#117: "Bad Money Mailer Advertising, Article Marketing, How to Send Large Files Over the Internet, and a BIG Marketing Lesson from Ptex." | "Help! My Business Sucks!" Irreverent Marketing Videos for Small Business: Ideas and Tips for Marketing Your Small Business

#117: “Bad Money Mailer Advertising, Article Marketing, How to Send Large Files Over the Internet, and a BIG Marketing Lesson from Ptex.”

July 28, 2010

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Episode #117 – “The One With Article Marketing ” – Small Business Marketing Tips

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Bluehost (Reliable website host) we Transfer (Web based tool for sending large files up to 2Gb, for free)

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Valpak / Money Mailer style marketing is like pouring money down the drain for most businesses. They dont focus on the benefits to the reader, rather they focus on their own products or services in an insular fashion.

Dave Crenshaw introduces the concept of using a phone that matches your computer via the principle of being ‘lost in translation’. Fascinating stuff, although I do use an iPhone4 with a PC, so maybe I should look at getting an Apple Mac.

Article marketing is a valuable process to bring you backlinks, if you do it right. EzineArticles.com is a great resource, there are others, too. Post your articles to these sites with a persuasive resource box that conveys a benefit to customers.

YouSendIt.com is a good service, but it’s a challenge to send large files. That problem is solved with WeTransfer.com, a new and free file sending service. It’s easy to use, you can send up to 2Gb, and there’s no registration required. Excellent.

This week’s big marketing lesson for small business is from New York’s Ptex Group. They’ve implemented a new strategy to ensure that when customers receive their bill, it’s a positive experience. I love the strategy they came up with, it’s simple, and highly effective.

As usual, let me know your opinion about the topics covered in the show to help your small business this week – leave your comment below, it’s really easy to do, no registration required.

Enjoy the show!

Regards,

Having trouble viewing this week’s episode? Try the QuickTime version.

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video (just click on the reply button below), you agree to the possibility of having your video shown in a future episode of the show to assist other viewers with their small business marketing.

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16 Responses

Local Business Internet says:
July 28th, 2010 at 5:16 am

The best way for your business to be recognized by the local community is by starting with paid advertisements such as putting advertisements on local tabloids, newspapers and magazines. You may also want to create a simple commercial and have it shown on local TV stations, but this may come as expensive.
Manish M. Shah says:
July 28th, 2010 at 5:58 am

Another favorite option for sending large files is File Apartment (http://www.fileapartment.com). Easy to use, fast, no software to download or registration, up to 1 GB, free option, safe, and secure.
Tweets that mention #117: "Bad Money Mailer Advertising, Article Marketing, How to Send Large Files Over the Internet, and a BIG Marketing Lesson from Ptex." | Marketing Videos for Small Business: Ideas and Tips for Marketing Your Small Business -- Topsy. says:
July 28th, 2010 at 6:15 am

[...] This post was mentioned on Twitter by Marketing Strategy, StratePRO Consulting. StratePRO Consulting said: #117: "Bad Money Mailer Advertising, Article Marketing, How to …: This week's big marketing lesson for small bus… http://bit.ly/b9fYTJ [...]
Mary Green says:
July 28th, 2010 at 7:41 am

Having a hard time viewing, picture is barely showing. I still love the information.
Dave Haslett says:
July 28th, 2010 at 8:25 am

Oh dear, same problem as last week with the video. Nice psychedelic effect, but I can’t see anything except the pretty patterns. Audio is fine. Will wait for your email to tell me it’s fixed.
Frank says:
July 28th, 2010 at 8:45 am

Hi Andrew,

Great show – though the visuals were wonky.
When it comes to sending and storing large files online, I personally use FilesDIRECT: you can send 2GB files even with the free plan, storage starts at 2GB, there’s no software to install AND it includes 128-bit SSL encryption on all transfers. Pretty sweet!
AnnaLaura Brown says:
July 28th, 2010 at 4:46 pm

When article marketing I also recommend doing a search for websites for your keywords and target market and then submitting your articles to be published in the newsletters, magazines, and websites you find. Many of these are always looking and I’ve even had articles appear in print magazines before from doing this.
Gary F. Martin says:
July 28th, 2010 at 6:03 pm

I really liked your comparison of the money mailer ads. Great information!!!
Mian says:
July 29th, 2010 at 8:35 pm

lol
Chinese is NOT a language, they are a people. A language spoken by a Chinese would be Cantonese, Mandarin etc.

come on now
Jesus says:
July 30th, 2010 at 8:59 am

For this episode:
Excellent Audio
Interesting colors…
Best regards,
Michael Bree says:
July 30th, 2010 at 3:58 pm

what Ptex Group has done is really clever, this shows the really have the creativaty a marketing firm should have.

Good for them.

MB
Wayne says:
July 30th, 2010 at 6:15 pm

Video doesn’t play. Is it not working? I really wanted to see it coz Andrew’s shows are the best!
Andrew Lock says:
August 3rd, 2010 at 1:13 pm

Hi Wayne,

The video should play fine now, I’m not sure where the technical gremlins came from, but thank you for your patience.

Regards

Andrew
Meny Hoffman says:
August 3rd, 2010 at 8:57 pm

Just used wetransfer.com Thanks Andrew!
kim says:
August 11th, 2010 at 6:38 am

Good Day Andrew,
I am just new to your TV WEBSHOWS very awsome, and I am learning alot, I have tried a few options you have mentioned for my advertising not to bad a result as yet, so I was wondering PTex Group, For the lotto ticket, would they have to talk with a lawyer to have some legal statement on the info sheet for the client opening the bill, to not hold Ptex for responsibility not winning or that PTex will not seek out percentage for providing ticket?
What do you know of this ?
Thanks Your NEWBIE webTV Fan
Kim
Meny Hoffman says:
August 11th, 2010 at 6:43 am

Kim,

Actually all we are doing is giving you a free lottery ticket, on the ticket itself it will have all standard legal stuff.

MH