Comments on: #73 – The Yellow Book, How to Spy on Your Competitors Pay Per Click Campaigns, a Resource for Researching Domain Names, and a BIG Marketing Lesson from Dell

By: Shawna

Shawna — Tue, 22 Sep 2009 21:30:33 +0000

Very helpful, and interesting. I do have a dusty yellow book on my shelf haha and I am one of the 13%! I believe that this show keeps my attention, and makes me want to keep watching, it is also very informative. I think that anyone who wants to make a business, or just want to know some random facts about business’ should watch this video.

By: RV Cover Class A

RV Cover Class A — Tue, 22 Sep 2009 18:30:12 +0000

This blog has very good information. I learned a lot from reading here.

By: Business Opportunities

Business Opportunities — Tue, 22 Sep 2009 10:35:03 +0000

great video and Its really a great idea for business. Thanks for sharing this info.

By: angel

angel — Tue, 22 Sep 2009 03:56:23 +0000

This video explains very good marketing techniques and is very useful for small and medium enterprises. This provides good ways to expand business through internet.

By: Cristine

Cristine — Tue, 22 Sep 2009 02:11:19 +0000

Hi Andrew.
New to the show and I loved it! Short, fun and to the point – yet very informative. I am a small business owner that is always on the look out for new and exciting ways to bring our energy efficient lighting solutions to more and more customers. I’ll be sure to check back often so I don’t miss out on upcoming episodes.

Your tip on SpyFu is very promising.

BTW – Yellow Book? A major dust collector around here. : )

By: Reuven Volnoboy

Reuven Volnoboy — Tue, 22 Sep 2009 01:08:50 +0000

Hi Andrew!I found very good marketing lesson from Puma check this out
http://abcnews.go.com/Technology/AheadoftheCurve/puma-application-tracks-stocks-stripping-models/story?id=8611482

http://www.youtube.com/watch?v=KtNLpKPL6Eo&feature=player_embedded#t=60

By: Sachin

Sachin — Mon, 21 Sep 2009 17:49:47 +0000

Hello,

I watched your video and it was really an eye opener for me in many ways. I am not a marketer by profession but have a keen eye for marketing techniques employed by Companies. Regarding yellow pages books, I am using less and less of them as websites do the same function for me in a lesser time. About BoomText I agree that mobile messages are more read than email messages since they dont contain a subject line and so receivers tend to open and read mobile marketing messages. I intend to follow your show since its very interesting, well presented and full of innovative marketing information.

By: Amanda

Amanda — Mon, 21 Sep 2009 14:11:33 +0000

I loved your video! Very funny and extremely true.

I used to work for a yellow pages company and I can tell you that NO ONE really benefits from being in these books anymore. It was so stressful trying to convince business owners to buy ads in our books when I knew the books were useless too. In fact, most of the business owners seem to realize how useless these books are as well. It is all about the internet now and if your business is not on the web, it may not survive.

By: Georjina

Georjina — Mon, 21 Sep 2009 05:08:33 +0000

I have a Yellow Book and there’s money in those pages if you know how to use it, especially for internet marketers looking for buyers and not ‘freebie seekers’.

Somebody in your area spent good money to get listed in a book no one uses….Ha! I love it when buyers raise their hand with bills in it and want to give it to me:)

By: Linda

Linda — Sun, 20 Sep 2009 21:05:44 +0000

Hi,
I use PPC WEB SPY to spy on the keyword of my competitor
you can downloaded here
http://www.ppcwebspy.com/downloads/?xc3082

By: vibhanshu

vibhanshu — Sun, 20 Sep 2009 16:32:42 +0000

This video has given very valuable information about all the possible search engine, which can be used to collect all the relevant information about any companies. All the tips given in this video are very helpful and practical.

By: Joanne

Joanne — Sun, 20 Sep 2009 12:04:24 +0000

great and interesting video, very informative specially the list of possible search engine to use. i don’t use yellow pages too as for me, its only a waste of time checking and looking those company. I just simply go online to check the phone or address of the company, less time to search and more information listed for me to check on. goodluck

By: Art Ritter

Art Ritter — Sat, 19 Sep 2009 15:28:11 +0000

Andrew –

Spyfu.com is only of limited usefulness — since it doesn’t report on many websites. I was able to “spy” on yours, but it returned “no results found” on mine and several of my clients.

My rating: very iffy — marginal, at best. Makes me wonder about whether the data they report is just as reliable. Great hubris, though.

Just shows you that if you offer a global capacity, deliver it or your credibility crashes.

Spyfu would do well to remember that “Marketing is everything — and everything is marketing.”

Love the show!

Art@AGRitter.com

By: George Suhu

George Suhu — Sat, 19 Sep 2009 10:48:23 +0000

This is really a wonderful video! Its really cool and gives us the right idea where to find the right thing we want and its the best and the easiest way to do it. Great advertisement really worth seeing it. Its really a great idea for business.

By: Paul White

Paul White — Sat, 19 Sep 2009 08:13:51 +0000

Hi,

I would like to become an advertiser on your site. I am looking to place a small text link ad. Do you allow those types of ads and if so would you be ok with a do-follow link?
I usually ask for one line with just a few words. I prefer them at the top, middle, or bottom of the main content area of the site. However, I am sure we can work out placement.

