Episode #140 – “Interview with Garrett Gunderson of Freedom Fast Track – Financial Advice for Small Business Owners” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Do you subscribe to this show on iTunes, for your iPod, iPhone, iPad, or other MP3 device? If so, you may need to update your subscription, due to some recent iTunes changes. Click the link here to subscribe or update Help! My Business Sucks! on Apple iTunes.

This episode features a special interview with Garrett Gunderson of Freedom Fast Track, a company that helps small business owners to make better use of their money, including providing advice on how to save money. Look out for the special offer that Garrett makes, for a complimentary 7 step cash recovery consultation to help you see where your business is losing money.

Garrett is the founder of Freedom Fast Track, an Inc500 business, and author of “Killing Sacred Cows” a New York Times Best Seller.

In 2006, Garrett received devastating news – that his business partner died in a plane crash. It was a crossroads time, and something interesting happened to accelerate the publication of the new book.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

Episode #137 – “Interview with Garrett White – Entrepreneur and Founder of Paid to Play.” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This is a special episode where I interview Garrett White, the creator and presenter of “Paid to Play”, a WebTV show that helps entrepreneurs to enjoy what they do.

Garrett is an interesting character, he’s full of energy and enthusiasm, and we talk about a wide range of topics including how spirituality relates to business!

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

Episode #136 – “Teleseminars vs Webinars – Which are Better? How to Sync and Share Files, and a BIG Marketing Lesson from Rons Hardware.” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Do you subscribe to this show on iTunes, for your iPod, iPhone, iPad, or other MP3 device? If so, you may need to update your subscription, due to some recent iTunes changes. Click the link here to subscribe or update Help! My Business Sucks! on Apple iTunes.

Lots of goodies for you this week, including my answer on the debate: are teleseminars better than webinars?

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

Episode #134 – “Bouncing Back, Duped in the Big Apple, a New Marketing Magazine, and a BIG marketing lesson from United airlines”. – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Do you subscribe to this show on iTunes, for your iPod, iPhone, iPad, or other MP3 device? If so, you may need to update your subscription, due to some recent iTunes changes. Click the link here to subscribe or update Help! My Business Sucks! on Apple iTunes.

It’s great to be back!  Did you miss me?  I missed you.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

Episode #127 – “The One with the Kindle vs iPad ” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Other Useful Resources for Small Business Marketing:

Consult with Andrew (Via telephone, to help your business grow faster)

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

What’s your marketing budget?  I’ll come back to that in a moment, but think about it for awhile.

Have you seen the Kindle vs iPad ad from Amazon?  It’s an extremely clever piece of marketing in the way that it focuses in on the one thing that Kindle does better than the iPad.  Do you have an iPad or a Kindle, and if so, what do you think of this latest ad?  Let me know.

I’d like to invite you to the Virtual Wealth Expo, happening October 18-23rd, in your home.  How?  It’s an online, virtual event, so you get to listen in for just $1.  You’ll get access to more than 24 leading experts on the topic of wealth, and I know you’ll benefit greatly.

Okay, back to the topic of deciding on a marketing budget.  How much do you think you should spend on marketing?  Do you even have a marketing budget?  If not, you should!  Set aside a specific amount for paid advertising and marketing methods, and then closely monitor the results.  Ultimately, ROI (return on investment) is what counts.

If you ever need to discover the timezone or current time of anyone, anywhere around the world, I have a great nifty click resource for you this week.

Our big marketing lesson in this episode comes from Tempurpedic, the futuristic mattress company.  Let me know if you agree with my observations about their marketing. Or even if you disagree, I’d love to hear your thoughts.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

Episode #125 – “The One with the Shaved Ice ” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Other Useful Resources for Small Business Marketing:

Consult with Andrew (Via telephone, to help your business grow faster)

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

In this second, special episode from the beautiful Hawaiian island of Maui, I interview David Yamashiro, owner of “Ululani’s” – the most successful shave ice stores in Maui.  In fact, on TripAdvisor.com, Ululani’s has the incredible achievement of being the #1 ‘restaurant’ in the United States!  It’s a similar story on Yelp, where Ululani’s also has the top spot.  This shows the power of rave reviews on niche social networking sites.

