"Help! My Business Sucks!" Irreverent Marketing Videos for Small Business: Ideas and Tips for Marketing Your Small Business » franchise http://helpmybusiness.com Small Business Marketing: Viral, Social Media, Direct, Web, and Search Marketing Wed, 18 Jan 2012 09:46:16 +0000 en hourly 1 http://wordpress.org/?v=3.3 #134 – “Bouncing Back, Duped in the Big Apple, a New Marketing Magazine, and a BIG marketing lesson from United airlines”. http://helpmybusiness.com/134-bouncing-back-duped-in-the-big-apple-a-new-marketing-magazine-and-a-big-marketing-lesson-from-united-airlines/ http://helpmybusiness.com/134-bouncing-back-duped-in-the-big-apple-a-new-marketing-magazine-and-a-big-marketing-lesson-from-united-airlines/#comments Wed, 02 Feb 2011 12:09:12 +0000 locky http://helpmybusiness.com/?p=1356

Episode #134 – “Bouncing Back, Duped in the Big Apple, a New Marketing Magazine, and a BIG marketing lesson from United airlines”. – Small Business Marketing Tips

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Marketing Related Websites and Resources for your benefit:

Andrew’s NEW Vook: “Small Business Marketing Secrets” (all new information to help your business profit)

Visibility Magazine (the website for the magazine)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Marketing Mastermind Reunion (March 11/12, San Francisco with Andrew & Alex Mandossian – reserve your place NOW)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Do you subscribe to this show on iTunes, for your iPod, iPhone, iPad, or other MP3 device? If so, you may need to update your subscription, due to some recent iTunes changes. Click the link here to subscribe or update Help! My Business Sucks! on Apple iTunes.

It’s great to be back!  Did you miss me?  I missed you.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

]]> http://helpmybusiness.com/134-bouncing-back-duped-in-the-big-apple-a-new-marketing-magazine-and-a-big-marketing-lesson-from-united-airlines/feed/ 36 #110 – “How to Stand Out From the Crowd, Website Design Tips, Outsourcing Transcriptions, and a BIG Marketing Lesson from The Four Seasons Hotel chain. http://helpmybusiness.com/110-how-to-stand-out-from-the-crowd-website-design-tips-outsourcing-transcriptions-and-a-big-marketing-lesson-from-the-four-seasons-hotel-chain/ http://helpmybusiness.com/110-how-to-stand-out-from-the-crowd-website-design-tips-outsourcing-transcriptions-and-a-big-marketing-lesson-from-the-four-seasons-hotel-chain/#comments Wed, 09 Jun 2010 23:03:14 +0000 locky http://helpmybusiness.com/?p=1150

Episode #110 – “The One With the Oil Spill ;) ”

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Websites and Resources for your benefit:

See the T-Shirts (and get one free for posting the episode on your website or blog)

The Woo Themes (For WordPress Blogs)

WordsIntoProfits (Reliable transcription service)

Other Useful Resources:

Consult with Andrew (Via telephone, to help your business grow faster)

Get Time Tips (Dave Crenshaw’s Website)

NiftyClicks (Discover the very latest web tools and resources)

As a struggling small business owner, you must learn to stand out from the crowd. Every business has competition, so how do you persuade customers that you’re better a choice than the next company down the road? It’s tough, which is why I address this topic of getting noticed, in this episode.

Website design is fraught with difficulties, especially when you’re dealing with web designers who are in love with Flash. Yes, flash sites can look great, but they won’t get the traffic or response that non-flash sites get, that’s a fact. I’ll share 3 other website design tips from a BUSINESS stand point in this episode.

I’m a big fan of transcriptions, and you should be too, because it’s a great way to leverage existing content. But who can you trust to do a reliable, accurate job, fast, and inexpensively? Ah, I’m glad you asked!

Finally, a BIG marketing lesson from The Four Seasons Hotel chain. This is a laughably simple strategy that ANY business owner can implement for free, and it will work for you, just as it has worked for The Four Seasons group.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…

]]> http://helpmybusiness.com/110-how-to-stand-out-from-the-crowd-website-design-tips-outsourcing-transcriptions-and-a-big-marketing-lesson-from-the-four-seasons-hotel-chain/feed/ 30 #85 – “In n Out Burger Special – Business and Marketing Lessons from the Popular Fast Food Chain” http://helpmybusiness.com/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/ http://helpmybusiness.com/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/#comments Wed, 02 Dec 2009 18:22:40 +0000 locky http://helpmybusiness.com/?p=853

Episode #85 – “On Location Special from In n Out Burger…” ;)


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Websites and Resources for your benefit:

Yanik Silver’s 2010 Underground Seminar (March 12-14, 2010)

In n Out Burger (In n Out Website)

Andrew’s Upcoming Events:

On Wednesday Dec 2nd at 8pm EST, join me for a webinar about how YOU can create a WebTV show in your niche. Register using the form above and you’ll receive more details.