The keywords the ad would be targeting would be “link building” related. If you accept this type of advertising please let me know what you would charge me to place a link ad on your site. Feel free to call me if you have any questions

Thanks

Paul White
Inventory Manager
inventory.pwhite@gmail.com
(661)754-6089

By: allenclein

allenclein — Sat, 19 Sep 2009 04:04:16 +0000

I can not remember when was the last time i use the yellow book. I even cancelled the phone service in Home and then add cable internet with MagicJack ($30 per year) for home phone number and works great. I’ve recycled my phone book for few years now.. what about you?

By: Mark C. Loukedis

Mark C. Loukedis — Sat, 19 Sep 2009 00:22:03 +0000

I would be out of business with out the yellow pages. Although I do fall into the plumber, contractor field that you did mention, I must disagree with your opinion with the use of aaa for positioning. obviously from my web address aaa-superior.com I find if you do use this type of directory, positioning is 90% of the battle. I have used AAA for exactly that reason.
More over there is a whole lot of people who do not know the difference between micro soft windows and the windows they look though or Apple and what grows on a tree. However I agree for sure that the trend is undeniable and if your Ideal customer is between the age of 18-45, and you are not in a service industry. yellow pages would be a waste of resources.

By: ravish

ravish — Fri, 18 Sep 2009 21:36:18 +0000

thanks andrew i like your ideas and will love to follow it sincerely. Now a days around 70% people go online for local business instead of viewing hardcore copies.

By: Jimm Crouse

Jimm Crouse — Fri, 18 Sep 2009 15:39:26 +0000

Like many others here I seldom if ever use the Yellow pages anymore. We get three different issues in this area and most of them go directly into the recycle bin.
Another great show, Andrew!

By: Brass Knuckles Pendant

Brass Knuckles Pendant — Fri, 18 Sep 2009 11:24:13 +0000

I had no idea. Amazing what you can learn by cruising the internet, reading about things that interest you. Thanks for posting about this.

By: Andrew Lock

Andrew Lock — Fri, 18 Sep 2009 05:59:33 +0000

Interestin to read all the comments about your use (or lack of use) of the Yellow book. As I suspected, most Internet users have ditched the book, and what a colossal waste of paper that is on a large scale. It’s scary actually. In our neighborhood we receive directories from 2 or 3 companies, so the waste is multiplied even more.

Andrew

By: Rosa

Rosa — Fri, 18 Sep 2009 02:10:40 +0000

I currently have 4 yellow books sitting on the shelf. I have been trying to figure out what to do with them. I havent used yellow book for years. I use the yellow books to boost my grandchild up in a chair. I wish I could stop them from delivering them to me. The internet is so convienient that I have no plans to every look up information manually.

By: Eric Putkonen

Eric Putkonen — Thu, 17 Sep 2009 20:14:01 +0000

I haven’t used a print edition of Yellow Pages in at least 5 years. I always search online…Google or on a rare occassion Yellow Pages online. When I receive a phone book, I immediately recycle it. I wish there was an opt-out option…save a tree, stop sending them to me!

By: annalaura brown

annalaura brown — Thu, 17 Sep 2009 14:25:18 +0000

I haven’t used a print yellow pages in years either. I throw them away when they come. Great show.

By: Joe Hish

Joe Hish — Thu, 17 Sep 2009 11:34:30 +0000

Phone book is much easier to find local businesses that serve your specific area.

By: David Gruttadaurio

David Gruttadaurio — Thu, 17 Sep 2009 10:58:27 +0000

I have two offline business – one for commercial cleaning and the other is a residential carpet cleaning biz. We have canceled YP ads for both. Businesses NEVER use the YP. Consumers do somewhat, but they are usually price-shoppers – people we don’t want as customers. Typically, the more affluent, the more they go online to search for services.

By: Dan and Deanna

Dan and Deanna — Thu, 17 Sep 2009 07:08:49 +0000

This is for the person that wanted to spy. Check this one out PPC Web Spy.

Thank you Andrew for the great shows.

Dan and Deanna “Marketing Unscrambled”

By: Remy

Remy — Thu, 17 Sep 2009 04:28:06 +0000

Geez, I did,’t like the part where Mister Boom text and Andrew read out of a script. It sounded so mechanical and unnatural. Other than that, the rest was pretty cool. Oh yeah, the phone book still has its market and is used by a lot of senior citizens. Of course, the younger generation will find it easier to go online and type whatever they’re looking for.

By: Melanie

Melanie — Thu, 17 Sep 2009 04:06:28 +0000

I NEVER use the Yellow Pages. I don’t use any telephone books. I go directly online to find any services I need.

I also don’t advertise any of my businesses in the Yellow Pages.

By: Ian Faulkner

Ian Faulkner — Thu, 17 Sep 2009 03:30:06 +0000

If so many people use Yellow Pages (hard copy) each year, how come they are in bankruptcy at the moment? We have copies delivered each year and I resent your suggestion that they just gather dust, inferring they are useless. In fact they make very good door stops but, from personal observation, I can say they are mainly used to support ld style computer monitors.