Episode #63 – The Sucker, How to Cross Promote Products, an iPhone Resource, and a BIG Marketing Lesson from Rosetta Stone. “Help! My Business Sucks!” with Andrew Lock
July 8, 2009Episode #63 – “Not Made in China 
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Websites and resources mentioned in the show:
Infusion (Get a FREE Trial of the #1 Marketing Management System)
The iPhone Blog (Great resource for iPhone users)
NiftyClicks (Discover the very latest web tools and resources)
Get a Private Telephone Consultation with me (to Help YOUR Business)
Buy This Week’s T-Shirt (from National Media Services)
Played golf for the first time in a loooong time, and regretted it. Not just because I’m a rubbish golfer, but because I stayed out in the sun too long and got deep fried and crispy. I’m paying the price for that one.
If you sell more than one product (I do hope so) then you’re in the same predicament as Ted, who submitted this week’s question. He asks how to cross promote products, and I provide lots of suggestions for him, and you too.
I know so many people who have converted to the iPhone over the last year or so, and all of them love it. I have a resource for you iPhone addicts that’ll keep you up to speed on all the latest news surrounding the phone.
The BIG lesson I promised from last week is here! Remember how I showed you the Valenti ad and contrasted it with the one from Rosetta Stone? Well, the time has come for me to reveal to you WHY the latter is SO much better. See if you can identify with the good or bad example with your own advertising.
Also this week there’s a competition to test YOUR marketing skills. If you know the answer, rush to add a comment and you could win a years subscription to NiftyClicks.com
Enjoy the show!
Regards,
July 8th, 2009 at 2:46 am
I’ve seen this guy before and I think he has some pretty good advice to offer, but it seems like sometimes he just rambles on about everyday life instead of getting to the point. The show is definitely entertaining to watch, but I’m not sure about recommending it to family or friends unless they just have some extra free time on their hands.
July 8th, 2009 at 3:23 am
A very good video to watch as it gives you the perfect advice and is very much entertaining.I think that everyone can watch this without any hesitation and to know the actual meaning of this video you should watch it properly and carefully.
July 8th, 2009 at 4:11 am
Great and awesome stuff. . We can get to know the point but with little bit diificulty, i.e we should be very keen in watching what he says..I look forward to seeing an increase in response. Internet marketing takes time and effort, and most people want fast results. You have to build a base. Anyways thanks for your efforts and for the good video.
July 8th, 2009 at 4:13 am
One small gesture that a whole industry does to keep me returning to their products would be the free comic book day promotion that all major comic book companies get involved with.
July 8th, 2009 at 4:39 am
The email is missing in the ad.. is that it?
July 8th, 2009 at 4:47 am
Adrew, I know you and DK are big Disney fans. I recently sailed on the Disney Wonder and was impressed that on Deck #5, the “kids’ deck”, the ceiling is lower than on the other decks so that subconsciously kids don’t feel overwhelmed. Little thing, huge impact!
July 8th, 2009 at 5:08 am
Andrew, you are so right that small gestures make a huge impact. In our rental business, when people come in to fill out an application for an apartment, we let them keep the pen (which of course has our name, number and website on it). That costs us all of about $0.20/pen. When people move into one of our rentals, we hand them the keys on a fancy keychain which also has our name, number, and website. I think those cost closer to $0.50 each. You wouldn’t believe the number of compliments we get on those small gifts and some people tell us that they remember us as the company with the pens and the keychains.
July 8th, 2009 at 5:17 am
Also Andrew, your suggestions for Ted to cross promote his books are right on the mark. I also sell two books and I do exactly as you suggested with good results. One thought for Ted; if you already have an inventory of printed books you can get printable stickers from an office supply store that can go inside the front or back cover. This is where you can print information about your website and your other book. Then in future printings, you would incorporate that information directly in the book as Andrew says.
July 8th, 2009 at 5:35 am
Hi Andrew,
I think what’s missing in the ad is a GREAT HEADLINE and the picture is not captioned.
Remy
July 8th, 2009 at 5:40 am
They could have made the offer on a limited time basis.
July 8th, 2009 at 5:43 am
Greetings Andrew –
I think what is missing is 2 things, One, from what I saw, there wasn’t a prominent headline and two, there was no deadline.
Without a deadline, it’s “Ill look at this later”
Thanks again. Cheers !
