"Help! My Business Sucks!" Irreverent Marketing Videos for Small Business: Ideas and Tips for Marketing Your Small Business » andrew lock

Episode #151: Doing Business in Dubai, A Report from the Road

locky — Wed, 04 Jan 2012 06:05:53 +0000

Episode #151 – “Doing Business in Dubai, A Report from the Road” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This is another special episode featuring small business marketing lessons from my travels in Dubai. Actually, admittedly there’s not so many lessons, this episode is more of a video diary of my experience in Dubai. Still, i think you’ll find it interesting to see how Dubai is playing a larger role in business on the world scene.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

#150: Marvellous Marketing Lessons from London, for Small Business Owners. Presented by Maverick Marketer Andrew Lock

locky — Thu, 29 Dec 2011 18:36:59 +0000

Episode #150 – “Marvellous Marketing Lessons from London” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This is a special episode featuring small business marketing lessons from my travels in London. I talk about what companies like Hamley’s Toy shop, Apple Store, H&M, Gordon Ramsay, and many others are doing that you can
‘borrow’ in your small business.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#149: Interview with Isabelle Mercier – Branding, Marketing, and Productivity Tips

locky — Wed, 30 Nov 2011 03:28:33 +0000

Episode #149 – “Interview with Isabelle Mercier” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

MyLeapTools (online branding resources from Isabelle – use the code: TWOVIP)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

Isabelle Mercier is an expert in branding. In this interview we delve into the common misconceptions about branding and marketing.

In this interview, which was conducted over Skype, we discuss:

> What is a Brand?

> How Apple Sets an Example with Branding

> Case Study: BMW’s Mini Cooper Branding

> Understanding Your Customers

> Creating the Culture of Your Company

> LeapTV WebTV Show for Branding Tips

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

An Invitation: Join the Magical Marketing Experience Mastermind Group for 2012 with Andrew Lock (Promo)

locky — Mon, 24 Oct 2011 21:58:21 +0000

“Promo Episode – The Magical Marketing Experience – Small Business Marketing Tips”

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View comments from members of the Magical Mastermind Experience

This is a promotional episode where I invite you to join my Magical Marketing Mastermind Group. a year long program where you have the opportunity for me to help you in your business. There’s a couple of slots available
for the next 12 months, so if you’re interested, request the application form by emailing me at support@helpmybusiness.com

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#148: Jim Cockrum Interview – Free Marketing, 101 Low and No Cost Marketing Methods for Your Small Business

locky — Wed, 12 Oct 2011 07:14:25 +0000

Episode #148 – “The One With Jim Cockrum” – Small Business Marketing Tips

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Note: Your contact information is not shared with anyone, and you’ll receive valuable information.

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

Free Marketing (Jim Cockrum’s new book)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

Jim Cockrum has been helping small business owners for many years, and I personally have the utmost respect for what he does, and how he does it. He’s one of the good guys, and his latest project solidifies that. All proceeds
from his new book are going to a terrific charity, Hope Village Detroit, that helps young entrepreneurs. The book is titled: “Free Marketing: 101 Low and No Cost Ways to Grow Your Business Online and Off.

In this interview, which was conducted over Skype, we discuss:

> Jim’s background as an eBay advisor

> How to be an expert in your niche

> How to be a great leader, and guard your character

> Interacting with your customers effectively

> An unconventional way to deal with BOTH unhappy but reasonable customers and habitual complainers

> Why Zappos irrational policies work so effectively both for customers and employees

> The ‘one marshmallow now’ principle

> The book “Predictably Irrational” by Dan Ariely

> Why content is King, especially to build a list, and an audience

> How Jim Cockrum got Dave Ramsey to endorse and promote Jim’s new book: “Free Marketing”

> The power and importance of outsourcing.

> Why business concepts are more important than skills.

I strongly encourage you to get this book by Jim Cockrum for 2 reasons: (a) It’s great information that you can use, and (b) all proceeds are going to a phenomenal charity that helps young entrepreneurs. Click here to get the book: Free Marketing.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#147: Special Interview with Author Entrepreneur Rich Christiansen – The Zig Zag Principle

locky — Thu, 29 Sep 2011 19:25:10 +0000

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

In this economy the small business needs all the help it can get, and thankfully there’s a new resource from Rich Christiansen, prolific successful entrepreneur and author. Rich has a new book for anyone with an idea or a dream. It’s called “The Zig Zag Principle”. If you already have a small business, you’ll find plenty of good advice on how to structure your business in a way that ensures fast and consistent profits.

The Zig Zag Principle confronts most business books head-on. Where most books give you a straight, rigid path to follow; this one permits you to squirrel chase. It’s like no business book you’ve ever read.

Zig Zagging is a unique way to set goals, rewards, and boundaries. One of the most unique skills Rich teaches in the book is how to fail. “Failing efficiently is vital. If you’re going to fail, why drag it out? Recognize it, admit it, lick your wounds, and move onto your next venture.”

