Episode #55 – Learning from Sesame Street, Updating an Old Website, Multimedia for Bloggers, and a BIG Marketing Lesson from New York New York Hotel, Las Vegas.
May 12, 2009Episode #54 – “The 2 Most Abundant Elements in the Universe are Hydrogen and Stupidity:”
Websites and resources mentioned in the show:
The Promo Dashboard (Great New Resource to Help You Increase Profits Online)
‘How to Auto End AdWords Campaigns (Vital information for AdWords Advertisers)
Apture.com (Insert multimedia elements into your blog posts)
NiftyClicks (discover the very latest web tools and resources)
Get a Private Telephone Consultation with me (to Help YOUR Business)
Buy This Week’s T-Shirt(from National Media Services)
Everything I know I learnt from watching Sesame Street (well, almost), and I’ll prove it to you this week.
This week’s question relates to a website that was popular when it first went live in 1996, but has seen visitors steadily decline over the years. I’ll delve into the website and make some suggestions about how to get the traffic flowing fast.
The resource is for blog owners. One of the challenges with a blog is to find multimedia elements that bring posts to life. Many blogs have no images, photos, or videos to enhance the interest. Now there’s no excuse not to include those elements, because the resource I share is so easy to use.
Finally, the BIG marketing lesson is from the New York, New York Hotel in Las Vegas. They’ve come up with a clever way to promote the in house Cirque du Soleil show.
Let me know (by posting a comment on this blog) your thoughts about the Sesame Street video.
Enjoy!
Regards,
May 13th, 2009 at 12:30 am
this is good
May 13th, 2009 at 12:43 am
[...] This post was Twitted by kathipeters – Real-url.org [...]
May 13th, 2009 at 9:15 am
Hi Andrew
Great episode as usual. But my week is just not complete unless i can read what is written on your shirt. This one has got me stumped. I can’t make out a single word. Please put me out of my misery.
Thanks in advance
May 13th, 2009 at 10:14 am
Tom,
The shirt slogan now appears at the top of the show notes below each episode.
Andrew
May 13th, 2009 at 10:50 am
Maybe I didn’t understand the joke, but I hope that Sesame street episode was a Parody,…..Guns on Sesame Street!?
… LOL…
cheers!
May 13th, 2009 at 11:02 am
Hi Andrew,
Loved the Sesame Street bit…thanks for the laugh!
Also, I checked out Apture…awesome resource! The Twitter functionality looks really cool as well. Thanks for the extremely useful NiftyClick!
Wishing you health and happiness,
Pete
http://TheHealthyMinute.com
May 13th, 2009 at 12:10 pm
You, sir, are fast becoming one of my main go-to guys for growing my businesses – and am recommending you alongside some of my online mentors like Rich Schefren and Jim Edwards, very fine company.
I’m completely re-working my online CD store web site and music label(can you say ‘membership site’?!), presently and using some of your tidbits of enlightenment inside the process!
Btw, yr WebTV show product is awesome – working on my show’s development, too!
I so look forward to the projects you are working on coming into view as the year moves forward…….
You Rawk,
Bruce Brodeen
May 13th, 2009 at 1:55 pm
Alex,
Yes, it was a parody, Avenue Q style.
Pete,
Good to hear from you, glad you enjoyed the resources.
Bruce,
You’re very kind, thank you. Rich ad Jim are both marketers that I respect too. Let me know when your shows is live, I’d love to see it. Your web store looks interesting – are you offering rare or hard to find recordings? Or what’s the USP of your store – how are you seperating yourself from other music sellers?
Regards
Andrew
May 13th, 2009 at 2:23 pm
Andrew — The site has been up online since ‘96, new designs every 2 yrs in early years but not changed in design since, uh, 2003. LAME. Bad Bruce. No good excuse other than boring, inadequate ones. Working on 2.0 redesign now — long overdue, will be very cool! The company is niche-oriented, focused a sub-genre of rock called ‘power pop’(think Cheap Trick, Badfinger, The Knack, The Vapors – remember them?! – more recently The Posies, Matthew Sweet). Positive, upbeat, lots of vocal harmonies and melodies – The Beatles are the Ur-Grandfathers of the genre. Not Lame(the online CD store) carries thousands of indie & self-released CDs from bands and small labels from all over the world. Yes, the music is off-the-beaten path, non-mainstream styled rock in a specific genre. Few of the CDs on the site have formal distribution or retail presence.
The record label has released over 80 CDs over the years. Tough times in the music biz, though – thus, changing the model, getting the redesign done and working in new modalities of communicating info to customers and incorporating video – more personality! If you’d like, be more than happy to send you a care package of the music(address on TV product good for ya?) – you’d probably dig it from what I can tell.
It’s focused on music geek types, 35-55+ yrs old, 89% male. 7% of my customers are from the U.K. – bless those blokes! USP – was “Good Music For Good People”, which says nothing – evolving to a true Jay Abraham-ian statement of relationship and value this summer. To be settled in next month along w/ the new membership site design(new brand and name).
Ta,
Bruce Brodeen
http://www.notlame.com
May 13th, 2009 at 11:47 pm
Thank you for the great tools. Like the sesame street -very fitting. What a great job that you do. Keep it up.
Dan and Deanna “Marketing Unscrambled”
May 15th, 2009 at 8:52 am
Sesame street was awesome andrew. It definitely reminded me of what we can learn from things we often take for granted. Great show as usual.
Jackie
@intenetmarketing.com
May 15th, 2009 at 10:56 am
I had no idea Sesame Street has gone violent.
I would think twice before I let any children watch in again!!! Promotion shooting someone is something we do not need to enforce on young children.
May 15th, 2009 at 11:21 am
This is good info for us all. Glad you posted this. I will be subscribing to this blog. Irma
May 15th, 2009 at 3:19 pm
Hey this is good stuff. So glad you posted. I like reading blogs like this. Sandy
May 15th, 2009 at 11:08 pm
Er….
Julie, it was a joke. Sesame Street would never show content like that.
May 17th, 2009 at 12:33 pm
This was my first venture to this site and I enjoyed it very much. Love the use of the Sesame Street video. When I was a child I love the “accidental” education I got while being entertained, as a parent, I love Sesame Street for not forgetting that there were adults around as well. It is a great way to introduce a theme, using an entertaining and familiar format. Thank you, as well for the rest of the information on your site. As someone who is looking to supplement her income, i find your helpful hints invaluable. I will now be following you on twitter
.
May 19th, 2009 at 3:51 am
The modified Sesame Street clip was a bit disconcerting, but the marketing advice was very useful and thought-provoking. I will be checking out apture.com in particular. Every little bit helps, particularly in this economy.
August 26th, 2009 at 12:05 pm
I bought a pizza from a local place and it came in a plain white box. With 6 sides on that plain white box, I think they could offer advertising space on there.
August 29th, 2009 at 10:45 am
[...] Episode #55 – Learning from Sesame Street, Updating an Old Website, Multimedia for Bloggers, and a… helpmybusiness.com/2009/05/episode-55-learning-from-sesame-street-updating-an-old-website-multimedia-for-bloggers-and-a-big-marketing-lesson-from-new-york-new-york-hotel-las-vegas – view page – cached Episode #55 – Learning from Sesame Street, Updating an Old Website, Multimedia for Bloggers, and a BIG Marketing Lesson from New York New York Hotel, Las Vegas. — From the page [...]