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Entries tagged with: donny deutsch
2.0 advertising andrew andrew lock apprentice big idea blog blogging business disney donald trump donny deutsch entrepreneur gtd help helpmybusiness.com internet internet television internet tv lock locke marketing media money my new nifty clicks productivity resources richard branson sales self employed small business small business marketing tech technology tips training tutorial video web website web tv webtv www.helpmybusiness.comEpisode #52 – How to Name Your Business, Competing Against a Well Known Company, a Free Resource for Creating Online Presentations, and a BIG Marketing Lesson from Entrepreneur Magazine
Episode #52 – “Don’t Believe Everything You Think” 
Websites and resources mentioned in the show:
The Continuity Summit (details to join me in Stamford, CT May 15-17th.)
Grab Your FREE Isssue of Microwave Marketing (my best ever offer, a $77.00 value.)
Buzz Marketing (outstanding book by Mark Hughes)
Dean Hunt (he’s a master at creating buzz for online businesses – checkout his blog)
280 Slides (online presentation creator)
NiftyClicks (discover the very latest web tools and resources)
Get a Private Telephone Consultation with me (to Help YOUR Business)
Buy This Week’s T-Shirt(from National Media Services)
My, how time flies when you’re having fun. This is episode #52 which means the show has been running for a year already! Thanks for your support and encouragement along the way, and hopefully I’ve given you lots of things to think about to help improve your business. Of course, this is still early days and I’ve got a lot more to share with you in future episodes, especially when the show moves to the new www.GotBiz.tv network in May.
Well, I took the cameras out and about in my local area this week. Why? So I could show you first hand, how so many companies (the majority in fact) use meaningless names for their businesses. I’ll also prove to you why it’s so important to come up with an intelligent name for your business.
Vladimil submitted a question about how to compete against a well known, well established company in the same niche or field. I provided a suggestion that any business in the same situation can use, so look out for that marketing tip.
Then it’s on to the Nifty Click of the week. This time I feature a free online presentation creator called 280Slides.com – I really like what this company offers, and I encourage you to check it out.
Finally, the BIG marketing lesson is from Entrepreneur magazine’s SmallBiz books division. They’ve done something very smart that you can copy in your business. It relates to buyer psychology, and beyond the Entrepreneur example, I’ll give you a couple of other examples to prove the point about how effective this technique can be.
Enjoy!
Regards,
