#80 – “Educating Young Entrepreneurs, How to Improve PPC Ad Campaigns, Protecting Your Online Identity, and a BIG Marketing Lesson from iHop”
October 28, 2009Episode #80 – “Nostalgia was better in the old days…” 
Websites and Resources for your benefit:
Grasshopper (Virtual phone system for entrepreneurs)
Reputation Defender (Monitor and fix your online identity)
Kidpreneurs (book for kids)
Retire at 21 (blog for young entrepreneurs)
Andrew’s Speaking Engagements:
Terry Wygal’s Blueprint to Financial Freedom (Nov 6-8, 2009, Houston, TX)
Peter Shankman and Nick Nanton’s Social Media Summit (Nov 15-17, Las Vegas, NV)
Other Useful Resources:
GotBiz WebTV Network (The NEW Place for Unconventional Business Education)
NiftyClicks (Discover the very latest web tools and resources)
Book a Private Telephone Consultation with me (to Help YOUR Business grow faster)
Buy This Week’s T-Shirt (from National Media Services)
(* Required) Note: Your contact information is not shared with anyone, and you’ll only receive useful communications.
I start this week with a VERY unusual ad. It’s real, I promise.
I try to do my part to help young entrepreneurs, and I was delighted to see the release of a new book, ‘Kidpreneurs’ which is an innovative way to help kids learn about the pros and cons of running a small business. You can grab it from Kidpreneurs.com and congrats to Adam and Matt Toren.
This weeks question is from someone who’s making sales using PPC, but they’re not sure how to take it to the next level. I suggest two easy tactics that will definitely increase the level of sales substantially. Look out for those tips!
As you no doubt realize, your reputation is a valuable asset. Online, do you know what others are saying about you? Find out, using Google! If you find things that you don’t want others to see, you need the nifty click that I recommend this week.
iHop restaurants do a good job at theming special menus around popular topic. I’ll give you a good example where they linked in with NFL, and show you how to use the same strategy in your business.
Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.
Enjoy the show!
Regards,
October 28th, 2009 at 5:08 am
I will really want my kids to start up early learning enterpreneurship because as on myself, I believe it is the easiest path to living a fulfilled life instead of enduring a job for the sake of money that will never make one financially free.
I have a question when is Grasshoppers going to be available to UK companies. It is really a shame that all of this seems to happen only in the US. Is there a similar service out there already in the UK?
October 28th, 2009 at 6:45 am
Andrew –
I think the link in the show notes is off. Kidpreneurs.com is a dummy site while Kidpreneurs.org seems to the site you are mentioning.
Thanks for the resource !
- D3
October 28th, 2009 at 7:37 am
Hi Andrew,
Kidpreneurs has really excited me. My two boys 9 and 8 play on a newly formed mini basketball team. We are always trying to figure out how to get more players and also raise money for traveling and equipment. I really think that if the kids take on more responsibility in marketing the team, they will get more people talking about them and also teach them valuable lessons for their futures.
Please consider sending Kidpreneurs to the boys of the Numata Sirius Mini basketball team and we will update our success with a new homepage.
Sincerely,
Basketball Dad Willy
October 28th, 2009 at 9:33 am
Andrew – I’d like the Kidpreneurs book for my grandson who wants to be an entripreneur rather than a truck driver like his dad!
PS: IHOP stands for International House Of Pancakes, something that us old timers remember!
October 28th, 2009 at 11:06 am
Funny comments so far…although I’m not sure if the “are you our brother” is a joke or not – it’s the opposite time of year for a April Fool’s joke.
Anyway, great content today. I particularly enjoyed the bit about linking up with another popular theme. It has done wonders for our business, even when it’s just tying in with a seasonal theme.
Thanks for the excellent information, Andrew.
Dr. Scott
October 28th, 2009 at 11:11 am
Hey Andrew –
Your answer to Terry Courtney’s question about “how to increase sales beyond using PPC” missed an analysis point, I think. You recommended: “first, set a larger budget for PPC!” Now this might be good in some circumstances, but before you take that action, first analyze your PPC expenditures to see if you budget is actually running out before the month does. If your PPC budget is delivering all it can (runs out at month’s end or doesn’t run out) increasing it won’t help much.
