#96 – “Amazing Advertising, Vehicle Signage, Where to Find Great Copywriters, an interview With Nick Nanton, and a Big Marketing Lesson From Bud Light Beer”.
February 24, 2010Episode #96 – “A team effort is a lot of people doing what I say… 
Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…
February 24th, 2010 at 1:12 am
Don’t forget to let me know your favorite example from the creative billboard ads I showed at the start of the episode:
Formula Toothcare (biting corner)
Nestle (birds)
Use Electricity Wisely (one light)
Heineken
Rona Paint recycling (with iPod Nanos)
Regards
Andrew
February 24th, 2010 at 2:04 am
Really useful vid, I think u help a lot of people. Advertising is the most important for a bussines to work. Thanks!
Adryan
February 24th, 2010 at 3:35 am
I think its very useful video because i can learn something from here that is very helpful for online study
February 24th, 2010 at 4:10 am
I enjoyed the billboard campaigns segment and agree that the one with the paint dripping was great. These are some of the better advertising campaigns I have seen.
February 24th, 2010 at 5:09 am
Andrew,
Great show, thanks for the copywriters website, I will definitely have to check it out for future marketing pieces.
Todd P. Sullivan, DC
February 24th, 2010 at 5:46 am
Hey Andrew, my fave was the man biting the billboard
I thought that maybe a van with rust would suggest the owner doesn’t look after things, so would my job be looked after? I dunno, just a thought….
Tony.
p.s. U just clicked past episodes button thinking it was ‘submit’ button… maybe move it or make submit more prominent?
February 24th, 2010 at 6:06 am
ooh just another note – really enjoyed the info from nick about the celebrity branding
Really hoping to get in on those webinars!
Tony.
February 24th, 2010 at 6:45 am
Maybe the Van Driver could actually use the rust as a selling point… maybe the message could say something like:
“Notice the Rust? Instead of buying a new van I pass the savings along to you!”
(along with a arrow pointing down towards the rust)
Play Audio Comment
February 24th, 2010 at 7:20 am
On Nick Nanton’s segment… I can vouch for the ‘celebrity’ branding… I work with my mentor who started a local radio show and for about 7-8 years was the ‘go to guy’ when it came to personal finances… People listen, learn, trust, then act… calling in for a ‘free report’ or to set an appointment to invest their money, insurance etc..
One important aspect of building this brand is providing ‘meanginful marketing’ while you brand.
If you offer enough information so that your ‘brand consumer’ could take that info and apply it immediately in their own life to save money, make money, solve a problem then you also immediately build trust and credibility…
This is probably the most valuable lesson I learned… We would offer free seminars… and you could attend as a consumer, take the info home, apply what you just learned immediately and it would have a positive impact on your life… but, people realized we really were experts and really had a ‘servant’ mentality and would flock to us afterward wanting to set appointments to do business with us…
So, to me, “celebrity” = “credibility” if you offer, in advance, your expertise with no strings attached… our phone rang off the hook…
February 24th, 2010 at 7:20 am
Great show today, Andrew!
I really loved the electricity billboard and the commercial related to Lost.
BTW, for the magnetic sign on the car- Have a very-easy-to-remember phone # or website as most people will spot your ad while driving and be unable to write down your info.
February 24th, 2010 at 7:20 am
Wow Andrew, you find the best resources! 99copywriters.com is brilliant. It’s an obvious extension of the 99designs and crowdSpring model, but why not? It works! Those services completely turn around the traditional risk/reward proposition involved with creative services, by allowing the business owner to set a price and encouraging creatives to compete with real samples. I’m off to try it out now.
February 24th, 2010 at 7:55 am
There’s no need to extend the crowdSPRING model.
We have copywriting projects (currently ranging from $250 to $2500).
More about our writing projects (launched two weeks ago).
Best,
Ross Kimbarovsky
co-Founder
crowdspring.com
February 24th, 2010 at 8:15 am
On the subject of tying your marketing to forthcoming events, you might be interested in linking your message to an upcoming anniversary such as an event, discovery, invention, birth or death. If so, check out The Date-A-Base Book series at ideas4writers.co.uk – the 2010 and 2011 editions are currently available and you can view a free sample chapter from each edition so you’ll know exactly what you’re getting.