Of course, you have to have (a) a great product and (b) outstanding customer service and David has put a lot of time and energy into making sure those two areas are constantly monitored.

I think you’ll find the interview practical and enjoyable, it’s a great success story from a relatively new business, and shows what can be accomplished with a vision, implementation, and attention to detail.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

Episode #110 – “The One With the Oil Spill ”

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…

Episode #107 – “The One With the Old Spice Ads ”

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…

Episode #103 – “The One With the Explosive Breasts ”

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…

Episode #86 – “Subl(imawesome)inal…”

Episode #85 – “On Location Special from In n Out Burger…”

Episode #84 – “Marketing is Everything…”

Episode #83 – “I bought this t-shirt and all I got was this t-shirt…”

Episode #82 – “Windows: Just Another Pane…”

My Podcast Alley feed! {pca-de02caeecb189e47254ab20cbf90ccfe}

Episode #81 – “Software doesn’t have bugs, it just develops random features…”

Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

Copy Boosters / Doodles (to spice up your copywriting and make it more effective)

Andrew’s Speaking Engagements:

Terry Wygal’s Blueprint to Financial Freedom (Nov 6-8, 2009, Houston, TX)

Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

Episode #80 – “Nostalgia was better in the old days…”

Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

Reputation Defender (Monitor and fix your online identity)

Kidpreneurs (book for kids)

Retire at 21 (blog for young entrepreneurs)

Andrew’s Speaking Engagements:

Terry Wygal’s Blueprint to Financial Freedom (Nov 6-8, 2009, Houston, TX)

Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

(* Required) Note: Your contact information is not shared with anyone, and you’ll only receive useful communications.

I start this week with a VERY unusual ad. It’s real, I promise.

I try to do my part to help young entrepreneurs, and I was delighted to see the release of a new book, ‘Kidpreneurs’ which is an innovative way to help kids learn about the pros and cons of running a small business. You can grab it from Kidpreneurs.com and congrats to Adam and Matt Toren.

This weeks question is from someone who’s making sales using PPC, but they’re not sure how to take it to the next level. I suggest two easy tactics that will definitely increase the level of sales substantially. Look out for those tips!

As you no doubt realize, your reputation is a valuable asset. Online, do you know what others are saying about you? Find out, using Google! If you find things that you don’t want others to see, you need the nifty click that I recommend this week.

iHop restaurants do a good job at theming special menus around popular topic. I’ll give you a good example where they linked in with NFL, and show you how to use the same strategy in your business.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #79 – “I’m Not Trying to be Difficult – it comes naturally”

Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

WeLive2Care (Outsourcing service)

Andrew’s Speaking Engagements:

Terry Wygal’s Blueprint to Financial Freedom (Nov 6-8, 2009, Houston, TX)

Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

(* Required)  Note: Your contact information is not shared with anyone, and you’ll only receive useful communications.

I stayed at the Las Vegas Hilton hotel recently and they did something quite astonishing at check-in. I’ll spill the details in this episode. This week sees the release of “The Worst Case Business Survival Guide” by Mark Joyner, and I co-wrote one of the chapters. Available now from your local book store, or Amazon.

The question for this episode is all about how to acquire sponsors, so if you’d like to know my suggestions for doing just that, tune in.

I’ve discovered a useful outsourcing resource called www.WeLive2Care.com – I’ve used them for various VA type tasks including writing, research etc, and I’m happy to recommend them to you.

The BIG marketing lesson is from Haagen Dazs. Specifically, they used a coupon that had a specific design. You can copy and adapt the same idea to use in your business, watch the show to find out how.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #75 – “Being Vague is Almost as Fun as Doing This Other Thing…”

Websites and resources mentioned in the show:

Membergate (Grab the FREE Videos)

Mail Chimp (Scaleable Bulk Email Sending Service)

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

I’ve got some more outrageous business signs for you this week, they’re hilarious! Might want to check the signage in YOUR business, too! Just in case

Have you seen Dragons Den, the TV show? It started in Japan, then went to the BBC, and now it’s on BBC America. It’s a great show where entrepreneurs pitch their ideas to a group of 5 VC investors. They either shoot the idea down in flames, or embrace it and invest their own money. It’s fascinating to be a fly on the wall. I’ll show you a clip from an episode where a poor girl gets ripped to shreds. I felt sorry for her actually. The Dragons Den concept has now been adapted for U.S TV in the form of a new show by Mark Burnett (Apprentice / Survivor) called ‘Shark Tank’ on ABC, Tuesday evenings.