Rich Christiansen has started 33 business. 11 were failures, but 11 grew into multimillion-dollar successes. His experience and passion for business can help you too.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#146: Twinings Tea Trouble, How to Sell Advertising on a Website, an Online Conversion Tool, and BIG Marketing Lesson from Sit N Sleep.

locky — Thu, 08 Sep 2011 01:32:05 +0000

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Do you subscribe to this show on iTunes, for your iPod, iPhone, iPad, or other MP3 device? If so, you may need to update your subscription, due to some recent iTunes changes. Click the link here to subscribe or update Help! My Business Sucks! on Apple iTunes.

Once again we have a live studio audience of small business owners in this episode. First up, Twinings tea are in trouble for replacing Earl Grey tea with a new blend called THE Earl Grey, which many customers apparently strongly dislike. Reminds me of New Coke – remember that debacle back in the 1980′s? Public feeling was so strong that within 3 months ‘original’ coke aka Classic Coke was reintroduced and New Coke was abandoned.

Our viewer question in this episode is all about how to sell advertising on a portal style site. Learn about ‘modeling’ what other successful online business owners have done, and you can apply this lesson to your own business, regardless of the niche you’re in.

Everyone needs to convert files from one format to another at some point – a PSD to a JPG, a PDF to a Word document, an AVI to an MPEG2, and so on. A nifty tool I’ve been using is Online-Convert, which takes the hassles out of the process, handles it all online, and best of all, is completely free.

Our BIG marketing lesson in this episode of “Help! My Business Sucks!” is from Sit n Sleep, a mattress chain in California. I’ve noticed their TV ads for awhile, and I’m impressed by how they market their products. This lesson relates to one particular TV commercial they’ve been using – it’s a very powerful visual, and you can adapt the principle for your business.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: http://www.makemoneyin5.com

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#143: Local Business Marketing – Secrets to Help Your Small Business Stand Out from the Crowd. Interview with Matthew Perry.

locky — Thu, 02 Jun 2011 10:07:50 +0000

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This is a special interview episode where I interview Matt Perry, an audiologist from the east coast of the States. We talk about how a local business can stand out from the crowd and increase sales even in a tough economy.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

#141: Standing out from the Crowd, website tweaks, saving money on everyday items, and a BIG marketing lesson from Virgin Media

locky — Thu, 07 Apr 2011 22:52:22 +0000

Episode #141 – “Standing out from the Crowd, website tweaks, saving money on everyday items, and a BIG marketing lesson from Virgin Media.”

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

I start this episode by sharing a situation I encountered recently when buying a mount for my plasma TV. When browsing the local stores, there were many choices, and only one option stood out. Find out why I bought it, because it’s an interesting marketing principle you can use in your small business.

This week’s viewer question is via video, and relates to how people view your website when they first load the page. I suggest some tweaks that I hope you can take advantage of in your Internet business.

Do you like saving money? I do, which is why I share a popular resource to enable you to do just that in your local region, on all kinds of products and services.

This week’s BIG marketing lesson is from Virgin Media, a UK company that provides all kinds of utilities under one umbrella. Their marketing is a shining example of what you SHOULD do when communicating with your customers. See if you can identify with the obvious mistake that most businesses make by comparison.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#140: Interview with Garrett Gunderson of Freedom Fast Track – Financial Advice for Small Business Owners

locky — Thu, 31 Mar 2011 06:52:39 +0000

Episode #140 – “Interview with Garrett Gunderson of Freedom Fast Track – Financial Advice for Small Business Owners” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This episode features a special interview with Garrett Gunderson of Freedom Fast Track, a company that helps small business owners to make better use of their money, including providing advice on how to save money. Look out for the special offer that Garrett makes, for a complimentary 7 step cash recovery consultation to help you see where your business is losing money.

Garrett is the founder of Freedom Fast Track, an Inc500 business, and author of “Killing Sacred Cows” a New York Times Best Seller.

In 2006, Garrett received devastating news – that his business partner died in a plane crash. It was a crossroads time, and something interesting happened to accelerate the publication of the new book.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#137: Interview with Garrett White – Entrepreneur and Founder of Paid to Play

locky — Wed, 02 Mar 2011 18:18:38 +0000

Episode #137 – “Interview with Garrett White – Entrepreneur and Founder of Paid to Play.” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This is a special episode where I interview Garrett White, the creator and presenter of “Paid to Play”, a WebTV show that helps entrepreneurs to enjoy what they do.

Garrett is an interesting character, he’s full of energy and enthusiasm, and we talk about a wide range of topics including how spirituality relates to business!

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#136: Teleseminars vs Webinars – Which are Better? How to Sync and Share Files, and a BIG Marketing Lesson from Rons Hardware

locky — Wed, 16 Feb 2011 09:56:49 +0000

Episode #136 – “Teleseminars vs Webinars – Which are Better? How to Sync and Share Files, and a BIG Marketing Lesson from Rons Hardware.” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Lots of goodies for you this week, including my answer on the debate: are teleseminars better than webinars?

