"Help! My Business Sucks!" Irreverent Marketing Videos for Small Business: Ideas and Tips for Marketing Your Small Business

#155: Interview with Entrepreneur Randy Garns – How to Make Money Doing What You Love

locky — Wed, 28 Mar 2012 04:35:03 +0000

Episode #155 – Interview with Entrepreneur Randy Garns – How to Make Money Doing What You Love.

Marketing Related Websites and Resources for your benefit:

SAM Retreat 2012 (Sales, Advertising, and Marketing help for your business)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This episode is an interview with Randy Garns from Prosper, a company that coaches people to start and build their own business in an area of passion.

Randy is co-author of the book: Prosper: Create the Life You Really Want, which you can get from: Prosper Book.

This episode of “Help!………..My Business Sucks!” is made possible by SAM, the Sales, Advertising, and Marketing event taking place in Park City, UT on April 13/14: www.SAMRetreat.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

Episode #154 – Superbowl Ads, How to Promote an MLM Business, and a BIG Marketing Lesson from Samsung.

locky — Wed, 07 Mar 2012 07:12:55 +0000

Episode #154 – Superbowl Ads, How to Promote an MLM Business, and a BIG Marketing Lesson from Samsung.

Marketing Related Websites and Resources for your benefit:

SAM Retreat 2012 (Sales, Advertising, and Marketing help for your business)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This episode begins with a discussion of Superbowl ads. There’s a lot of hype in the build up to the first reveal of the ads. Which ones were your favorites? Which were the duds?

Many people get involved in MLM aka networking marketing businesses at some time in their lives. But how do you promote that type of business effectively, and without relying on / annoying family and friends?

Our BIG marketing lesson is from Samsung. They’ve innovated a new way to teach you how to use your new Samsung cellphone. It’s one of those ‘why didn’t i think of that’ moments. Let me know what you think in the comments below.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#153: More Money Saving Tips, Is Google AdWords Still Good, How to Get Celebrities to Send You a Video Message, and a BIG Marketing Lesson from Tesco

locky — Thu, 09 Feb 2012 05:09:37 +0000

Episode #153 – More Money Saving Tips, Is Google AdWords Still Good, How to Get Celebrities to Send You a Video Message, and a BIG Marketing Lesson from Tesco

Marketing Related Websites and Resources for your benefit:

SAM Retreat 2012 (Sales, Advertising, and Marketing help for your business)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This episode begins with some more creative money saving tips which I think you’ll find amusing. Then, I cover the topic Google Adwords, debating whether it’s still valid for business promotion, or not.

Can you imagine celebrities sending YOU a video message? How is that possible? Find out, and you’ll also discover
how to use it to benefit your small business.

Finally, we have a big marketing lesson from TESCO, the British based supermarket chain. They’ve expanded into new
markets with some intriguing, revolutionary, and highly creative strategies that you’ll discover.

This episode of “Help!………..My Business Sucks!” is made possible by SAM, the Sales, Advertising, and Marketing event
taking place in Park City, UT on April 13/14: www.SAMRetreat.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#152: Money saving tips, How to Expand into New Markets, Hiring Interns, and a Big Marketing Lesson from Chocomize.com

locky — Wed, 18 Jan 2012 09:41:24 +0000

Episode #152 – “Money saving tips, how to expand into new markets, hiring interns, and a big marketing lesson from Chocomize.com

Marketing Related Websites and Resources for your benefit:

SAM Retreat 2012 (Sales, Advertising, and Marketing help for your business)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This episode begins with some creative money saving tips which I think you’ll find amusing. Then, I cover the topic “how to expand into new markets”, and a resource to help you hire interns. Finally, there’s a big marketing lesson from Chocomize.com.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.SAMRetreat.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Episode #151: Doing Business in Dubai, A Report from the Road

locky — Wed, 04 Jan 2012 06:05:53 +0000

Episode #151 – “Doing Business in Dubai, A Report from the Road” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This is another special episode featuring small business marketing lessons from my travels in Dubai. Actually, admittedly there’s not so many lessons, this episode is more of a video diary of my experience in Dubai. Still, i think you’ll find it interesting to see how Dubai is playing a larger role in business on the world scene.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#150: Marvellous Marketing Lessons from London, for Small Business Owners. Presented by Maverick Marketer Andrew Lock

