Comments on: #85 – “In n Out Burger Special – Business and Marketing Lessons from the Popular Fast Food Chain” http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/ Small Business Marketing: Viral, Social Media, Direct, Web, and Search Marketing Tue, 07 Sep 2010 19:42:53 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Terry http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-14667 Terry Tue, 29 Dec 2009 22:14:19 +0000 http://helpmybusiness.com/?p=853#comment-14667 Go JUNGLE Style at In-N-Out. You will love it! Go JUNGLE Style at In-N-Out.

You will love it!

]]> By: Reme Pullicar http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13975 Reme Pullicar Wed, 09 Dec 2009 01:45:24 +0000 http://helpmybusiness.com/?p=853#comment-13975 Andrew, You mentioned branding, but I really think the power of the In and Out name needs more emphasis. There is clearly an advantage to having a name that is descriptive of what you do or promise, that is slightly sexy or suggestive (to the teen crowd), and totally memorable. Now add everything you said and how could a company go wrong? I know that the company works their employees hard, but they have high loyalty and reward them with good pay. They also hire strategically. Look at their employee base. They will nearly all fall into the high school prom King and Queen model. How does that help? Duh, the company knows who their primary customers are and they clearly target a segment that their employee base knows, appreciates, and wants to come see at work. Having said that, the company's brand and quality appeal to a much broader segment of society, but the conservative, American Pie, nostalgic persona only helps in those broader segments as well. In-n-Out burger gets 5 stars on execution! Andrew, You mentioned branding, but I really think the power of the In and Out name needs more emphasis. There is clearly an advantage to having a name that is descriptive of what you do or promise, that is slightly sexy or suggestive (to the teen crowd), and totally memorable. Now add everything you said and how could a company go wrong? I know that the company works their employees hard, but they have high loyalty and reward them with good pay. They also hire strategically. Look at their employee base. They will nearly all fall into the high school prom King and Queen model. How does that help? Duh, the company knows who their primary customers are and they clearly target a segment that their employee base knows, appreciates, and wants to come see at work. Having said that, the company’s brand and quality appeal to a much broader segment of society, but the conservative, American Pie, nostalgic persona only helps in those broader segments as well. In-n-Out burger gets 5 stars on execution!

]]> By: Khayal http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13925 Khayal Tue, 08 Dec 2009 17:41:44 +0000 http://helpmybusiness.com/?p=853#comment-13925 Before I didn't know anything about this fast food company. Now I see that, it's a really good company - because this company try to give something different to the people - prices are cheaper, salaries are higher and etc. The main thing is that, the people like the services offered by this fast food company and they take advantage of this services. After all each part benefits from this. The company benefits, because they get a good profit from the buyers and the buyers benefit, because they save a money and also get a fresh meals, which is very important for human health. These is the customer satisfaction and it's one of the important rules of the targeted marketing. Before I didn’t know anything about this fast food company. Now I see that, it’s a really good company – because this company try to give something different to the people – prices are cheaper, salaries are higher and etc. The main thing is that, the people like the services offered by this fast food company and they take advantage of this services. After all each part benefits from this. The company benefits, because they get a good profit from the buyers and the buyers benefit, because they save a money and also get a fresh meals, which is very important for human health. These is the customer satisfaction and it’s one of the important rules of the targeted marketing.

]]> By: John http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13923 John Tue, 08 Dec 2009 17:22:50 +0000 http://helpmybusiness.com/?p=853#comment-13923 Juicy, on the spot and not at all....heavy for the stomach of young enterpreuneurs that wish to make a difference. Well done. Juicy, on the spot and not at all….heavy for the stomach of young enterpreuneurs that wish to make a difference. Well done.

]]> By: Ivan http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13883 Ivan Tue, 08 Dec 2009 12:37:17 +0000 http://helpmybusiness.com/?p=853#comment-13883 nice job, Andrew! keep up with the good work. That was the best commercial for burgers that I have seen. In-N-Out rocks. nice job, Andrew! keep up with the good work. That was the best commercial for burgers that I have seen. In-N-Out rocks.

