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2.0 advertising andrew andrew lock apprentice big idea blog blogging business disney donald trump donny deutsch entrepreneur gtd help helpmybusiness.com internet internet television internet tv lock locke marketing media money my new nifty clicks productivity resources richard branson sales small business sucks tech technology tips traffic geyser training tutorial video web website webtv web tv www.helpmybusiness.com#74 – “Customer Service Collapses, How to Get More Customers Without Advertising, and a BIG Marketing Lesson from the Austin American Statesman Newspaper”
Episode #74 – “Cleverly Disguised as a Responsible Adult” 
Websites and resources mentioned in the show:
Membergate (Grab the FREE Videos)
Service Magic (Get household tasks done for you)
GotBiz WebTV Network (The NEW Place for Unconventional Business Education)
NiftyClicks (Discover the very latest web tools and resources)
Get a Private Telephone Consultation with me (to Help YOUR Business)
Buy This Week’s T-Shirt (from National Media Services)
I’m upset with Archos, a company that makes high-end portable media players. My new unit broke after using it just twice, and the company didn’t seem the slightest bit interested in helping me, or even keeping my future business. I returned the broken unit for repair.
They kept me waiting for 30 minutes on the phone to speak to someone. Then I discover that they apparently have some kind of insane policy where they offered me a new unit at a 15% discount. That in itself is okay, but I would have had to let them keep the original unit. So I would have paid for TWO units, and only have ONE. Er, that doesn’t seem quite right. They get to repair it then sell it on for profit, at MY expense. Not the way to treat customers as far as I’m concerned.
On to business. How do you get more customers without it costing you an arm and a leg? That’s the question posed to me this week, and the answer will work for virtually any business, so take note!
What about all those long overdue jobs around the house - will they ever get done? Well, fret not. I have a handy solution in the form of a simple website where you can outsource any such maintenance or repair that needs to be done.
Finally, our big marketing lesson is from a newspaper. Really. I found one that’s doing a good job at marketing using a simple graphic on the front page that takes up just a couple of inches of space. It’s a no-brainer mareting strategy, and I’ll give you a few pointers about how you can adapt it for your own business, regardless of the niche you’re in.
Let me know your opinion about the show – simply write a comment below.
Enjoy the show!
Regards,
