Episode #18 - More Apprentice Nitwits, How to Get Customers to Notice You, A Handy Online Research / Survey Tool, and a BIG Marketing Lesson from Excedrin, the Headache Tablet Brand.
August 19, 2008 14 Comments... (Click to add yours!)New to this website? View Episode #1 to bring you up to speed (we don't want you to miss out). Oh, and don't forget to sign up for show updates (top right corner of this page)
Episode #18 - I’ve been watching more episodes from the last series of the UK version of Donald Trump’s ‘The Apprentice’ with Sir Alan Sugar. It’s mind boggling how many idiotic decisions are made by the contestants. You gotta’ see the episode I talk about in this show, where they have to design and create a new greeting card. It’s hilarious and painful at the same time.
The viewer question comes from Charlene Webster in San Antonio, TX. She rightly observed that its better to be sought out by customers, rather than do what most business owners do, which is to seek out (i.e. cold call) customers. I give some suggestions on how to do just that.
Resources and websites mentioned in this episode:
AutomaticBestSeller (help in creating your own book)
Ask500People (instantly survey 500 random people)
Regards,