]]> By: harish http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13789 harish Mon, 07 Dec 2009 15:55:08 +0000 http://helpmybusiness.com/?p=853#comment-13789 hai andrew,i saw your video which is really nice and i am drooling after seeing this video wants me to go now and eat a burger fast and i was able to learn much of the business and marketing skills being done in the popular fast food chain and would be looking forward to much of the videos of the same category,tasty and yummy lovely burgers. hai andrew,i saw your video which is really nice and i am drooling after seeing this video wants me to go now and eat a burger fast and i was able to learn much of the business and marketing skills being done in the popular fast food chain and would be looking forward to much of the videos of the same category,tasty and yummy lovely burgers.

]]> By: neel67 http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13765 neel67 Mon, 07 Dec 2009 11:34:30 +0000 http://helpmybusiness.com/?p=853#comment-13765 Well Andrew you are going on and one about the values of this fast food joint. Yes I have not heard of this fast food restaurant, but still after all it is fast food right ..It still has its flaws as you yourself has mention in the end.But any way nice marketing style. Like it Well Andrew you are going on and one about the values of this fast food joint. Yes I have not heard of this fast food restaurant, but still after all it is fast food right ..It still has its flaws as you yourself has mention in the end.But any way nice marketing style. Like it

]]> By: Anita http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13704 Anita Mon, 07 Dec 2009 01:44:37 +0000 http://helpmybusiness.com/?p=853#comment-13704 Great video! I'm from LA and know first-hand that everything you pointed out about In N'Out's success factors is the truth. I've never had a bad experience there - ever! It's fun to order from the "secret menu" and no matter how complex the variations are (e.g. 3 by 3 animal style raw onions extra pickles protein style) the servers greet you with a smile and the order is CORRECT when you get it! This video gives a very succinct and intelligent summary of In N'Out's business success strategy. Great video! I’m from LA and know first-hand that everything you pointed out about In N’Out’s success factors is the truth. I’ve never had a bad experience there – ever! It’s fun to order from the “secret menu” and no matter how complex the variations are (e.g. 3 by 3 animal style raw onions extra pickles protein style) the servers greet you with a smile and the order is CORRECT when you get it! This video gives a very succinct and intelligent summary of In N’Out’s business success strategy.

]]> By: Dave Saunders http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13690 Dave Saunders Sun, 06 Dec 2009 22:19:51 +0000 http://helpmybusiness.com/?p=853#comment-13690 Great lessons in this episode. Hours of business is something simple and it's amazing how some people miss the boat on it. Down the road from me is a coffee shop that has put signs out to invite business from people on their way to the Manassas VRE train into DC. The problem is that the last train to DC leaves at 7:50, and this coffee shot doesn't open until 8:00. #fail Great lessons in this episode.

Hours of business is something simple and it’s amazing how some people miss the boat on it.

Down the road from me is a coffee shop that has put signs out to invite business from people on their way to the Manassas VRE train into DC.

The problem is that the last train to DC leaves at 7:50, and this coffee shot doesn’t open until 8:00.

#fail

]]> By: Jim http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13641 Jim Sun, 06 Dec 2009 12:17:30 +0000 http://helpmybusiness.com/?p=853#comment-13641 Great marketing lesson. I only wish that we had In and Out in Nashville TN. Seems all we have in the south are McDonalds and Jacks. Ugh! I LOVE your podcast video's and never miss a one. I've gotten so many business ideas from watching. Keep up the good work and keep em coming. Great marketing lesson. I only wish that we had In and Out in Nashville TN. Seems all we have in the south are McDonalds and Jacks. Ugh!
I LOVE your podcast video’s and never miss a one. I’ve gotten so many business ideas from watching. Keep up the good work and keep em coming.

]]> By: Beena http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13620 Beena Sun, 06 Dec 2009 07:43:27 +0000 http://helpmybusiness.com/?p=853#comment-13620 This video is very interesting.. And with a lot of good advices I’m going to start searching in you’re archive. It’s very refreshing to see a company keeping it simple and taking care of their target market while everyone else is scrambling to try and please every customer. This video is very interesting.. And with a lot of good advices I’m going to start searching in you’re archive. It’s very refreshing to see a company keeping it simple and taking care of their target market while everyone else is scrambling to try and please every customer.

