Episode #158 – Marketing at the Hard Rock Cafe, Is Internet Business too Technical, How to Host an SSL image Securely, and a BIG Marketing Lesson from AMC Movie Chain

By locky|June 19, 2012|HMB Episodes|79 comments

Episode #158 – Marketing at the Hard Rock Cafe, Is Internet Business too Technical, How to Host an SSL image Securely, and a BIG Marketing Lesson from AMC Movie Chain.

Marketing Related Websites and Resources for your benefit:

Membergate Member Platform (Get the video training here)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

LeapZone Strategies (Isabelle Mercier’s branding tips)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This episode opens with my experience dining at Hard Rock Cafe in Hollywood, CA.  I was really impressed with how they do their marketing, particularly to drive people to their store.

Is Internet business too technical?  It depends on how technical YOU are, but that’s the theme of the viewer question in this episode.  Share your thoughts below in the comments.

I have a great nifty resource for hosting images for free on an SSL server.  Check it out.

This week sees the introduction of a new segment from branding consultant Isabelle Mercier.
If you resonate with her (and you should), check out her MyLeapTools.com – you can get 2 months free as a viewer of this show.  Simply enter the code: TWOVIP at the checkout.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!


Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

  • locky

    Did you enjoy Isabelle’s new segment? Let’s show her some love 😉


  • Jennifer Annie

    It’s worth watching this video. I liked it. It talks about the importance and ways of marketing for a business to keep moving towards higher end.

  • Ali Inam

    A very informative video, the basics explained well enough for the viewer to understand

  • lakshmi

    Hi locky, thanks for posting this video… it was my pleasure to watch this video regarding business marketing. Hope you come up with more videos like this…

  • PREM

    an excellent video and very good methods for business marketing it would help me a lot . truly thanks for this video

  • Rajivraj

    An awesome video about marketing tricks… i was waiting so long to see a video like this.. thanks for this great opportunity… looking forward for many more videos about marketing

  • Asad

    A very interesting and engaging video. The build your brand segment was informative and helpful as well.

  • ding

    This is a nice video about marketing!

  • nitesh

    an excellent video and very good methods for business marketing it would help me a lot . truly thanks for this video

  • Afroze

    Intelligent way of business marketing and it is really cool to watch these kind of videos.

  • sameer jadhav

    A very interesting and engaging video. The build your brand segment was informative and helpful as well. i liked this video..

  • ajith

    nice video .. i really enjoyed it …lol

  • divakar

    hi i’m divakar, it is a very interesting and excellent video and it was my pleasure regarding to watch this type of business videos and also your brand segments and types are very useful to us and very interesting………….

  • jacob philip

    hi i am jacob… I lik the video and i earned knowledge in internet based business…thank u.

  • soujesh p j

    great work thanks…it helped me a lot in clarifying
    my doubts..hats off..!its very useful…

  • Ivan

    hi i am ivan,i like this video because it’s so interesting.i like this type of business videos.

  • Meera

    It was an interesting video about internet based business.The tips shared are very useful. I really enjoyed the video and it was interesting to watch the presentation. Thank You!

  • Shelly

    It is interesting to know some real marketing tips. I particularly liked the first segment about Hard Rock Cafe where the show gave neat advise on how to benefit alongside ensuring that your customer also gets an equal benefit. I think I am also loving the information about Membergate and would love to use it too. Thanks once again for such informative video.

  • kumaran

    Thanks for giving really informative tips and tricks on marketing.I am eagerly waiting for further information about Membergate and also other details.hope to see many more videos about marketing n near future

  • Kris Vanhessche

    Interesting, but could be made even more interesting. Video content is too long, and could be made more to the point.

  • Daniela Ciurariu

    It was a very interesting lesson …good tips from where we can learn or use them in our bussineses.I enjoy watching this video !!Thank you Andrew !

  • Mohan

    I initially thank you for giving us such a video. It really helped me to gain knowledge about the business marketing. it was very informative that i got interest in pursuing business later on.

  • Jamel

    It s really a nice internet business video.It s very informative as a video,though it s long at some points.

  • Shiljo Augustine

    Hi I am Shiljo.

    An excellent and interesting lesson …good tips from where we can learn or use them in our bussineses.I enjoy watching this video !!

    Thank you Andrew !

  • KenB

    Like the Enounce Myspeed, thanks for the tip, Andrew at 2.0 is myspeed

  • keval bhanushali

    quite an interesting bussiness lesson… I am just learning to open a new bussiness and this seems very helpful

  • http://internetmoneycoaching.com Greg Ray

    Andrew, great content as always, my friend!

    Texas has a number of the dinner/theater combos here, like The Studio Movie Grill and The Movie Tavern. The Movie Tavern even does Nostalgia Nights, where they show classic films and even add themed appetizers and such (we recently saw Casablanca on the big screen for the first time on it’s 70th Anniversary).

    Thanks again!

