Episode #30 - RedBull and RockStar Energy Drinks, Print vs Email, TripIt Travel NiftyClick, and a Big Lesson From Oreck Vacuum Cleaners
November 12, 2008New to this website? View Episode #1 to bring you up to speed (we don't want you to miss out). Oh, and don't forget to sign up for show updates (top right corner of this page)
Episode #30 -Energy drinks are BIG business and in this episode I’ll show you how the battle of the beverages is getting intense. Red Bull, the market leader, is getting a run for their money by RockStar.
The viewer question is all about customer newsletters - specifically, is it better to send email or print newsletters - view my answer and let me know what do YOU think?
TripIt is a great NiftyClick for frequent travelers, it keeps track of all your plans (hotels, flights, car rental etc) in one convenient place. Now I don’t have to worry about finding all the paperwork, I can access everything I need online.
The BIG marketing lesson is all about Oreck, the vacuum cleaner company - maybe you’ve seen their TV or print ads? They do a great job with a little used marketing strategy that you can also benefit from - can you guess what it is?
By the way, if you haven’t done so already, grab the FREE report from Infusion: “The Edge of Success.” It contains 9 proven techniques for doubling your sales. They are simple strategies you can use immediately.
Also, if you liked this episode, take a look at this great video about: “How to get your point across to any personality type” - it’s FREE and you can view it here.
Websites mentioned in the show:
TripIt (manages all your travel plans)
NiftyClicks (discover the very latest web tools and resources)
Consultation for YOUR Business (with me, Andrew Lock)
Microwave Marketing Training System (special offer for viewers of this show)
Regards,
November 12th, 2008 at 11:39 am
You’ve answered your own question. 1 can of Monster equals the caffeine of 9 Coca-Colas, hence… an energy drink.
November 12th, 2008 at 11:40 am
Maybe it’s supposed to be the modern equivalent of spinach?
Andrew
November 13th, 2008 at 2:52 pm
They can’t make a can big enough to even tempt me to drink that garbage.
November 14th, 2008 at 7:04 am
it’s great advertisement..probably you get some deal.honestly it stimulate to try the drink.it is very different from others
November 16th, 2008 at 8:59 pm
Haha, I agree with Jason on the energy drink…that stuff is nothing but garbage. Beside the caffeine, I’m sure it’s LOADED with sugar hiding cleaverly behind a message of ‘natural ingredients like ginkgo and guarana…’ Guano is more like it…what a scam!
Anyway, enough of the ‘why-americans-are-so-fat’-topic and on to the marketing matter-at-hand - being in the healthcare industry it is particularly difficult to guarantee my work, but it is easy to guarantee the supplements I sell/recommend, so that’s what I do. There are a couple extremely reputable ones out there (like Shaklee) who will stand behind anything they sell. That guarantee, along with their reputation, is enough to convince me to recommend their product to patients and others.
Nice work Andrew…and I was surprised to not see the blip about how to use the ’share-this’ button. I don’t mind it (it’s how you got this show to where it is today!), but it was nice to not hear that little segment
Thank you again!
http://www.hilltopwellness.com