Our question this week is all about following up by phone. How long should you leave it before calling a prospect? And what should you say? Find out my top tips for telephone selling in this episode.

If you need a reliable email service you might want to try MailChimp. They offer a free version of their service – basic, but hey it’s free. Check out lots more Nifty Clicks at http://www.NiftyClicks.com

Sean Delisle is a man who implements! Find out what he did in this week’s success story…

Finally, a big marketing lesson from a big brand. This time it’s Conde Nast’s Portfolio magazine. Or more specifically, their marketing materials for getting new subscribers. They used a technique that’s little known, but very powerful and persuasive.

Let me know your opinion about the topics in the show – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #74 – “Cleverly Disguised as a Responsible Adult”

Websites and resources mentioned in the show:

Membergate (Grab the FREE Videos)

Service Magic (Get household tasks done for you)

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

I’m upset with Archos, a company that makes high-end portable media players.  My new unit broke after using it just twice, and the company didn’t seem the slightest bit interested in helping me, or even keeping my future business.  I returned the broken unit for repair.

They kept me waiting for 30 minutes on the phone to speak to someone.  Then I discover that they apparently have some kind of insane policy where they offered me a new unit at a 15% discount.  That in itself is okay, but I would have had to let them keep the original unit.  So I would have paid for TWO units, and only have ONE.  Er, that doesn’t seem quite right.  They get to repair it then sell it on for profit, at MY expense.  Not the way to treat customers as far as I’m concerned.

On to business.  How do you get more customers without it costing you an arm and a leg?  That’s the question posed to me this week, and the answer will work for virtually any business, so take note!

What about all those long overdue jobs around the house - will they ever get done?  Well, fret not.  I have a handy solution in the form of a simple website where you can outsource any such maintenance or repair that needs to be done.

Finally, our big marketing lesson is from a newspaper.  Really.  I found one that’s doing a good job at marketing using a simple graphic on the front page that takes up just a couple of inches of space.  It’s a no-brainer mareting strategy, and I’ll give you a few pointers about how you can adapt it for your own business, regardless of the niche you’re in.

Let me know your opinion about the show – simply write a comment below.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #73 – “Marketing Helps Me Make Decisions”

Websites and resources mentioned in the show:

BoomText Special Offer (Get a FREE 30 Day Trial and a 60 minute consultation)

Domain Typo Tool (Research common mis-typings)

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

This is an exciting week for me, and hopefully you too. Why?

When was the last time you used a Yellow Book? Personally, I can’t remember. I dusted mine off the shelf for this episode, and I’d love to know if you’re like me, using online tools to search for local suppliers, rather than books like the Yellow Pages.

The question that’s raised is all about how to spy on competitors pay per click campaigns. It is possible, and I’ve got two web resources for you, one of which is free.

Many people mistype words when they type a domain name into a browser. This is for a number of reasons that I’ll explain, some of which might be surprising to you. Fortunately, there’s an excellent free tool that will tell you what the likely mistakes are for any domain name, even one you haven’t registered yet. This is really useful because you might want to register some of those mis-spelled names and register them, in order to forward the visitor to your website.

Finally, the show wraps up with a big marketing lesson from Dell, the computer company. Dell sent me an invitation to their ‘signature event’ which caught my attention, and so I’ll explain why ‘event’ based marketing is so effective for ANY business. Yes, including yours.

Let me know your opinion about the show – simply write a comment below.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #72 – “The art of conversation is, like, kinda dead and stuff”

Websites and resources mentioned in the show:

BoomText Special Offer (Get a FREE 30 Day Trial and a 60 minute consultation)

How to Sell When Nobody’s Buying” (Groundbreaking new book by Dave Lakhani)

Integration Marketing (Watch the video and download the free guide)

Backpage (Alternative to Craigslist)

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

This is an exciting week for me, and hopefully you too. Why?

