#76 – “Frozen Diet Coke, Apple Customer Service, Website Sales Conversion, How to Find the Best WordPress Themes, and a BIG Marketing Lesson from Netflix”
October 7, 2009Episode #76 – “I Hate Attention Seekers…” 
Websites and resources mentioned in the show:
Membergate (Grab the FREE Videos)
The Woo Themes (Secret WordPress themes resource)
GotBiz WebTV Network (The NEW Place for Unconventional Business Education)
NiftyClicks (Discover the very latest web tools and resources)
Get a Private Telephone Consultation with me (to Help YOUR Business)
Buy This Week’s T-Shirt (from National Media Services)
4 Cans of Diet Coke exploded in the top of my fridge – did you know that other soda doesn’t do that – just Diet Coke apparently. Consider yourself warned.
Another reminder that everything is marketing (and marketing is everything) with a story about Apple Customer service. I was impressed, and I think you will be too. The image here is from Mark who sent in the story, along with his 3 iPhones.
Is it better to use long copy or a video for a sales website these days? My answer might surprise you. Also, find out the average conversion on a website for cold (PPC) traffic as well as when promoting an offer to a warm list.
Trying to find a decent WordPress theme is sometimes like trying to find a needle in a haystack. Fortunately, I reveal my trusted source for the best wordpress themes. Shhh…don’t tell anyone. Check out lots more Nifty Clicks at http://www.NiftyClicks.com
Finally, a big marketing lesson from Netflix. When my credit card recently declined on an order, they sent me a surprisingly nice email. Maybe you can adapt it for use in your business.
Let me know your opinion about the topics covered in the show this week – leave your comment below, it’s really easy to do.
Enjoy the show!
Regards,
October 7th, 2009 at 4:07 am
Please try to improve your speech style…we need interaction section means its very nice its looking nice
October 7th, 2009 at 4:11 am
Please try to improve your speech style…we need interaction section means its very nice your explanation also very good……… its gathering something
October 7th, 2009 at 4:15 am
Your video is very useful to us, improve some more technical ideas of everything, and add some interaction section.
October 7th, 2009 at 5:00 am
If you give some more information’s means sure it will help to us. video is useful, but give some more ideas too. Your talk is nice too.
October 7th, 2009 at 5:50 am
Hey Andrew – another explosive show (I wasn’t aware that this is the only soft drink that explodes – perhaps you should conduct an on-camera comparative test?)
I’ve been a fan of your sites, your content and your bang-on practical approach to Marketing. I’ve spent much of my career in corporate marketing environments (both agency and client-side) and smiled broadly at your tag “Marketing is everything, and everything is Marketing”. I firmly believe that as well, but have you ever come across an IT, or design or merchandising (or sales or financial!) group who share this understanding?
It’s a fact that each of these organizational clouds have a myopic view of why their organization succeeds or fails, and it certainly isn’t a willingness to admit that they all need to market themselves both internally as well as to the client.
Here’s my envious congrats again on your positive impact (oh, I suggest you not worry about your Motherland accent – it’s part of the packaging!)
Cheerio.
October 7th, 2009 at 7:22 am
Adrews,
Thanks for another very informative show!
About the Apple brand… I remember they had a rough begining.
But look at the them now.
” Vision is everything or everything is vision? ”
Thanks,
Juan
October 7th, 2009 at 7:29 am
I had an Ipod for 18 months. It broke, and when I took it back, they told me it was unrepairable, and I should have bought a warranty. $400 for 18 months? I left in on a shelf for over a year, and for fun, plugged it in. It seems it repaired itself, but, I would never buy another Apple product again. Interesting that he had such a better experience than I did.
October 7th, 2009 at 11:56 am
Hello Andrew,
thanks for inspiring me by your show, which I like a lot! I felt like doing something similar. Therefore, when I visited the IBC in Amsterdam recently (www.IBC.org) I offered my advertising customers at the tradeshow promotional videos. How do you like them?
Best wishes from Berlin,
Stefan
October 7th, 2009 at 1:13 pm
Hi Andrew,
I like your video. It is cool and it helpful for all. It is nice and I think everybody should read it.
October 7th, 2009 at 1:13 pm
Very useful video ..I’m very imrpessed especially about that Ipod replacement..Keep up the good work
October 7th, 2009 at 3:32 pm
You’re always a dose of inspiration! Thanks, Andrew. I’ve recommended you to many of those in my circle.
October 8th, 2009 at 12:26 am
[...] can see an example of opening credits at minute 0:30 at http://helpmybusiness.com/2009/10/76-frozen-diet-coke-apple-customer-service-website-sales-conversio... and another example at minute 1:05 at [...]