- D3
July 8th, 2009 at 5:47 am
Hey Andrew love the lobster tan! I believe your Rosettea Stone add is missing its “What’s In It For Me” line or W.I.I.F.M. as I’ve heard you call it. Can you or anywone else refer me to a good source to learn more about Google Add Words?
Steve
July 8th, 2009 at 6:02 am
Hi Andrew, great breakdown of the Rosetta Stone ad – I’m surprised to see there are NO TESTIMONIALS, and there seems to be no SCARCITY (unless it is attached to the promo cade (use before x date).
Loving the show (as usual)!
Tony Finbarr-Smith, Bolton, UK.
July 8th, 2009 at 6:09 am
Hi Andrew,
I believe in setting a limited time offer for the coupon to create some urgency in the advertisement of Rosetta would increase response.
Roland Pieper
Institute for Stressreduction
Germany
July 8th, 2009 at 6:12 am
hi..this is really nice show.it is very inspiring.basically,i like the theme of the video.it was so surprising to me.it would definately help you for an advertisement
July 8th, 2009 at 6:13 am
Great show as usual Andrew! Everything is indeed Marketing and Marketing IS everything!
Keep up the great work,
Kyle Battis
http://www.KyleBattis.com
July 8th, 2009 at 6:20 am
The photo would help the ad more if it were flipped so the direction of the women walking and the man staring would be left to right rather than right to left.
As it is now, the direction they are facing naturally takes your eyes away from the headline. Flipping it would have your eyes flow towards the headline.
Also, we read left to right which makes it more comfortable subconsciously. In film making, you’ll notice the bad guys often enter from the right side of the screen for that reason.
Thanks Andrew. Fun show and “well done Lad”
John Graden
July 8th, 2009 at 6:31 am
Great show as always!
The missing (I think)… scarcity.
Thanks
Juan
July 8th, 2009 at 6:53 am
Hi Andrew!
Great show, as usual. Ouch! The burn does look painful. As someone with lots of sunburn experience, you have my sympathy. (Everyone makes mistakes; don’t be so hard on yourself!)
What’s missing from the Rosetta Stone ad? Lots of people have great ideas here for improvement, but what I see missing is they don’t have a lead magnet for people who are interested, but not yet ready to buy. They need to offer something for free (e.g. sample lesson) to get people on a list where they can be marketed to again and again on what they are interested in most (specific language they want to learn). That would make this ad far more effective.
Thanks again,
Gabrielle
July 8th, 2009 at 7:04 am
Andrew,
Is the ad missing the “S” you mentioned in the last episode?
MH
July 8th, 2009 at 7:14 am
It is a good video to watch as it gives the perfect advice and is very much entertaining.I think that everyone should watch this without any hesitation and to know the actual meaning of this video you should watch it properly and carefully. You will learn more from this…….
July 8th, 2009 at 7:27 am
The ad is missing a “call to action.”
July 8th, 2009 at 7:41 am
Hi andrew i really surprised. it is a very nice add i like this theme its awesome
July 8th, 2009 at 8:05 am
Hi Andrew,
It’s got to be something special offered in return making the reader respond to this specific ad. Maybe a special code but not time limited as the magazine could be in circulation for months (or years in a doctors surgery).
Great show though this weeks Nifty Click was the first that wasn’t really helpful, as I don’t have the pre-requisite iphone.
Cheers
July 8th, 2009 at 8:17 am
Andrew,
The yellow section at the top should be on the left and the picture should be on the right, so you have a yellow section in the top left, another yellow section middle right and one in the bottom left. As this is the pattern our eyes travel in when quickly scanning a page.
This way the reader will get all the required information very quickly.
Keep up with the web tv program as its fantastic!!!
July 8th, 2009 at 8:21 am
Deadline missing,
thanks
-Lou
July 8th, 2009 at 8:42 am
Lacks a free demonstration.
July 8th, 2009 at 8:58 am
“saves” instead of “will save your blushes”…
tho a call to action would be nice too with a deadline.
July 8th, 2009 at 9:22 am
I think this is actually a very helpful serial for helping people in business aspects. I really liked the show and and got some new ideas also,thank you andrew.
July 8th, 2009 at 9:26 am
What’s missing in the ad?
Testimonials 1 or 2 (1 male and 1 female) likely from someone in the corporate world.
