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#84 – “Zappos tour, how the little guy (or girl) can sell to big business, a free website creator, and a BIG marketing lesson from Bose.”

Episode #84 – “Marketing is Everything…” ;)


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Websites and Resources for your benefit:

Talk Show System (Discover the #1 secret to a successful interview, and checkout the system)

Get Weebly (Easy to use, free online website creator)

Andrew’s Upcoming Events:

On Wednesday Dec 2nd at 8pm EST, join me for a webinar about how YOU can create a WebTV show in your niche. Register using the form above and you’ll receive more details.

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

I spent some time with Tony Hsieh, the CEO of Zappos.com last week. He graciously answered the questions posed by myself and other members of our small group which Nick Nanton arranged. Zappos is a fascinating company to behold. It’s extraordinary in every sense of the word. I’ll tell you more in this episode.

Do big businesses intimidate you as a small business owner? Have you ever had to pitch to a big business with fear and trepidation? Well that ends today. The fear I mean. Seriously, there’s no need to get all worked up because businesses don’t buy anything – PEOPLE buy. And they buy from other people that they know, like, and trust. That’s the topic of the ‘ask andrew’ question this week.

I have a great resource for you that’ll help you create a simple but good looking website for free. This is a particularly good resource if you need a quick personal site for yourself or your clients.

Finally this week, the BIG marketing lesson is from Bose.com, the audio equipment manufacturer. They use an advanced strategy in their advertising that allows them to track exactly where the responses come from. You can benefit from the same tip in your business, so look out for that.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

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