Episode #169: Deceptive Marketing, Effective Social Media, Finding People Online, and a BIG Marketing Lesson from Virgin AirlinesSeptember 14, 2013
Episode #169 – Deceptive Marketing, Effective Social Media, Finding People Online, and a BIG Marketing Lesson from Virgin Airlines
Marketing Related Websites and Resources for your benefit:
Try PromoDashboard (Online, step by step training for promoting your business)
Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)
Other Useful Resources for Small Business Marketing:
NiftyClicks (Discover the very latest web tools and resources)
Ask a Question (about small business marketing – you could be featured on the show)
LeapZone Strategies (Isabelle Mercier’s branding tips)
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Every business makes mistakes. It’s a fact of life because we’re all imperfect, it’s impossible to not to make mistakes.
But deliberate deception is of course avoidable, and therefore inexcusable. I signed up with a phone company that I feel was deceptive with me, and I’ll never do business with them again as a result. I’ll share the story with you in this episode.
The ‘Ask Andrew’ question is all about social media. How can you use that tool effectively for a small business? I’ll give you not one, not two, but an abundance of suggestions to help you.
Our Nifty Click resource for this episode is a way to find people – a supplier or a customer for example. I like AnyWho.com which has a simple and effective interface that provides various ways to find people.
The BIG marketing lesson is from Virgin Airlines, one of the world’s leading airlines. I’ve mentioned them many times over the years as an example for small business owners to emulate. Their recent ad campaign features people, showing how people are more important than planes. The same principle applies to your business. YOUR people are more important than your (insert product or service here). For extra points, did you notice who the voiceover is done by?
Thanks as always to Isabelle Mercier for her practical information about branding your small business.
As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.
Enjoy the show!
Having trouble viewing this week’s episode? Try the QuickTime version.
Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to firstname.lastname@example.org), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.