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#134 – “Bouncing Back, Duped in the Big Apple, a New Marketing Magazine, and a BIG marketing lesson from United airlines”.

locky — Wed, 02 Feb 2011 12:09:12 +0000

Episode #134 – “Bouncing Back, Duped in the Big Apple, a New Marketing Magazine, and a BIG marketing lesson from United airlines”. – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

It’s great to be back! Did you miss me? I missed you.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#128 – “Insane Jobs, TV Advertising, How to Setup and Run an Affiliate Program, and a BIG Marketing Lesson from PCWorld Magazine”

locky — Wed, 20 Oct 2010 18:44:57 +0000

Episode #128 – “The One With the Insane Jobs ” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

Consult with Andrew (Via telephone, to help your business grow faster)

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

There are some jobs that are simply insane and I’d like to show you a few of them. Watch out for that.

Join me in Orlando, Nov 5-7 in Orlando, Florida, and for just $197 you can get access to hear and interact with 16 experts in various areas of small business, to help you. More details at: http://www.theorlandosummit.com

This weeks question is about TV advertising. Viewer Bob Postal has a new TV commercial for a teeth whitening product and it’s not working as well as he expected. I’ll dissect it for you and provide some suggestions on how to improve it.

If you don’t have an affiliate program, you should definitely consider it. Affiliates sell for you and you only pay them for sales made, so it’s a great solution for marketing your products and services to a wider audience, without risk. I receive many questions about how to attract, and manage affiliates, and I highly recommend the affiliate dashboard from Marlon Sanders. There’s 6 step by step sections that guide you through the process very simply.

The big marketing lesson comes from PC World magazine, which I really enjoy as a subscriber. Interestingly, the latest issue had an extra cover on the front of the magazine, that’s actually an advertisement. I’ll show why and how they did it to generate more revenue, and how you can adapt this principle for your small business.

Remember as always, everything is marketing, and marketing is everything.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#124 – “Small Business Marketing Tips from Maui, Hawaii (Special Episode) with Andrew Lock”

locky — Thu, 23 Sep 2010 05:18:54 +0000

Episode #124 – “The One from Maui, Hawaii ” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

Consult with Andrew (Via telephone, to help your business grow faster)

Get Time Tips (Dave Crenshaw’s Website)

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

This special episode of Help! My Business Sucks! was filmed in the beautiful Hawaiian island of Maui. Yes, marketing is everywhere around us, even in paradise! I’ve tried to cram in plenty of advice, tips, strategies, and secrets to help you with your small business marketing.

Hawaiian airlines is the subject for my first business lesson. They’ve been voted the #1 airline in the U.S. for a number of years now, and I experienced first hand why. They create a lively, fun, party style atmosphere even before boarding, with Hawaiian music as you walk down the jet bridge. On board, they offered us a choice of 5 entrees, with attentive service. As you know, the airline industry is ultra-competitive, yet Hawaiian HAVE managed to stand out from the crowd with creative marketing, attention to detail, and smart business decisions.

I like to plan for trips and “Maui Revealed” is my favorite guidebook for discovering what’s hot and what’s not in Maui. The writers have done a great job of conveying real world advice for everything you can think of as a visitor. They tell it as it is, often in a humorous style. I love that. I find most guidebooks stuffy, inaccurate, and boring. Apparently, “Maui Revealed” has been pulled from the shelves of a number of bookstores for ruffling the feathers of businesses on Maui. Again, that’s great news because it merely adds fuel to the marketing fire. The unconventional marketing lesson here is to go against the grain in a crowded market, come up with a unique angle, and don’t be afraid of attracting controversy – that’s exactly what you should want!

Our experience at two beach side restaurants in Lahaina and Kaanapali further demonstrated how important it is to provide oustanding customer service, especially when something goes wrong. In both restaurants, plenty of stuff got messed up, but the ‘service recovery’ couldn’t have been more different. There’s an important marketing lesson that you can adapt for your small business.

I hope you enjoy the other business and marketing lessons for your small business. I admire your interest in being an entrepreneur.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#114 – “Horrible Hotels, the Best Listing Duration for eBay Auctions, Easy Market Research, and a BIG Marketing Lesson from Virgin Media”.

locky — Wed, 07 Jul 2010 19:53:04 +0000

Episode #114 – “The One With the Horrible Hotels ”

See the T-Shirts (and get one free for posting the episode on your website or blog)

The Woo Themes (For WordPress Blogs)

AnswerBag (Quick, Easy, Free market research for your niche)

Other Useful Resources:

Consult with Andrew (Via telephone, to help your business grow faster)

Get Time Tips (Dave Crenshaw’s Website)

NiftyClicks (Discover the very latest web tools and resources)

What is going on with the hotels? None of them seem to have a clue about travelers want! I just stayed in one in Los Angeles that had recently had a multi-million dollar refurbishment done, and it was a classic case of form over function. It was completely impractical. Nowhere to plug my cellphone in to charge it up, having to get OUT of bed to turn off the bedside light, and being blinded by bright fluorescent lights in the bathroom!

This week’s question is about the best duration for an eBay listing – should it be one, five, seven, or ten days? What do you think? See if you agree with my recommendation.

