#91 – “Kiosk Chaos, How to Promote a Misunderstood Product or Service, Where to Find Hot Products, and a BIG Marketing Lesson from Disney Movies”.
January 19, 2010Episode #91 – “Wine Improves with Age…I Improve with Wine” 
Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Note: You might be famous! In submitting a video, you agree to the possibility of having your video shown in a future episode of the show. Click on the ‘reply’ button below…
Video reply from viewer Bill Sklodowski
January 20th, 2010 at 5:10 am
Another great episode Andrew.
I also love the idea of Microwave Marketing – does it ever come on sale?!
Thanks for the tips.
Tony
January 20th, 2010 at 5:43 am
Hi Andrew,
Another great show, after visiting Disney World recently. I paid closer attention to their marketing and it is amazing how everything they do is geared around marketing and creating an experience. Following your advice and the example of Disney I have a tried to create an experience in my office and separate my business from other local offices.
January 20th, 2010 at 6:49 am
Hey Andrew, regarding Michelle’s site (retitled “English Writing for Swedish Companies”) how about adding automatically launched audio or video in dual languages, to draw people right in?
For example she could say “Hi, this is Michelle, welcome to my site” , “Hej , den här er Michelle , välkomnande till min tomt” etc…
January 20th, 2010 at 7:20 am
Hi, Andrew.
Thanks for taking up my question about my business. You’re absolutely right – the website is a mess, and I’m currently redesigning everthing about it, including the name, so your comments and those of “Help My Business Sucks!” viewers are most welcome! Keep the suggestions coming!
January 20th, 2010 at 9:07 am
Another great episode, Andrew. I especially liked the kiosk chaos comments. Seems like many places are trying to give us the appearance of service and simplicity…yet falling flat on their faces. One of my pet peeves is stores that have dozens of checkout lanes but NEVER have more than 2 or 3 open even at the busiest time of day.
January 20th, 2010 at 9:31 am
Hi Andrew,
As always, I enjoyed this episode and especially liked the Disney discussion. A great explanation of “scarcity” and how to accomplish it without losing credibility. I often do this with my in person seminars on Emotional Freedom Technique by limiting the audience number so that everyone who needs personal attention knows they will get it from me. Students like it better than just being a part of a crowd.
Great show.
Best,
Ted Robinson
January 20th, 2010 at 9:45 am
Well, the best and most successful form of ‘scarcity’ marketing is actually a very obvious one but one that is commonly looked-over. Anyone heard of Black Friday (or Boxing Day)? It is so many levels of ‘scarcity” it is frightening. While yes, it is mixed with a lot of other techniques, the primary ‘drive’ of Black Friday is the sheer deals provided by the day in retail. Every ad you’ll see ‘Limited Quantities’, ’100 chain-wide’, ’5 per store’ and so forth. Mixed with great deals and another ‘scarcity’, the date, and you have the one of the most successful marketing ploys showcasing ‘scarcity’.
Now, one of the pitfalls in my opinion of relying on ‘scarcity’ as a marketing technique, is that in itself is not a a marketing strategy as a whole. It must be combined with other market strategies to be effective. If you offer a limited deal, doesn’t do a bit of good if noone knows who you are, what the product you are offering or if there is any benefit to jumping on the offer.
January 20th, 2010 at 11:41 am
Hi Andrew,
Whenever I come over to the States I book my car online with Budget (seems to be the cheapest) and having signed up to their RAPIDREZ system (Free!) I get dropped of at a special stop before the main office where the queues are, go to a TV monitor look for my name and go to the bay listed where all the cars are for my price range. Fantastic! I can pick the style and colour I want, as they always seem to have lots of the budget ones (hence the name I suppose) and then I show my Rapidrez card at the exit barrier and I’m away. Five minutes max I would say and that’s inspecting the car in and out at my own pace. It’s worked for me at LA, SFO, and San Jose but I’m sure many airports offer it, as they list RAPIDREZ as a choice. Maybe you should give it a go next time you need a car at the airport? Just a thought – regards Tim
Love the EyeJot idea too, but can’t seem to get the camera bit to work – but I’ll keep trying…
January 20th, 2010 at 12:38 pm
I recently went to home depot and its was insane, no cashiers were open only the automated self-checkout i had about 40 small pieces of piping and i had to manually pass 40 small pipes throught the checkout and took me about 20 minutes to pay!
