#81 – “Creative Advertising, Is Your Business Really Different, a New Tool for Copywriters, and a BIG Marketing Lesson from Delta Airlines”
November 4, 2009New to this website? View Episode #1 to bring you up to speed (we don't want you to miss out). Oh, and don't forget to sign up for show updates (top right corner of this page)
Episode #81 – “Software doesn’t have bugs, it just develops random features…” 
Websites and Resources for your benefit:
Grasshopper (Virtual phone system for entrepreneurs)
Copy Boosters / Doodles (to spice up your copywriting and make it more effective)
Andrew’s Speaking Engagements:
Terry Wygal’s Blueprint to Financial Freedom (Nov 6-8, 2009, Houston, TX)
Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)
Other Useful Resources:
GotBiz WebTV Network (The NEW Place for Unconventional Business Education)
NiftyClicks (Discover the very latest web tools and resources)
Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)
Buy This Week’s T-Shirt (from National Media Services)
November 4th, 2009 at 4:32 am
[...] Follow this link: #81 – “Creative Advertising, Is Your Business Really Different, a … [...]
November 4th, 2009 at 4:54 am
very interesting video, i liked the ads he showed that he liked. the handwritten text thing doesn’t really seem like a good idea though, considering i’ve received junk mail using it and it seemed obvious what the companies were trying to do. the interview was pretty interesting though… the shirts were kinda cheesy though.
November 4th, 2009 at 5:45 am
hey Andrew, great show again – I particularly enjoyed the interview at the end (I’m definitely going to check out that book).
On the baby front, our little girl arrived after 76 hours of labour. We’ve called her Angel Mae and she’s gorgeous
Cheers,
Tony.
November 4th, 2009 at 5:46 am
Andrew, sorry to report that http://www.gotbiz.tv/ has been hacked
November 4th, 2009 at 6:13 am
Andrew,
I click on the link for GotBiz TV and it brought me to a website that said something about the evil coder. You need to look into that.
November 4th, 2009 at 6:55 am
great show, why doesn’t the woman with the business that no one understands do some videos that focus on results like you said but also she could use humor with people trying to pronounce what she does and trying to explain it. These could really stand out and grab attention.
November 4th, 2009 at 7:49 am
Just watching the show today and heard my name as the winner of the book. That’s fantastic. I know my boys will be super excited. Thanks so much!
-Glenn
November 4th, 2009 at 8:57 am
The ‘Copy Boosters / Doodles’ looks interesting but man it is expensive – $397! When I watched this segment I thought that product must be about $50 – $100 but almost $400 – wow that is alot of money. Does any one know of a less expensive alternative?
November 4th, 2009 at 9:41 am
Andrew,
Thank you for another enlightening episode. I felt like you were speaking to me directly. Why? First of all, I’ve been using Copydoodles for since February 2008. It works with print and on my websites. I first used it on follow up letters and envelopes. It gets people’s attention and if it gets them to open the envelope it has done the job.
Second, i’ve been following Jim and Travis since 2006. We are marketing to the same industry. Their book, “Gravitational Marketing” is a must for any serious marketing library.
Best regards,
Hal
November 4th, 2009 at 9:57 am
Here is a succes story:
Hi Andrew, I am from Guatemala, I watch your show since several months ago, I discovered that I already emplemented several tips you showed in the past shows and I keep learning from the recents shows.
My site is http://www.guatemaladigital.com, this is an online electronics store, and thanks to this unconventional marketing, I have could stay out of the crowd doings things like catching and posting good comments of the clients, delivering the products en just 1 hour! for the people in our city (nobody does that), giving gift certificates completely free in their first buy, and maybe our best move, making very easy to buy, you don’t even need to create an account to buy with us. Thanks to that, we are the number 1 electronics store online in Guatemala, starting practically with no budget!
Your show is very useful, it is better than a lot of marketting seminars.
November 4th, 2009 at 6:05 pm
Yes, GotBiz.tv was hacked this morning, but everything is back online again now.
Andrew
November 5th, 2009 at 3:37 am
It’s true about businesses proactively caring about their customers. I think a shining example would be Pixar. If you have the time, you should read this blog post about what they did for one of their fans. It’s kind of long, but I got a fuzzy feeling inside from reading it. I’d love it if more businesses followed their example.
Also, a couple of my favorite advertisements:
Don’t park under this billboard
Domestic Violence
November 5th, 2009 at 11:49 am
I really liked Jim and Travis. I will be sure to check out their book, “Gravitational Marketing”, and their show.
Also, Andrew, based on your recent show I’m giving ww.hatchwise.com a go at putting together a professional logo for me. I am really excited about seeing what it produces.
Thanks,
David
November 5th, 2009 at 12:09 pm
Hi,
This site “help my business” speaks about the way in which enterprenuers can try to promote their new business by creative advertising, i liked very much. This should really be a good tool for enterprenuers and are aiming to become an enterprenuer.
