Comments on: #91 – “Kiosk Chaos, How to Promote a Misunderstood Product or Service, Where to Find Hot Products, and a BIG Marketing Lesson from Disney Movies”.

By: The Freelance Bookkeeper » Two Golden Nuggest to Attract More Clients

The Freelance Bookkeeper » Two Golden Nuggest to Attract More Clients — Mon, 15 Feb 2010 15:18:02 +0000

[...] Referenced episode of “Help! My Business Sucks” – Episode #91 [...]

By: David Pickup

David Pickup — Sun, 07 Feb 2010 23:23:15 +0000

Hi Andrew

Looking Good again.

Regards

David

By: Bernd

Bernd — Sun, 24 Jan 2010 16:51:46 +0000

Hi, thanks, very nice as always, but I hope after 100 episodes something new will come, or whats up with the gotbiz, you invested a lot in the studio and now, nothing ;-(

By: siddiq ali khan

siddiq ali khan — Sun, 24 Jan 2010 07:11:25 +0000

Great idea, i have many different thought about internet marketing, but now i understand the full concept and idea about internet marketing,thanks for that

By: Jacob

Jacob — Sat, 23 Jan 2010 21:05:20 +0000

I really enjoyed the video, and it had a lot of great tips. I too hate kiosks and other variations of them, particularly in stores like Wal-Mart. More often than not, at least half of their “Self-Checkout” counters are broken or just turned off. What is the point of having them? The scarcity tactic used by Disney among others is also a very brilliant idea that I’ve noticed is very common among large businesses. Very smart, very effective. Great video!

By: krisp

krisp — Sat, 23 Jan 2010 14:17:29 +0000

Interesting video with some really innovative ideas, I really think this is something. BTW, I get nicer with wine I’ve saved your site to view the other episodes when I have more time.

krisp

By: saravana4u

saravana4u — Sat, 23 Jan 2010 10:52:48 +0000

Hi Andrew,
FIrst time i am visiting this site and suffered here nearly 45 minutes simply superb. and i watched the latest video Wine Improves with Age…I Improve with Wine.sound is good.. Keep it up and i have added your site in my blog..

By: Maharajan

Maharajan — Sat, 23 Jan 2010 06:30:52 +0000

Sir,
This is the first time I am viewing your video. It is really nice. I too enjoyed as everyone commented. I got the “Celebrity Leverage”. It is very nice. Thank you very much and I have learnt a lot.

By: Dave

Dave — Sat, 23 Jan 2010 01:05:37 +0000

Enjoyed the video. I think its the same whether its a kiosk or a website. Either way there’s a piece of technology that can enable your customers to find your service, or turn them off and turn them away.Since its your foot in the door, it has to be credible, it has to be engaging, and it has to help you move from a state where you don’t know anything to a state where you’ve accomplished what you want to do. If the design of the site or kiosk is bad, you’re pretty much done for.

By: Marketing Made Easy

Marketing Made Easy — Fri, 22 Jan 2010 23:04:46 +0000

Nice presentation Tony, have a good day!

By: Mike

Mike — Fri, 22 Jan 2010 18:04:38 +0000

Wow I learned alot in the past ten minutes. Now I now know how to operate my kiosks with maximum profit in mind. thanks!

By: eva maria

eva maria — Fri, 22 Jan 2010 13:06:16 +0000

thank you very much andrew. now my website is a disaster, follow your advice. so it really offer more services and thus increases the number of visitors. thanks for everything

By: Timothy

Timothy — Fri, 22 Jan 2010 11:52:29 +0000

I agree with your point about Kiosks. I didn’t understand about it before and you have really cleared some things and pointed out others for me. Very informative.