Market research is MUCH easier these days than it ever used to be, thanks to the Internet. I’ll tell you about a cool resource called AnswerBag.com, which can let you get inside your prospects minds, it’s very handy indeed.

Virgin has a GREAT reputation for outstanding customer service, and their marketing efforts are equally as impressive, especially for a big company. They offer a range of services including broadband, TV, cellphone, and home phone. They bundle the services into a sweet deal, and I’ll show you a principle that helps them win many customers via direct mail. You can use the same principle in your marketing, for your small business.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…

#109 – (Rerun) “Marketing Secrets From NCL Cruise Line, Boston Red Socks, Mahone Bay, and The Worlds Largest Violin”

locky — Wed, 02 Jun 2010 08:07:28 +0000

Episode #108 – “The one with the Cruise ”

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See the T-Shirts (and get one free for posting the episode on your website or blog)

The Woo Themes (For WordPress Blogs)

Other Useful Resources:

Consult with Andrew (Via telephone, to help your business grow faster)

Get Time Tips (Dave Crenshaw’s Website)

NiftyClicks (Discover the very latest web tools and resources)

I’m away this week, so I’ve dusted off one of my favorite shows from the archives, for you to enjoy again. That’s called “re-purposing” (a marketing lesson) and since it’s more than 18 months since this episode first aired, I hope you’ll enjoy it with fresh eyes!

The show revolves around a NCL cruise, and there’s lots of marketing lessons along the way that you can use in your small business.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#105 – “Crazy Car Rental Chaos, How to Create a Business Loyalty Program, Membership Site Tips, and a BIG Marketing Lesson from Scotts Lawncare Service.”

locky — Wed, 05 May 2010 05:55:20 +0000

Episode #105 – “The One With the Crazy Car Rental Story ”

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Note: Your contact information is not shared with anyone, and you’ll only receive valuable information.
Websites and Resources for your benefit:

See the T-Shirts (and get one free for posting the episode on your website or blog)

Try FatCow (The premier membership site platform)

Other Useful Resources:

Consult with Andrew (Via telephone, to help your business grow faster)

Get TIme Tips (Dave Crenshaw’s Website)

NiftyClicks (Discover the very latest web tools and resources)

Why does it always happen to me? That’s what I keep asking myself. Another customer service horror story for you from a well known car rental company. I’ll even show you the evidence in this episode. Let me know what you think they should have done to (a) avoid it, and (b) fix it.

Our question is all about how to create a loyalty program. Any ideas on that one? I’m a big believer in not reinventing the wheel so I provide a resource that’s like handing it on a silver platter!

I LOVE membership websites where you charge people a monthly fee to gain access to specialized information. That’s what NiftyClicks.com is, as you may know. This week I interview one of the leading experts on the topic, Tim Kerber from Membergate, which is the premier membership website platform out there.

Finally, a BIG marketing lesson from Scotts Lawn Service. I’m not sure if they’re a national or local company, but they certainly do a great job with marketing. I’ll show you an example of how they got me to take notice of their offer, it really stood out from the crowd, and you can apply the marketing principle in your small business, too.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#95 – “My Apple iPad, Postman Pat, SEO for Online Video, and a Big Marketing Lesson from Arby’s”.

locky — Wed, 17 Feb 2010 04:23:47 +0000

Episode #95 – “I respect your opinion even though I think mine is better…

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

Last Name *

Email *

(* Required) Note: Your contact information is not shared with anyone, and you’ll only receive useful communications.

Websites and Resources for your benefit:

Try Roboform (Store & Easily Access your Website Logins)

Make Your Own Apple iPadr (and impress your friends)

Tungle.me (Online scheduling system)

Other Useful Resources:

Preview the GotBiz WebTV Network (The NEW Place for Unconventional Business Education in 2010)

NiftyClicks (Discover the very latest web tools and resources)

Consult with Andrew (Via telephone, to help your business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

Unless you’ve been living under a rock you’ll have heard about the new Apple iPad, also referred to as the Apple iPad Nano in some circles! Since they haven’t been released at the time of this episode being released, I thought I would have a bit of fun with it. I made my own iPad. Total cost: 7 cents. Really. I’ll show it to you. It impressed the boots off all my “friends” at the local Starbucks.

And now a rant. We had some mail stolen from my the mailbox outside my office. There was a big investigation and the whole thing was a big mess. So imagine my utter disbelief when I discovered the mailman had left a big package dangling out of the box this morning! Is your mailman as lazy / incompetent / insert other adjective here, as mine?

Any idea how Google searches and indexes audio content? Well, to my knowledge, they don’t. Which is why it’s essential to provide keywords AND a transcription, or at least show notes to go with your podcast / WebTV show etc. That’s the topic of this week’s question.

Tieing someone down to a specific day and time for an appointment is often difficult when you’re juggling two calendars (yours and theirs). That’s where a nifty resource called Tungle.me comes in. It uses your calendar to show the recipient when you’re available, and it saves a lot of the unnecessary to-ing and fro-ing that usually occurs when one tries to set an appointment or meeting. Try it out.