Love the show Andrew. Best online show and I never miss it.
July 8th, 2009 at 9:26 am
I agree with your point of the going above and beyond, but only if it is done in a small way. If the “perk” seems unreal, then I would worry about the hidden costs associated with the perk. These are generally found by increasing the price of purchasing from that business. Overall though, doing little things like a restaurant opening the doors for patrons entering and leaving the business leaves me with a pleasant experience.
July 8th, 2009 at 10:20 am
Andrew, fantastic episode. Myself as an owner of tanning salons, I found I gripped the show well seeing as you got a sunburn this week. Go to your local tanning salon and get some after burn lotion!
Anyways, my best criticism of the ad, although we didnt really get to see the whole thing, is that there was no IMMEDIATE call to action. I see that there was a “was – now” price. But that just means to me that prices were reduced recently, and in a marketplace where EVERYTHING is being reduced and given away due to recessions, or at least fear based spending reductions. I believe that HAD there been a strong call to action you would have mentioned it in your disection of the ad. There is nothing there to make sure that the reader feels that “Finding” the ad was a gem. Something like “Use reference code *magazine name* to receive a 20% off discount/free beginner training session to learn how to introduce yourself and ask for basic amenities in your needed language”
Something like this would make the reader remember this magazine later when they are near their computer, or about to book a flight, or when their boss tells them they are on a trip to italy, that they need to go find that ad because its the “Fastest way to learn a language” and of they can just find that ad they can get started right away or save some money.
July 8th, 2009 at 10:39 am
The Rosetta Stone ad has NO deadline to respond. There needs to be a sense of urgency for the user to respond quickly and not put ad away to do something “tomorrow”.
Great show, as usual, Andrew.
Mary
July 8th, 2009 at 11:01 am
It lacks the “urgency to respond” factor !
July 8th, 2009 at 11:20 am
I also agree with the deadline if it wasn’t in the small print. Even if it was in the small print, I think that would defeat the purpose of it.
Douglas was the first one to mention it but he did get two guesses. Lou was the first one to mention it with only one guess.
July 8th, 2009 at 11:39 am
Hi Andrew, great show!
July 8th, 2009 at 12:24 pm
This is another good show Andrew, the advice you’ve made will surely help. Perhaps people can view your videos more often to get and learn something. Great show!
July 8th, 2009 at 12:52 pm
Didn’t see a deadline to respond. I guess the offer is good for all eternity.
Thanks again for a great show.
Hal
July 8th, 2009 at 12:58 pm
[...] Amy Quinton wrote an interesting post today onHere’s a quick excerptI’ve seen this guy before and I think he has some pretty good advice to offer, but it seems like sometimes he just rambles on about everyday life instead of getting to the point. …. Myself as an owner of tanning salons, I found I gripped the show well seeing as you got a sunburn this week. Go to your local tanning salon and get some after burn lotion! Anyways, my best criticism of the ad, although we didnt really get to see the whole thing, is that there was no … [...]
July 8th, 2009 at 1:56 pm
Thanks for the information looks like allot of good info here ill definitely be back.
July 8th, 2009 at 3:06 pm
Great Show!
As a potential customer
for Rossetta Stone,
I would like to know the price upfront.
The coupon is great but how much will this cost me?
Larry Bliss
July 8th, 2009 at 3:30 pm
This is the first time I have seen your show. I think that in a short period of time you cover a lot of material quickly…is it possible to relate all topics to one category per show? It just seems a bit all over the place. However, you did keep my interest and I did learn a few new things…great job on that! Why is it that I have never heard about your show…perhaps you lack the “marketing” you advertise?
July 8th, 2009 at 3:34 pm
There is no deadline.
July 8th, 2009 at 3:40 pm
The offer did not have a guarentee, that is what it needs, also some testimonials.
July 8th, 2009 at 4:26 pm
this was my first time watching the show and I was verry impressed. Very informative and helpfull. I will be looking for old epidodes and new ones aswell!
July 8th, 2009 at 4:31 pm
great show, what has been your experience with infusionshoft? I saw other comments regarding DK you guys are friends?
July 8th, 2009 at 5:40 pm
Missing elements:
Deadline/expiry on offer, testimonials from customers, extracts from press reviews, graphics of awards won, and star ratings e.g. 9/10, 5/5, etc. Doesn’t say how long the “fastest way” is: hours, weeks, months? And how much of the language will you actually learn – enough to get by? complete fluency? The ad mentions “level 1, 2, etc” but doesn’t explain what these mean.
