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#67 – News from Disney, a Brilliant Video About Marketing, How to Convert More Visitors to Your Website into Customers, and a BIG Marketing Lesson from TGI Fridays

Episode #67 – “Windows: Just Another Pane” ;)

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

Paid for Life (San Diego Charity Seminar)

Mesh (Easily share files between computers)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

Great news from Disney!  One of their executives phoned me the other day.  They had watched the episode where I told you about the dining disaster at Cinderella’s Royal Table in Magic Kingdom, Florida.  You’ll discover what they told me and I think you’ll be as pleased as I was.

Thanks to Reuven who alerted me to an excellent video by marketing agency 22Squared.  Let me know what you think of it.

Our question comes from Louie Bernstein, who tells me that he’s needs more people to try his software, so it’s an issue of conversion.  I dissect his website and give some suggestions about how to improve the conversion.  You can apply the same principles to your website.

Microsoft Mesh is a relatively new service that’s currently free.  It allows you to easily transfer files between computers, say a desktop PC in the office with a laptop you use when you travel.  I used to use a service called ‘BeInSync’ which worked well until the company went out of business!  At least Microsoft aren’t going anywhere, so I feel good about using their service.  Actually, it’s very impressive.

The BIG marketing lesson is from the restaurant chain TGI Friday’s.  The way they promote their loyalty scheme is very impressive.  There’s 3 key points that I want you to take away to adapt in your business.  See if you can spot them.

Enjoy the show!

Regards,

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