By: gokila

gokila — Fri, 22 Jan 2010 07:41:25 +0000

It is really good.And i t is very useful to me to promote a misunderstood products and its services also.And it is very useful for where to find the hot products.I love this videos verymuch

By: Rajesh

Rajesh — Fri, 22 Jan 2010 06:48:13 +0000

I understood ur problem with the kiosk. But normally most of the Kiosks don’t work.They are not to reduce the time for customers but to attract customers. A small marketing strategy to promote they are advanced than their compete tors.And regarding the “English Writing for Swedish Companies” Site on the home page she has to promote her work and the nature of the work involving .And regarding the strategy to promote as limited edition its really great.

By: Carl John

Carl John — Fri, 22 Jan 2010 03:13:22 +0000

I agree, when trying to choose a Kiosk it’s based on a “first come- first serve” service. When it comes to advertising they always use marketing to show you want to know on television. But, when you actually go down to one of their centers you are always greeted with the conceirge who doesn’t answer questions correctly or love their job and push you to someone else to answer it. The same applies to online customer service. I personally use HP phone customer service, and it SUCKS. They claim to be a prestigious company, but their products break in less than a month past “moderate usage” and they hire the cheapest employees possible from foreign nations. They aren’t creating solutions for people with questions. They are creating more “ambiguity” and stress for themselves and us the consumer.

By: Shan Hikari

Shan Hikari — Fri, 22 Jan 2010 00:32:20 +0000

It’s very true whenever I have my car worked on I go to Budget rent a car you have to wait an hour for them to come pick you up, by the time they come pick you up you could have walked there and back.

I learned a lot about marketing online. Which is quiet helpful in the insurance business.

By: minu

minu — Thu, 21 Jan 2010 16:38:50 +0000

Join the club Andrew, Im one dissapointed customer when it comes to car rental kiosks, long lines at ATMs and Grocery Store.
These services are so vital and can tap so much customer if only they deliver what they promise.

By: afifa sadiqa

afifa sadiqa — Thu, 21 Jan 2010 14:29:25 +0000

Very nice video, i got very good information about internet marketing, this video clear my some clarification, Thanks Andrew, still i have some doubt on this i will come back to you next time

By: mm

mm — Thu, 21 Jan 2010 12:02:22 +0000

By: mohan

mohan — Thu, 21 Jan 2010 08:23:19 +0000

wat is internet marketing

By: mohan

mohan — Thu, 21 Jan 2010 08:18:38 +0000

very useful

By: locky

locky — Thu, 21 Jan 2010 06:46:33 +0000

Tony,
For viewers of the show, there’s a running offer for Microwave Marketing: http://www.mwavemarketing.com/special – you get it for $47 (usually $77). Guaranteed to increase your profits

Dr Todd,
Glad you’re discovering Disney style marketing – they’re at the forefront as far as I can see. I’m excited to take my magical mastermind group there for a behind the scenes tour in May.

Kai,
I think that’s an excellent suggestion, thanks so much for sharing that.

Michele,
Thank you for submitting your question to the show.

Jimm,
That’s so true about checkout lanes. Very annoying.

Ted,
Your example of scarcity is a really good one – I like the ‘reason why’ (so that participants can get more one on one, personal attention). Love it.

Andrew,
Thanks for sharing the ‘black friday’ example, that’s a very good example of scarcity.

Tim,
I’ll checkout Budget’s RapidRez, that sounds great. Re EyeJot, make sure your webcam isn’t open in any other application first.

Carlos,
I can relate to your Home Depot frustration – I’ve experienced something very similar. I HATE those kiosks where you have to do the work of the cashier!

Russ and Terry,
I’ll check out Emerald Isle too, I like the sound of that.

Regards

Andrew

By: Andrew Lock

Andrew Lock — Thu, 21 Jan 2010 06:45:29 +0000

Tony,
For viewers of the show, there’s a running offer for Microwave Marketing: http://www.mwavemarketing.com/special – you get it for $47 (usually $77). Guaranteed to increase your profits

Kai,
I think that’s an excellent suggestion, thanks so much for sharing that.

Michele,
Thank you for submitting your question to the show.

Jimm,
That’s so true about checkout lanes. Very annoying.