]]> By: Andrew Lock http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13560 Andrew Lock Sat, 05 Dec 2009 21:47:48 +0000 http://helpmybusiness.com/?p=853#comment-13560 Alberto, I didn't get paid anything from In 'n' Out for this video. I just wanted to feature them as an example of a business that understands that 'everything is marketing'. Regards Andrew Alberto,

I didn’t get paid anything from In ‘n’ Out for this video. I just wanted to feature them as an example of a business that understands that ‘everything is marketing’.

Regards

Andrew

]]> By: mani http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13550 mani Sat, 05 Dec 2009 18:42:38 +0000 http://helpmybusiness.com/?p=853#comment-13550 Fantastic video. Im first time watching this type of videos. Anyway expecting more from you soon... Fantastic video. Im first time watching this type of videos. Anyway expecting more from you soon…

]]> By: alberto http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13547 alberto Sat, 05 Dec 2009 17:48:24 +0000 http://helpmybusiness.com/?p=853#comment-13547 For trancparancy's sake. Did you get paid for this commercial? Not a problem at all i just think that if it was, that it was done in good taste and I don't think many other people noticed unless they were studying and wondering how you do certain things. Great job. Now I'm also hungry and I don't have an "in and out" in my area. For trancparancy’s sake. Did you get paid for this commercial?

Not a problem at all i just think that if it was, that it was done in good taste and I don’t think many other people noticed unless they were studying and wondering how you do certain things.

Great job. Now I’m also hungry and I don’t have an “in and out” in my area.

]]> By: Anne http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13526 Anne Sat, 05 Dec 2009 15:36:55 +0000 http://helpmybusiness.com/?p=853#comment-13526 Andrew, you have a future on doing commercials! hehe! Anyone will see this video will definitely go to In & Out Burger and try their burger which is 100 by 100. haha! Kidding. Well, Nice video Andrew it really works on advertisement plus the video is very informative. "Everything is marketing and marketing is everything" - Yeah right. Andrew, you have a future on doing commercials! hehe! Anyone will see this video will definitely go to In & Out Burger and try their burger which is 100 by 100. haha! Kidding. Well, Nice video Andrew it really works on advertisement plus the video is very informative. “Everything is marketing and marketing is everything” – Yeah right.

]]> By: Phil Snelman http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13402 Phil Snelman Fri, 04 Dec 2009 14:28:27 +0000 http://helpmybusiness.com/?p=853#comment-13402 Hi Andrew, I want an In 'N Out burger but as you know I'm over here in Leighton Buzzard, UK. What about posting me one? Regards, Phil Hi Andrew, I want an In ‘N Out burger but as you know I’m over here in Leighton Buzzard, UK. What about posting me one? Regards, Phil

]]> By: Ellen http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13350 Ellen Fri, 04 Dec 2009 04:44:29 +0000 http://helpmybusiness.com/?p=853#comment-13350 Thanks for some more great market lessons. (missed the t-shirt today!) Best, Ellen Thanks for some more great market lessons.

(missed the t-shirt today!)

Best,

Ellen

]]> By: Terry http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13310 Terry Thu, 03 Dec 2009 22:59:34 +0000 http://helpmybusiness.com/?p=853#comment-13310 LOVE in-n-out. I danced for joy when they opened in Scottsdale a few years ago. When are the other guy's gonna get we DON'T WANT a 99 cent heart attack in a sack? LOVE in-n-out.

I danced for joy when they opened in Scottsdale a few years ago.

When are the other guy’s gonna get we DON’T WANT a 99 cent heart attack in a sack?

]]> By: Andrew Lock http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13285 Andrew Lock Thu, 03 Dec 2009 17:25:22 +0000 http://helpmybusiness.com/?p=853#comment-13285 Bob, I may have misunderstood you so there's no need to apologize. Many people have over reacted to the FTC rules. The FTC doesn't have the resources or desire to prosecute the average blogger who appears to be running an ethical business. They're after the crooks. And even then, they have said that they will send warning notices FIRST, to allow people to come into compliance. So, be aware of it, but no need to run scared. regards Andrew Bob,

I may have misunderstood you so there’s no need to apologize.

