Comments on: Episode #60 – Creative Advertising Campaigns, 4 Ways to Get FREE Publicity, 10,000 Fonts for Free, and a BIG Marketing Lesson from GotoMeeting.com http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/ Small Business Marketing: Viral, Social Media, Direct, Web, and Search Marketing Thu, 09 Sep 2010 07:08:24 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: nancy http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-16470 nancy Wed, 09 Jun 2010 08:10:18 +0000 http://helpmybusiness.com/?p=485#comment-16470 This episode is really very creative. One of the most powerful marketing tools is free publicity. Free publicity is the process of getting your product, service or company featured on TV, radio, magazines, newspapers and online. This episode is really very creative. One of the most powerful marketing tools is free publicity. Free publicity is the process of getting your product, service or company featured on TV, radio, magazines, newspapers and online.

]]> By: Tammy http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1725 Tammy Tue, 30 Jun 2009 23:30:10 +0000 http://helpmybusiness.com/?p=485#comment-1725 just realized i posted twice, sorry about that! just realized i posted twice, sorry about that!

]]> By: Preston http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1705 Preston Wed, 24 Jun 2009 17:55:36 +0000 http://helpmybusiness.com/?p=485#comment-1705 I had to go to your website to see this episode. For some reason, my Zune downloading shows a little yellow exclamation point next to the episodes about once a month. I did on this one. I didn't like the Bad for Business guys at all. I thought their message could have been handled a lot more tastefully. Thanks for the disclaimer. It was well-needed. I had to go to your website to see this episode. For some reason, my Zune downloading shows a little yellow exclamation point next to the episodes about once a month. I did on this one. I didn’t like the Bad for Business guys at all. I thought their message could have been handled a lot more tastefully. Thanks for the disclaimer. It was well-needed.

]]> By: RV Patio Mats http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1691 RV Patio Mats Tue, 23 Jun 2009 21:32:55 +0000 http://helpmybusiness.com/?p=485#comment-1691 Wonderful site with insightful articles. I will make use of most of this information. Wonderful site with insightful articles. I will make use of most of this information.

]]> By: Tammy http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1689 Tammy Tue, 23 Jun 2009 15:25:49 +0000 http://helpmybusiness.com/?p=485#comment-1689 Hi Andrew - looks great! I've been working hard to get my web tv show up and running, i'd love to know what you think (collectiblescornertv.com) :) Hi Andrew – looks great!
I’ve been working hard to get my web tv show up and running, i’d love to know what you think (collectiblescornertv.com) :)

]]> By: Nathan Segal http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1688 Nathan Segal Tue, 23 Jun 2009 13:42:05 +0000 http://helpmybusiness.com/?p=485#comment-1688 Loved the "Keeper or Crapper" episode. I laughed myself silly over that one. While I'm not in complete agreement on what they said about that marketing, it was still entertaining. I look forward to seeing more. Best Regards, Nathan Loved the “Keeper or Crapper” episode. I laughed myself silly over that one. While I’m not in complete agreement on what they said about that marketing, it was still entertaining. I look forward to seeing more.

Best Regards,

Nathan

]]> By: Dr. Ben Mack http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1687 Dr. Ben Mack Tue, 23 Jun 2009 11:57:57 +0000 http://helpmybusiness.com/?p=485#comment-1687 Andrew, Your content and deconstruction of what it takes to make a commercial Internet TV show rocks! You definitely think two products ahead. Thank you for sharing so freely of your best practices! Sincerely, ~Ben Dr. Ben Mack BrandRules.info Andrew,

Your content and deconstruction of what it takes to make a commercial Internet TV show rocks!

You definitely think two products ahead.

Thank you for sharing so freely of your best practices!

Sincerely,

~Ben

Dr. Ben Mack
BrandRules.info

]]> By: Ted Dieck http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1682 Ted Dieck Mon, 22 Jun 2009 20:18:25 +0000 http://helpmybusiness.com/?p=485#comment-1682 Andrew, did you just perform one of the great marketing tricks of all time? I'm a major HMBS junky, but I only download from iTunes. I never stop at your website. Episode #60 absolutely refused to download. Naturally, I came over here; and naturally, I signed up for all kinds of stuff. A Big Marketing Lesson from Andrew Lock: If the road's too smooth, nobody will pull over and visit you! All the Best, Ted Dieck www.dieck.us Andrew, did you just perform one of the great marketing tricks of all time? I’m a major HMBS junky, but I only download from iTunes. I never stop at your website.

