#90 – “How to Name Your Products, How to Price a New Product, Daily Motivational Quotations & a BIG Marketing Lesson from XM Radio.”

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Episode #90 – “I Love Google” ;)


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Websites and Resources for your benefit:

Underground Internet Marketing Seminar (March 2010 in Washington, DC)

GiveMore Quotes (Scroll down the bottom of the page to signup for the free quotes service)

Other Useful Resources:

Preview the GotBiz WebTV Network (The NEW Place for Unconventional Business Education in 2010)

NiftyClicks (Discover the very latest web tools and resources)

Consult with Andrew (Via telephone, to help your business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

I came across a great line of tea products with the brand “The Republic of Tea”. Each product has the name “Get _______” which is brilliant marketing because the names directly relate to a BENEFIT in each case. I’ll show you some examples of this in the episode.

Have you ever launched a product that’s genuinely new to the marketplace? The big dilemma is knowing what to charge, because there’s nothing to compare it with. That’s the challenge posed in this week’s “Ask Andrew” question. My answer revolves around focus groups, or more simply, asking as many people in the target demographic for their opinion and feedback. It works.

It’s good to start each day with an uplifting, positive, encouraging quotation, and the free service that I use for that is from GiveMore.com. I recommend that you sign up for their service.

The BIG marketing lesson this week is from XM satellite radio. I bought a new car recently, and it came with a 3 month trial of the XM service. The company sent me a letter inviting me to signup for the service, so they did things right (to a reasonable extent) with their marketing, BUT they fell at the first hurdle so that I didn’t even consider the offer – I dismissed it out of hand. Wanna’ know why? Watch the episode to find out and see if you agree with me!

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

Feedback / Questions: Send me a message or question about your business, you just need a webcam connected to your computer. It’s fast, easy, and free. Click on the ‘reply’ button below…

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46 Responses

  1. Great Show as always, many thanks for all the help over this last year with all of your advice.

    This has helped my gain 3 new clients in the last 3 days alone, who says there is no money out there, you just got to take action.

    Regards
    Mark

  2. Andrew: Why do you always wear T-Shirts that are of too large a size? The seam between the body and sleeve should be at the outboard edge of your shoulder:)

  3. Hi Glen,

    I didn’t know you were a t-shirt sizing expert ;)

    No specific reason other than that was the size that was given to me!

    Andrew

  4. Floyd Jones says:

    Hey Andrew,
    I just fell in love with your short show which in my opinion is PACKED with very useful info for anyone in business. First of all I run a janitorial business which of course has been slow because of – well you know. but I ran across a new product which cleans & sanitize just using water.
    Here is the website for you to review.
    activeion.com. Please help me how to promote this innovative product as a service to the commerical & industrial sector.

    Thanks so Much as I will continue to watch and tell others about you..

    Floyd..

  5. Great show Andrew! I love the tip about the product name that conveys a benefit. My best selling product online is an old-fashioned shaving soap called “Shave me Smoothe”. I always thought it was a great seller because it appealed to the shaving purists but maybe the name has something to do with it too! :)

  6. Hi Andrew, excellent show. Where can I download earlier eps? itunes doesn’t have before ep #60. Thanks

  7. Could not get the link for free quotes to work.

    Any suggestions???

    Thanks!

  8. The products you listed was a great example of the use of benefits. I have actually heard this suggestion many times (about using benefits) in the product but somehow it never “clicked” until today. I will start adding benefits to my products today!

  9. Hi Andrew, been busy creating my own web based tv show on magic(for now Ive had my website built along your lines…this wil change)wish I couldve afforded your course but am maxed out but do have a canon xha1 prosumer camera.
    Anyway, just wna to say that you have provided the electricity for the lightbulb moment I had so many months ago…Keep on keeping on. and I watched paul daniels asiduously when I was a kid, and am a street magician…new pastrues Andrew is what the internet holds…

    Live it and love it..

    James James

    The Tartan Trickster

    PS love the eyejot…just signed up…

  10. Hi Terry,

    Click on the link and scroll down to the bottom of the page and click on the ‘email’ link in the ’subscribe’ area.

    Regards

    Andrew

  11. This was an amazing piece of video. It has all the information that anyone would like to have for his or her business. This will surely help in increasing the business by leaps and bounds.

  12. The itunes feed is broken. Episode 90 is a repeat of Episode 89. The Title is correct but the video is last week’s video.

    - Douglas

  13. Douglas,

    Thanks for spotting that, it’s fixed now but it might take a few days to get updated in iTunes.

    Regards

    Andrew

  14. This was a great piece of video. Has an abundant amount information someone would want if they owned their own business. The Nifty Clicks section is one of my favorite.

  15. Hey Andrew congrats on another great program. In the case of Myron (sorry if I’ve got it wrong) He should also ask people what would they compare the product with and research those products and pricing.

  16. thanks for show me this wonderfull vedio . that is very usefull for me . and this methods is very uniq for everyone who want to make careee in the marketing . we can use this very easily . and the blog also very usefull for me . this vedio is very easy to understand so anyone can take advantage from it.

  17. Rockii_Karthik says:

    Show is really an usefull package for the Enterpreneurs. Right from naming the products, its simple explanations are very easy to understand and implement. Explanation with the example – really a nice way to understand things.
    Everyone should be knowing to name their products, but seeing in this episode it will surely enlighten their thoughts on “How to name a product with direct beneficiary”. Answering to question session helps other people as well to clarify their significant common doubts. Thank you, That was much informative. Sure many Enterpreneurs will be benefitted by this episode.