January 20th, 2010 at 1:15 pm
Andrew,
I feel your pain on the kiosk thing. The worlds worst is the grocery store. I mean the technology is a little slow and people just turn stupid when they get in the kiosk line. They kill me.
As far as car rental kiosks, I don’t use them. I am a fan of national emerald isle. You dont’ have to talk to anyone. you just go to the lot and get a car. and drive away. seamless and easy. Give it a go.
anyway … fun show again this week.
Russ Faulkner
Your Training Team
my new weekly show:
http://blog.yourtrainingteam.com/episode3
January 20th, 2010 at 1:30 pm
Andrew,national car rental,join the emerald club,one time fee.you walk up,they say pick your car from that group,drive to the gate,they check you out and away you go,love it.
January 20th, 2010 at 3:31 pm
hi andrew, thank for your invitation, another nice video here. i appreciate it. as new marketer this video help me to understand more about marketing.
January 20th, 2010 at 11:45 pm
Tony,
For viewers of the show, there’s a running offer for Microwave Marketing: http://www.mwavemarketing.com/special – you get it for $47 (usually $77). Guaranteed to increase your profits
Dr Todd,
Glad you’re discovering Disney style marketing – they’re at the forefront as far as I can see. I’m excited to take my magical mastermind group there for a behind the scenes tour in May.
Kai,
I think that’s an excellent suggestion, thanks so much for sharing that.
Michele,
Thank you for submitting your question to the show.
Jimm,
That’s so true about checkout lanes. Very annoying.
Ted,
Your example of scarcity is a really good one – I like the ‘reason why’ (so that participants can get more one on one, personal attention). Love it.
Andrew,
Thanks for sharing the ‘black friday’ example, that’s a very good example of scarcity.
Tim,
I’ll checkout Budget’s RapidRez, that sounds great. Re EyeJot, make sure your webcam isn’t open in any other application first.
Carlos,
I can relate to your Home Depot frustration – I’ve experienced something very similar. I HATE those kiosks where you have to do the work of the cashier!
Russ and Terry,
I’ll check out Emerald Isle too, I like the sound of that.
Regards
Andrew
January 20th, 2010 at 11:46 pm
Tony,
For viewers of the show, there’s a running offer for Microwave Marketing: http://www.mwavemarketing.com/special – you get it for $47 (usually $77). Guaranteed to increase your profits
Dr Todd,
Glad you’re discovering Disney style marketing – they’re at the forefront as far as I can see. I’m excited to take my magical mastermind group there for a behind the scenes tour in May.
Kai,
I think that’s an excellent suggestion, thanks so much for sharing that.
Michele,
Thank you for submitting your question to the show.
Jimm,
That’s so true about checkout lanes. Very annoying.
Ted,
Your example of scarcity is a really good one – I like the ‘reason why’ (so that participants can get more one on one, personal attention). Love it.
Andrew,
Thanks for sharing the ‘black friday’ example, that’s a very good example of scarcity.
Tim,
I’ll checkout Budget’s RapidRez, that sounds great. Re EyeJot, make sure your webcam isn’t open in any other application first.
Carlos,
I can relate to your Home Depot frustration – I’ve experienced something very similar. I HATE those kiosks where you have to do the work of the cashier!
Russ and Terry,
I’ll check out Emerald Isle too, I like the sound of that.
Regards
Andrew
January 21st, 2010 at 1:18 am
very useful
January 21st, 2010 at 1:23 am
wat is internet marketing
January 21st, 2010 at 5:02 am
uu
January 21st, 2010 at 7:29 am
Very nice video, i got very good information about internet marketing, this video clear my some clarification, Thanks Andrew, still i have some doubt on this i will come back to you next time
January 21st, 2010 at 9:38 am
Join the club Andrew, Im one dissapointed customer when it comes to car rental kiosks, long lines at ATMs and Grocery Store.
These services are so vital and can tap so much customer if only they deliver what they promise.
