#82 - "The new Microsoft / Apple Stores, How to Sell Your DVDs Online, a Resource for Recording Video Interviews, and a Big Marketing Lesson from Hotels.com" with Andrew Lock | "Help! My Business Sucks!" Marketing ideas, plans, and news with Andrew Lock. The Web TV Show for Entrepreneurs and Small Business Owners.

#82 – “The New Microsoft / Apple Stores, How to Sell Your DVDs Online, a Resource for Recording Video Interviews, and a Big Marketing Lesson from Hotels.com” with Andrew Lock

November 10, 2009

Episode #82 – “Windows: Just Another Pane…”

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Websites and Resources for your benefit:

Grasshopper (Virtual phone system for entrepreneurs)

Kunaki (creates DVD’s and CD’s on demand)

Youreeeka (online publishing platform with pay ver view player technology)

WeToku (records 2 people in a video interview)

Andrew’s Speaking Engagements:

Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)

Other Useful Resources:

GotBiz WebTV Network (The NEW Place for Unconventional Business Education)

NiftyClicks (Discover the very latest web tools and resources)

Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)

Buy This Week’s T-Shirt (from National Media Services)

I was in Scottsdale, AZ recently and called into the local shopping mall. I passed an Apple store, did a double take, and realized it was in fact a Microsoft store! Seems like they’ve copied just about everything! Frustrating that Microsoft are getting such a whooping from Apple. And the ultimate irony in front of the store was…well, watch the episode to find out.

What’s your take on the Apple vs PC debate? Will you be upgrading to Windows 7, or will you convert to a Mac now? Tell me what you think.

If you’re looking for a way to outsource the production of DVD’s, I have a great resource for you. And if you want to charge people to watch your videos on a pay per view basis ONline, I have a resource for that too.

With so much attention being given to Web video these days, it’s no surprise that someone has come up with a handy way to record BOTH the interviewer and interviewee during a video interview. It’s a free service, it works well, and you can embed the recorded video in to your own website or blog.

This week’s BIG marketing lesson is from Hotels.com. They have what I consider to be the BEST loyalty campaign I’ve ever come across in ANY industry. There’s no sneaky small print or weasel clauses, and it frees travelers to book whatever hotel is most convenient at any given time. You can apply this lesson to your business, I’ll show you how at the end of the episode.

Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.

Enjoy the show!

Regards,

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34 Responses

Tweets that mention #82 - "The new Microsoft / Apple Stores, How to Sell Your DVDs Online, a Resource for Recording Video Interviews, and a Big Marketing Lesson from Hotels.com" with Andrew Lock | "Help! My Business Sucks!" Marketing ideas, plans, and new says:
November 11th, 2009 at 4:12 am

[...] This post was mentioned on Twitter by Walter Gordy, Wm Cole Smith. Wm Cole Smith said: #82 – "The new Microsoft / Apple Stores, How to Sell Your DVDs …: (* Required) Note: Your contact inform.. http://bit.ly/1YQgMq [...]
Jay | Platinum Reviews says:
November 11th, 2009 at 6:11 am

Great episode this week. I especially liked the solutions you gave for the training videos and the hotels.com reward program sounds great.
Elmer Diaz says:
November 11th, 2009 at 6:43 am

Like always your shows are outstanding. Personally I’ve been a PC user most of my computer life but I had it with Microsoft, I am recently transitioning into web base apps such as google docs, etc and I will get an IPhone and a Mac.
Gabrielle Fontaine says:
November 11th, 2009 at 7:59 am

Great show, Andrew!

The resources this time are excellent! This show is a must-watch every week for online entrepreneurs! THANKS!
annalaura brown says:
November 11th, 2009 at 8:25 am

I am a big mac fan. I use both mac and pc but macs are by far my favorite kind of computer.
Glen R. Fotre, CCIM says:
November 11th, 2009 at 9:17 am

Andrew – Great show as usual! Mac doesn’t hack it in my industry. I am a commercial real estate broker and many of the programs that I must use are not available for Mac. I have also attended many training sessions where laptops are required, and the instructor spends more time helping the one person who shows up with a Mac than the total of the two dozen others who are running Windows. Is Windows perfect? Of course not, but owning a Mac is kind of like driving a ‘right hand drive’ car in a left hand drive world!
#82 - "The new Microsoft / Apple Stores, How to Sell Your DVDs … « Business Resource says:
November 11th, 2009 at 11:02 am

[...] Read the original: #82 – "The new Microsoft / Apple Stores, How to Sell Your DVDs … [...]
Rob Edwards says:
November 11th, 2009 at 11:44 am

Love Help My Business Sucks – glad to see gotbix.tv is back up. Can I request some RSS feeds for gotbiz.tv – I’d love to be able to get the shows into Google Reader.

– Rob
Vista Dude says:
November 11th, 2009 at 12:04 pm

Love your show as always, Andrew! Great stuff! My opinion on computers? Here we go: Mac totally sucks (always has, always will) and Windows rocks! I love my Vista and wouldn’t change it for anything : )
Kristin Arnold says:
November 11th, 2009 at 4:26 pm

I’m a MAC convert as of last year when my Toshiba laptop crashed and I had to upgrade to Vista (ugh!) and upgrade MS Office (double-ugh!). Bought a MAC to match my iphone and I will never go back. I still keep a PC for the one or two programs that I just couldn’t live without.