July 8th, 2009 at 6:24 pm
Thanks andrew for another great show! I see you moved back to blip – was last week just a freak appearance of viddler? I’ve found the quality isn’t as great as it once was for viddler so I, too, use blip now for my show
July 8th, 2009 at 6:33 pm
Andrew – my husband finds it funny to (being from england) about july 4th – but he had to admit, if all things were the same, he’d probably fight for freedom, traitor, i know
July 8th, 2009 at 7:48 pm
Thanks for this episode, I always enjoy watching it!
About the ad, I think what is missing is maybe that they don’t show the name of the company and their slogan in an visible and memorable way.
Thanks
July 8th, 2009 at 8:03 pm
This show always puts a smile on my face.
Not a business, but after leaving a recent gig, on the way out the door the band had volunteers with a CD for everyone- random assorted tracks, b-sides, and the like. A great way to give fans a memory, and introduce them to the different stages of your catalogue- i.e. induce them to buy CDs. I think the same could go for any business. Don’t be afraid to give a little bit away, in order to gain on the return.
July 8th, 2009 at 8:32 pm
I’m probably not the first to respond on the Rosetta Stone offer, but to offer a free trial of the product would be a big boost to the add campaign.
Take care Andrew and keep up the great work. We have used many of your ideas for our business and I keep passing your program info to my collegues.
Best regards,
Tim
July 8th, 2009 at 11:46 pm
Sound advice. Some of the ideas are so simple they border genius. The entertainment value is great too. I can’t wait for the next episode.
July 9th, 2009 at 12:55 am
Great video and great advice! Yes, customer relationship building IS all about the little things! Great advice about cross posting too. Thanks.
July 9th, 2009 at 1:58 am
I agree that the small little incentives that a company or business can give you can make a huge good impression: I buy home-made, hand-mixed bath products from a small business online, and the shop owner always includes all of these nice little goodies in the package with the products that I purchased. It’s amazing what a few pieces of candy or a free sample of something can do.
Great show!
July 9th, 2009 at 3:14 am
The ad is missing a main benefit and a call to action
July 9th, 2009 at 5:47 am
This episode is quite entertaining except in a few places where he could have come to the points straight away. that Disney matter is very annoying. I had high regards on Disney. I think this will be helpful for small business people.
July 9th, 2009 at 6:04 am
Hi Andrew,
Itz fabulous , good and informative business intelligence u really sucked it as ur language lolly pop
great its interesting to listen the way u delivery ur language ,Keep it up. Can u tell us how important the demos of the product should be?
Thanks and Regards,
July 9th, 2009 at 7:28 am
Interesting video is presented here in a good and understandable manner.Thanks for such a nice informative content as a video.It will be very good if you have provided a free demo for us. Your ideas are very simple but great.It supports a small level business people.once thanks for the information.
July 9th, 2009 at 1:37 pm
Missing that is no deadline for discount.
July 9th, 2009 at 3:08 pm
Hi Andrew
Another great show, but the ad had nooooo testimonials.
Regards
Mark
Bolton UK
July 9th, 2009 at 3:16 pm
Great show very simple and informative. I agree with small gestures bringing back customers, happens with me all the time. Also cross promoting in books is a great idea every author with multiple books should do that. That Ad is a great example but like above, having a deadline for the discount might increase sales because they wont say “Ohh interesting i’ll into this later”
Agreed there should also be a headline or the company name in large font. Keep up the videos!
July 9th, 2009 at 3:48 pm
Hi Andrew,
Thanks for another great show!
I think the ad is missing PROOF of it’s claims. I would be more inclined to buy it if I read some scientific, statistical, or even anecdotal evidence that it really is the fastest way to learn a language.
Wishing you health & happiness,
Pete
http://TheHealthyMinute.com
July 9th, 2009 at 9:45 pm
Video was pretty decent. On the downside, he does ramble too much…and technically, he should be the best-lit item on the set. He almost blends into the background. On the upside, the content is decent. Mostly common sense, but sometimes we all need a reminder of those things. Also, the t-shirt is goofy. A nice dress shirt would have been more appropriate for the target audience.