locky — Thu, 29 Dec 2011 18:36:59 +0000

Episode #150 – “Marvellous Marketing Lessons from London” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This is a special episode featuring small business marketing lessons from my travels in London. I talk about what companies like Hamley’s Toy shop, Apple Store, H&M, Gordon Ramsay, and many others are doing that you can
‘borrow’ in your small business.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#149: Interview with Isabelle Mercier – Branding, Marketing, and Productivity Tips

locky — Wed, 30 Nov 2011 03:28:33 +0000

Episode #149 – “Interview with Isabelle Mercier” – Small Business Marketing Tips

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

MyLeapTools (online branding resources from Isabelle – use the code: TWOVIP)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

Isabelle Mercier is an expert in branding. In this interview we delve into the common misconceptions about branding and marketing.

In this interview, which was conducted over Skype, we discuss:

> What is a Brand?

> How Apple Sets an Example with Branding

> Case Study: BMW’s Mini Cooper Branding

> Understanding Your Customers

> Creating the Culture of Your Company

> LeapTV WebTV Show for Branding Tips

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

An Invitation: Join the Magical Marketing Experience Mastermind Group for 2012 with Andrew Lock (Promo)

locky — Mon, 24 Oct 2011 21:58:21 +0000

“Promo Episode – The Magical Marketing Experience – Small Business Marketing Tips”

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

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Note: Your contact information is not shared with anyone, and you’ll receive valuable information.

Marketing Related Websites and Resources for your benefit:

Send an email to: support@helpmybusiness.com to request the application form for the Magical Mastermind Experience.

Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes. for your iPod, iPhone, iPod, or other MP3 device.

View comments from members of the Magical Mastermind Experience

This is a promotional episode where I invite you to join my Magical Marketing Mastermind Group. a year long program where you have the opportunity for me to help you in your business. There’s a couple of slots available
for the next 12 months, so if you’re interested, request the application form by emailing me at support@helpmybusiness.com

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#148: Jim Cockrum Interview – Free Marketing, 101 Low and No Cost Marketing Methods for Your Small Business

locky — Wed, 12 Oct 2011 07:14:25 +0000

Episode #148 – “The One With Jim Cockrum” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

Last Name *

Email *

Note: Your contact information is not shared with anyone, and you’ll receive valuable information.

Marketing Related Websites and Resources for your benefit:

Ultimate Internet Boot Camp (get the full scoop on the 5 day event)

Free Marketing (Jim Cockrum’s new book)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

Jim Cockrum has been helping small business owners for many years, and I personally have the utmost respect for what he does, and how he does it. He’s one of the good guys, and his latest project solidifies that. All proceeds
from his new book are going to a terrific charity, Hope Village Detroit, that helps young entrepreneurs. The book is titled: “Free Marketing: 101 Low and No Cost Ways to Grow Your Business Online and Off.

In this interview, which was conducted over Skype, we discuss:

> Jim’s background as an eBay advisor

> How to be an expert in your niche

> How to be a great leader, and guard your character

> Interacting with your customers effectively

> An unconventional way to deal with BOTH unhappy but reasonable customers and habitual complainers

> Why Zappos irrational policies work so effectively both for customers and employees

> The ‘one marshmallow now’ principle

> The book “Predictably Irrational” by Dan Ariely

> Why content is King, especially to build a list, and an audience

> How Jim Cockrum got Dave Ramsey to endorse and promote Jim’s new book: “Free Marketing”

> The power and importance of outsourcing.

> Why business concepts are more important than skills.