October 8th, 2009 at 3:33 am
Hi Andrew, This is chittu such an interesting video here we saw…. regarding to know how the marketing trends is changing……
October 8th, 2009 at 6:20 am
I agree with his statement about marketing and loyalty of customers, but if you do that with every customer, you’re probably gonna run out of cash pretty soon, and your business is gonna fail, unless of course you’re a multibilion corporation like Apple, in which case you’re probably not gonna loose too much money.
I for one think that you can increasy your customers loyalty if you simply lower down prices of your products, which Apple is probably not going to do… They charge ridiculously high prices for something that can be be bought much more cheaper. If you simply lower down the prices and keep the same quality of the products (which can be done successfully with minimal losses, especially in the case of large companies like Apple), customers will be loyal to your product, there is no doubt about it, they will want to shop in your store again, and you will probably gain a lot more new customers this way too.
October 8th, 2009 at 1:27 pm
Thanks for a very fast-paced, informative video full of usable marketing tips. Overall, the message was: good customer service wins loyalty and brings in new business. Treat ‘em well and the word will spread. This seems line a no-brainer, but so many businesses refuse to acknowledge this. Even small things like a friendly-worded letter about a billing issue can make or break a consumer relationship. I also appreciated the tips on combining a sales letter with a video. These are all things I can apply to real-wrold situations. Keep it coming!
October 8th, 2009 at 11:36 pm
Hello Andrew,
From this video, I can understand the fact behind saying “customer service is marketing” .
I am just wondering with the customer care given by Apple for its ipod customer.
Effort is very good with nice questionnaire at the end. But I wish to make the show more interactive by bringing in some best Internet marketers and having interaction with them.
As u say, I too certainly believe everything is marketing.
Thanks a million,
Hari.
October 9th, 2009 at 7:11 am
Great recommendations! Apple is definitely an example of your “everything is marketing and marketing is everything” statement. They are doing well and have made marketing and customer service priorities. A good example for us in business. I enjoy your question and answer section about conversion percentages. Never understood it before. Good tips on usage of videos.
October 9th, 2009 at 11:08 am
This is my first visit to your site, and I am hooked. This video was interesting and informative. I will definitely be back. I only wish that all businesses provided customer service like you spoke about with Apple. Lately I have run into exceedingly rude and uncooperative customer service representatives. My recent experiences have led me to change service providers for a couple of necessary services and I have even changed where I shop for my groceries due to rude employees. Every job I have ever had stressed the importance of good and polite customer service, no matter what the problem. Go Apple! Love the whole idea here, Andrew. Keep up the good work. By the way, I love the accent!
October 10th, 2009 at 12:09 am
It is an interesting and informative video. I can understand that fact behind saying marketing in customer service. from this video i got many information about the apple brand. I think it’s useful to everyone.
October 10th, 2009 at 4:23 am
Hi Andrew,
What’s going on at gotbiz.tv? No new programs this week?!
October 10th, 2009 at 5:22 am
the video is interesting and the host is very nice. the only problem i had is that the video was buffering about every 20 seconds and that was very annoying.
October 10th, 2009 at 2:32 pm
Great video , It gave me a nice punch of information about marketing and how to be a good entrepreneur also how to attract customers to our product. Thanks for this great information
October 10th, 2009 at 4:38 pm
Andrew…Another reminder that everything is marketing (and marketing is everything) the story about Apple Customer service arrive at the same time I was having problems with one of my three Dell computers.
Spent hours on the phone speaking with and running diagnostics. Three different countries India, Panama and lastly with the Philippines over a problem that was covered with in home service on my warranty.
The same insane question over and over “What did the blue screen say”? Andrew, I can’t remember what I had for breakfast. I have two identical Dells same usage,same software etc. One works and the other doesn’t. Rather than listening, to our problem and sending someone to fix the problem under the warranty they finally wore me down with the same questions over and over. {It was the equivalent of water boarding.}
Not getting any help I finally voted with my dollars and bought an IMac
P.S. Took the Dell to a local computer shop they confirmed my diagnosis “bad bank in the Motherboard” {sounds like hardware problem…however that’s not on the computer screens of the Dell Customer Service {oxymoron}
With good customer service one might tell a few people. With bad customer service one tells everyone.
Hope you can use this to Help Others from Dell Hell
October 10th, 2009 at 9:23 pm
Mr Andrew….u hate attention seekers!!!right???? hey you are so funny and superb anchor. This video was fantastic which reminds me how to become a good entrepreneur. This video is enough to get some ideas about the marketing strategies. I will recommend this video to all my friends. Very interesting and impressive video and i got an information about Apple I POD (of course i have one). moreover your presentation was fantastic. Keep it up.
October 11th, 2009 at 1:26 pm
Hi Andrew,
And I went there with the computer prepared to prove the dead pixel showing it on different colours and knowing that probably they will say that the warranty doesn’t cover just one pixel… But they barely even looked at it…and just gave me a new one! I’ve seen American films but I really didn’t expect this to be so easy! So I love BestBuy, it really happened that they were the the best buy for me there.