Click here to register (for the webinar)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

“In n Out Burger” is a fascinating company in the fast food business. They’ve bucked all normal trends to create a company that truly stands out from the crowd. In this episode I’ll reveal 4 big marketing lessons you can adapt from In n Out to use in your own business.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.
]]> http://helpmybusiness.com/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/feed/ 43 #84 – “Zappos tour, how the little guy (or girl) can sell to big business, a free website creator, and a BIG marketing lesson from Bose.” http://helpmybusiness.com/84-zappos-tour-how-the-little-guy-or-girl-can-sell-to-big-business-a-free-website-creator-and-a-big-marketing-lesson-from-bose/ http://helpmybusiness.com/84-zappos-tour-how-the-little-guy-or-girl-can-sell-to-big-business-a-free-website-creator-and-a-big-marketing-lesson-from-bose/#comments Wed, 25 Nov 2009 08:02:46 +0000 locky http://helpmybusiness.com/?p=844

Episode #84 – “Marketing is Everything…” ;)


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Websites and Resources for your benefit:

Talk Show System (Discover the #1 secret to a successful interview, and checkout the system)

Get Weebly (Easy to use, free online website creator)

Andrew’s Upcoming Events:

On Wednesday Dec 2nd at 8pm EST, join me for a webinar about how YOU can create a WebTV show in your niche. Register using the form above and you’ll receive more details.

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

I spent some time with Tony Hsieh, the CEO of Zappos.com last week. He graciously answered the questions posed by myself and other members of our small group which Nick Nanton arranged. Zappos is a fascinating company to behold. It’s extraordinary in every sense of the word. I’ll tell you more in this episode.

Do big businesses intimidate you as a small business owner? Have you ever had to pitch to a big business with fear and trepidation? Well that ends today. The fear I mean. Seriously, there’s no need to get all worked up because businesses don’t buy anything – PEOPLE buy. And they buy from other people that they know, like, and trust. That’s the topic of the ‘ask andrew’ question this week.

I have a great resource for you that’ll help you create a simple but good looking website for free. This is a particularly good resource if you need a quick personal site for yourself or your clients.

Finally this week, the BIG marketing lesson is from Bose.com, the audio equipment manufacturer. They use an advanced strategy in their advertising that allows them to track exactly where the responses come from. You can benefit from the same tip in your business, so look out for that.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.
]]> http://helpmybusiness.com/84-zappos-tour-how-the-little-guy-or-girl-can-sell-to-big-business-a-free-website-creator-and-a-big-marketing-lesson-from-bose/feed/ 37 #83 – “My Personal Story, How to Post Videos Online, a Tool for Twitter, and a BIG Marketing Lesson from Winco Supermarkets” http://helpmybusiness.com/83-my-personal-story-how-to-post-videos-online-a-tool-for-twitter-and-a-big-marketing-lesson-from-winco-supermarkets/ http://helpmybusiness.com/83-my-personal-story-how-to-post-videos-online-a-tool-for-twitter-and-a-big-marketing-lesson-from-winco-supermarkets/#comments Wed, 18 Nov 2009 08:37:59 +0000 locky http://helpmybusiness.com/?p=841

Episode #83 – “I bought this t-shirt and all I got was this t-shirt…” ;)


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Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

MarketMeTweet (Easy to use Desktop twitter app)

Andrew’s Upcoming Events:

On Wednesday Nov 25th, join me for a webinar about how YOU can create a WebTV show in your niche. Register using the form above and you’ll receive more details.

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

Many of you ask about how I came to live in the USA, so I start this episode with my story, going back to my humble beginnings as a cameraman in Britain.

Do you resonate with any elements of my background and story? Let me know!

Our question this week is about online video, specifically whether its possible to embed a video in an email. Also, the best method for distributing videos online via a service that YOU control rather than a third party provider.

Attention Twitter users! I’m sure you’d agree that its a pain to do quick updates on Twitter because you either have to open a browser, or another software tool. Viewer Tammy Fennell has come up with a great solution in the form of a little app that resides in the corner of your desktop. Great idea.

