Episode #158 – Marketing at the Hard Rock Cafe, Is Internet Business too Technical, How to Host an SSL image Securely, and a BIG Marketing Lesson from AMC Movie Chain

Episode #158 – Marketing at the Hard Rock Cafe, Is Internet Business too Technical, How to Host an SSL image Securely, and a BIG Marketing Lesson from AMC Movie Chain.

Marketing Related Websites and Resources for your benefit:

Membergate Member Platform (Get the video training here)

Special offer for Microwave Marketing (get a 50% discount as a viewer of the show)

Other Useful Resources for Small Business Marketing:

NiftyClicks (Discover the very latest web tools and resources)

Ask a Question (about small business marketing – you could be featured on the show)

Get Time Tips (more helpful productivity advice from Dave Crenshaw)

LeapZone Strategies (Isabelle Mercier’s branding tips)

Subscribe to this show on iTunes for your iPod, iPhone, iPad, or other MP3 device. Click the link here to subscribe to Help! My Business Sucks! on Apple iTunes.

This episode opens with my experience dining at Hard Rock Cafe in Hollywood, CA.  I was really impressed with how they do their marketing, particularly to drive people to their store.

Is Internet business too technical?  It depends on how technical YOU are, but that’s the theme of the viewer question in this episode.  Share your thoughts below in the comments.

I have a great nifty resource for hosting images for free on an SSL server.  Check it out.

This week sees the introduction of a new segment from branding consultant Isabelle Mercier.
If you resonate with her (and you should), check out her MyLeapTools.com – you can get 2 months free as a viewer of this show.  Simply enter the code: TWOVIP at the checkout.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

78 Responses

  1. Did you enjoy Isabelle’s new segment? Let’s show her some love ;)

    Andrew

  2. Jennifer Annie says:

    It’s worth watching this video. I liked it. It talks about the importance and ways of marketing for a business to keep moving towards higher end.

  3. A very informative video, the basics explained well enough for the viewer to understand

  4. Hi locky, thanks for posting this video… it was my pleasure to watch this video regarding business marketing. Hope you come up with more videos like this…

  5. an excellent video and very good methods for business marketing it would help me a lot . truly thanks for this video

  6. An awesome video about marketing tricks… i was waiting so long to see a video like this.. thanks for this great opportunity… looking forward for many more videos about marketing

  7. A very interesting and engaging video. The build your brand segment was informative and helpful as well.

  8. This is a nice video about marketing!

  9. an excellent video and very good methods for business marketing it would help me a lot . truly thanks for this video

  10. Intelligent way of business marketing and it is really cool to watch these kind of videos.

  11. sameer jadhav says:

    A very interesting and engaging video. The build your brand segment was informative and helpful as well. i liked this video..

  12. nice video .. i really enjoyed it …lol

  13. hi i’m divakar, it is a very interesting and excellent video and it was my pleasure regarding to watch this type of business videos and also your brand segments and types are very useful to us and very interesting………….

  14. jacob philip says:

    hi i am jacob… I lik the video and i earned knowledge in internet based business…thank u.

  15. soujesh p j says:

    great work thanks…it helped me a lot in clarifying
    my doubts..hats off..!its very useful…

  16. hi i am ivan,i like this video because it’s so interesting.i like this type of business videos.

  17. Hi
    It was an interesting video about internet based business.The tips shared are very useful. I really enjoyed the video and it was interesting to watch the presentation. Thank You!
    Meera

  18. It is interesting to know some real marketing tips. I particularly liked the first segment about Hard Rock Cafe where the show gave neat advise on how to benefit alongside ensuring that your customer also gets an equal benefit. I think I am also loving the information about Membergate and would love to use it too. Thanks once again for such informative video.

  19. Thanks for giving really informative tips and tricks on marketing.I am eagerly waiting for further information about Membergate and also other details.hope to see many more videos about marketing n near future

  20. Kris Vanhessche says:

    Interesting, but could be made even more interesting. Video content is too long, and could be made more to the point.

  21. Daniela Ciurariu says:

    It was a very interesting lesson …good tips from where we can learn or use them in our bussineses.I enjoy watching this video !!Thank you Andrew !

  22. I initially thank you for giving us such a video. It really helped me to gain knowledge about the business marketing. it was very informative that i got interest in pursuing business later on.

  23. It s really a nice internet business video.It s very informative as a video,though it s long at some points.

  24. Shiljo Augustine says:

    Hi I am Shiljo.

    An excellent and interesting lesson …good tips from where we can learn or use them in our bussineses.I enjoy watching this video !!

    Thank you Andrew !

  25. Like the Enounce Myspeed, thanks for the tip, Andrew at 2.0 is myspeed

  26. keval bhanushali says:

    quite an interesting bussiness lesson… I am just learning to open a new bussiness and this seems very helpful

  27. Andrew, great content as always, my friend!

    Texas has a number of the dinner/theater combos here, like The Studio Movie Grill and The Movie Tavern. The Movie Tavern even does Nostalgia Nights, where they show classic films and even add themed appetizers and such (we recently saw Casablanca on the big screen for the first time on it’s 70th Anniversary).

    Thanks again!

  28. When I try to order the Nifty Clicks DVD for just shipping, it won’t let the order through. First off, it shows zero as the order amount (instead of a shipping fee) and no matter how many times I put in all my info, it leaves me with this response- can you fix? Thanks.