Many people have over reacted to the FTC rules. The FTC doesn’t have the resources or desire to prosecute the average blogger who appears to be running an ethical business. They’re after the crooks. And even then, they have said that they will send warning notices FIRST, to allow people to come into compliance. So, be aware of it, but no need to run scared.

regards

Andrew

]]> By: annalaura brown http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13278 annalaura brown Thu, 03 Dec 2009 16:05:45 +0000 http://helpmybusiness.com/?p=853#comment-13278 great episode. I didn't know all of that information about in and out and now I know why people are buzzing and talking about it so much. awesome. great episode. I didn’t know all of that information about in and out and now I know why people are buzzing and talking about it so much. awesome.

]]> By: Bob http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13259 Bob Thu, 03 Dec 2009 12:25:45 +0000 http://helpmybusiness.com/?p=853#comment-13259 Andrew, I sincerely apologize if my comment was inflammatory. The quote I sent you was from a blog that I read. I'm not sure if I can mentioned the website but I under the impression that there were 2 new FTC rules. The one that you mentioned and the one from my quote. I have read that some affiliate marketers have left the business. If the blogger was wrong then I apologize. Andrew, I sincerely apologize if my comment was inflammatory. The quote I sent you was from a blog that I read. I’m not sure if I can mentioned the website but I under the impression that there were 2 new FTC rules. The one that you mentioned and the one from my quote. I have read that some affiliate marketers have left the business. If the blogger was wrong then I apologize.

]]> By: Wayne http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13248 Wayne Thu, 03 Dec 2009 10:10:16 +0000 http://helpmybusiness.com/?p=853#comment-13248 In N Out has the BEST burgers and fries anywhere! I'm fortunate to live in CA and occasionally I'll treat myself to the tastiest burgers and freshest fries on the planet. Hope they expand all over the globe so everyone else has a chance to eat there. In N Out is #1!! In N Out has the BEST burgers and fries anywhere! I’m fortunate to live in CA and occasionally I’ll treat myself to the tastiest burgers and freshest fries on the planet. Hope they expand all over the globe so everyone else has a chance to eat there. In N Out is #1!!

]]> By: Bernd http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13223 Bernd Thu, 03 Dec 2009 07:06:53 +0000 http://helpmybusiness.com/?p=853#comment-13223 Very nice Episode, thanks for sharing your experience Very nice Episode, thanks for sharing your experience

]]> By: Andrew Lock http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13222 Andrew Lock Thu, 03 Dec 2009 07:06:28 +0000 http://helpmybusiness.com/?p=853#comment-13222 Bob, I'm not sure if you have a genuine interest or if you just enjoy making inflamatory statements. I'm not a lawyer so I don't give legal advice. I suggest you check with your own lawyer if you're concerned about the FTC regulations. The regulations are to protect consumers from unethical businesses that seek to deliberately exploit people with false promises and shoddy products. Legitimate businesses have nothing to worry about. Bob,

I’m not sure if you have a genuine interest or if you just enjoy making inflamatory statements.

I’m not a lawyer so I don’t give legal advice. I suggest you check with your own lawyer if you’re concerned about the FTC regulations.

The regulations are to protect consumers from unethical businesses that seek to deliberately exploit people with false promises and shoddy products. Legitimate businesses have nothing to worry about.

]]> By: Bob http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13204 Bob Thu, 03 Dec 2009 05:06:09 +0000 http://helpmybusiness.com/?p=853#comment-13204 Andrew, will you be doing a show about affiliate marketing? According to the new FTC law that started on December 1: "affiliates must disclose “material” connections. This means you as an affiliate must make it clear to your readers that you make money from promoting something. This disclosure runs in stark contrast to the strategy many affiliates take of keeping hidden the fact that they are affiliates. ". I'm sure that this will impact many marketers perhaps even yourself. Will you be following the rules or "fly under the radar" as you have mentioned in the past. Andrew, will you be doing a show about affiliate marketing?

