Episode #170: Car Dealers Don’t Get It, Recording Video Interviews, Jeffrey Gitomer, and a BIG Marketing Lesson from BICDecember 9, 2013
Episode #170 – Car Dealers Don’t Get It, Recording Video Interviews, Jeffrey Gitomer, and a BIG Marketing Lesson from BIC
Marketing Related Websites and Resources for your benefit:
Try PromoDashboard (Online, step by step training for promoting your business)
Other Useful Resources for Small Business Marketing:
NiftyClicks (Discover the very latest web tools and resources)
Ask a Question (about small business marketing – you could be featured on the show)
LeapZone Strategies (Isabelle Mercier’s branding tips)
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How do you feel about car dealers? Probably the same as most people. They don’t have a great reputation, do they? I went to buy a new car recently and I’ll share my experience. I think you’ll be surprised.
The ‘Ask Andrew’ question is all about how to record a video interview. I’ll share some of the resources that I’ve befitted from over the years.
Our Nifty Click resource for this episode is Jeffrey Gitomer’s sales blog at www.salesblog.com. It’s a brilliant place to stay up to date with strategies that work. I have great respect for Jeffrey. As well as being a prolific writer of some excellent books, he really knows what he’s talking about, and he shares his information in a direct, no-nonsense fashion. Check it out, I think you’ll be impressed.
The BIG marketing lesson is from BIC pens. Oh BIC, what have you done?! This time its an example of what NOT to do! Have you heard about “BIC for her” pens? If not, you soon will.
Thanks as always to Isabelle Mercier for her practical information about branding your small business.
As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.
Enjoy the show!
Having trouble viewing this week’s episode? Try the QuickTime version.
Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to firstname.lastname@example.org), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.