GotBiz.tv has now launched – 9/9/09! This new network for entrepreneurs aims to educate entrepreneurs in an unconventional way and prove that business doesn’t have to be boring. With the erratic economy continuing to send jolts of fear and uncertainty throughout the business world, the launch of GotBiz.tv couldn’t have come at a better time. With its hours of fast, fun and free business training from a variety of well-known experts, always delivered in a spirit of optimism and good humor, GotBiz.tv is certain to become a valued source of information and inspiration for millions of entrepreneurs across the globe.

I like to read. A lot. Actually, I aim to consume 2 new business books each week. One of the best books I’ve read recently is “How to sell when nobody’s buying” by Dave Lakhani. If you’re in sales, you MUST read this ground-breaking book.

This week’s question is all about how to reassure nervous buyers on e-commerce websites. Watch the show to discover the answer.

d you know tha there’s a significant competitor to Craigslist in the USA? It has a slightly cleaner look and layout that Craigslist in my opinion. Check it out.

There’s a new part of the show – ‘success stories’. I love hearing YOUR succes stories about how you implement the suggestions in the show, so keep ‘em coming. You can submit your results using the ‘ask andrew’ link at the top of the page, and you can win an incredible prize, something from my travels

Finally, the big lesson of the week, from Liberty Mutual. They teamed up with Home Depot in a very clever marketing strategy called ‘integration marketing’.

Let me know your opinion about the show – simply write a comment below.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #71 – “I Do Know It All… I Just Can’t Remember it All at Once”

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

One Minute Coupon (Creates printable coupons for your website)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

Yep, many of the big airlines are still screwing their own business up with bad customers service, silly charges, and other nonsense. Long time viewer of the show, Meny Hoffman shares his experience about trying to upgrade on Continental. They wanted to charge him a $250 PENALTY for upgrading to a higher class of fare! The extra $1200 is apparently not good enough for greedy Continental Airlines.

United Airlines are still feeling the heat from Dave Carroll, who created the “United Breaks Guitars” video that’s been seen over 5 million times on YouTube already! Dave’s just released video #2, with a new song. It’s great!

Then there’s UPS who are still irritating me no end. They won’t deliver to our new studio address in Salt Lake City because the address isn’t in their computer! Yet USPS and Fedex have no problem. I HATE the “our computer says” type of excuse. Fix it! Computers don’t think for themseves, they do whatever humans tell ‘em to do!

This week’s question is all about the t-shirts I wear on the show. What’s the marketing signifcance? Watch the show to discover the answer.

You can now offer printable coupons on your website, thanks to OneMinteCoupons.com, I’l share that nifty click with you this week, it’s really useful.

I love hearing YOUR succes stories, so keep ‘em coming. You can submit your story using the ‘ask andrew’ link at the top of the page, and you can win an incredible prize, something from my travels

A few weeks ago, JetBlue offered an ‘all you can jet’ pass, valid for a month, and it was a major success. Think about how YOU can challenge the existing pricing model of your industry and offer something different, and better.

GotBiz.tv is officially launching 9-9-09, sign up for free updates and offes at GotBiz.tv. I’m excited to launch this new network for you, and all the shows will be free.

Let me know your opinion about the show – simply write a comment below.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #69 – “If You’re Interested in Time Travel: Meet Me Last Thursday”

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

Outrageous Advertising Book (from Amazon)

The Most Successful Outrageous Salesletter (You can download it from here)

Blurb (Full Color Book Printing)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

What’s going on with taxi drivers? I was down in San Diego last weekend and on every trip I took around town, the taxi drivers decided on their own tip, by giving me back my change, LESS their tip! What’s up with that?!

This week’s ‘Ask Andrew’ question is all about web design from…a web designer. That’s okay. Many designers favor form over function, or marketing effectiveness. I’ll give my suggestions, including why you should NOT use flash in your web design if you want it to be found by the search engines.

The ‘nifty click’ resource is a company that enables you to create a bookstore quality book, with a minimum quantity of just one! Price varies according to how many you order, and the number of pages in the book.

The BIG marketing lesson comes from Jamba Juice, who have opened up a new market for themselves by offering a delivery service. Fax your order, and it can be delivered. The key lesson is widening out the way you do business.

If you’d like to share YOUR favorite little known website, simply write a comment below!