According to the new FTC law that started on December 1:

“affiliates must disclose “material” connections. This means you as an affiliate must make it clear to your readers that you make money from promoting something. This disclosure runs in stark contrast to the strategy many affiliates take of keeping hidden the fact that they are affiliates.
“.

I’m sure that this will impact many marketers perhaps even yourself. Will you be following the rules or “fly under the radar” as you have mentioned in the past.

]]> By: Tony Witick http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13177 Tony Witick Thu, 03 Dec 2009 02:34:15 +0000 http://helpmybusiness.com/?p=853#comment-13177 Whether you like it or not "fast food" is here to stay. Great video! Just love Andrew's show. Whether you like it or not “fast food” is here to stay. Great video! Just love Andrew’s show.

]]> By: raji http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13174 raji Thu, 03 Dec 2009 02:28:48 +0000 http://helpmybusiness.com/?p=853#comment-13174 thanks for this video.. thanks for this video..

]]> By: Mihai http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13171 Mihai Thu, 03 Dec 2009 02:19:13 +0000 http://helpmybusiness.com/?p=853#comment-13171 this video is very interesting .. and with a lot of good advices I'm gonna start searching in you're archive :D . That's all true the best marketing method is the customer's word. Thanks and can't way to here form you :D this video is very interesting .. and with a lot of good advices I’m gonna start searching in you’re archive :D . That’s all true the best marketing method is the customer’s word.
Thanks and can’t way to here form you :D

]]> By: Glen R. Fotre, CCIM http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13164 Glen R. Fotre, CCIM Thu, 03 Dec 2009 01:14:42 +0000 http://helpmybusiness.com/?p=853#comment-13164 Interesting video on In-N-Out Burger. I was kind of surprised that they built one in Draper, UT as, according to Mapquest, it is a 9 hours 57 minutes / 672.75 miles drive from headquarters in Irvine, CA and it was my understanding that they would not build further from home than a one day drive. While that is a stretch in a car, it is 3 minutes short of the maximum that an 18 wheeler driver can drive in a day. At any rate, I have one about 9 miles from my home so I'd guess that one day soon, I'll have to try it! Interesting video on In-N-Out Burger. I was kind of surprised that they built one in Draper, UT as, according to Mapquest, it is a 9 hours 57 minutes / 672.75 miles drive from headquarters in Irvine, CA and it was my understanding that they would not build further from home than a one day drive. While that is a stretch in a car, it is 3 minutes short of the maximum that an 18 wheeler driver can drive in a day. At any rate, I have one about 9 miles from my home so I’d guess that one day soon, I’ll have to try it!

]]> By: Tweets that mention #85 - "In n Out Burger Special - Business and Marketing Lessons from the Popular Fast Food Chain" | "Help! My Business Sucks!" Marketing ideas, plans, and news with Andrew Lock. The Web TV Show for Entrepreneurs and Small Business Owne http://helpmybusiness.com/2009/12/85-in-n-out-burger-special-business-and-marketing-lessons-from-the-popular-fast-food-chain/comment-page-1/#comment-13154 Tweets that mention #85 - "In n Out Burger Special - Business and Marketing Lessons from the Popular Fast Food Chain" | "Help! My Business Sucks!" Marketing ideas, plans, and news with Andrew Lock. The Web TV Show for Entrepreneurs and Small Business Owne Wed, 02 Dec 2009 23:48:36 +0000 http://helpmybusiness.com/?p=853#comment-13154 [...] This post was mentioned on Twitter by mrconsultant and halhoadley, Badabababaa. Badabababaa said: #85 - "In n Out Burger Special - Business and Marketing Lessons ...: “In n Out Burger” is a fascinating company... http://bit.ly/4SE2bN [...] [...] This post was mentioned on Twitter by mrconsultant and halhoadley, Badabababaa. Badabababaa said: #85 – "In n Out Burger Special – Business and Marketing Lessons …: “In n Out Burger” is a fascinating company… http://bit.ly/4SE2bN [...]

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