I strongly encourage you to get this book by Jim Cockrum for 2 reasons: (a) It’s great information that you can use, and (b) all proceeds are going to a phenomenal charity that helps young entrepreneurs. Click here to get the book: Free Marketing.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#147: Special Interview with Author Entrepreneur Rich Christiansen – The Zig Zag Principle

locky — Thu, 29 Sep 2011 19:25:10 +0000

Enter Your Info Below:

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Last Name *

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

In this economy the small business needs all the help it can get, and thankfully there’s a new resource from Rich Christiansen, prolific successful entrepreneur and author. Rich has a new book for anyone with an idea or a dream. It’s called “The Zig Zag Principle”. If you already have a small business, you’ll find plenty of good advice on how to structure your business in a way that ensures fast and consistent profits.

The Zig Zag Principle confronts most business books head-on. Where most books give you a straight, rigid path to follow; this one permits you to squirrel chase. It’s like no business book you’ve ever read.

Zig Zagging is a unique way to set goals, rewards, and boundaries. One of the most unique skills Rich teaches in the book is how to fail. “Failing efficiently is vital. If you’re going to fail, why drag it out? Recognize it, admit it, lick your wounds, and move onto your next venture.”

Rich Christiansen has started 33 business. 11 were failures, but 11 grew into multimillion-dollar successes. His experience and passion for business can help you too.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: www.MakeMoneyIn5.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#146: Twinings Tea Trouble, How to Sell Advertising on a Website, an Online Conversion Tool, and BIG Marketing Lesson from Sit N Sleep.

locky — Thu, 08 Sep 2011 01:32:05 +0000

Enter Your Info Below:

First Name *

Last Name *

Email *

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Do you subscribe to this show on iTunes, for your iPod, iPhone, iPad, or other MP3 device? If so, you may need to update your subscription, due to some recent iTunes changes. Click the link here to subscribe or update Help! My Business Sucks! on Apple iTunes.

Once again we have a live studio audience of small business owners in this episode. First up, Twinings tea are in trouble for replacing Earl Grey tea with a new blend called THE Earl Grey, which many customers apparently strongly dislike. Reminds me of New Coke – remember that debacle back in the 1980′s? Public feeling was so strong that within 3 months ‘original’ coke aka Classic Coke was reintroduced and New Coke was abandoned.

Our viewer question in this episode is all about how to sell advertising on a portal style site. Learn about ‘modeling’ what other successful online business owners have done, and you can apply this lesson to your own business, regardless of the niche you’re in.

Everyone needs to convert files from one format to another at some point – a PSD to a JPG, a PDF to a Word document, an AVI to an MPEG2, and so on. A nifty tool I’ve been using is Online-Convert, which takes the hassles out of the process, handles it all online, and best of all, is completely free.

Our BIG marketing lesson in this episode of “Help! My Business Sucks!” is from Sit n Sleep, a mattress chain in California. I’ve noticed their TV ads for awhile, and I’m impressed by how they market their products. This lesson relates to one particular TV commercial they’ve been using – it’s a very powerful visual, and you can adapt the principle for your business.

This episode of “Help!………..My Business Sucks!” is made possible by The Ultimate Internet BootCamp, the new way to build a profitable website from scratch, in just 5 days flat: http://www.makemoneyin5.com

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#145: London Calling, How to get Your Business Noticed More, Outsourcing for Under $100, and a BIG Marketing Lesson from 5 Guys Burgers and Fries

locky — Wed, 31 Aug 2011 14:17:15 +0000

Enter Your Info Below:

First Name *

Last Name *

Email *

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Its been a really busy summer, as I’ve been touring and teaching small business owners around the world. Lotsa fun, tthough, and great to meet so many entrepreneurs.

Have you seen the new tourism ad for London and the UK? They want to promote the UK as a destination, especially with the Olympics coming up next year. However, the riots have caused us to take the liberty of showing a re-edited, more accurate ad. Let me know your thoughts

Every business owner wants to be noticed more, to make more sales, and the fundamental requirement is of course marketing. I’ll share some specific tips that you can adapt for your industry, that will help you stand out from the crowd.

Outsourcing is a hot topic these days and I want to help you get more done, so I share a great outsourcing resource that has similarities with Fiverr, which I featured in episode 100. Remember? Sure you do.