Episode #60 absolutely refused to download. Naturally, I came over here; and naturally, I signed up for all kinds of stuff.

A Big Marketing Lesson from Andrew Lock: If the road’s too smooth, nobody will pull over and visit you!

All the Best,

Ted Dieck
http://www.dieck.us

]]> By: Lisa - The Survey Queen http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1679 Lisa - The Survey Queen Mon, 22 Jun 2009 11:07:12 +0000 http://helpmybusiness.com/?p=485#comment-1679 Hi Andrew, I am confused. At the bottom of each video, every episode, you have a link saying "Buy This Week’s T-Shirt(from National Media Services)". But that link goes to a generic page, which you'd probably describe as badly designed and outdated. What's the deal? Thanks! Hi Andrew,

I am confused. At the bottom of each video, every episode, you have a link saying “Buy This Week’s T-Shirt(from National Media Services)”.

But that link goes to a generic page, which you’d probably describe as badly designed and outdated.

What’s the deal?

Thanks!

]]> By: sundaramoorthi http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1678 sundaramoorthi Mon, 22 Jun 2009 08:10:47 +0000 http://helpmybusiness.com/?p=485#comment-1678 This episode is very useful moment in life goals.. This episode is very useful moment in life goals..

]]> By: Tammy http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1677 Tammy Sat, 20 Jun 2009 21:05:31 +0000 http://helpmybusiness.com/?p=485#comment-1677 Hi Andrew! Another great show. I've been working hard to get my collectibles web tv show looking great - i don't have the budget you have, but i think we've done a decent job! I'd love to know what you think http://www.collectiblescornertv.com/ Hi Andrew! Another great show. I’ve been working hard to get my collectibles web tv show looking great – i don’t have the budget you have, but i think we’ve done a decent job! I’d love to know what you think
http://www.collectiblescornertv.com/

]]> By: Normal Joe http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1676 Normal Joe Fri, 19 Jun 2009 04:40:55 +0000 http://helpmybusiness.com/?p=485#comment-1676 I can't wait for the network to get started, and I will definitely be watching Jim and Travis, I love those guys lol...You're right, you either love them or hate them.... I love them...Jimmy is my twin brother hahaha good stuff man. I can’t wait for the network to get started, and I will definitely be watching Jim and Travis, I love those guys lol…You’re right, you either love them or hate them….

I love them…Jimmy is my twin brother hahaha

good stuff man.

]]> By: Stainless steel cooking http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1675 Stainless steel cooking Fri, 19 Jun 2009 03:15:43 +0000 http://helpmybusiness.com/?p=485#comment-1675 The quick click for Fawnts was worth the whole show. I am always trying to spice up my sites/publications and these fit the bill just fine. Keep up the great shows, thanks! The quick click for Fawnts was worth the whole show.

I am always trying to spice up my sites/publications and these fit the bill just fine.

Keep up the great shows, thanks!

]]> By: Mandolin Strings Set http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1674 Mandolin Strings Set Fri, 19 Jun 2009 02:30:25 +0000 http://helpmybusiness.com/?p=485#comment-1674 Yep, you are so right. Thanks for posting this interesting article. Yep, you are so right. Thanks for posting this interesting article.

]]> By: John Berry http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1671 John Berry Thu, 18 Jun 2009 22:33:09 +0000 http://helpmybusiness.com/?p=485#comment-1671 Hey Andrew, I think that the latest update on iTunes might be corrupted. I've been trying to download it all day and it keeps erroring out near the end of the file or completes the download but won't sync. BTW I love the show, keep them coming. Hey Andrew,

I think that the latest update on iTunes might be corrupted. I’ve been trying to download it all day and it keeps erroring out near the end of the file or completes the download but won’t sync.

BTW I love the show, keep them coming.

]]> By: Deanna http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1669 Deanna Thu, 18 Jun 2009 06:56:37 +0000 http://helpmybusiness.com/?p=485#comment-1669 That was a very good show Andrew. You always give us so much information. Thank you for all that you do to help us out. Dan and Deanna "Marketing Unscrambled" That was a very good show Andrew. You always give us so much information. Thank you for all that you do to help us out.
Dan and Deanna “Marketing Unscrambled”

