Episode #168: Get Creative, Convert Powerpoint to Video, Online Learning, and a BIG Marketing Lesson from YouBar

Episode #168 – Get Creative, Convert PowerPoint to Video, Online Learning, and a BIG Marketing Lesson from YouBar

Marketing Related Websites and Resources for your benefit:

GotoWebinar (Online, step by step training)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

LeapZone Strategies (Isabelle Mercier’s branding tips)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

Are you a creative person?  Is creativity something that you either have or don’t have?  I’ll show you some examples that’ll get you thinking.

Do you know how to convert Powerpoint to video?  I’ll show you a couple of ways to do just that.

Our Nifty Click resource for this episode is HowToStudy.com.  You can take a learning assessment to determine what type of learner you are, and there are over 100 articles to help you become a better student.

The BIG marketing lesson is from YouBar.  I’m a big fan of their unique product.  Have you ordered from this company?  What was your experience?

Thanks as always to Isabelle Mercier for her practical information about branding your small business.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

108 Responses

  1. Please share your experiences of great customer service below…

    Regards

    Andrew

  2. For online marketers there is a saying: “the money is in the list”. The same is true for any businesses “customer list.” The biggest problem as you said Andrew is that most businesses simply do not follow up with their customers after the sale is done. The cost of getting an established customer to reorder pales in comparison to the cost of acquiring a new customer. So why not focus there?

  3. Love the innovation people come up with when they’re in a pinch!

  4. I use SnagIt from TechSmith.

    A fraction of the price of Camtasia.

    Here is an example of the videos you can do.

    http://www.youtube.com/watch?v=ER0VDbrV_4A

    P.S. I am using Blue Yeti Microphone. The SOUND is the most important part of any video.

  5. Converting PowerPoint to video:

    For the most flexibility in the finished video, I export slides from a PowerPoint presentation as individual .jpg files (from the FILE > SAVE AS command) and then import them into the video editor. Likewise I record the audio separately and import the audio track into the video editor as well. My editor supports multiple audio so I can add background music also if I want.

    I can use all the fancy transitions, dissolves, and title tools available in the video editor. Using this method allows me to easily adjust timing, rearrange slides, etc. all within the video editor software. I don’t have to go all the way back to PowerPoint unless I actually need new slides.

  6. We did a thank you promo for our clients and sent them a gift with a Valentine card. We contacted Austin Cake Ball company to send the customized cake balls to our clients. We provided them with a very detailed list and the valentines. They matched them up perfectly and delivered nearly all the cake balls to our clients on time. Some of the orders didn’t make it to clients because of business closures for the holiday, and there were a few addresses we had that were wrong (where recipients changed office buildings and didn’t tell us.) For those orders that could not be delivered on time or correctly, Austin Cake Ball went out of thier way to redo the cake balls and resend the orders. They really were not responsible for the problems, but they committed to help us and delivered the new orders for free. We were prepared to pay for the mishaps, but they ate the charges. They really went above and beyond the call. They are a great company to work with and the products are very high quality compared to nearly all other mail order food/gift items. We so appreciate their professional ethics. Everything is top of the line from the packaging and presentation to the decoration of the cake balls and the quality of the cakes and the service is too!

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  8. Andrew Lock says:

    Great comments, thank you all for your contributions on this episode ;)

    Regards

    Andrew

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  23. Andrew, I’m using ScreenFlow and I love all the editing features. You can record your ppt-presentation, add an audio, cut & paste, export straight to YouTube, or export to your desktop first and than upload to YouTube.

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  27. Thanks again Andrew for another great episode.
    Great customer service is what keeps bringing me back to Costco. Whenever anything needs to be returned, for whatever reason, they are willing to accept it.
    I attempted to call Sam’s Club over the weekend to ask them about a new battery for my truck. I called 20+ times because the phone was constantly busy. I did finally get through to a human only to be hung up on as soon as they picked up the phone. 30 minutes latter I did speak to the operator and I mentioned that I was dropped earlier. Her response was, “How do you know it was me?! There are three people here answering the phones!” My response, “Don’t worry about it, I’ll just continue driving to Costco.”
    When representing any brand or company learn to humble yourself, accept the mistake and apologize. It is not YOU personally that the customer is complaining about, its who you represent. That can apply at the drive through window or at your doctors office.
    Thanks again Andrew and behind the scene Luci!

  28. What a great episode!

    If you’re like me and have a business with a terrible phone system I would highly advise you to check out http://www.comvoice.com . I just switched to them from ring central and comvoice has helped my business succeed just by having a BETTER quality phone service.

    When you can’t hear the person on the other line it really damages your marketing and sales ability ( as I’m sure you already know )

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