Finally in this episode, I focus in on a big marketing lesson from 5 Guys Burgers and Fries, a U.S. based burger chain that’s going from strength to strength, opening new outlets all over the country in an accelerated fashion. It’s an

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

#144: American Idol Live Tour 2011 (VIP), Royal Wedding, Flipping Websites, Text Message Marketing, and Small Business Marketing Tips with Andrew Lock

locky — Sun, 10 Jul 2011 07:14:05 +0000

Enter Your Info Below:

First Name *

Last Name *

Email *

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

I’m back! I hope you enjoy this show, it was a fun one to put together, especially after coming back from my travels.

In this episode, who’s your favorite American idol? Scotty McCreery? Lauren Alaina? Pia Toscano? I attended the first show of the 2011 tour, for the top 10 of season 10, as a VIP guest. Follow me backstage as I meet the idols and watch the show.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#143: Local Business Marketing – Secrets to Help Your Small Business Stand Out from the Crowd. Interview with Matthew Perry.

locky — Thu, 02 Jun 2011 10:07:50 +0000

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This is a special interview episode where I interview Matt Perry, an audiologist from the east coast of the States. We talk about how a local business can stand out from the crowd and increase sales even in a tough economy.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#142: Interview with Entrepreneur Marc Ostrofsky – Small Business Tips with the New Book: “Get Rich Click”

locky — Tue, 10 May 2011 05:23:20 +0000

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

Last Name *

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Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This is an extended length episode featuring a great interview with Marc Ostrofsky, entrepreneur and author of the new book, “Get Rich Click”.

We talk about various topics including domaining, buying and selling businesses, and a lot more.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#141: Standing out from the Crowd, website tweaks, saving money on everyday items, and a BIG marketing lesson from Virgin Media

locky — Thu, 07 Apr 2011 22:52:22 +0000

Episode #141 – “Standing out from the Crowd, website tweaks, saving money on everyday items, and a BIG marketing lesson from Virgin Media.”

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

Last Name *

Email *

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

I start this episode by sharing a situation I encountered recently when buying a mount for my plasma TV. When browsing the local stores, there were many choices, and only one option stood out. Find out why I bought it, because it’s an interesting marketing principle you can use in your small business.

This week’s viewer question is via video, and relates to how people view your website when they first load the page. I suggest some tweaks that I hope you can take advantage of in your Internet business.

Do you like saving money? I do, which is why I share a popular resource to enable you to do just that in your local region, on all kinds of products and services.

This week’s BIG marketing lesson is from Virgin Media, a UK company that provides all kinds of utilities under one umbrella. Their marketing is a shining example of what you SHOULD do when communicating with your customers. See if you can identify with the obvious mistake that most businesses make by comparison.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#140: Interview with Garrett Gunderson of Freedom Fast Track – Financial Advice for Small Business Owners

locky — Thu, 31 Mar 2011 06:52:39 +0000

Episode #140 – “Interview with Garrett Gunderson of Freedom Fast Track – Financial Advice for Small Business Owners” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

Last Name *

Email *

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

This episode features a special interview with Garrett Gunderson of Freedom Fast Track, a company that helps small business owners to make better use of their money, including providing advice on how to save money. Look out for the special offer that Garrett makes, for a complimentary 7 step cash recovery consultation to help you see where your business is losing money.

Garrett is the founder of Freedom Fast Track, an Inc500 business, and author of “Killing Sacred Cows” a New York Times Best Seller.

In 2006, Garrett received devastating news – that his business partner died in a plane crash. It was a crossroads time, and something interesting happened to accelerate the publication of the new book.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#139 – McDonalds Marketing, How to Get More Traffic to Your Website, and a BIG Marketing Lesson from Whole Foods

locky — Thu, 24 Mar 2011 06:03:20 +0000

Episode #139 – ” McDonalds Marketing, How to Get More Traffic to Your Website, and a BIG Marketing Lesson from Whole Foods” – Small Business Marketing Tips

Get updates, offers & the exclusive FREE guide: “7 Killer Methods for Marketing Without Money”:

Enter Your Info Below:

First Name *

Last Name *

Email *

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

Have you been to McDonalds recently? I have, and I was surprised at the first words they asked me. Let me know your thoughts about that.