February 24th, 2010 at 8:25 am
Great show Andrew
I’d love to know how you put your shows together.
Could you do a show on that? Who do you use. How much time do you dedicate to put that together?
Thanks
Michael http://www.sellmyknowledgeonline.com
February 24th, 2010 at 9:45 am
Thank you for that important segment on becoming a celebrity, I’m going to do that more in my own job as a software developer, and it helps me to avoid declining revenues in the industry.
I found this fantastic free E-Book Celebritize Yourself E-book from Marsha Friedman, who has helped many into celebrity status, and it’s available here:
Celebritize Yourself E-book
Things are so much for a celebrity in their field. Thank you Andrew!
February 24th, 2010 at 10:20 am
I love the show. I’m going to incorporate the problem/solution method into my podcasting editing service. Thanks
February 24th, 2010 at 11:33 am
Hi Andrew,
I look forward to each week’s show. They just keep getting better and better.
Congratulations on keeping up the fine work.
Thanks,
Ted Robinson
hypno-eft.com
February 24th, 2010 at 1:54 pm
Hi Andrew–
Regarding putting a magnetic sign on Fred’s van. He needs to check with his insurance company before proceeding. Depending on the state where he’s located, he could get into big trouble with his auto insurance company if they discover he’s using the vehicle for commercial purposes but isn’t paying to insure it as a commercial vehicle.
It sometimes pays to be safe rather than sorry..:)
Donna Gunter
http://www.TurbochargeYourOnlineMarketing.com
February 24th, 2010 at 5:51 pm
Good poing Donna, that’s a wise idea to check with your insurance company to see if there’s any implication about using a vehicle for business purposes.
Regards
Andrew
February 24th, 2010 at 5:53 pm
Hi Andrew,
Thank you for the copywriter’s site, just what I needed.
Appreciate all the great resources (and the t-shirts are great) and tips every week.
February 25th, 2010 at 4:51 am
Loved the segment about being a Celebrity in your area of expertise. We have been working on that and have been called on twice this week to present at our local University. Once to discuss eCommerce and Social Networking, and today we are assisting in a Chem Lab on their project with soap-making (definitely our niche). If you see a guy walking around our city wearing a hot pink t-shirt, chances are pretty good that it’s my hubby, “the SudsMuffin” himself.
Great work Andrew!
Mrs SudsMuffin
http://www.sudsmuffin.com
February 25th, 2010 at 10:16 am
I am brand new to this website and have just watched my first video (#96). The banners at the beginning have given me a great idea for my shutter firm. Thank you. The flexible materials are the way to go (i hope). Keep up the good work
February 25th, 2010 at 2:01 pm
Andrew,
Great show. I really enjoyed the interview. I will head out and get that book today. I thought the ad’s were pretty cool. I wanted to add one for you. Nationwide Insurance is headquartered down the street from me in Columbus OH and they have this ad that is in a parking lot across the street from their HQ.
http://www.flickr.com/photos/47843910@N05/4388334900/
Thanks Andrew.
Russ Faulkner
Principal | Your Training Team, LLC
February 25th, 2010 at 3:19 pm
Wow, great episode. I really enjoyed the interview. Thanks for the excellent content, Andrew. I’ll be working on an introduction video on our website homepage , per Nick’s comments. Dr. Sullivan – I like the video you have on your site…definitely has a way of reassuring a patient about what goes on in a chiropractic office.
dr. scott
February 26th, 2010 at 11:55 am
Play Video Comment
February 26th, 2010 at 5:34 pm
I think Fred can take his van’s rusty look and create a design / photo / advertisement around that. I have just uploaded few of the examples, which many of you have seen before, on my blog. Which you can find it by visiting: http://bit.ly/amPLa6
Being a photographer, I am sure you would have some creating snapshots that you can use on your van to advertise that gets others’ attention.
Good luck.
February 26th, 2010 at 7:34 pm
What a great episode! I was just recently turned onto this sight by a friend who’s into the who video marketing thing. So far, it look great!
March 3rd, 2010 at 11:29 pm
Hi Andrew,
This episode never made it to ITunes. I always watch your show on my IPod. Any chance of plubishing it again to ITunes?
Thanks,
Mike
April 12th, 2010 at 6:04 pm
This is the 2nd episode I’ve watched and you are very helpful. Thank you for your insights and ideas.
David G