The BIG marketing lesson comes from fast food chain Arby’s. You’ve probably seen how many fast food chains offer a survey on their receipt. Well, Arby’s does that, but they do it a little differently, as you’ll see…
Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#94 – “Snowmageddon, Postcard Marketing, a BIG marketing lesson from Soundview, AND an interview with Marc Accetta”.

locky — Wed, 10 Feb 2010 09:31:51 +0000

Episode #94 – “Doesn’t expecting the unexpected make the unexpected expected?…”

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

Last Name *

Email *

(* Required) Note: Your contact information is not shared with anyone, and you’ll only receive useful communications.

Websites and Resources for your benefit:

Try Roboform (Store & Easily Access your Website Logins)

RentOMeter (Discover rental prices in your surrounding area)

SoundView (Soundview Executive Book Summaries)

Other Useful Resources:

Preview the GotBiz WebTV Network (The NEW Place for Unconventional Business Education in 2010)

NiftyClicks (Discover the very latest web tools and resources)

Consult with Andrew (Via telephone, to help your business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

I was almost stuck in the massive snowstorm dubbed ‘Snowmageddon’ that hit the east coast of the USA last week. In my time in New York City I noticed the demise of one of the most well known landmarks in the middle of Times Square – can you guess what it is?

Postcard marketing is a valuable tool for advertising and promoting a product or service in almost any business. Our question relates to the subject of tracking the results from a postcard marketing campaign. Any ideas? See if you agree with my recommendations.

The nifty web resource in this episode will help you discover whether you’re paying a fair price for your rental property, regardless of where you live. You can enter what you’re currently paying and the system will show you comparisons with your neighbors, so you can see if you’re getting a good deal, or perhaps being royally ripped off!

I saw a great ad from Soundview Executive Book Summaries recently. It presented two columns: on the left hand side was the ‘problem’ and on the right, the ‘solution’. This format for advertising is as old as dirt, but it’s proven to be effective. I’ll show you WHY it’s such a good formula to follow, and I’ll also show you how to adapt it for your small business.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#87 – “Are You Charging Enough? Where to Find Reliable Mailing Lists, a Resource for Testing and Tracking Marketing, and a BIG Marketing Lesson from IKEA.”

locky — Wed, 16 Dec 2009 07:00:52 +0000

Episode #87 – “Milk…I am Your Father… (Noooooo…)”

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

Last Name *

Email *

(* Required) Note: Your contact information is not shared with anyone, and you’ll only receive useful communications.

Websites and Resources for your benefit:

Traffic Geyser’s New Package (with iPhone App Module)

Discover My #1 Traffic Secret (My Interview with Jonathan Gunson of Traffic Cafe TV)

Marketing Experiments (For the geekiest of marketers)

Other Useful Resources:

Preview the GotBiz WebTV Network (The NEW Place for Unconventional Business Education in 2010)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

I signed up for a service called ‘Clear’ which, for a modest fee, was designed to whisk travelers through the airport, avoiding the usual security bottlenecks. Just one problem – the company went out of business. My opinion on this is that they charged far too LITTLE (they under valued their service) and they only had a single revenue stream, which is always a bad idea. I’ll share my story in this episode with you.

If you’re a marketing geek like me, you’ll love MarketingExperiments.com, a site that conducts all kinds of marketing tests and then shares the results.

I love IKEA. They’ve revolutionized the way that people buy home furniture. This week I’ll share a marketing concept that IKEA use that you may not have thought about before – event based marketing. And I don’t mean ‘event’ in the traditional sense of the word. In marketing, an event is simply a REASON for people to come back. Make sure YOU give people regular reasons to return.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

#86 – Persuasion with Fun, How to Sell a Product that Lots of Other People Already Sell, a Nifty Outsourcing Resource, and a Big Marketing Lesson from Samsung.

locky — Wed, 09 Dec 2009 04:09:31 +0000

Episode #86 – “Subl(imawesome)inal…”

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

Last Name *

Email *

(* Required) Note: Your contact information is not shared with anyone, and you’ll only receive useful communications.

Websites and Resources for your benefit:

Yanik Silver’s 2010 Underground Seminar (March 12-14, 2010)

Hire a Helper (Outsourcing resource)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

There are lots of methods to persuade people, but one you might not have considered is…fun! There’s a fascinating test in this episode, designed to get people to use the stairs rather than an escalator. I think you’ll be surprised at the result.

Our question for this episode revolves around a challenge that’s common to many businesses – how do you sell a product that lots of other businesses sell? In other words, how do you encourage customers to buy from YOU rather than your competitors? Listen up, you can apply the strategy I reveal to YOUR business.

