response. Very cool, it definitely suits the way I like to work. Actually, it’s also great for when I’m in a meeting because I can READ voice messages on my phone, even while I’m still sitting in the meeting!
The BIG marketing lesson this week is from DirecTV, the well known satellite TV service provider in the U.S. DirecTV know what customers want, and they’ve found a way to avoid lots of unnecessary customer service calls, so the company benefits as well as the customers. I’ll show you how you can apply the principle in your business.
Websites and resources mentioned in the show:
The Continuity Summit (details to join me in Stamford, CT May 15-17th.)
PhoneTag (converts phone calls to emails or SMS messages)
NiftyClicks (discover the very latest web tools and resources)
Get a Private Telephone Consultation with me (to Help YOUR Business)
Microwave Marketing (Your Monthly Business Training System – special low price offer for you)
T-Shirts for the show are supplied by National Media Services (check out their excellent service)
Regards,
