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Episode #15 - First things first.  You can see I’m wearing a nifty t-shirt I had designed for the show.  If you’d like to grab one, they’ll be available soon.

What is going on with web 2.0 company names?  It seems as though the view is ‘the silier the better.’  Well, there’s one rather big snag.  people can’t spell these names, and if they can’t spell ‘em, they’re not going to visit, are they?!

The viewer question this week is about how to promote a new website.  Learn from the principles I suggest, because they can be applied to all kinds of businesses.

This week’s nifty click is a tool that enables you to add audio to a website very easily.  It’s the best way I’ve come across so far, and it’s inexpensive too.

The big marketing lesson comes from Blendtec, a company that makes blenders.  Pretty dull product, but they’ve done an amazing job at making the marketing entertaining and interesting.  As a result their business has been revolutionized.  Smart marketers, and a great product.

I reminded you in this episode that there’s still chance to join me on our magical marketing experience adventure in Walt Disney World, Orlando, Florida on August 19th - 21st, 2008.   Just follow the instructions and submit a video to YouTube.  Record 30 to 60 seconds of yourself letting me know what you like best about this show, or even better, how it’s helped your business directly.

Again, as a reminder, post the video to YouTube (it’s very easy), copy the URL of the video page, and send it to me at: comp@helpmybusiness.com.

Resources and websites mentioned in this episode:

BYO Audio (add audio to your website easily)

Will It Blend? (marketing videos from Blendtec)

Regards,

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