There was a time when I thought that multi-tasking to the extreme, was a good thing! I’ve since learned that you need to stick to what you’re best at, as well as doing tasks that are the best use of your time. This week’s nifty click resource (www.HireAHelper.com) will help you outsource household tasks like moving, gardening, and cleaning. No need to mow the lawn anymore

Samsung are a smart company. They realize that they compete withe the likes of Nokia or Apple’s iPhone. BUT, they have found a niche that apparently no one else wanted to touch. They’ve developed a mobile phone for Welsh speaking people – a potential market of around 1 million people.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

#79 – “The Hilton Hotel Deception, Worst Case Business Survival Guide, How to get Sponsors, a Nifty Outsourcing Resource, and a BIG Marketing Lesson from Haagen Dazs.”

locky — Wed, 21 Oct 2009 07:12:42 +0000

Episode #79 – “I’m Not Trying to be Difficult – it comes naturally”

Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

WeLive2Care (Outsourcing service)

Andrew’s Speaking Engagements:

Terry Wygal’s Blueprint to Financial Freedom (Nov 6-8, 2009, Houston, TX)

Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

(* Required) Note: Your contact information is not shared with anyone, and you’ll only receive useful communications.

I stayed at the Las Vegas Hilton hotel recently and they did something quite astonishing at check-in. I’ll spill the details in this episode. This week sees the release of “The Worst Case Business Survival Guide” by Mark Joyner, and I co-wrote one of the chapters. Available now from your local book store, or Amazon.

The question for this episode is all about how to acquire sponsors, so if you’d like to know my suggestions for doing just that, tune in.

I’ve discovered a useful outsourcing resource called www.WeLive2Care.com – I’ve used them for various VA type tasks including writing, research etc, and I’m happy to recommend them to you.

The BIG marketing lesson is from Haagen Dazs. Specifically, they used a coupon that had a specific design. You can copy and adapt the same idea to use in your business, watch the show to find out how.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

#78 – How to Have Fun in the Corporate Cubicle, Photographing Space for $150, a New Resource for all Your Graphic Design Needs, and a BIG Marketing Lesson from the Makers of ROM, the Fitness Machine. “Help! My Business Sucks!” is presented by Andrew Lock

locky — Fri, 16 Oct 2009 00:19:04 +0000

Episode #78 – “I Have Millions of Excuses – Which One Would You Like?…”

Websites and resources for your benefit:

Membergate (Grab the FREE Videos)

Hatchwise (Graphic design resource)

GotBiz WebTV Network (NEW Home for Unconventional Business Education)

NiftyClicks (Discover all the latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

I’m so glad that I left the corporate world many years ago. I really didn’t fit in, and it took me too long to discover that. This week I’ll show you some creative ways that cubicle dwellers are spending their time, to welcome co-workers back from vacation.

2 MIT students have also been creative with $150. They hooked together a camera, GPS cellphone, beer cooler, and a weather balloon, to take some astonishing photos of space! If they can accomplish that with $1 think what YOU can do with a little money and a lot of creativity in your business.

99Designs.com has been one of the most popular ‘nifty click’ reccommendations that I’ve made, so I wanted to tell you about a similar service, Hatchwise.com. It works in a similar way, and I’m impressed, so I encourage you to check it out.

If you fly regularly you’ve probably seen he ad for the ROM fitness machine that appears in many high-end magazines. It costs a whopping $14,995 but the ads are obviously successful based on the fact that they’ve been running for years. There’s a key reason why. I’ll explain it during this episode’s ‘Big lessons from Big Brands’ segment.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

#72 – The Launch of GotBiz.tv, How to Sell When Nobody’s Buying, How to Reassure Nervous Buyers, and a Big Marketing Lesson from Liberty Mutual. “Help! My Business Sucks!” with Andrew Lock

locky — Wed, 09 Sep 2009 07:16:05 +0000

Episode #72 – “The art of conversation is, like, kinda dead and stuff”

Websites and resources mentioned in the show:

BoomText Special Offer (Get a FREE 30 Day Trial and a 60 minute consultation)

How to Sell When Nobody’s Buying” (Groundbreaking new book by Dave Lakhani)

Integration Marketing (Watch the video and download the free guide)

Backpage (Alternative to Craigslist)

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Buy This Week’s T-Shirt (from National Media Services)

This is an exciting week for me, and hopefully you too. Why?

GotBiz.tv has now launched – 9/9/09! This new network for entrepreneurs aims to educate entrepreneurs in an unconventional way and prove that business doesn’t have to be boring. With the erratic economy continuing to send jolts of fear and uncertainty throughout the business world, the launch of GotBiz.tv couldn’t have come at a better time. With its hours of fast, fun and free business training from a variety of well-known experts, always delivered in a spirit of optimism and good humor, GotBiz.tv is certain to become a valued source of information and inspiration for millions of entrepreneurs across the globe.

I like to read. A lot. Actually, I aim to consume 2 new business books each week. One of the best books I’ve read recently is “How to sell when nobody’s buying” by Dave Lakhani. If you’re in sales, you MUST read this ground-breaking book.

This week’s question is all about how to reassure nervous buyers on e-commerce websites. Watch the show to discover the answer.

d you know tha there’s a significant competitor to Craigslist in the USA? It has a slightly cleaner look and layout that Craigslist in my opinion. Check it out.

There’s a new part of the show – ‘success stories’. I love hearing YOUR succes stories about how you implement the suggestions in the show, so keep ‘em coming. You can submit your results using the ‘ask andrew’ link at the top of the page, and you can win an incredible prize, something from my travels

Finally, the big lesson of the week, from Liberty Mutual. They teamed up with Home Depot in a very clever marketing strategy called ‘integration marketing’.