Would you like to get more traffic to your website? More visitors? More buyers? Sure you would, which is why you need Marlon Sanders new Traffic Dashboard. It’s incredible.

Whole Foods is a popular chain of supermarkets that focus on healthy eating, and I’ll share a lesson from their business that you can adapt in yours.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#138: Interview with Jeremy Frandsen, Entrepreneur and Presenter of Internet Business Mastery Podcast

locky — Thu, 10 Mar 2011 09:10:48 +0000

Episode #138 – “Interview with Jeremy Frandsen of Internet Business Mastery Podcast.” – Small Business Marketing Tips

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This is a special episode where I interview Jeremy Frandsen, cohost of the popular podcast, Internet Business Mastery.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#137: Interview with Garrett White – Entrepreneur and Founder of Paid to Play

locky — Wed, 02 Mar 2011 18:18:38 +0000

Episode #137 – “Interview with Garrett White – Entrepreneur and Founder of Paid to Play.” – Small Business Marketing Tips

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This is a special episode where I interview Garrett White, the creator and presenter of “Paid to Play”, a WebTV show that helps entrepreneurs to enjoy what they do.

Garrett is an interesting character, he’s full of energy and enthusiasm, and we talk about a wide range of topics including how spirituality relates to business!

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#136: Teleseminars vs Webinars – Which are Better? How to Sync and Share Files, and a BIG Marketing Lesson from Rons Hardware

locky — Wed, 16 Feb 2011 09:56:49 +0000

Episode #136 – “Teleseminars vs Webinars – Which are Better? How to Sync and Share Files, and a BIG Marketing Lesson from Rons Hardware.” – Small Business Marketing Tips

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Lots of goodies for you this week, including my answer on the debate: are teleseminars better than webinars?

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#135: Las Vegas Shows Get Creative, Traffic from Twitter, a Free Survey Tool, and a BIG Marketing Lesson from JoAnn Fabrics.

locky — Wed, 09 Feb 2011 09:17:18 +0000

Episode #135 – “Las Vegas Shows Get Creative, Traffic from Twitter, a Free Survey Tool, and a BIG Marketing Lesson from JoAnn Fabrics.” – Small Business Marketing Tips

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I was in Las Vegas recently and they’re heavily promoting an offer where you get unlimited shows over a 2 day period for $99. Vegas is struggling right now, as this offer demonstrates.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#134 – “Bouncing Back, Duped in the Big Apple, a New Marketing Magazine, and a BIG marketing lesson from United airlines”.

locky — Wed, 02 Feb 2011 12:09:12 +0000

Episode #134 – “Bouncing Back, Duped in the Big Apple, a New Marketing Magazine, and a BIG marketing lesson from United airlines”. – Small Business Marketing Tips

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It’s great to be back! Did you miss me? I missed you.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#133 – “An Unbelievable Way to Sell Online, Postcard Marketing, Free Video Training for WordPress, and a BIG Marketing Lesson from Dotster.com”

locky — Wed, 08 Dec 2010 18:30:40 +0000

Episode #133 – “An Unbelievable Way to Sell Online, Postcard Marketing, Free Video Training for WordPress, and a BIG Marketing Lesson from Dotster.com” – Small Business Marketing Tips

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I open up this week’s episode with a startling story that was first released in the New York Times recently. There’s an eyeglasses company in Brooklyn, New York that conducts their business in the most astonishing way. Apparently, they rely on BAD publicity. That’s right. They HOPE for bad reviews, because the more they get, the more prominent they become in the search engines, via natural SEO. Can you believe that? I think you’ll find the story jaw dropping.

Next up, our viewer question in this episode is all about postcard marketing. Is offline marketing dead? What about postcard marketing? Well, it’s not dead, but many marketers get frustrated when they try a postcard marketing campaign that doesnt work for them. Why not? Well, as you’ll see in the show, there’s all kinds of reasons why a postcard campaign may be ineffective. You need ALL the pieces of the puzzle, and usually one or two are missing. That’s what I consistently find with my coaching clients and mastermind group members.