Ted,
Your example of scarcity is a really good one – I like the ‘reason why’ (so that participants can get more one on one, personal attention). Love it.

Andrew,
Thanks for sharing the ‘black friday’ example, that’s a very good example of scarcity.

Tim,
I’ll checkout Budget’s RapidRez, that sounds great. Re EyeJot, make sure your webcam isn’t open in any other application first.

Carlos,
I can relate to your Home Depot frustration – I’ve experienced something very similar. I HATE those kiosks where you have to do the work of the cashier!

Russ and Terry,
I’ll check out Emerald Isle too, I like the sound of that.

Regards

Andrew

By: r4ml1

r4ml1 — Wed, 20 Jan 2010 22:31:08 +0000

hi andrew, thank for your invitation, another nice video here. i appreciate it. as new marketer this video help me to understand more about marketing.

By: terry

terry — Wed, 20 Jan 2010 20:30:04 +0000

Andrew,national car rental,join the emerald club,one time fee.you walk up,they say pick your car from that group,drive to the gate,they check you out and away you go,love it.

By: Russ Faulkner

Russ Faulkner — Wed, 20 Jan 2010 20:15:07 +0000

Andrew,

I feel your pain on the kiosk thing. The worlds worst is the grocery store. I mean the technology is a little slow and people just turn stupid when they get in the kiosk line. They kill me.

As far as car rental kiosks, I don’t use them. I am a fan of national emerald isle. You dont’ have to talk to anyone. you just go to the lot and get a car. and drive away. seamless and easy. Give it a go.

anyway … fun show again this week.

Russ Faulkner
Your Training Team

my new weekly show:
http://blog.yourtrainingteam.com/episode3

By: carlos

carlos — Wed, 20 Jan 2010 19:38:07 +0000

I recently went to home depot and its was insane, no cashiers were open only the automated self-checkout i had about 40 small pieces of piping and i had to manually pass 40 small pipes throught the checkout and took me about 20 minutes to pay!

By: Tim Liggins

Tim Liggins — Wed, 20 Jan 2010 18:41:10 +0000

Hi Andrew,
Whenever I come over to the States I book my car online with Budget (seems to be the cheapest) and having signed up to their RAPIDREZ system (Free!) I get dropped of at a special stop before the main office where the queues are, go to a TV monitor look for my name and go to the bay listed where all the cars are for my price range. Fantastic! I can pick the style and colour I want, as they always seem to have lots of the budget ones (hence the name I suppose) and then I show my Rapidrez card at the exit barrier and I’m away. Five minutes max I would say and that’s inspecting the car in and out at my own pace. It’s worked for me at LA, SFO, and San Jose but I’m sure many airports offer it, as they list RAPIDREZ as a choice. Maybe you should give it a go next time you need a car at the airport? Just a thought – regards Tim

Love the EyeJot idea too, but can’t seem to get the camera bit to work – but I’ll keep trying…

By: Andrew Klein

Andrew Klein — Wed, 20 Jan 2010 16:45:33 +0000

Well, the best and most successful form of ‘scarcity’ marketing is actually a very obvious one but one that is commonly looked-over. Anyone heard of Black Friday (or Boxing Day)? It is so many levels of ‘scarcity” it is frightening. While yes, it is mixed with a lot of other techniques, the primary ‘drive’ of Black Friday is the sheer deals provided by the day in retail. Every ad you’ll see ‘Limited Quantities’, ’100 chain-wide’, ’5 per store’ and so forth. Mixed with great deals and another ‘scarcity’, the date, and you have the one of the most successful marketing ploys showcasing ‘scarcity’.

Now, one of the pitfalls in my opinion of relying on ‘scarcity’ as a marketing technique, is that in itself is not a a marketing strategy as a whole. It must be combined with other market strategies to be effective. If you offer a limited deal, doesn’t do a bit of good if noone knows who you are, what the product you are offering or if there is any benefit to jumping on the offer.