The BIG marketing lesson is from WinCo supermarkets. Winco is a new provider in our area (Salt Lake City) and they have certainly got people’s attention with incredibly low prices. They used a specific strategy with their advertising that you should be incorporating in your business. Find out more in this episode.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.
]]> http://helpmybusiness.com/83-my-personal-story-how-to-post-videos-online-a-tool-for-twitter-and-a-big-marketing-lesson-from-winco-supermarkets/feed/ 69 #82 – “The New Microsoft / Apple Stores, How to Sell Your DVDs Online, a Resource for Recording Video Interviews, and a Big Marketing Lesson from Hotels.com” with Andrew Lock http://helpmybusiness.com/82-the-new-microsoft-apple-stores-how-to-sell-your-dvds-online-a-resource-for-recording-video-interviews-and-a-big-marketing-lesson-from-hotels-com-with-andrew-lock/ http://helpmybusiness.com/82-the-new-microsoft-apple-stores-how-to-sell-your-dvds-online-a-resource-for-recording-video-interviews-and-a-big-marketing-lesson-from-hotels-com-with-andrew-lock/#comments Wed, 11 Nov 2009 05:00:29 +0000 locky http://helpmybusiness.com/?p=789

Episode #82 – “Windows: Just Another Pane…” ;)


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(* Required) Note: Your contact information is not shared with anyone, and you’ll only receive useful communications.

Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

Kunaki (creates DVD’s and CD’s on demand)

Youreeeka (online publishing platform with pay ver view player technology)

WeToku (records 2 people in a video interview)

Andrew’s Speaking Engagements:

Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

I was in Scottsdale, AZ recently and called into the local shopping mall. I passed an Apple store, did a double take, and realized it was in fact a Microsoft store! Seems like they’ve copied just about everything! Frustrating that Microsoft are getting such a whooping from Apple. And the ultimate irony in front of the store was…well, watch the episode to find out.

What’s your take on the Apple vs PC debate? Will you be upgrading to Windows 7, or will you convert to a Mac now? Tell me what you think.

If you’re looking for a way to outsource the production of DVD’s, I have a great resource for you. And if you want to charge people to watch your videos on a pay per view basis ONline, I have a resource for that too.

With so much attention being given to Web video these days, it’s no surprise that someone has come up with a handy way to record BOTH the interviewer and interviewee during a video interview. It’s a free service, it works well, and you can embed the recorded video in to your own website or blog.

This week’s BIG marketing lesson is from Hotels.com. They have what I consider to be the BEST loyalty campaign I’ve ever come across in ANY industry. There’s no sneaky small print or weasel clauses, and it frees travelers to book whatever hotel is most convenient at any given time. You can apply this lesson to your business, I’ll show you how at the end of the episode.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

My Podcast Alley feed! {pca-de02caeecb189e47254ab20cbf90ccfe}

]]> http://helpmybusiness.com/82-the-new-microsoft-apple-stores-how-to-sell-your-dvds-online-a-resource-for-recording-video-interviews-and-a-big-marketing-lesson-from-hotels-com-with-andrew-lock/feed/ 40 #81 – “Creative Advertising, Is Your Business Really Different, a New Tool for Copywriters, and a BIG Marketing Lesson from Delta Airlines” http://helpmybusiness.com/81-creative-advertising-is-your-business-really-different-a-new-tool-for-copywriters-and-a-big-marketing-lesson-from-delta-airlines/ http://helpmybusiness.com/81-creative-advertising-is-your-business-really-different-a-new-tool-for-copywriters-and-a-big-marketing-lesson-from-delta-airlines/#comments Wed, 04 Nov 2009 08:07:17 +0000 locky http://helpmybusiness.com/?p=787

Episode #81 – “Software doesn’t have bugs, it just develops random features…” ;)

Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

Copy Boosters / Doodles (to spice up your copywriting and make it more effective)

Andrew’s Speaking Engagements:

Terry Wygal’s Blueprint to Financial Freedom (Nov 6-8, 2009, Houston, TX)

Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)


Most viewers request show updates and special offers. Here’s how:

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I’m not a fan of conventional advertising, I believe it’s a complete waste of money most of the time. There are occasional exceptions, and I’ll show you some examples during this episode.

In this weeks question I came across an excuse that I hear from different people every week.  It’s, “but my business is different – your marketing strategies won’t work in my field”.  This makes me both smile and cringe at the same time.  I smile because it’s funny how so many people think their business is unique and different, and cringe because these people just don’t get it.  People are people, regardless of the niche, and buyers are buyers regardless of the niche.

I discovered a cool tool to spice up your copywriting called CopyDoodles, aka CopyBoosters.  They’re hand drawn images that you can include in a salesletter, whether its online or offline.

The BIG marketing lesson this week is from Delta Airlines.  I know, what am I doing recommending an airlines?!  Delta did something that surprised me, that turned out to be an excellent marketing lesson for all.

