#146: Twinings Tea Trouble, How to Sell Advertising on a Website, an Online Conversion Tool, and BIG Marketing Lesson from Sit N Sleep.September 7, 2011
#146: Twinings Tea Trouble, How to Sell Advertising on a Website, an Online Conversion Tool, and BIG Marketing Lesson from Sit N Sleep.
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Once again we have a live studio audience of small business owners in this episode. First up, Twinings tea are in trouble for replacing Earl Grey tea with a new blend called THE Earl Grey, which many customers apparently strongly dislike. Reminds me of New Coke – remember that debacle back in the 1980’s? Public feeling was so strong that within 3 months ‘original’ coke aka Classic Coke was reintroduced and New Coke was abandoned.
Our viewer question in this episode is all about how to sell advertising on a portal style site. Learn about ‘modeling’ what other successful online business owners have done, and you can apply this lesson to your own business, regardless of the niche you’re in.
Everyone needs to convert files from one format to another at some point – a PSD to a JPG, a PDF to a Word document, an AVI to an MPEG2, and so on. A nifty tool I’ve been using is Online-Convert, which takes the hassles out of the process, handles it all online, and best of all, is completely free.
Our BIG marketing lesson in this episode of “Help! My Business Sucks!” is from Sit n Sleep, a mattress chain in California. I’ve noticed their TV ads for awhile, and I’m impressed by how they market their products. This lesson relates to one particular TV commercial they’ve been using – it’s a very powerful visual, and you can adapt the principle for your business.
This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: http://www.makemoneyin5.com
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