  18. hmm……this is not that much boring………a litle interestin to watch and to learn how to name products and how to mak it atractive to the public…..
    wel i hope this is not going to be a useless video……worth watching it….al the peole who are interested in starting a business should have some market knowledge and this wil help sumthing surely….

  19. that was helpful

  20. taht was helpful, and a lot of fun of this video. it realy makes me watch more.

  21. GR8 Blog, You must have spent a lot of time researching this, TY.

  22. “talking about inventiveness, This has nothing to do with marketing by the way.”

    But Everything is Marketing and Marketing is everything. I am sure there is a marketing lesson in there if you think about it.

  23. This sure is a very informative video. Andrew, thank you so much for giving such interesting tips on marketing. I liked the tips on “How to price a new product”. I am sure you can get assured results if we follow these marketing tips. Andrew, Keep Going!

  24. Oh! sir it is very good video
    pls share me another like it video or business tips text on my mail

  25. Oh! sir it is very good video
    pls share me another video like it

  26. Hey andrew,
    Very nice video, nice tips!
    This is pretty helpfull for me.
    Funny show too, i will be back here to check more episodes for sure!
    Keep up the good work

  27. Hello Andrew!
    Nice video! I think you will help/helped many people with this! Congratulations! I saw this video and i had found many new things/tips about business! thank you very much! You’re great! (sorry if i made mistakes, i am still learning enlish, i hope u understand me) :)
    good luck!

  28. me and myself says:

    hy there! very nice video and very good tips! you’re video about business tips it is perfect! i will wait for other videos too!

  29. Hi Andrew;
    Greetings from the Gold Coast of QLD, Australia! It’s 0900 and already 31 degrees. Phew.

    I recently relocated to QLD from NSW, and I’m localising into the business community. I get my clients thru networking, referrals, etc.

    My site is nothing more than protocol.

    However, a collegue is launching his own video production company and needs some examples. Lucky me!

    I target start-ups, and small businesses trying to diversify or expand, etc.

    I love marketing products and services. But loath marketing myself. Which I know is essential.

    How much do you charge for a session?

    I need someone to hit my funnybone, lighten things up a bit.

    Frank Bish
    Gold Coast, QLD
    Australia

  30. Copying is the highest form of flattery:

    Check out the copy from this Intuit webpage advertising QuickBooks Pro 2010:

    “Improved! Stand Out From the Crowd with
    Fast and Easy Invoice Customization.”

    Here’s the link to that page:

    http://quickbooks.intuit.com/product/accounting-software/latest-business-accounting.jsp

    Check it out – particularly watch the video on that page and listen for some “stand out from the crowd” and “get more done” script lines.
    Someone in marketing at Intuit is following your “Help My Business Sucks” lessons and applying them! (-;

  31. Nicely done! There are a lot of small business tips sites but this one is one of the few that I regularly read through my RSS. Only one suggestion regarding videos: could you plz add bookmarks so as to skip directly to the part that’s more relevant?

    Thanks a ton.

  32. venkat raman says:

    wow andrews marketing mechanism is really interesting.. that beer cooler was a nice idea, and that cell phone technology was cheap and best.. your responses to questions was quite good, the only thing is that it takes long time for us to watch your full video, be short and sweet.. eagerly waiting for some other marketing ideas..

  33. excellent stuff!!!

  34. Haseeb Aslam says:

    Now thats one very friendly and informal but equally informative video.The ideas you gave are simple and effective enough but I would not have even thought about them if i had not seen this video.Great work,keep it up!I would certainly use some,if not all,of the tips in my business ventures.

  35. Nice video. I definitely recommend it for anyone in home business etc.

  36. This is the first time I viewed your program. Its pretty nifty lol. I like the Tea product I think Ill buy a set

  37. Lawrence Gill says:

    Aside from a bit of lagging, the entire presentation was bright and upbeat, from Andrew’s personality, his energy and even the choice of colors.

  38. Great Going!!!

  39. Thats a really nice video.I definitely recommend it for my friend in any home business etc.
    U presented an excellent stuff.

  40. Great video. Thanks for posting!

  41. Excellent video and people who are crazy to earn money lke me shoud know the tips and tricks and for that this video is a starting step..Encourage the intiatives and help my friends to know more on these stufs

  42. Lakhya jyoti saikia says:

    Andrew,It is a really amazing video with good piece of information.The information you provided through the video is important for every business.BWN its my first visit in your site and I must say I like it most.

  43. Hi Andrew,

    Thanks so much for all your helpful tips. We purchased your program for creating our own web tv show and we have had great success! We aired our first episode in November and now have people from over 100 countries visiting our site and watching our show. Our last episode aired in Wednesday and we have had over 700 views! So awesome thank you!

    Plus we love doing this so much- we meet so many amazing people and are helping the world! If you get a chance please check out The Holistic Success Show- we couldn’t have done it with out you Andrew- thanks!!!

    Dr. Puff and Elizabeth Lozano, M.A.

  44. Thanks for the link for givemore.com. I end each episode with an uplifting and motivational quote, sot this is a great resource for me- thank you =)

  45. Great show as always Andrew. In terms of product names that directly convey benefit to the buyer, how about “Free Marketing Made Easy”? That’s a bit narcissistic of me, I suppose (since it’s my collaboration) but I want to reinforce your point…immediately establishing a beneficial relationship with prospects is so important that we named our company on this principle.

  46. Elizabeth, and Dr Puff,

    Many congratulations on launching your holistic success show. You’ve done a great job with it, I’m very impressed. You both come across well on camera, and the show is well put together, very professional.

    My only observation for improvement would be that for me at least, the introductory graphics were a little longer, I think that could be tightened up a little.

    Great job, kudos to you both for taking action. The show will continue to grow in popularity now.

    Regards

    Andrew

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