January 21st, 2010 at 5:32 pm
It’s very true whenever I have my car worked on I go to Budget rent a car you have to wait an hour for them to come pick you up, by the time they come pick you up you could have walked there and back.
I learned a lot about marketing online. Which is quiet helpful in the insurance business.
January 21st, 2010 at 8:13 pm
I agree, when trying to choose a Kiosk it’s based on a “first come- first serve” service. When it comes to advertising they always use marketing to show you want to know on television. But, when you actually go down to one of their centers you are always greeted with the conceirge who doesn’t answer questions correctly or love their job and push you to someone else to answer it. The same applies to online customer service. I personally use HP phone customer service, and it SUCKS. They claim to be a prestigious company, but their products break in less than a month past “moderate usage” and they hire the cheapest employees possible from foreign nations. They aren’t creating solutions for people with questions. They are creating more “ambiguity” and stress for themselves and us the consumer.
January 21st, 2010 at 11:48 pm
I understood ur problem with the kiosk. But normally most of the Kiosks don’t work.They are not to reduce the time for customers but to attract customers. A small marketing strategy to promote they are advanced than their compete tors.And regarding the “English Writing for Swedish Companies” Site on the home page she has to promote her work and the nature of the work involving .And regarding the strategy to promote as limited edition its really great.
January 22nd, 2010 at 12:41 am
It is really good.And i t is very useful to me to promote a misunderstood products and its services also.And it is very useful for where to find the hot products.I love this videos verymuch
January 22nd, 2010 at 4:52 am
I agree with your point about Kiosks. I didn’t understand about it before and you have really cleared some things and pointed out others for me. Very informative.
January 22nd, 2010 at 6:06 am
thank you very much andrew. now my website is a disaster, follow your advice. so it really offer more services and thus increases the number of visitors. thanks for everything
January 22nd, 2010 at 11:04 am
Wow I learned alot in the past ten minutes. Now I now know how to operate my kiosks with maximum profit in mind. thanks!
January 22nd, 2010 at 4:04 pm
Nice presentation Tony, have a good day!
January 22nd, 2010 at 6:05 pm
Enjoyed the video. I think its the same whether its a kiosk or a website. Either way there’s a piece of technology that can enable your customers to find your service, or turn them off and turn them away.Since its your foot in the door, it has to be credible, it has to be engaging, and it has to help you move from a state where you don’t know anything to a state where you’ve accomplished what you want to do. If the design of the site or kiosk is bad, you’re pretty much done for.
January 22nd, 2010 at 11:30 pm
Sir,
This is the first time I am viewing your video. It is really nice. I too enjoyed as everyone commented. I got the “Celebrity Leverage”. It is very nice. Thank you very much and I have learnt a lot.
January 23rd, 2010 at 3:52 am
Hi Andrew,
FIrst time i am visiting this site and suffered here nearly 45 minutes simply superb. and i watched the latest video Wine Improves with Age…I Improve with Wine.sound is good.. Keep it up and i have added your site in my blog..
January 23rd, 2010 at 7:17 am
Interesting video with some really innovative ideas, I really think this is something. BTW, I get nicer with wine
I’ve saved your site to view the other episodes when I have more time.
krisp
January 23rd, 2010 at 2:05 pm
I really enjoyed the video, and it had a lot of great tips. I too hate kiosks and other variations of them, particularly in stores like Wal-Mart. More often than not, at least half of their “Self-Checkout” counters are broken or just turned off. What is the point of having them? The scarcity tactic used by Disney among others is also a very brilliant idea that I’ve noticed is very common among large businesses. Very smart, very effective. Great video!
January 24th, 2010 at 12:11 am
Great idea, i have many different thought about internet marketing, but now i understand the full concept and idea about internet marketing,thanks for that
January 24th, 2010 at 9:51 am
Hi, thanks, very nice as always, but I hope after 100 episodes something new will come, or whats up with the gotbiz, you invested a lot in the studio and now, nothing ;-(
February 7th, 2010 at 4:23 pm
Hi Andrew
Looking Good again.
Regards
David
February 15th, 2010 at 8:18 am
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