Let me know your opinion about the show – simply write a comment below.

Enjoy the show!

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #51 – ValPak Coupons, Should You Reveal Your Prices on a Website, a Resource that Converts Voicemail to Email and SMS, and a BIG Marketing Lesson from DirecTV

locky — Wed, 08 Apr 2009 06:08:18 +0000

Episode #51 – “It’s funny how you think I’m listening”

I hope you’re well. In this episode I start off with some (hopefully) revealing information about how best to use ValPak or a similar coupon service to promote your business in your local area. There’s some common mistakes that you can easily avoid, and I’ll point out the 4 biggest blunders that business owners make in using ValPak.

Next up, there’s a question about whether to reveal your company’s pricing online. Or is it better to have people submit a request for a quote? What do you think? I’ll give you my opinion, and the reasons why I believe it to be the right approach. Let me know if you agree or disagree.

I hate checking voice mails, and now I don’t have to with PhoneTag.com – it’s an inexpensive service that automatically intercepts your voicemail, transcribes the messages to text, and then emails you the response. Very cool, it definitely suits the way I like to work. Actually, it’s also great for when I’m in a meeting because I can READ voice messages on my phone, even while I’m still sitting in the meeting!

The BIG marketing lesson this week is from DirecTV, the well known satellite TV service provider in the U.S. DirecTV know what customers want, and they’ve found a way to avoid lots of unnecessary customer service calls, so the company benefits as well as the customers. I’ll show you how you can apply the principle in your business.

Websites and resources mentioned in the show:

The Continuity Summit (details to join me in Stamford, CT May 15-17th.)

PhoneTag (converts phone calls to emails or SMS messages)

NiftyClicks (discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Microwave Marketing (Your Monthly Business Training System – special low price offer for you)

T-Shirts for the show are supplied by National Media Services (check out their excellent service)

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #50 – News About GotBiz.tv, the NEW WebTV Network For Entrepreneurs, a Question About Improving Website Conversion, a Nifty Click Resource that’ll Help You Plan a Group Meeting, and a BIG Marketing Lesson From eBay.

locky — Wed, 01 Apr 2009 03:59:04 +0000

Episode #50 – “I Never Get Tired of Judging People ”

Before I get to the show notes, I just wanted to let you know that in view of the success and popularity of Twitter, all future episodes will be shortened from the current 10 minutes to just 12 seconds long. A recent survey showed that 93.873% of you suffer from Attention Deficit Disorder, so I’m confident that this new format will be much more helpful to you. The new format will be available from today, April 1st.

I’m excited…and I just can’t hide it. For the last 6 months I’ve been working on a new project for YOUR benefit (well sure, I benefit too).

With the success of this show combined with my background in the world of TV production, I’m creating a new WebTV network for entrepreneurs called GotBiz.tv. The theme of the network is ‘business doesn’t have to be boring’ and there’ll be lots of 10 minute, weekly shows on all kinds of subjects that relate to helping you in your business, whatever that might be.

In this episode I’ll give you a tour of the new home of GotBiz.tv, our custom built production studio in Salt Lake City, Utah. We’ve started production on some of the new shows and we plan to launch the network within the next couple of months, so look out for more news on that. Oh, and I’d love to hear about your suggestions for topics for shows. It can be anything you like, just post a comment on the blog and I’ll follow up with you.

The viewer question this time relates to someone who has plenty of visitors to their website, but those visits aren’t translating into sales. This is a problem with conversion, and I explain more about that as well as provide some suggestions on how to improve conversion.

Have you ever had to arrange a meeting for a bunch of people who live in different areas? It’s a pain. I recently discovered a service that makes the process simple and efficient, and I share that with you in this week’s video.

Ah, the ups and downs of eBay. It’s getting to be quite a saga, isn’t it? There’s been more changes in the company in the last year than in the previous 5 years combined, and most of those changes are not good. But eBay is still doing some things right, and the big marketing lesson I feature this time is something that YOU can adapt and benefit from in your business. It relates to how you make customers FEEL about you and your business. Let me know what you think.

Websites and resources mentioned in the show:

EZS3 Service (It’s THE Service I personally use for storing and playing videos on the NiftyClicks.com website)

When Is Good? (Great, free online tool for arranging a mutually agreeable meeting time)

NiftyClicks (discover the very latest web tools and resources)

Get a Private Telephone Consultation with me (to Help YOUR Business)

Microwave Marketing (Your Monthly Business Training System – special low price offer for you)

T-Shirts for the show are supplied by National Media Services (check out their excellent service)

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #33 – Examples of Poor Customer Service, Outsourcing Resources, a Customer Service Tool, and a BIG Marketing Lesson from Siemens

locky — Wed, 03 Dec 2008 17:43:59 +0000

NOTE: I know the pop-up ads are annoying – just click on the ‘x’ on the right hand side to close them. I’m working on trying to get these removed for you.

Episode #33 - We’re surrounded by bad customer service and this week I prove it to you! You won’t believe some of the pictures I have to show you.