July 9th, 2009 at 11:28 pm
He has good advice, but he does ramble a bit much and no one wants to hear someone beat themselves up on video, it detracts from whats being said. Also, he could stand to have a smoother transition to the plug for his sponsor, maybe at the end. Otherwise, good advice and good presentation.
July 10th, 2009 at 1:45 am
HE IS NOT THAT INTERSSTING HE NEEDS ANOTHER GIMIC BESIDES THE BRITSH ACCENT. IT TAKES HIM TOOOO LONG TO GET TO THE POINT OF THIS VIDEO. WHEN HE FIRST CAME ON HE SHOULD HAVE SAID WHAT HE WAS DOING.
July 10th, 2009 at 4:40 am
Very nice
July 10th, 2009 at 7:22 am
It was really an awesome video to watch. Any one can watch this video because it does not contain any unwanted things. The video is pretty useful. If one interestingly get to see the video then he/she can get the best out of it.
July 10th, 2009 at 7:31 am
Hi this is a very cool, interesting and an informative video to watch. I really appreciate the work of the people doing this show. They Could have the company name in the video. It will be helpful to everyone who watches this show.
July 10th, 2009 at 10:59 am
The gesture he mentions from Wells fargo is exactly right. My company (although small) runs musical events. Bands come in to play to advertise themselves, without demanding any type of pay. When we pay them, and offer payment along with printed photographs of their performances along with fan comments, they are taken aback and happy. It keeps them working with us!
July 10th, 2009 at 11:22 am
I have followed your weekly episodes from start-up. However, this episode and and last, #62, have an audio track that constantly is breaking up making your pearls of wisdom unlistenable. Are you doing something differently?
JIMBO
Fairfield, CT
July 10th, 2009 at 11:31 am
Jimbo,
I suspect that something might have changed with your computer settings because no one else has reported that issue. If it were widespread, trust me everyone would be posting comments about it!
Not sure what to suggest. Maybe try playing the episode on another computer to verify, that would be the first step.
Thanks for being a regular viewer!
Regards
Andrew
July 10th, 2009 at 11:49 am
Great advice, and interesting info. I agree with a few other posters he does seem to ramble a bit but he does eventually get to the point!!
Awesome vid!
P.S. – Love the shirt although I have no problem with items made in China.
July 10th, 2009 at 11:55 am
it is missing a great headline and a trial offer. love the t-shirt by the way.
July 10th, 2009 at 1:22 pm
kumarasamy says :
A very good video to watch as it gives you the perfect advice and is very much entertaining.
Anyways thanks for your efforts and for the good video.
July 10th, 2009 at 5:55 pm
Another great show, Andrew!
The little touches can make a big difference. My local bank also hands out suckers to their customers. And they have a bowl of them on the counter for customers who come into the bank. And if a customer drives through with a dog in tow, the teller asks if they’d like a dog biscuit for Fido.
Keep up the great work.
Jerry
July 10th, 2009 at 10:23 pm
It is nice video.Thank you for providing a lot of information.I learned a lot.Which is very useful to people.It is very interesting while watching this video.
July 10th, 2009 at 11:42 pm
Now on internet, full of scam websites and news this video I found really helpful and interesting. Very informative and entertaining guide.Thanks fro sharing it with us.
July 11th, 2009 at 2:15 am
awesome!!Nice video to watch and a must watchvideo for all the growing younger generations.Nice post keep it upand wish to watch more number of videos.
Thankz
July 11th, 2009 at 2:53 am
Hello Andrew,
Thank you for the good show, as always very informative and helpful. For this reason we have added you to our list of blogs that we are honoring with the Best Blog Award and A lovely Blog Award. If you want to know more about it you can visit our blog.
Thank you for your hard work.
This is a business that you should look at for the show. http://kitchentuneup.com The back of the business card has the “8 trustpoints that set us apart from ordinary remodeling service companies.”
It is nice to see that some people want to do the best job possible. This is one that stands out to us.
Have a good day.
Dan and Deanna “Marketing Unscrambled”
July 11th, 2009 at 3:03 am
Hey Andrew…
Great Show Buddy… Very Much Informative..
July 11th, 2009 at 7:26 am
It is very inspiring video that i have ever seen before about.It quite difficult to be because i have never been heard about this kind of show before..but it help me to improve my interest in this tv show
July 11th, 2009 at 10:49 am
I like this guy you seem to be giving some really great needed information and I like his sense of humor. What a funny guy I really appreciate the info here.
