Episode #154 – Superbowl Ads, How to Promote an MLM Business, and a BIG Marketing Lesson from Samsung.

By locky|March 7, 2012|HMB Episodes|61 comments

Episode #154 – Superbowl Ads, How to Promote an MLM Business, and a BIG Marketing Lesson from Samsung.

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This episode begins with a discussion of Superbowl ads.  There’s a lot of hype in the build up to the first reveal of the ads.  Which ones were your favorites?  Which were the duds?

Many people get involved in MLM aka networking marketing businesses at some time in their lives.  But how do you promote that type of business effectively, and without relying on / annoying family and friends?

Our BIG marketing lesson is from Samsung.  They’ve innovated a new way to teach you how to use your new Samsung cellphone.  It’s one of those ‘why didn’t i think of that’ moments.  Let me know what you think in the comments below.

This episode of “Help!………..My Business Sucks!” is made possible by SAM, the Sales, Advertising, and Marketing event taking place in Park City, UT on April 13/14: www.SAMRetreat.com – discover how to build the small business of your dreams, today.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!


Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: I invite you to send me a message or question about your business via video – you just need a webcam connected to your computer, and a YouTube account – it’s fast, easy, and free. Note: You might be famous! In submitting a video (send to support@helpmybusiness.com), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

  • anamika

    This is a very innovative video which gives useful tips in a funny way. The video is hilarious and enjoyable, along with the animations that add to its glory. I was frustrated searching for some useful tips about marketing my MLM business, and I got this video as a blessing!
    Thanks Andrew for sharing this video.

  • Jaseena

    This is a very good video which gives some useful information in funny way which is understandable to its users.I was searching some information about marketing my MLM business and i got this as a blessing.Thank you Sir, for sharing this video

  • http://www.AndrewSkelly.com Andrew Skelly

    I’m getting Grandma a samsung because of this.

    I happen to know a little something about MLM and network marketing. I have studied it for years and here’s something you should know…
    98% of people who sign up for these types of programs never make a dime.
    The top 2% are always the ones giving the presentations that MLM’ers are always inviting you to. Here’s a hint if you want to succeed, be the one at the front of the room giving the presentations.

    Andrew, As always thanks for all the great nuggets. See you at SAM

  • http://garnetmierau.com Garnet Mierau

    Sage advice once again Andrew – thank you.

    MLM can be a tricky one. I believe that when you come from the heart versus “making a quick buck” any business model can work. If the product in your MLM gives value to your life and possibly saves you some money, then why not share the opportunity with others.

    Make your MLM experience about the value you give versus the number of other people you get to join your “downline”. If the only incentive is cash, odds are you will be challenged to stay in long-term.

    Another perspective is to consider the education you will received that no school will ever teach you…how to handle rejection. It will help you grow in all aspects of any business venture and life that you pursue.

    Enjoyed the show and sure glad I drive a Chev 4X4…

  • http://wasistselbstbewusstsein.com/ Susanne Tröstls

    thanks for the MLM tips – I am working since 3 years in one and now from this video and also from your affiliate programm i´ve git the idea to make videos with my MLM-product – great!!!

  • http://www.glendaleinternetmarketinggroup.com Frank Schwarz

    Another Great video Andrew.

    Been following you for years and also using you ideas for years also.

    Very pleased to push your stuff to my friends!

  • http://www.betterbusinessgrowthfaster.com AJ Perisho

    Great post Andrew!
    You bring great tips on how to help business owners grow their businesses.
    Thanks for sharing your insight :-)

  • http://Bitly.com/scottshomes Terry S. Smith

    Good Job Samsung!

    My fav Superbowl ad was the Acura one where Jay Leno Flys in and Punk’s Jerry Seinfeld

  • http://www.leapzonestrategies.com Isabelle

    Andrew, thanks for sharing the New Engaging Manual from Samsung…Now that’s an AMAZING way to explain how to use something…clever, simple and to the point. This one is a true winner!