If you’re working too hard, you might benefit from getting some outsourced help. But where from, I hear you ask? Well, I’ll share 3 great resources that’ll definitely help you get more done.

The Nifty Click this time is all about customer service. It’s your opportunity to give feedback to large companies. You can also post a question or have a rant. I’ll reveal this special website in the episode.

Siemens isn’t exactly a sexy company, but they provide a valuable marketing lesson for you. One of their marketing techniques can be adapted by many other industries for great results. What do a hearing aid and Concorde have in common? You’ll soon find out!

Websites mentioned in the show:

Find Any Celebrity (find any celebrity for use in your marketing)

The Florida Seminar (join me in Orlando FL, Jan 23-25th 2009)

AskSunday (general outsourcing needs)

ODesk (skilled designers, programmers etc for projects)

AgentsofValue (full-time web designers etc, based in Phillipines)

NiftyClicks (discover the very latest web tools and resources)

Consultation for YOUR Business (with me, Andrew Lock)

Microwave Marketing Training System (special offer for viewers of this show)

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #32 – Airline Safety, How to Sell in a Crowded Marketplace, Internet Marketing News and a BIG Marketing Lesson from B&H Photo Video in NYC

locky — Wed, 26 Nov 2008 05:00:45 +0000

NOTE: If you haven’t watched it yet, please view this great video (it’s free) with tips to help your business: FlipMyBusiness.com

Also, I know the pop-up ads are annoying – just click on the ‘x’ to close them. I’m working on trying to get these removed for you – they’re nothing to do with me, they’re displayed by Viddler.

Episode #32 – I’m back from England now, and off to Dubai to present a couple of speeches there. First time in that city, so should be interesting. We’re going into the dessert to spend the night in a Bedouin camp, there’s skiing INSIDE, a look at the palm and world islands, and a lot more.

In this week’s episode, I talk about airlines AGAIN. They deserve it. I can’t believe the ridiculous policies they’re implementing, can you? I show a new airline safety briefing video that I think you’ll find interesting…

There’s a great question that a lot of business owners will be able to relate to – how do you sell in a crowded marketplace if you’re surrounded by similar businesses? I give a couple of practical suggestions of things you can do to stand out from the crowd.

The Nifty Click web resource is for you if you like keeping track of what’s new in Internet Marketing but you don’t want to be bombarded by emails about the same offer from 27 different people at the same time!

B&H Photo Video are the subject in our BIG marketing lesson. They’re an innovative company based in New York City. They sell everything related to computers and electronics, for hobbyists and professionals. Although they’re a big company, you can still benefit from something they do that’s very simple – yet few businesses do it.

Websites mentioned in the show:

IMNewsWatch (keep up to date with Internet Marketing News)

NiftyClicks (discover the very latest web tools and resources)

Consultation for YOUR Business (with me, Andrew Lock)

Microwave Marketing Training System (special offer for viewers of this show)

Regards,

Having trouble viewing this video? Try the QuickTime version.

Episode #31 – Shocking Investment Advice, How To Sell In The ‘Off’ Seasons, How to Speed Up Your Audio Learning, and a Big Lesson From Rock Resorts!

locky — Wed, 19 Nov 2008 02:00:33 +0000

Episode #31 – I received some sad news this week – my grandmother passed away, so I headed off to England at short notice to support my family, but before I left I pulled all the stops out to get this episode out to you – I’ve never missed an episode and I didn’t want this week to change that.

I start off this episode with the most unconventional piece of investment advice you’ll hear from anyone, including Jim Kramer . By the way, I just bought a Nintendo Wii, hence the t-shirt. I don’t really work out every day (I’d like to though).

The viewer question relates to something that many business owners face – what to do in the slow seasons in a seasonal business. I think you’ll find my suggestions helpful if you’re in that situation. Don’t get bogged down with the specific niche under discussion, instead learn from the PRINCIPLES and apply them to YOUR business.

Sometimes NiftyClicks are software, as in the one for this episode. It’s called ‘Faster Audio’ and it’s a handy little utility you can use to speed up audio files so you can listen to them faster. Get this software if you like to learn via audio programs because it WILL enable you to take in a LOT more information, faster. Also, the retention is better because it forces your brain to focus more when the speed increases. View the link below this section.

You probably haven’t heard of Rock Resorts, but they provide a BIG marketing lesson for us that very few businesses take advantage of. EVERY business can use this idea, so take careful note.

Thanks again to Infusion for being our sponsor. If you haven’t done so already, grab the FREE report from Infusion: “The Edge of Success.” It contains 9 proven techniques for doubling your sales. They are simple strategies you can use immediately.

Websites mentioned in the show:

Membergate (best system for creating and managing an online membership site)

FlipMyBusiness.com (FREE 22 min video from Dan Kennedy, packed with tips to help your business)

Faster Audio (Software that helps you learn faster from your existing audio recordings)

NiftyClicks (discover the very latest web tools and resources)

Consultation for YOUR Business (with me, Andrew Lock)

Microwave Marketing Training System (special offer for viewers of this show)

Regards,