Cheers — Art@AGRitter.com
October 28th, 2009 at 11:19 am
I would love to win the book for my two sons (10 and 11 yrs old). They have put together a website about college football (everythingcollegefootball.weebly.com) and have worked really hard to provide an informative website. They are actually getting between 30 to 60 unique visitors a day. They want to incorporate affiliate marketing into the site (college logo wear etc) but they (myself included) don’t know how to go about doing that effectively.
I want to further instill in them the entrepreneurial spirit that is germinating right now and I hope the book would give them ways to progress this business idea.
Thanks for your consideration.
Glenn C. Beard
October 28th, 2009 at 12:36 pm
Thank you for the tips. I enjoyed the points about PPC. It’s a valued part of my business – I really should invest more in that sales avenue. I’m also excited about the idea of getting my kids involved in their business ventures of the future.
Interesting thoughts regarding Ihop-type marketing. Got me thinking.
Love the t-shirt!
October 28th, 2009 at 2:48 pm
Andrew,
I really enjoy your show. thanks for sharing it with us. It is a great 30 min break every Wednesday to make me laugh.
great job !!! keep it up.
Russ
October 28th, 2009 at 4:54 pm
Hi Andrew,
Great show and helpful tip today about SpyFu. I found your show just a week ago and have busily devoured all the published episodes. Nifty Clicks is one of my favorite segments and has led me to join your service.
Speaking of Nifty Clicks, I have one for the viewers that I just found today “My Text Tools.” (I am in no way associated with this site, it just saved my bacon today so am recommending it.) “My Text Tools” has a number of handy (and free) tools which allow fast manipulation of all sorts of text files.
I had a large number of affiliate campaign ID’s to submit today and unfortunately they had all become “out of sorts” and needed to be quickly reverse ordered, among other things. A paste into this tool and a click of a button and wham! All done in seconds.
Thanks again for the awesome show! Keep up the great work.
-Corbin
October 28th, 2009 at 6:47 pm
Hey Andrew,
Terrific show with superior content that can be applied immediately- thank you.
BTW- Where’s the “ask Andrew” link?
I run RaisingSmallSouls.com with a 60K list, and it would be a great idea for me to be able to coach parents to help their small souls become entrepreneurs!
Best wishes,
Ellen
October 28th, 2009 at 8:25 pm
Art,
I thought I had made the point in the show that expanding the PPC budget would be done once it’s confirmed that the campaign is profitable. Sorry if that wasn’t clear, but my point was that if you can trade $1 for $2, why would you limit yourself to doing that 3 times a day when you could do it 40 times a day!
Ellen,
The ‘Ask Andrew’ link is the third link at the very top of the page on the horizontal navigation bar.
Regards
Andrew
October 28th, 2009 at 8:51 pm
ok, got my answers via email. I am happy again.
Good show
October 28th, 2009 at 11:24 pm
The individual in this video was very easy to listen to. i loved his accent. It was interesting and humorous as well.
Not sure every child has money making ideas but it may be worth a shot!
October 28th, 2009 at 11:37 pm
hey its a great show.i liked it because it is interesting and humorous .
thanks once again for showing me a great show
October 29th, 2009 at 12:38 pm
Send me the copy so I can pass it on to my 6 very young grandkids. I have already emailed the website you mentioned to all my teenage grand kids. Thanks for the info
October 29th, 2009 at 12:50 pm
OH BTW forgot to mention in first comment posted but I loved the way you pronounced Houston
) LOL
October 29th, 2009 at 1:51 pm
Hey Andrew,
The way of presentation is really appreciable, because you have presented a hectic thing in a very simple way. The tips given in the presentation is highly useful for the people who would like to grow their business. I would like to use these tips in my future life
….Thanks a lot Andrew
October 29th, 2009 at 4:09 pm
Help my son be an entrepreneur! He is enrolled in the Hawaii education system, ranked 47th in U.S. educational achievement, with the fewest number of school days in the U.S. and just mandated 17 Furlough Fridays because of budget cuts. With your help, he could start a successful business in Hawaii, reduce dependency on tourism, create local jobs, build wealth and help the state provide better education in the future!