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  • dinesh

    video was very informative.it helped me to know very much about the business.especially the first segment about Hard Rock Cafe was very nice

  • A Sasikala

    Hi this is Sasikala, and i thank u for providing me such a useful video, I particularly liked the first segment about Hard Rock Cafe where the show gave neat advise on how to benefit alongside ensuring that your customer also gets an equal benefit. I think I am also loving the information about Membergate and would love to use it too. Thanks once again for such informative video.

  • http://www.theseedstosuccess.com Derek

    Enounce Rocks – it is an amazing way to get more done in a shorter time frame. A great way to leverage web tools.

    Really liked the branding tips as well – need to get to work on them!



  • http://RealBusinessworkshop sheyad

    The video is a real workshop for online business persons. good idea, keep it up.

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    an excellent video and very good methods for business marketing it would help me a lot . truly thanks for this video.A very interesting and engaging video. The build your brand segment was informative and helpful as well.

  • Hena Nazeem

    A very informative video on marketing tricks and brand segments …especially helping young potential entrepreneurs.

  • kurnala naveen

    excellent video on marketing. Very helpful indeed.

  • satheeshkumar

    ya really nice one. I get more tips about bussiness.Really very useful for younger generations.friends please see this video and change ur life.It has so many tricks. nice one

  • Prachi

    Awesomely explained business lessons and a very entertaining video! Quite useful in today’s entrepreneurial scenario. Very well done! Keep up the good work.

  • Muhammad Sarwar

    An excellent video on business marketing. it will help me a lot for extending my business. It gave me valuable information about marketing tricks and brand segments. Hope you add more videos soon.

  • Karthick

    Very Interesting video with some excellent tips on how to successfully use marketing to enable your business to succeed with real life practical examples.

  • Glen

    AMC must have copied McMenamin’s in Portland, Oregon who have been serving food in their theaters for 20 years!

    PS: In the good ol’ USA, polite men remove their hats indoors:(

  • http://newlifehwc.com Olya

    Very Thank You :-)
    Don’t ever go away!
    We all need you desperately :-)))

  • Makedonec

    This is very helpful and educative video.From this video people can learn excellent tips.


  • http://writinghelptools.com Shaun

    Andrew; I hope AMC doesn’t convert their 22 screen complex here (Montreal) to their dining model! This will ruin the indie movie viewing experience! How many people will want to be distracted by this whole resto experience when actually, what they want is to see a movie. A snack in your lap to munch on while viewing is one thing; trying to turn this into some kind of “dining experience” is a whole other deal. If this model succeeds across the AMC chain I will be very surprised.

  • Jessica

    Great video, I like how the beginning is light and funny; it grabs your attention. Interesting tips on how to give incentives to your customers. Never heard of Enounce before either, looks like a great plug in. Thanks for the awesome video!

  • Anissa

    Thanks for your informative video. Well done. I have learned a great deal.

  • jjprakash

    I take my cordial pleasure to write this comment.
    I’m really interested in knowing the things that you conveyed, first thing i’m really impressed is about the “DEFINITION OF BRANDING” it’s pretty outstanding information. Then i like the way program goes. it catches the attention of viewers. lastly i found one thing that you have said “everything is marketing and marketing is everything” definitely. Fine job… Thanks a lot..!

  • Venkatesh

    Nice video, it explains very clearly what to do and how to improve business. The use of the Hard rock cafe example was the best example, i understood it clearly and i liked it the most. I don’t have a business but surely i will recommend this video to my friends. Thanks.

  • Eltro

    awesome video very good marketing technique !

  • Thileeban A

    Wow, It’s a great job done. The way of conveying a message is the most required think, which is perfect in this clip. It described and presented in a good way which is to be appreciated. ‘Business cannot be done simple but simple ways even makes your business to get a grand success”, the base message of this video. It’s worth watching.. Kindly share with your friends and make them to get useful content. :)

  • Pradeep singh

    Hi, its really awesome 1 video that really inspire me a lot!
    A good thought wid intelligence..

  • http://www.aflairforwords.com Rusty L

    This episode was full of good info and tell Isabelle she has a great way of getting something, that should be understood by more marketing folks, to have the concepts clearly understood. Thanx.

  • http://www.discountfencequotes.com Ronald Daugherty

    Funny. SEOing on a help my business site… =/

    Anyway, very informative. But the puppet was kind of really annoying…

  • http://www.toddle.com Alan O’Rourke

    Have to say i am horrified by the AMC example.
    Who wants to hear ordering, munching, scraping of plates, dropped knives etc while you have just paid to watch a movie.
    Eat in a restaurant and watch a movie in a cinema!

    Otherwise great show as always Andrew.


  • Lon

    I’m still trying to figure out why the movie theaters have not taken a page from the museum model and placed a gift shop in the lobby. When you go to see Toy Story 3 or Harry Potter, they should offer you the opportunity to purchase books, toys, music, DVDs (of the previous films or featuring the actors), video games, and other film-related items. Instead, the film acts as an advertisement and after-film sales go to Toys R Us, Target, Walmart, Amazon, Barnes & Noble, etc. The movie theatres have a chance to strike while the iron is hot!

  • Andrew Lock

    That’s a really smart idea Lon!

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