July 11th, 2009 at 12:38 pm
I realize a lot of what I’m reading lately has to do with the current financial crisis, but your post is another story
thank you for sharing this!
July 11th, 2009 at 1:47 pm
Outstanding suggestions for the cross-promo. (Different Ted, but a great guy, I’m sure.)
Rosetta: Does that ad tell you what you physically get? Did it say on there that this is software, or do we just know that by now? Computer software usually includes specs and requirements. I didn’t see any of that on your ad copy. Will that product run on my computer? I’ve always kind of wondered.
All the best.
TD
July 11th, 2009 at 2:17 pm
This guy inspired me very well.The sense of humor of this person is really great and also little bit funny.
July 11th, 2009 at 3:14 pm
The video offered a lot of insight on what it’s like to own a business. I thought that the advice was very useful for any one looking to take a step in the right direction. The title of it was also very amusing.
July 11th, 2009 at 3:37 pm
I am so glad I stumbled across this website. Andrew is a nice breath of fresh air. He has an informative, friendly and fun personality. I look forward to checking out his other webisodes with helpful tips to help me out with my new business venture. I also look forward to following him on Twitter.
July 11th, 2009 at 4:01 pm
Hey Andrew, some real good info here..great presentation style..luv your show.
July 11th, 2009 at 6:57 pm
Well, all the small things mentioned that makes an impact is really a good idea. And the other things also that Andrew mentioned were great. It’s just simply remembering all those advices when it comes to application that matters. And there are always new ideas coming now and then so kudos to all of you who did this video
July 11th, 2009 at 8:34 pm
It is very informative video.It is what i am in need now.Doing this kind of tv show is quite good because i can learn from my chair…and this video help me to improve my skill
July 11th, 2009 at 11:28 pm
Wow!! That was a very informative video! It was just some wonderful tips that anybody could use to improve a business!! Thanks! =)
July 12th, 2009 at 12:33 am
“Marketing is everything and everything is marketing” this was a wealth of info on an business level that all business minds should have in their motto. Great stuff Andrew!
July 12th, 2009 at 9:07 am
I really enjoyed Andrew’s delivery style. I always appreciate humor in informational material. The tips were straightforward, pretty simple, and easily illustrated. Some of this information could definitely help someone get their business off the ground, or grow a small business.
July 12th, 2009 at 9:10 am
Small stuff really makes the difference. It could be a lollipop, a candy, a coffee or a dessert in restaurant or simply a smiling person behind the counter. I believe that this kind of competition between companies is even more important than price competition.
Small example, my coffee shop. I get up a little early every day do grab a coffee someplace. There are two shops like this on my way to work. The coffee is comparable, yet one of the shops is almost twice as expensive. However, I tend to go to the more expensive shop. The only difference is their more personal way of serving you. After just a few visits, the staff already remembers me well and its a really nice feeling to walk into a coffee shop saying “The usual.” to a smiling waiter and wait for him to bring you your favorite newspaper.
July 12th, 2009 at 11:22 am
I don’t know anything about marketing but learned something today. Nice breakdown on what makes a good ad. Also good info on marketing several products. Good things to keep in mind.
July 12th, 2009 at 12:23 pm
the advice given are quite practical , the business ideals are now quite different now , so some of these advices comes to good use . The business may start to rise but there are some quality managements to maintain. its a good show .
July 12th, 2009 at 1:27 pm
Takes a while to get to the point, lots of rambling… Unless you know that he is very smart and delivers good tips, you might not have the patience to listen.
July 12th, 2009 at 2:17 pm
This show seems very and informative and thats always a plus, and some of the information could be very helpful, but the add on Rosetta stone dosent show a deadline on how long a person would have to respond to the offer and think that there should be information on that in the show, but other then adding a few minor details this show looks very interesting.
July 12th, 2009 at 2:56 pm
Andrew has a good service, he is doing this for free and it is designed to help people get a little further ahead in life without promoting excessive greed while doing so. While Andrew is interesting and quick witted, while I was watching this ( knowing what the purpose of the podcast is) I really had a rough time focusing on the beginning. Basically, the information is great when you get past a rather long introduction.