    Important Message
    There was a slight problem with your order.
    Please fix the areas indicated below:

    You must select shipping.

    For security purposes we also ask that you re-enter the credit card information.
    When you are done, please press the Order button again.

  29. video was very informative.it helped me to know very much about the business.especially the first segment about Hard Rock Cafe was very nice

  30. A Sasikala says:

    Hi this is Sasikala, and i thank u for providing me such a useful video, I particularly liked the first segment about Hard Rock Cafe where the show gave neat advise on how to benefit alongside ensuring that your customer also gets an equal benefit. I think I am also loving the information about Membergate and would love to use it too. Thanks once again for such informative video.

  31. Enounce Rocks – it is an amazing way to get more done in a shorter time frame. A great way to leverage web tools.

    Really liked the branding tips as well – need to get to work on them!

  32. NICE AND GREAT VEDIO TO TELL THE EASY METHOD AND IMPROVE THE GREAT ACHIVEMENT IN BUSINESS MARKETING AND THE EXCELLENT INTERENET BUSINESS

  33. The video is a real workshop for online business persons. good idea, keep it up.

  34. an excellent video and very good methods for business marketing it would help me a lot . truly thanks for this video.A very interesting and engaging video. The build your brand segment was informative and helpful as well.

  35. Hena Nazeem says:

    A very informative video on marketing tricks and brand segments …especially helping young potential entrepreneurs.

  36. kurnala naveen says:

    excellent video on marketing. Very helpful indeed.

  37. satheeshkumar says:

    ya really nice one. I get more tips about bussiness.Really very useful for younger generations.friends please see this video and change ur life.It has so many tricks. nice one

  38. Awesomely explained business lessons and a very entertaining video! Quite useful in today’s entrepreneurial scenario. Very well done! Keep up the good work.

  39. Muhammad Sarwar says:

    An excellent video on business marketing. it will help me a lot for extending my business. It gave me valuable information about marketing tricks and brand segments. Hope you add more videos soon.

  40. Very Interesting video with some excellent tips on how to successfully use marketing to enable your business to succeed with real life practical examples.

  41. AMC must have copied McMenamin’s in Portland, Oregon who have been serving food in their theaters for 20 years!

    PS: In the good ol’ USA, polite men remove their hats indoors:(

  42. Very Thank You :-)
    Don’t ever go away!
    We all need you desperately :-) ))

  43. Makedonec says:

    This is very helpful and educative video.From this video people can learn excellent tips.

    Thanks

  44. Andrew; I hope AMC doesn’t convert their 22 screen complex here (Montreal) to their dining model! This will ruin the indie movie viewing experience! How many people will want to be distracted by this whole resto experience when actually, what they want is to see a movie. A snack in your lap to munch on while viewing is one thing; trying to turn this into some kind of “dining experience” is a whole other deal. If this model succeeds across the AMC chain I will be very surprised.

  45. Great video, I like how the beginning is light and funny; it grabs your attention. Interesting tips on how to give incentives to your customers. Never heard of Enounce before either, looks like a great plug in. Thanks for the awesome video!

  46. Thanks for your informative video. Well done. I have learned a great deal.

  47. jjprakash says:

    Hi,
    I take my cordial pleasure to write this comment.
    I’m really interested in knowing the things that you conveyed, first thing i’m really impressed is about the “DEFINITION OF BRANDING” it’s pretty outstanding information. Then i like the way program goes. it catches the attention of viewers. lastly i found one thing that you have said “everything is marketing and marketing is everything” definitely. Fine job… Thanks a lot..!

  48. Venkatesh says:

    Nice video, it explains very clearly what to do and how to improve business. The use of the Hard rock cafe example was the best example, i understood it clearly and i liked it the most. I don’t have a business but surely i will recommend this video to my friends. Thanks.

  49. awesome video very good marketing technique !

  50. Thileeban A says:

    Wow, It’s a great job done. The way of conveying a message is the most required think, which is perfect in this clip. It described and presented in a good way which is to be appreciated. ‘Business cannot be done simple but simple ways even makes your business to get a grand success”, the base message of this video. It’s worth watching.. Kindly share with your friends and make them to get useful content. :)

  51. Pradeep singh says:

    Hi, its really awesome 1 video that really inspire me a lot!
    A good thought wid intelligence..

  52. This episode was full of good info and tell Isabelle she has a great way of getting something, that should be understood by more marketing folks, to have the concepts clearly understood. Thanx.

  53. Funny. SEOing on a help my business site… =/

    Anyway, very informative. But the puppet was kind of really annoying…

  54. Have to say i am horrified by the AMC example.
    Who wants to hear ordering, munching, scraping of plates, dropped knives etc while you have just paid to watch a movie.
    Eat in a restaurant and watch a movie in a cinema!

    Otherwise great show as always Andrew.

    Alan

  55. I’m still trying to figure out why the movie theaters have not taken a page from the museum model and placed a gift shop in the lobby. When you go to see Toy Story 3 or Harry Potter, they should offer you the opportunity to purchase books, toys, music, DVDs (of the previous films or featuring the actors), video games, and other film-related items. Instead, the film acts as an advertisement and after-film sales go to Toys R Us, Target, Walmart, Amazon, Barnes & Noble, etc. The movie theatres have a chance to strike while the iron is hot!

  56. Andrew Lock says:

    That’s a really smart idea Lon!

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