Episode #19 - I managed to dodge Hurricane Fay in Florida.  It was VERY wet but we had a great time at the Magical Marketing Experience at Disney World.  Congratulations again to the winners Pete Genot and Louie Bernstein.

I talk about a HUGE postcard I received in the mail.  It really stood out, I had to read it.  The sender had no relationship with me so they did something that stood out from the crowd!

The viewer question from John Morgan is all about how to approach potential joint venture partners.  I show the right way and the wrong way of going about it.  Most people do it the wrong way ;(

Have you heard about the Star Trek themed dentist in Florida?  I’m not kidding!  Discover what they’re doing and why, as well as a BIG marketing lesson from The Hard Rock Cafe.  Luci and I were at the Hard Rock at Universal Studios in California, and we were impressed.  You probably know about their theming - the guitars all around the walls, the stage outfits, the Elton John wigs… but that’s just the most obvious  elements.  There’s a ton of great marketing that goes on behind the scenes to create a memorable experience at Hard Rock locations.  I’ll share some of the insider secrets with you…

Resources and websites mentioned in this episode:

Web Graphics Package (a measly $27 gets you more than 6000 high quality web graphics)

InternetFuse (John Morgan’s website for entrepreneurs)

Regards,

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