Our nifty click resource this week is a helpful way to learn some nuances of the WordPress platform, via tutorial videos. It’s the official site for WordPress training, so you can rely on the accuracy of the information.

The BIG marketing lesson is from a domain registration and hosting company called Dotster.com. They do a great job at event based marketing. In other words, they tie their marketing into themed days or weeks that happen around the world. It’s an incredibly powerful concept to understand, and you can learn the details in the last segment of this show.

This will be the last episode of 2010 since I’m travelling and teaching extensively across the USA during the month of December. Additionally, I’m revamping the show for 2011, so look out for that.

Thank you for your support, love, comments and sharing this year, and I look forward to serving you in 2011.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#132 – “Creative Shopping Bags, New Vook, Rebranding a Business, Raising Money, and a BIG Marketing Lesson from Hymans Seafood Restaurant”

locky — Thu, 25 Nov 2010 15:30:38 +0000

Episode #132 – “The One With the Shopping Bags ” – Small Business Marketing Tips

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I’m always on the look out for examples of creative marketing (hint, hint) and viewer Waka Shinko sent me some great examples of creative shopping bags that promote all kinds of businesses. I’ll show you these in this episode, and let me know what you think of them.

I’m proud to announce that I have a new Vook! What’s a Vook, you ask? It’s a combination of a book, and a video, hence “Vook”. It’s a new format designed for the iPad, iPod touch, iPhone etc and it’s a great new way to consume information. The Vook that I’ve created for you is based around the theme of this show, “Help! My Business Sucks!” with 12 chapters (and videos) to help small business owners with their marketing. It’s all new information, and it’s just $6.99 from the Apple iTunes store. Let me know what you think of it, please

Is it appropriate to rebrand a business from time to time? That’s the subject we discuss in this week’s viewer question. I have strong feelings on this one, can you guess what they are?

Finally, our BIG marketing lesson is from Hyman’s Seafood restaurant in Charleston, South Carolina. Here’s a fascinating study in the power of creating celebrity. Hyman’s has gone to great lengths to position their restaurant as having celebrity status, and it’s working! I’ll show you how you can transform your business in a similar way.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#131 – “The James Schramko Interview” Special Episode

locky — Wed, 17 Nov 2010 07:42:48 +0000

Episode #131 – “The One With James Schramko ” – Small Business Marketing Tips

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James Schramko is a well respected Internet marketer from Sydney, Australia. In this episode I interview James about the current state of Internet marketing, how to get started, the obsession with traffic generation, why some people should NOT get started (!), the danger of being distracted by ‘shiny objects’, and many other topics. James Schramko and I resonate on all the topics we discussed, and I recommend that you invest in his Fast Web Formula package, it’s first class.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

#130 – “Noisy TV Ads, Squeeze Page Suggestions, Searching Online Video, and a BIG Marketing Lesson from Homewood Suites Hotels”

locky — Thu, 04 Nov 2010 22:03:18 +0000

Episode #130 – “The One With the Loud TV Ads ” – Small Business Marketing Tips

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NiftyClicks (Discover the very latest web tools and resources) Ask a Question (about small business marketing – you could be featured on the show) There’s always a new report coming out on something or other, but I thought you’d relate to this one. TV commercials are annoyingly loud (due to technology which deliberately maximizes the volume as loud as possible without distortion), according to a report based on interviews and a year long study. The aim is for them to jump out at you, but most people switch over to another channel or mute the sound, so the strategy seems to have backfired! Let me know your thoughts in the comments section below. Our question is all about squeeze pages, opt-in pages, whatever you like to call them. Should you reveal the price of your product or service on the squeezepage? Or should you tease the visitor? How long should a squeeze page be? Or should you even use one? With the proliferation of online video, it’s becoming increasingly difficult to find what you need. For search we have Google, and now there’s a search tool for video called Truveo.com. Check it out, it’s great. We stayed at a Homewood Suites hotel in Colorado recently and it was a great experience. Suprisingly, it was something ridiculously simple that made us happy. You can learn from this marketing lesson, I’ll show you how in the episode. As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required. Enjoy the show! Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#129 – “Has Tipping Gone Too Far? How to Promote a New Local Business, International Newspapers with NewspaperIndex.com, and a BIG Marketing Lesson from Mandalay Bay Hotel”