I’m Tanya from Bulgaria where customer service is still probably 30-40 years behind… Anyway, I was on a business trip in US two years ago and decided to buy a photo camera from Ebay and a notebook from the local BestBuy. My payment methods were cash and a Bulgarian Visa debit card. So I ordered the camera and they assured me that this debit card can be used with no problems… Fortunately for this store on Ebay I can’t remember their name but I had all available kinds of problems with them. First I waited two weeks before they finally admitted that the debit card cannot be used and I had to use a money order (1 more week of waiting at least). Second of all the shipment went to the wrong address and I don’t know if it was the store or DHL that messed this up, so now I have to dislike them both… Bad customer service… as someone above said “you tell everybody about it” and this is absolutely true.
On the other hand, the notebook from BestBuy had one pixel dead on the fourth day after I bought it so I though I can’t get more unlucky with shopping in USA
I told a lot of people about all this which most probably affected their own opinions too…
October 12th, 2009 at 3:04 am
Thank you Andrew,
Love the stories about Apple and the Netflix. It is a good example for what we should do to pattern our business after. These are two very good one to fallow.
The show was very informative as always. Keep up the good work. That is why we keep coming back. What great things to learn from every week.
Glad to be of help on the article. It was a pleasure to read it.
Have a great day.
Dan and Deanna “Marketing Unscrambled”
October 12th, 2009 at 4:15 pm
Mr. Andrew,
No doubt you are a good presenter in this part of movie and being a part of new era of marketing, one can not be disagreed with your point of view about “customer service is marketing”.Thankx for providing us such great information.
October 12th, 2009 at 6:27 pm
Mr. Andrew,
This is the first show of yours that I’ve watched, and I must say that I am impressed. Words I am unfamiliar with in the context of business application were calmly and clearly explained, without slowing the pace of the video. I also am glad that you’ve chosen to address customer satisfaction in this episode. I agree with those above who state that this common courtesy is also commonly lacking in some businesses, but those businesses which I associate with good service I return to later. I enjoyed hearing about the gentleman’s experience with Apple, although I am slightly skeptical of this being a common story. Nevertheless, it illustrated a good point about customer satisfaction and recommendations.
This is a great show, and I’m looking forward to watching many more of these videos.
October 12th, 2009 at 9:20 pm
Great video and information! Your story regarding customer service is very memorable. You’re a great host for the show and are able to maintain interest. Thanks!
October 13th, 2009 at 8:09 am
Show is nice but the voice should little bit clear in easy english to understandable to all.
October 13th, 2009 at 9:00 am
Its really a very good video. It is something about customer service. The anchor is very humurous just liked him a lot. Some of the unfamiliar words related to business was well explained and was made understood i did not have the tension of taking a dictionary and searching for any words meaning. The example of apple and netfix was really superb. The anchor has given his best ways in explaining. The videos is really very informative and i would like if you make more such informative videos. But please do concentrate on giving good english there is not much clarity in your speech.
October 13th, 2009 at 9:50 am
very nice site,very out-of-the-box : ) a completely different approach to the marketing.
keep on going, it’s very useful
October 14th, 2009 at 1:22 am
very nice site,very out-of-the-box : ) a completely different approach to the marketing.
keep on going, it’s very useful
October 14th, 2009 at 8:15 am
Thanks! the WooThemes are great! Just installed them for a real estate blog in germany…
October 14th, 2009 at 10:13 am
whats up, hope everything is fine, no new episodes on gotbiz and here ?
greetings
October 14th, 2009 at 1:18 pm
This week’s show will be released TOMMOROW, Thursday.
Regards
Andrew
October 14th, 2009 at 2:42 pm
What’s happening with gotbiz.com? No daily show and the weekly show’s haven’t appeared for the whole of October so far and even your show has had 2 more episodes than there are on the site. Please communicate to people if there’s an issue.
October 14th, 2009 at 3:44 pm
Hi Alan,
There are new episodes on GotBiz.tv, but the thumbnails and blurbs aren’t showing up. We’re currently doing a redesign of the site to make it more user-friendly, and this is taking time, which sometimes impacts on the current status of GotBiz shows.
Please also remember that these shows are all made available for free!
Regards
Andrew
October 14th, 2009 at 9:55 pm
it is very useful for all customers who are trying to get a new or going to replace their ipods.its more about fun and jovial type. thanks for posting the video.
October 16th, 2009 at 6:13 pm
Awesome blog!
I thought about starting my own blog too but I’m just too lazy so, I guess I‘ll just have to keep checking yours out.
LOL,
November 4th, 2009 at 11:37 am
Recently, there has been a good deal of inquiries by the
FTC against bloggers and website developers
for not stating advertising profits, or potential
connections with ad networks.
What are your personal ideas concerning how this could impact
the blog world?