Episode #28 of Help! My Business Sucks! with Andrew Lock - On Location Marketing Secrets From NCL Cruises, Boston Red Socks, Crocs, Mahone Bay, Starbucks, Tim Horton’s, Worlds Largest Violin.
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Episode #28 - The episode where I prove that I really do have legs! It’s my first time coming out from behind the desk! I’d love to know what you think of this on-location episode, please let me know on the blog.
This was a really fun episode for me to put together for you. I decided to record my business and marketing discoveries as I traveled around New England and Canada a few weeks ago. Before I set out, I really didn’t know what was going to happen, so it was kinda’ exciting to see it all unfold.
I explain why NCL cruiseline is going against the grain of how most cruise lines operate, and how that radical approach is winning them many new customers. I should add that NCLhad no idea I was producing this episode, and I receive no compensation from them for praising them so highly (but I should 
The format is a little different, mostly because I put together as my travels progressed, but there are many useful marketing lessons throughout, and of course some of my odd British humor.
Please let me know what you thought of this episode by posting your comments on the blog here.
Business Breakthroughs Webinar Replay (from last week)
NCL (Norwegian Cruise Line)
Regards,
October 29th, 2008 at 7:03 am
Andrew,
I’m happy that you are having fun! I would love to meet you next time you are in NY!
Meny Hoffman
October 29th, 2008 at 7:45 am
Meny, Andrew was just in the NY area last weekend at Fred Gleeck’s seminar. I had the chance to meet him in Saddle Brook, NJ at The Holiday Inn.
Andrew, great stuff! I love cruises so having a show on the high seas just made me long for my Caribbean cruise next month that much more. I like the on-location shows. Great stuff!
October 29th, 2008 at 11:29 am
What a great show - and it looks like you had fun on the cruise!
More on-location stuff please!
Thanks!
Lisa
http://www.SurveySam.com
October 29th, 2008 at 12:03 pm
I really thought it was cool but it took away from the concentrated focus on marketing and had lots of distractions. You know that in order to succeed you must be focused. Maybe its something you could do every once and awhile in order to provide variety. It didn’t have nifty clicks or Ask Andrew which provide insight needed. Thanks Andrew it really is a great method of marketing. Keep up the good work.
October 29th, 2008 at 3:44 pm
Andrew, Great to see you on your cruise. You must have docked in Halifax (capital of Nova Scotia and on time capital of British North America) and taken a coach tour down our south shore to Mahone Bay. Unfortunately, the shop you showed with people tasting jams etc was in fact in Prince Edward Island, another Canadian Province, which you must have visited later.Back in Utah one shop must have looked like any other! Great training videos!
October 29th, 2008 at 4:14 pm
Robert, well spotted. The locations were different, but the principle is the same. I knew a local would pick up on that!
October 29th, 2008 at 7:38 pm
Another great episode Locky! I missed my Nifty Click though - I do look forward to them!
As usualy, I look forward to the next edition.
October 30th, 2008 at 1:14 am
What a great show, I learn so much from what you show. Until next time. Keep up the good work.
Dan, Deanna ” marketing unscrambled”
October 30th, 2008 at 1:56 pm
Hi Andrew,
I found this format to be fun and interesting. It is worth doing again in the future. Perhaps one show a month from a remote location would add some variety to the show. I also missed the Nifty Click and Ask Andrew portions, but I picked-up a couple of marketing tips I plan to try…so it was well worth it. Thanks again.
All my best,
Pete
October 30th, 2008 at 2:08 pm
Don’t worry, the regular format hasn’t gone anywhere, I just thought everyone might like to see some ‘on location’ examples of great marketing.
Your NiftyClicks etc will be resumed next week!
Regards
Andrew
October 30th, 2008 at 4:07 pm
Great episode, also fresh air helps your health a lot. Guess the next one will be on a boat also, if you had decide to accept the discount offer. One suggestion, use your show, as a commercial, for exchange, use free trips like these. Buy red jacket instead red socks, if you are cold. Joke.
http://www.weegy.com
October 31st, 2008 at 7:36 am
Andrew, great episode, this new idea is great you have, a nice addition to what you currently have.
I would like to see episodes geared towards home based, mlm/network marketing and blogging.
thanks
November 4th, 2008 at 5:38 pm
Hi again.
Second time i write about this episode. By my opinion, best so far. The part about Starbucks beaten by Tim, is great, educational, shows how to fight against Goliath. But something is missing, interview with Tim. See ya.
November 5th, 2008 at 7:53 am
Andrew great show,
I think there’s some good business reasons why Tim Hortons does so well in Canada. As a friend of mine said the franchises are like to licences to print money. A Canadian Coffee cult! The margins in a cup of coffee are high.The coffee is cheap, brewed by the pot and still about a dollar a cup. And there weren’t many choices originally, just diner like coffee with milk, cream or sugar (KISS). Add a toasted bagel or dounut and its still only a little over $2. They have since added mocha’s and cappuccino’s but these probably wouldn’t appeal to a coffee connoisseur. Even if Starbucks has better coffee and a wider range, your average Canuk can afford a cup at Tim’s.The service is quick and down to earth, not pretentious. Even in a recession, Tim’s is still good value and I doubt their sale volumes fluctate much despite whatever is happening in the world. It has become a Canadian icon with cultural significance, as you said “Starbucks” is the “S” word, Tim’s or Timmy’s is your Canadian buddy and you wouldn’t dare say a bad thing about em, eh. Or someone might drop their gloves (Canadian expression for start a fight) Tim was a famous hockey player too, ice-hockey of course, who died tragically in a car accident on a icy road. If only he had been wearing his skates. Now there’s a story.