Finally on this episode, stay tuned for an interview with Travis Miller and Jimmy Vee from ‘Bad for Business’, the new show on GotBiz.tv

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.
]]> http://helpmybusiness.com/81-creative-advertising-is-your-business-really-different-a-new-tool-for-copywriters-and-a-big-marketing-lesson-from-delta-airlines/feed/ 35 #79 – “The Hilton Hotel Deception, Worst Case Business Survival Guide, How to get Sponsors, a Nifty Outsourcing Resource, and a BIG Marketing Lesson from Haagen Dazs.” http://helpmybusiness.com/79-the-hilton-hotel-deception-worst-case-business-survival-guide-how-to-get-sponsors-a-nifty-outsourcing-resource-and-a-big-marketing-lesson-from-haagen-dazs/ http://helpmybusiness.com/79-the-hilton-hotel-deception-worst-case-business-survival-guide-how-to-get-sponsors-a-nifty-outsourcing-resource-and-a-big-marketing-lesson-from-haagen-dazs/#comments Wed, 21 Oct 2009 07:12:42 +0000 locky http://helpmybusiness.com/?p=765

Episode #79 – “I’m Not Trying to be Difficult – it comes naturally” ;)

Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

WeLive2Care (Outsourcing service)

Andrew’s Speaking Engagements:

Terry Wygal’s Blueprint to Financial Freedom (Nov 6-8, 2009, Houston, TX)

Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)


Most viewers request show updates and special offers.  Here’s how:

Enter Your Info Below:
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I stayed at the Las Vegas Hilton hotel recently and they did something quite astonishing at check-in. I’ll spill the details in this episode. This week sees the release of “The Worst Case Business Survival Guide” by Mark Joyner, and I co-wrote one of the chapters. Available now from your local book store, or Amazon.

The question for this episode is all about how to acquire sponsors, so if you’d like to know my suggestions for doing just that, tune in.

I’ve discovered a useful outsourcing resource called www.WeLive2Care.com – I’ve used them for various VA type tasks including writing, research etc, and I’m happy to recommend them to you.

The BIG marketing lesson is from Haagen Dazs. Specifically, they used a coupon that had a specific design. You can copy and adapt the same idea to use in your business, watch the show to find out how.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.
]]> http://helpmybusiness.com/79-the-hilton-hotel-deception-worst-case-business-survival-guide-how-to-get-sponsors-a-nifty-outsourcing-resource-and-a-big-marketing-lesson-from-haagen-dazs/feed/ 42 #75 – “More Outrageous Business Signs, Dragons Den VC Pitches, How to Followup with a Phone Call, and a BIG Marketing Lesson from Conde Nast Portfolio Magazine.” http://helpmybusiness.com/75-more-outrageous-business-signs-dragons-den-vc-pitches-how-to-followup-with-a-phone-call-and-a-big-marketing-lesson-from-conde-nast-portfolio-magazine/ http://helpmybusiness.com/75-more-outrageous-business-signs-dragons-den-vc-pitches-how-to-followup-with-a-phone-call-and-a-big-marketing-lesson-from-conde-nast-portfolio-magazine/#comments Wed, 30 Sep 2009 06:03:59 +0000 locky http://helpmybusiness.com/?p=715

Episode #75 – “Being Vague is Almost as Fun as Doing This Other Thing…” ;)

Websites and resources mentioned in the show:

Membergate (Grab the FREE Videos)

Mail Chimp (Scaleable Bulk Email Sending Service)

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

I’ve got some more outrageous business signs for you this week, they’re hilarious! Might want to check the signage in YOUR business, too! Just in case ;)

Have you seen Dragons Den, the TV show? It started in Japan, then went to the BBC, and now it’s on BBC America. It’s a great show where entrepreneurs pitch their ideas to a group of 5 VC investors. They either shoot the idea down in flames, or embrace it and invest their own money. It’s fascinating to be a fly on the wall. I’ll show you a clip from an episode where a poor girl gets ripped to shreds. I felt sorry for her actually. The Dragons Den concept has now been adapted for U.S TV in the form of a new show by Mark Burnett (Apprentice / Survivor) called ‘Shark Tank’ on ABC, Tuesday evenings.

Our question this week is all about following up by phone. How long should you leave it before calling a prospect? And what should you say? Find out my top tips for telephone selling in this episode.

If you need a reliable email service you might want to try MailChimp. They offer a free version of their service – basic, but hey it’s free. Check out lots more Nifty Clicks at http://www.NiftyClicks.com

Sean Delisle is a man who implements! Find out what he did in this week’s success story…

Finally, a big marketing lesson from a big brand. This time it’s Conde Nast’s Portfolio magazine. Or more specifically, their marketing materials for getting new subscribers. They used a technique that’s little known, but very powerful and persuasive.

Let me know your opinion about the topics in the show – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.
]]> http://helpmybusiness.com/75-more-outrageous-business-signs-dragons-den-vc-pitches-how-to-followup-with-a-phone-call-and-a-big-marketing-lesson-from-conde-nast-portfolio-magazine/feed/ 63