locky — Thu, 28 Oct 2010 18:20:15 +0000

Episode #129 – “The One With the Tipping Rant ” – Small Business Marketing Tips

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I have a bit of a rant at the start of this episode, on the topic of tipping. I get really frustrated at how tips have become nothing more than a service charge in the States. Anyway, I’ll let you watch the episode for more about that, and I’d love to know if you agree or disagree with me. I don’t have the answer quite honestly, I wish I did.

How can you promote a new local business? That’s our question in this episode, and I’ll share my suggestions for attracting buzz to get customers lining up to do business with you.

Our big marketing lesson comes from The Mandalay Bay hotel in Las Vegas. They have a restaurant called Bayside Buffet, which gives customers the option of buying an ‘all you can eat’ all day option. This is very smart for a number of reasons, but the key lesson is all about increasing the average transaction size. Let me know what you think, I’d love you to implement that concept in your small business.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#128 – “Insane Jobs, TV Advertising, How to Setup and Run an Affiliate Program, and a BIG Marketing Lesson from PCWorld Magazine”

locky — Wed, 20 Oct 2010 18:44:57 +0000

Episode #128 – “The One With the Insane Jobs ” – Small Business Marketing Tips

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There are some jobs that are simply insane and I’d like to show you a few of them. Watch out for that.

Join me in Orlando, Nov 5-7 in Orlando, Florida, and for just $197 you can get access to hear and interact with 16 experts in various areas of small business, to help you. More details at: http://www.theorlandosummit.com

This weeks question is about TV advertising. Viewer Bob Postal has a new TV commercial for a teeth whitening product and it’s not working as well as he expected. I’ll dissect it for you and provide some suggestions on how to improve it.

If you don’t have an affiliate program, you should definitely consider it. Affiliates sell for you and you only pay them for sales made, so it’s a great solution for marketing your products and services to a wider audience, without risk. I receive many questions about how to attract, and manage affiliates, and I highly recommend the affiliate dashboard from Marlon Sanders. There’s 6 step by step sections that guide you through the process very simply.

The big marketing lesson comes from PC World magazine, which I really enjoy as a subscriber. Interestingly, the latest issue had an extra cover on the front of the magazine, that’s actually an advertisement. I’ll show why and how they did it to generate more revenue, and how you can adapt this principle for your small business.

Remember as always, everything is marketing, and marketing is everything.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

#127 – “Amazon Kindle vs Apple iPad, Your Marketing Budget, a Timezone Tool, and a BIG Marketing Lesson from Tempurpedic”

locky — Thu, 14 Oct 2010 04:22:14 +0000

Episode #127 – “The One with the Kindle vs iPad ” – Small Business Marketing Tips

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What’s your marketing budget? I’ll come back to that in a moment, but think about it for awhile.

Have you seen the Kindle vs iPad ad from Amazon? It’s an extremely clever piece of marketing in the way that it focuses in on the one thing that Kindle does better than the iPad. Do you have an iPad or a Kindle, and if so, what do you think of this latest ad? Let me know.

I’d like to invite you to the Virtual Wealth Expo, happening October 18-23rd, in your home. How? It’s an online, virtual event, so you get to listen in for just $1. You’ll get access to more than 24 leading experts on the topic of wealth, and I know you’ll benefit greatly.

Okay, back to the topic of deciding on a marketing budget. How much do you think you should spend on marketing? Do you even have a marketing budget? If not, you should! Set aside a specific amount for paid advertising and marketing methods, and then closely monitor the results. Ultimately, ROI (return on investment) is what counts.

If you ever need to discover the timezone or current time of anyone, anywhere around the world, I have a great nifty click resource for you this week.

Our big marketing lesson in this episode comes from Tempurpedic, the futuristic mattress company. Let me know if you agree with my observations about their marketing. Or even if you disagree, I’d love to hear your thoughts.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,