]]> By: locky http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1666 locky Thu, 18 Jun 2009 03:20:10 +0000 http://helpmybusiness.com/?p=485#comment-1666 Bill, I was travelling on Delta, and you know I never thought about the fact that the message was inappropriate for Delta to be 'endorsing'. Interesting point. Could be that they didn't even catch it. Dan, It's interesting because in an informal survey I found about 70% of people wouldn't turn the magazine over, but 30% would, so I think it must just be different personalities reacting differently. I'm with Jim & Travis, in fact I'd seen the ad before we recorded the episode, and I couldn't be bothered to turn the ad around, it didn't give me sufficient reason to. If the headline had been more compelling, with a big benefit for turning the magazine around, I probably would have done. btw, thanks for the font resource. Doug, Glad you enjoyed the keeper or crapper segment. Hal, I think Jim and Travis are a good example of not being 'vanilla' in your business. They polarize the audience and that's exactly what you want to happen. Try and please everyone and you have something so plain that no one gets excited about it, they can take it or leave it. Pete, Glad you liked the sneak preview, thanks for adding your comments. Anthony, The 'sign up' form is at the top right of this page where it says 'get free show updates' - if you add your info you'll be the first to know everything that's going on, and I share some cool resources from time to time with everyone through that system,too. Tim, Small world, eh? You'll be seeing a lot more from Jim and Travis on GotBiz.tv - also check out their excellent book, Gravitational Marketing. Jerry, I had to look scatalogical up in the dictionary! Regards Andrew Bill,
I was travelling on Delta, and you know I never thought about the fact that the message was inappropriate for Delta to be ‘endorsing’. Interesting point. Could be that they didn’t even catch it.

Dan,
It’s interesting because in an informal survey I found about 70% of people wouldn’t turn the magazine over, but 30% would, so I think it must just be different personalities reacting differently. I’m with Jim & Travis, in fact I’d seen the ad before we recorded the episode, and I couldn’t be bothered to turn the ad around, it didn’t give me sufficient reason to. If the headline had been more compelling, with a big benefit for turning the magazine around, I probably would have done. btw, thanks for the font resource.

Doug,
Glad you enjoyed the keeper or crapper segment.

Hal,
I think Jim and Travis are a good example of not being ‘vanilla’ in your business. They polarize the audience and that’s exactly what you want to happen. Try and please everyone and you have something so plain that no one gets excited about it, they can take it or leave it.

Pete,
Glad you liked the sneak preview, thanks for adding your comments.

Anthony,
The ‘sign up’ form is at the top right of this page where it says ‘get free show updates’ – if you add your info you’ll be the first to know everything that’s going on, and I share some cool resources from time to time with everyone through that system,too.

Tim,
Small world, eh? You’ll be seeing a lot more from Jim and Travis on GotBiz.tv – also check out their excellent book, Gravitational Marketing.

Jerry,
I had to look scatalogical up in the dictionary!

Regards

Andrew

]]> By: Jerry Purvis http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1665 Jerry Purvis Thu, 18 Jun 2009 02:28:43 +0000 http://helpmybusiness.com/?p=485#comment-1665 Hi Andrew! Another good show. The scatological humor in the Bad for Business segment was kind of sophomoric, but if you hold you nose, there's actually some good information therein. I guess the show will be an acquired taste, or smell. Jerry Hi Andrew!
Another good show. The scatological humor in the Bad for Business segment was kind of sophomoric, but if you hold you nose, there’s actually some good information therein. I guess the show will be an acquired taste, or smell.

Jerry

]]> By: Bill http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1663 Bill Thu, 18 Jun 2009 00:48:43 +0000 http://helpmybusiness.com/?p=485#comment-1663 Andrew. Really enjoy your shows. Curious - because I fly a lot; which Airline were you traveling on when you received the Go To Meeting card. That is a great idea but surprised an airline would want to do anything that might discourage air travel - unless they received some large dollars from Go To Meeting (which they probably did)! Andrew. Really enjoy your shows. Curious – because I fly a lot; which Airline were you traveling on when you received the Go To Meeting card. That is a great idea but surprised an airline would want to do anything that might discourage air travel – unless they received some large dollars from Go To Meeting (which they probably did)!

]]> By: Tim Ricke http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1661 Tim Ricke Wed, 17 Jun 2009 23:14:05 +0000 http://helpmybusiness.com/?p=485#comment-1661 Amazing show. A few years ago I did a workshop at UCF (Orlando) on a book I was writing. The book is "Slam Dunk Marketing" but at the time it was 3 step marketing. In the audience were these two guys who were very excited about the marketing business. You can imagine my surprise when I found Jimmy and Travis here today. Amazing show. A few years ago I did a workshop at UCF (Orlando) on a book I was writing. The book is “Slam Dunk Marketing” but at the time it was 3 step marketing. In the audience were these two guys who were very excited about the marketing business. You can imagine my surprise when I found Jimmy and Travis here today.