    Apple could even learn a think or two from this one!
    Isabelle 😉

  • http://www.whybankruptcyrocks.com Michael D Russo

    Hey Andrew, Well done with this show. Loved the Samsung example. Brilliant! Thanks for your efforts.

    Michael D. Russo

  • http://www.triplenetinvestments.com Glen

    I certainly didn’t get any manual like that with my Verizon Samsung Galaxy Nexus last week! I finally did find tutorials on line and a 100+ page instrucion manual that I downloaded, but coming from a flip phone, in the first 24 hours I was ready to send it back!

  • http://www.InternetProfitAlert.com Brian T. Edmondson


    Awesome show as always.

    Really liked what Samsung did with their phone instructions. You’re seeing this a lot more in the bookstores, publishers making books more interactive to compete against the growing ebook trend.


  • Andrew Lock

    Interesting perspectives about promoting an MLM, thanks for sharing.

    And it seems like most people resonated with the Samsung manual, its brilliant, isnt it?!


  • http://EscapeEmotionalAbuserNow.com Ruth Elaine David

    Brilliant Samsung Instruction Manual – Baby Boomers are celebrating knowing consideration is being taken to ensure they’ll be able to “keep up” with an ever changing world and “keep on” circulating those green backs – thank you for sharing this info, Andrew – lots of creative ideas are sure to come from this show – BTW – You’re brilliant, too!!! Thank you.

  • Denise Norman

    Absolutely loved the packaging/manual for the phone, BRILLIANT!

    And btw, the best one has to be the sling baby. Interesting that both the adds used creating a slightly (or strong depending on your sensitivity to the issues of baby safety and pet abuse) uncomfortable emotion to engage you.

    Thanks Andrew

  • Gregory Plotkin

    Excellent show! You look very relaxed. Love the intro/outro puppet!

  • Andrew Lock

    Thanks Greg,

    I wondered who would mention the puppet 😉


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  • http://strengthinbusiness.com/ Krisz Rokk

    Ford vs. Chevy … loved that one :)
    Indeed a BIG marketing lesson from Samsung – the manual is engaging & innovative.

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    Samsung has changed the way we think about mobile diveces advertising, they won the market with a good product and a good service, with an overall good branding and global distribution at a reasonable price. They will own the market no that Jobs is out of the equation.

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  • http://www.netsprinter.com Lyena Solomon

    I have a quick comment about ezine article posting as an MLM promotion tactic. Article submission might have worked in the past, but not anymore. Google’s Panda updates (algorithm changes to eliminate spammy sites from search results) downgraded Ezines.com and similar sites. The goal of posting articles there was to get an authoritative link to your own site. The problem is that then you have to promote that article too, get links to it, to make it authoritative. It is much easier to post articles on your own site and work on making it authoritative.
    In other words, post your articles on your site, not on other sites for best online exposure.

  • edelwina

    great comment Garnet Mierau about the MLM, its true that it really aint a get rich quick specially with this one that is why we are looking for a vissionary entrepreneurs.Not easy at all to work it out specially as a mom without any nearby family to help babysits the kids but I really love this MLM am with since 8 months cause you can still benifit from the system as a member even if you only have less than 38 downlines and saves a couple of thousands a year plus an emmidiate cashbacks from every purchase but of course that is not the goal if you want to have financial freedom.
    This MLM business is also so strick but if you really work it out and reach career level 7, you will recieve a passive income of at least a million yearly after 5 to 8 years of work.anyone interested and good at working with people can ask my email from andrew and I can send you the video presentation to have an Idea about the company if andrew permits. As MLmer, we all know that we have to act fast before other sign ups our friends or our neighbors.:)

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    I love the idea of having and advertisement created by the viewers itself via a contest of course! In fairness it does save money at the same time it has a higher success rate of better and more reviews! I’m not familiar with MLM but thanks for this!

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