Swathi. B
November 5th, 2009 at 5:01 pm
This video was great! I am a student planning on studying international business, so this video was very helpful and informative. I had a great time watching it, and I learned a lot! This seems to be a website that can advise me on a lot of questions I’ve had, so I plan on returning regularly to watch the new videos!
November 5th, 2009 at 6:12 pm
Hi Andrew,
Thanks for another great show. You have inspíred me to make a show in Denmark. It will launch within a few weeks on http://www.BedreBusiness.dk (Better Business). This is an awesome way to become an edutainer.
Thanks again.
Bjørn
November 5th, 2009 at 7:41 pm
This video is very useful.It really helps people who wanted to doing business,especially new comers in businessfield.The presentation of Andrew is very interesting and we dont get bored.This show is really a good tool for enterprenuers .
November 5th, 2009 at 9:26 pm
Andrew, loooove your show and my monthly awesome MWM issues !!!!! I will be the first one to prove to you that my business is truly different…I live in venezuela, and I’m a casting director. My clients hire me to cast models or actors, for the TV commertials they produce. At the moment they only care for the cost of service, basically I call the talent agencies and call the people I believe might be the right one for the spot, record their casting audition and present via online. What can I do different?, they don’t seem to care if I do anything different, they just care about cost and that I don’t repeat the same talents over and over again ! see, in my case, it’s very different ! Let me know what you think !
Regards !
RS
November 6th, 2009 at 9:56 am
This video is more useful for my education
November 6th, 2009 at 10:02 am
I am really like this video and more useful for me
November 7th, 2009 at 12:21 am
To the woman who thinks her cranio-sacral naturopathic service business can’t be advertised in the normal way…..use more videos and show results!
November 7th, 2009 at 3:26 pm
You’ve brought into light some very interesting points! This video was quite entertaining, even for someone who isn’t currently trying for entrepreneurship. It got me to thinking about trying at it! If I do decide to venture into the realm of entrepreneurship, I’ll be sure to come back for more tips. Thanks so very much for a very interesting video. I’ll be bookmarking your site. Thanks again!
-Xyanne
November 7th, 2009 at 4:54 pm
Sometimes you have to think outside the box and try new things to get noticed. Many services talked about appear to be quite affordable, some even short term, and most definitely worth checking out. I think a lot of small business owners, like myself, are so used to doing it all that they think they don’t need any help, but are missing out on some great opportunities because of it. The show was really great and I got inspired to do a bit of research into some of the marketing services out there. Wish me luck. I’ll be back!
November 7th, 2009 at 7:08 pm
These vids are very useful and pretty amusing.
November 8th, 2009 at 8:39 pm
This brought into light some very interesting points.This video was quite interesting.The show was really great and I got inspired to do a bit of research into some of the marketing services out there.
November 8th, 2009 at 11:58 pm
i really like this video. i brought interest information.i like myself, are so used to doing it all that they think they don’t need any help, but are missing out on some great opportunities because of it.
November 9th, 2009 at 4:59 am
Very helpfull, interesting and informative. Lots of useful tips. Great show, pleasent host.
November 9th, 2009 at 10:24 am
Excellent episode. I happen to watch “Bad for Business” every Monday and find it very helpful. Thank you, Andrew, I am becoming a better marketing person because of this and many of the shows on GotBiz.tv.
November 10th, 2009 at 7:56 am
nothing new on gotbiz.tv, stange to make a big investment like you did and then nothing new and still only a fiew videos
November 10th, 2009 at 10:15 am
GS
If you look back at previous posts I explained what is happening with GotBiz.tv.
We’re in a BETA phase which means we’re testing and tweaking constantly. In response to user feedback we’re in the process of redesigning the site to make it more user friendly. New episodes have been released over the last few weeks, just not for every show.
Regards
Andrew
November 10th, 2009 at 11:00 am
Its a good video to see. I say thanks to andrew to give this good information. Its very important that every businessman should see this.
November 10th, 2009 at 11:48 am
Rafael,
Re your belief that your business is different…
You have established your business with your own belief that it’s only about the lowest cost. Now, your clients believe that too.
You can buy pears from WalMart or from Harry and David. The difference in price is at least 5x more.
You CAN charge more by providing more value. What else can you bundle in that the clients would come to rely on? Look at your competitors too. What do they offer that you don’t? what do you do better than they do?
Also, remember that most business is done on relationships. Make sure you develop and maintain good relationships. People buy from people they know, like and trust first and foremost. You might THINK that price is the main issue, but if you survey them you might discover differently. If they do reveal that price IS the #1 most important factor, you’ll probably find that if they tried someone else they’d come back to you and admit that price isn’t the most important factor!
Regards
Andrew
November 10th, 2009 at 6:07 pm
This show is definetely filled with useful information.I will definetly watch every episode.I love the unique ways of advertising and the copyboosters are also great.Thanks for all the info.
November 10th, 2009 at 10:51 pm
Kudos to Andrew!!! Entrepreneurs can benefit by utilizing the benefits prevalent in websites and resources created by Andrew. One can learn more from Andrew with regard to business.