]]> By: Anthony http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1660 Anthony Wed, 17 Jun 2009 22:43:24 +0000 http://helpmybusiness.com/?p=485#comment-1660 Gotbiz.tv; Jimmy and Travis are very entertaining, and I agree with Hal, they do remind me of Abbott and Costello. They definetly held my attention. I would watch more. You said we cold sign up for the show at the top right of your webpage, but I did not see where? Enjoy your show! Gotbiz.tv; Jimmy and Travis are very entertaining, and I agree with Hal, they do remind me of Abbott and Costello. They definetly held my attention. I would watch more.

You said we cold sign up for the show at the top right of your webpage, but I did not see where?

Enjoy your show!

]]> By: Pete http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1659 Pete Wed, 17 Jun 2009 20:15:47 +0000 http://helpmybusiness.com/?p=485#comment-1659 Holy crap!!! WTF was that? I love Jimmy and Travis...they are "piss-terical"...meaning you're always in danger of peeing a little bit from laughing so hard when you watch their act. Besides the schtick, they're both super-smart, expert marketers, and (best of all) down-to-earth nice guys. Thanks for the preview! Can't wait for the TV site to go live. Warm regards, Pete http://TheHealthyMinute.com Holy crap!!! WTF was that? I love Jimmy and Travis…they are “piss-terical”…meaning you’re always in danger of peeing a little bit from laughing so hard when you watch their act.

Besides the schtick, they’re both super-smart, expert marketers, and (best of all) down-to-earth nice guys.

Thanks for the preview! Can’t wait for the TV site to go live.

Warm regards,

Pete
http://TheHealthyMinute.com

]]> By: locky http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1658 locky Wed, 17 Jun 2009 19:26:14 +0000 http://helpmybusiness.com/?p=485#comment-1658 Meny, The form is there now. Regards Andrew Meny,

The form is there now.

Regards

Andrew

]]> By: Hal Hoadley http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1656 Hal Hoadley Wed, 17 Jun 2009 16:50:23 +0000 http://helpmybusiness.com/?p=485#comment-1656 Hi Andrew, Another good show. Really liked the 4 examples to get publicity for yourself. I can't wait to hear some more. Regarding Jim and Travis, I follow them too and find most of their stuff useful. However, the 5 foot high guy, Jimmy, can be a little annoying at times. They remind me of Abbott and Costello. See you next time. Hal Hi Andrew,
Another good show. Really liked the 4 examples to get publicity for yourself. I can’t wait to hear some more. Regarding Jim and Travis, I follow them too and find most of their stuff useful. However, the 5 foot high guy, Jimmy, can be a little annoying at times. They remind me of Abbott and Costello. See you next time.
Hal

]]> By: Dan http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1655 Dan Wed, 17 Jun 2009 16:49:02 +0000 http://helpmybusiness.com/?p=485#comment-1655 I liked the Bad for Business segment, but I disagreed with them. I always turn those upside down ads right side up to see what they say. So they work on me. When I built my website, I did a lot of looking for fonts. Another great resource was 1001freefonts.com I liked the Bad for Business segment, but I disagreed with them. I always turn those upside down ads right side up to see what they say. So they work on me.

When I built my website, I did a lot of looking for fonts. Another great resource was 1001freefonts.com

]]> By: Douglas Larson http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1654 Douglas Larson Wed, 17 Jun 2009 16:04:03 +0000 http://helpmybusiness.com/?p=485#comment-1654 Another great show Andrew. Your visual examples of good and bad advertising are always helpful. About the show Bad For Business; I look forward to seeing what else these guys do. I think they are a "keeper." Another great show Andrew. Your visual examples of good and bad advertising are always helpful. About the show Bad For Business; I look forward to seeing what else these guys do. I think they are a “keeper.”

]]> By: Meny Hoffman http://helpmybusiness.com/2009/06/episode-60-creative-advertising-campaigns-4-ways-to-get-free-publicity-10000-font-for-free-and-a-big-marketing-lesson-from-gotomeetingcom/comment-page-1/#comment-1653 Meny Hoffman Wed, 17 Jun 2009 15:34:44 +0000 http://helpmybusiness.com/?p=485#comment-1653 Don't see the link to get more info for the private mastermind program? Don’t see the link to get more info for the private mastermind program?

]]>