October 29th, 2009 at 5:26 pm
Hi Andrew,
I was delighted to learn about Kidpreneurs because it just so happens that I started a “Young Entrepreneurs Club” for my kids (all under the age of 14) this year in our homeschool. Their goal is to develop a product that they will sell to local bicycling enthusiasts. After brainstorming several possibilities, they decided upon making a high-energy snack that cyclists can carry with them on long rides. They are really enjoying themselves brainstorming, researching, experimenting, buying raw materials, making business plans, having meetings, etc. It is fascinating to watch them develop into real, little entrepreneurs! (It’s also enjoyable being their main taste tester).
I can’t wait to see how far they take this idea, and what it leads to in the future. They’re already earning valuable experience and habits that will take them far in life. I’m looking forward to reading Kidpreneurs with them, and, of course, having a signed copy would be a great reward for all the work they’ve put into their business so far!
Thanks for the show. I’ve learned so much from it.
October 30th, 2009 at 2:06 am
Andrew,
Thank you very much for the great review of the Kidpreneurs book. We love the show!
My brother and I wrote this book with the ultimate goal of empowering & equipping as many kids as possible with the tools & resources of basic Entrepreneurship.
I am happy to see all the comments above and would like to let everyone reading this that we would like to offer those of you that didn’t win the signed book an opportunity to order a book and Matthew and I will be sure to sign and dedicate (if you request) a book for you.
Once you order, just send us a quick note here on the contact form that you read this on HelpMyBusiness.com and we’ll be sure to send you a signed copy & let us know if you would like the book dedicated as well.
https://www.kidpreneurs.org/contact/
“Tomorrow’s Future Starts Today!”
-Adam Toren
co-author
Kidpreneurs
Kidpreneurs.org
October 30th, 2009 at 6:13 am
It is a great idea.Thank you for giving a chance to see this video.It is a good idea to give some idea about money earning from young age.Is Kidpreneurs available in US only.I think it is not only useful for kids for adults also .Thank you Andrew..
October 30th, 2009 at 12:30 pm
Kidpreneurs impressed me.I excited the points about PPC. It’s a important lesson of my business.I got the idea from you for my future business development.Your ideas about Ihop-type marketing is very interesting.The tips are really useful to the business people.Thanks for showing me a great presentation.
October 30th, 2009 at 8:10 pm
Hi Andrew,
Just wanted to drop you a line to tell you how I’ve followed many of your suggestions and followed what you’ve been doing on your show. I bought your program on how to do videos and since then have done a score of videos and completely changed my website to a video-based site on alternative health care. I primarily use Emotional Freedom Technique and now I’ve incorporated it into “How to Live in the Present Moment” which is a very lively topic these days. I expect to get a lot more traffic than I used to with my new video site. Thanks for all the helpful ideas you’ve provided.
Best regards,
Ted Robinson
Centerforinnerhealing.com
November 1st, 2009 at 5:53 am
Ok, I’m a total newbie on this website, and this one is my first visit.But I’m quite impressed by your posts and found it very useful.I genuinely like your ideas and would like to say thanks for sharing it with us.I Loved the way you presented. And I’m sure I’ll be coming on this website now every day or two.
November 1st, 2009 at 1:50 pm
I absolutely love the ask Andrew section of this video. It is a great way to assist people with their online businesses. I also think that the kidpreneurs book is a great idea! I believe this is a great help expanding the minds of young children and giving them ideas for their future.
November 2nd, 2009 at 2:17 am
I spent my life working for others and dreaming that I will one day become my own boss, but that never happened. I wish my children would fulfill my dreams. Thanks Andrew for a great show and appreciate if you could send me the copy of the book.
November 2nd, 2009 at 2:37 am
now i am working for someone to earn money. But surely in some days i am one of them who is giving work to me. Business doesnt get boring until u work for it sincearly. i like the video. keep collecting and creating like this.
thanks a lot once for this video.
November 2nd, 2009 at 7:05 am
its a great video.i absolutely love the video.thanks andrew for showing me a great video.keep creating like and you will be always appreciated
November 2nd, 2009 at 3:53 pm
Great video. I spent my life working for others and dreaming that I will one day become my own boss, but that never happened. I wish my children would fulfill my dreams. Thanks Andrew for a great show and appreciate if you could send me the copy of the book.
November 19th, 2009 at 1:16 am
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