Episode #171: Proactive’s Skin Care Marketing, Branding Your Business, Saving Money on Technology, and a BIG Marketing Lesson from Coca Cola
Episode #171 – Proactive Marketing, Branding Your Business, Saving Money on Technology, and a BIG Marketing Lesson from Coca Cola.
Marketing Related Websites and Resources for your benefit:
Try PromoDashboard (Online, step by step training for promoting your business)
Other Useful Resources for Small Business Marketing:
NiftyClicks (Discover the very latest web tools and resources)
Ask a Question (about small business marketing – you could be featured on the show)
LeapZone Strategies (Isabelle Mercier’s branding tips)
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Proactive are being Proactive with their marketing, but is it deceptive? They sent Luci a promotional letter under the guise of a letter that looked like it was from a friend. Clever or deceptive? You decide.
How important is the LOOK of your marketing? Is the visual aesthetic critical or incidental? This subject is hotly debated. Personally, I believe branding and the look of your small business marketing materials is important, but it’s not everything.
How can you save money on technology? Be wary of not being duped about the quality of “digital” cables like HDMI. I’ll explain why in this episode. I’ll also share one of my favorite resources for cables etc – www.Monoprice.com
Coca Cola is educating us about obesity. Yes, you read that right. Obesity. Why are they doing this, and why should we take notice? There’s an important marketing lesson here, take note.
As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.
Enjoy the show!
View the Quicktime version here.
Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to firstname.lastname@example.org), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.