BTW, when I listened to Steve Jobs at a private presentation he gave to one of my clients a few years ago, he envisioned a world where everyone had two computers – similar to the cars in a few of our garages where we have the PC workhorse and the MAC was the high-end BMW computer. Low and behold, I am now Apple’s target demographic!
Phil Hughes says:
November 11th, 2009 at 5:04 pm

I’m a VERY happy MAC convert/evangelist!

I use VMWare Fusion for the few PC programs that don’t crossover.

MAC may not be perfect but it’s the best decision I’ve ever made for my business.

Phil Hughes
http://philhughes.tv/podcast
Tony says:
November 11th, 2009 at 5:37 pm

Another great show Andrew! Thanks for the tips.

There are good reasons why Apple only has 6% of the market after all these years…
Tux says:
November 11th, 2009 at 9:00 pm

Win vs. Mac? Simple. Use Linux!
Dr. Scott says:
November 12th, 2009 at 8:52 am

Wow, great resources with the DVD Q & A. That is astoundingly inexpensive. Almost makes me want to record something worth selling

Great episode, Andrew. Thank you!
sivaprakash says:
November 12th, 2009 at 10:08 am

Interesting and useful video!I never seen such type of video about business like selling online microsoft dvds.I thanked for giving great useful video.
Noel Wiggins says:
November 12th, 2009 at 11:07 am

I have always been frustrated with Microsoft copying apple instead of creating their own concepts…

–

Thanks and Regards

Noel for Nopun.com
a graphic design studio
mian says:
November 12th, 2009 at 12:40 pm

Ok show. Nothing special, but hey, its free
CORI says:
November 12th, 2009 at 2:49 pm

EVEN THOUGH I TEND TO BE DISALLUSIONED BY COMPUTERS. i HAVE THE FEELING THAT APPLE IS PLAYING WITH mICROSOFT NOT BEING EFFECIENT,
SANALDEV.B says:
November 13th, 2009 at 3:02 am

Its very useful video. Its help to sell online microsoft dvds. Thanks! Thanks!
randy ingersoll says:
November 13th, 2009 at 6:23 am

what’s going on at gotbiz.tv? why no new episodes of any of the shows? i have enjoyed all of them!
Avinash says:
November 13th, 2009 at 6:49 am

I am fully satisfied with this video.It contains innovative idea and solutions for lot of problems.It is very beneficial for users.
karthi says:
November 14th, 2009 at 3:10 am

it is very good job !!
karthi says:
November 14th, 2009 at 3:12 am

it is a good job and then i like so much,it is very interested………………
karthi says:
November 14th, 2009 at 3:12 am

You can use these tags:
karthi says:
November 14th, 2009 at 3:13 am

I’m a VERY happy MAC convert/evangelist!

I use VMWare Fusion for the few PC programs that don’t crossover.

MAC may not be perfect but it’s the best decision I’ve ever made for my business.

Phil Hughes
Dan says:
November 14th, 2009 at 2:49 pm

Very useful– thanks for all the tips. Great show by the way!
Gurvinder Gosal says:
November 14th, 2009 at 5:54 pm

I know I will stay with windows anyday. Been raised up on windows, but I am a bit tempted by MACs, the sleek looks, etc. Thanks for the great tips on selling those DVDs online, looking forward to using that service.
jamesbond_notnot7 says:
November 15th, 2009 at 3:26 am

really nice video, very very useful tips, i am very much happy about your video.
Glenn Keys says:
November 15th, 2009 at 10:05 am

Enjoy your show immensely. I was a long time PC user since the beginning but became so fed up with the Microsoft operating system I converted my old PC to LINUX and bought a Mac about a year ad a half ago. Unless Apple really messes up I will never go back to a PC with Windows format.
Deek says:
November 15th, 2009 at 7:05 pm

I think that your blogs contain a lot of useful information, however, I feel like you are trying to “sell” all these different services. If you could go a little more indepth into the the innerworkings of each product or maybe point out some flaws and/or possible fixes to these flaws I think I would enjoy these videos much more. But still, very informative and useful information, thanks!!!
trickz says:
November 17th, 2009 at 6:34 am

This video is great! It really helped me a lot! Thanks for your efforts and I will surely buy from your store!
Alex Kei says:
November 24th, 2009 at 7:09 pm

Wetoku,…one of the best “nifty Clicks” you have shared with us!

I really appreciate that link Andrew.

Cheers!

Alex Kei.
mik says:
November 26th, 2009 at 7:55 pm

Hi Andrew! I’m from Tokyo.
Not many Japanese broadcasters/anchors can express their real thoughts. So I like your “piquant delivery” really!
We continue to support you!
Durand says:
December 1st, 2009 at 9:33 am

Macs are way better then pcs. Apple creates there own software making it more efficient then windows software which is shared with how many other different computers throughout the world. microsoft marketing is horrible as well. They feature commercials with children using their software, like thats going to make an adult or anyone feel better for not being able to use their software. They have people who know nothing about computers go into a store, rip on a Mac and then buy a generic PC. The new windows 7 ads have people proclaim they “came up with the new windows 7,” is that maybe because windows cant come up with their own idea to make their product better?

Hi may name Durand and im NOT a pc! (thank goodness) Love the show by the way Andrew!