July 12th, 2009 at 4:26 pm
A lot can go into a good ad, and I think this has been a very solid lesson on it. My wife and I are looking into opening our own business soon, and I am making her sit down and watch this video.
July 12th, 2009 at 6:49 pm
I think this was very interesting, but sometimes he could have gotten to the point quicker. This was very informative
July 12th, 2009 at 8:15 pm
This video was nice, I liked it and I enjoyed
watching it. Very well presented and also his
T-shirt is awesome. I just really liked it and
think it was great. Thank you
July 12th, 2009 at 10:08 pm
Hi Andrew
you are doing such a great and easy made job giving the information through web technology so that many of them will view the video in order to know some information related to products,place to visit it is better to view some video clips about the related topic that you explain it is my suggestion so that it will be much attractive yo view this show
July 12th, 2009 at 11:14 pm
This is the first time I’ve ever seen one of these shows. Andrew is pretty entertaining & I love the shirt. Good advice, but I feel he rambles too much throughout the presentation.
July 12th, 2009 at 11:44 pm
I look forward to seeing an increase in response. Internet marketing takes time and effort, and most people want fast results.In film making, you’ll notice the bad guys often enter from the right side of the screen for that reason.
They need to offer something for free (e.g. sample lesson) to get people on a list where they can be marketed to again and again on what they are interested in most
July 13th, 2009 at 1:54 am
My first time of seeing this website, and I found the video very interesting. Some food for thought on it.
Speaking for myself, I always find that what ads like the Rosetta Stone one miss out is white space – they always feel way too busy for me, which puts me off.
July 13th, 2009 at 11:53 am
Keep up the good work and good luck with your site – are you having fun with it? It’s interesting and well worth the time to visit.
July 13th, 2009 at 3:07 pm
I have seen a few episodes of this show, and i thoroughly enjoy it. I find the information very relevant and very useful, and this episode is no different. Andrew has an enjoyable personality and seems to know his stuff, and his subtle humor shines, and makes me laugh. The “not made in china” shirt is a good example of this. His tips about the lollipops and other ways to create awareness are all great ideas and i thank him for pointing.
July 13th, 2009 at 4:26 pm
Andrew, Maybe I wasn’t paying close enough attention, but I didn’t notice a price for the Rosetta Stone course in the ad as you were holding it up. That would be one of my first questions. Also, didn’t see any social proof, in the form of a testimonial or third-party endorsement.
July 13th, 2009 at 5:05 pm
All your readers must appreciate this information. I know I do.
July 13th, 2009 at 6:57 pm
I agree with the comments about timelines. Set a date to create a sense of urgency. People prioritize (even subconsiously) when they have to work something into their schedule by a certain date.
July 13th, 2009 at 7:14 pm
The fatal flaw: no deadline!
July 13th, 2009 at 7:41 pm
getting something for free is always a nice way to show that you are appreciated. Many banks in my area have treats for pets that are traveling with their owners to the banks. What a nifty idea.
July 13th, 2009 at 8:08 pm
This is the first video I’ve watched of yours and I’ve got to say your show is very entertaining! Really love the delivery. I don’t mind if you don’t get to the point because you make it fun as well as giving some useful tips. This is very awesome for anyone at all interested in marketing.
July 13th, 2009 at 10:01 pm
Great video, worth the 10 mins! Very entertaining, yet enlightening at the same time
. Covers a lot of great topics. I love the lolly story!
July 14th, 2009 at 1:26 pm
I agree that nice gestures like a free sucker can really help improve customer satisfaction. This is a fun and entertaining show. I didn’t quite follow the host’s comments about being British on July 4th. I wonder how many Americans watch this show.
July 14th, 2009 at 5:34 pm
I run a small business online where I sell handmade soap and beaded jewelry. I always send soap samples out with my bath & body orders, and many times it has given me repeat business from some of my customers. I’ve considered sending out soap samples with my jewelry orders as well. Perhaps I should start. It would be a small investment of supplies, for possibly great returns in more repeat customers.
Great tip about the Lolli-pop!
July 14th, 2009 at 9:48 pm
This is a very informative video about Internet marketing. It clearly explains that there are no shortcuts instead you have to build a good base first.
December 31st, 2009 at 2:55 pm
That add is missing flow. My eyes didn’t know what to read when and it made it look too busy. If I saw the add in a magazine, I’d likely not even read it.