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#114 – “Horrible Hotels, the Best Listing Duration for eBay Auctions, Easy Market Research, and a BIG Marketing Lesson from Virgin Media”.

Episode #114 – “The One With the Horrible Hotels ;)

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What is going on with the hotels? None of them seem to have a clue about travelers want! I just stayed in one in Los Angeles that had recently had a multi-million dollar refurbishment done, and it was a classic case of form over function. It was completely impractical. Nowhere to plug my cellphone in to charge it up, having to get OUT of bed to turn off the bedside light, and being blinded by bright fluorescent lights in the bathroom!

This week’s question is about the best duration for an eBay listing – should it be one, five, seven, or ten days? What do you think? See if you agree with my recommendation.

Market research is MUCH easier these days than it ever used to be, thanks to the Internet. I’ll tell you about a cool resource called AnswerBag.com, which can let you get inside your prospects minds, it’s very handy indeed.

Virgin has a GREAT reputation for outstanding customer service, and their marketing efforts are equally as impressive, especially for a big company. They offer a range of services including broadband, TV, cellphone, and home phone. They bundle the services into a sweet deal, and I’ll show you a principle that helps them win many customers via direct mail. You can use the same principle in your marketing, for your small business.

As usual, let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

marketing tips

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