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #68 – “I Listen to Bands that Don’t Even Exist Yet!”

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

Paid for Life (San Diego Charity Seminar)

StockLayouts (Professionally designed marketing materials, ready to use)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

Went to Austin, Texas last week and that was quite an experience. In the Little Long Horn Saloon they play a game that I can only describe as bizarre (but fun).

I have some more outrageous business signs to show you from all over the world, even a few from righ here in the good ‘ol USA!

If you own a small business that serves local customers you’ll probably relate to this weeks question, which is all about how to promote your business in the area without spending a lot of money. Or no money

Now there’s no excuse for not having professional looking marketing materials. This week’s resource, StockLayouts is an amazing find for anyone that needs business cards, postcards, stationery, posters, etc as promotional tools in your business.

Finally, the BIG marketing lesson this week comes from a company called MasterPlans.com – it’s an advanced copywriting strategy that’s incredibly effective at persuading readers. Let me know what you think.

If you’d like to share YOUR favorite little known website, simply write a comment below!

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #66 – “Global Warming: All the Cool Planets are Doing” It

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

Lifehacker (Great blog for busy business owners)

TubeMogul (Free video distribution)

Traffic Geyser (Premium service video distribution)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

I start this week’s show with an amusing exchange between one of those Nigerian scammers and an Australian guy, and it all happened on Skype.

Awhile back Business Week had an issue that featured ‘the pet economy’, which, it turns out is not just big, but HUGE business, and maybe that could include you too?

This week’s question is probably on your mind too – how do you promote your site better? See if the tips I give can be applied to your website.

I love Lifehacker. It’s a difficult to describe blog with an amazing array of useful content. At least, I think so. Let me know what YOU think of it.

The BIG marketing lesson is from M&M’s candies, or is that sweets as we say in Britain? It’s a marketing concept that most businesses can adopt.

Enjoy the show!

Regards,

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Episode #65 – “Let Me Drop Everything and Work on YOUR Problem ”

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

AVG Anti-Virus Software (Get it – it’s free!)

Money From Social Media (Free guides about profiting from social media)

‘United Breaks Guitars’ (Full video on YouTube)

Top 20 Viral Videos (take a look at these for ideas and inspiration)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

Another packed show for you this week…

Have you heard about the ‘United Breaks Guitars’ video that’s gone viral online? I talk about that, and how United Airlines really dropped the ball. They now look like a bunch of fools in my opinion because they acted too late.

I’ll also announce the winner of the Magical Marketing Experience competition for 2009/10. I’m thrilled to give this tremendous prize to a very deserving winner. If you entered, it could be you…

The ‘ask andrew’ question is all about creating viral media. I’ll explain that although it’s impossible to design something that’s guaranteed to go viral, there are some principles you can learn and understand that will at least help you go in the right direction.

How about a nice new nifty click? When I buy a new computer there’s one important piece of software I install before I do anything else with it. Any idea what it is? Well, it’s free, and you can find out more in this episode.

The BIG marketing lesson is from Delta airlines. They’ve done something very different, and it’s a great idea that you can adapt to help your business.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #64 – “I Like to Think Outside the Quadrilateral Parallelogram ”

Websites and resources mentioned in the show:

Infusion (Download the free guide from Infusion)

Benefits of the Magical Mastermind Group (before entering the competition)

Roboform (hint use coupon code:NEVR1 for 20% off today) (Remembers your login details and passwords for websites)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

A bumper show for you this week…

I talk about how AEG Live turned lemons into lemonade with the Michael Jackson concerts. They stood to lose more than 80 million dollars in ticket sales, (which, incidentally is more than I make in a month ) but they’ve quickly transformed their business in a dramatic way.  Last week, they collected more than 1.6 million names and email addresses of Michael Jackson fans – that is EXTREMELY valuable alone.

My magical mastermind experience has been finalized, and YOU now have an opportunity to be part of the group for the new season from July 2009 for the next 12 months (more details here)

THE COMPETITION

I explain how to enter the competition in this week’s video, and as a reminder here’s the 3 questions you need to answer:

1. What business are you in?

2. What marketing ideas have you learned and implemented from watching the show, and what have the results been?

3. Why are you a good candidate for the Magical Mastermind Experience over the next 12 months?

To enter, post your reply as a comment on this blog (scroll down this page).
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Carlos Menendez wrote and asked for tips about creating an effective TV commercial, so I’m happy to oblige with 4 essential components.

Ever get frustrated at trying to remember your login details and passwords for all the websites you visit?  Worry no longer because I have a very cool nifty click resource for you, and it’s free!

Lastly, DirecTV show us how to expand our business into other areas.  You might be surprised at who they’re attracting as clients for their satellite TV service…

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #63 – “Not Made in China ”

Websites and resources mentioned in the show:

Infusion (Get a FREE Trial of the #1 Marketing Management System)

The iPhone Blog (Great resource for iPhone users)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

Played golf for the first time in a loooong time, and regretted it. Not just because I’m a rubbish golfer, but because I stayed out in the sun too long and got deep fried and crispy.  I’m paying the price for that one.

If you sell more than one product (I do hope so) then you’re in the same predicament as Ted, who submitted this week’s question.  He asks how to cross promote products, and I provide lots of suggestions for him, and you too.

I know so many people who have converted to the iPhone over the last year or so, and all of them love it.  I have a resource for you iPhone addicts that’ll keep you up to speed on all the latest news surrounding the phone.

The BIG lesson I promised from last week is here!  Remember how I showed you the Valenti ad and contrasted it with the one from Rosetta Stone?  Well, the time has come for me to reveal to you WHY the latter is SO much better.  See if you can identify with the good or bad example with your own advertising.

Also this week there’s a competition to test YOUR marketing skills.  If you know the answer, rush to add a comment and you could win a years subscription to NiftyClicks.com

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #62 – “I Bought This Shirt and All I Got Was This Shirt! ”

Websites and resources mentioned in the show:

Infusion (Get a FREE Trial of the #1 Marketing Management System)

Are you interested in my new Magical Marketing Experience Mastermind Group? It’s my brand new 12 month coaching program to help you accelerate your business success. Fill in this form and I’ll get back to you once full details have been confirmed. Note, there will be an application form, but priority will be given in the order that these forms are received.

GiveAwayOfTheDay (Free software each day)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

I was down in Florida last week and spent a day at the Magic Kingdom in Disney World.  There’s only one high-end restaurant in the park, called ‘Cinderella’s Magic Table’ and it’s located inside the castle in the center of the park.  Well, it turned out to be a disaster, and in this episode I’ll tell you why.

My background is in video production so I’m fairly knowledegable about technology.  If you’ve wondered what the best camera for web video is, I’ll answer that for you this week.

I love freebies, and there’s a great resource called Giveaway of the day that I frequent because I can get all kinds of software completely free, each day.  Each offer is only available for a single day, after that the normal price reverts, but I’ve snagged some great finds on this site.

The BIG lesson this time is in what NOT to do with your advertising.  It’s from Valenti, a company that does match making, and their ad is truly awful from a marketing perspective in my opinion.  I’ll show you what they did wrong so you can learn from it in your own business.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #61 – “Nostalgia Was Better in the Old Days! ”

Websites and resources mentioned in the show:

Infusion (Get a FREE Trial of the #1 Marketing Management System)

Interested in my new Magical Marketing Experience Mastermind Group?  It’s my brand new coaching program that will run for 12 months from July.  Fill in this form and I’ll get back to you once full details have been confirmed.  Note, there will be an application form, but priority will be given in the order that these forms are received.

TrafficGeyser (The service that distributes your videos throughout the web)

ActionEnvelope.com (get colored envelopes, printed on)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt(from National Media Services)

Support the show, and benefit yourself! Don’t forget to check out the great, free trial from Infusion, it’s what I use to manage my own business.

In this episode I unveil my brand new iPhoie 3GS, live on the show!

Did you hear about British Airways asking their employees to work for free for a month, to help the company out?!  You can imagine what I thought of that!

We send out Microwave Marketing in black envelopes, with silver printing in the corner, and a lot of people comment on how good the package looks, so I’ll share my supplier with you.

This week’s BIG marketing lesson is from Fisher Wealth Management.  Don’t worry if you’ve never heard of them.  You’ll understand the lesson, and that’s what counts.  It’s very important to get inside the customers mind!

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.